Lesley Vos

Lesley Vos is an expert on Facebook marketing. Lesley is a seasoned web writer and freelance blogger from Chicago. Specializing in content planning and creation, she contributes to publications on digital marketing, web writing, and social media. In love with reading, coffee, and travels, Lesley plans to publish a non-fiction book soon.

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Facebook Marketing

Here’s What Your Facebook Posts for Increased Engagement Should Look Like Today

Okay, bad news first if you want to write Facebook posts for increased engagement: BuzzSumo has analyzed over 880 million Facebook posts to find out that Facebook page engagement has fallen by 20% since the start of 2017. Ouch! Sounds…

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.

Lesley Vos

Here’s What Your Facebook Posts for Increased Engagement Should Look Like Today

Blog Design Best Practices: Tips for Making Your Blog Performance Better Than Ever Before

How to Repost on Instagram Without Diluting Your Brand Authority

Drip Marketing Explained: How to Build High-Converting Email Campaigns That Work Automatically

Facebook Ad Not Delivering? Here’s How to Fix Common Issues

Is YouTube Social Media? Why the Answer Matters for Your Marketing Strategy

15 Best Ecommerce CMS Platforms (2025 Comparison Guide)

What is UGC Marketing? The Ultimate Guide to User-Generated Content Strategies for 2025

When and How to Boost an Instagram Post for Maximum Impact

Is Shopify Worth It in 2025? A Fractional CMO’s Take on Pros, Cons & Growth Potential

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