Remember my first post at Maximize Social Business a year ago? Facebook writing, engagement depression, crazy algorithms turning user newsfeeds into a mess that seemed impossible for marketers to beat… and some tricks on Facebook writing to try for better reach and conversion. A year had gone. Facebook algorithms are even crazier now. Experts like…
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How to Grow Your Personal Brand on Facebook [2018 Edition]
![How to Grow Your Personal Brand on Facebook [2018 Edition]](https://nealschaffer.com/wp-content/uploads/2018/08/How-to-Grow-Your-Personal-Brand-on-Facebook-2018-Edition-1-1-150x150.jpg "How to Grow Your Personal Brand on Facebook [2018 Edition]")
I’m sure you’re with me on this one: Your personal brand on Facebook is what helps to build loyalty to your central corporate page. Fact: Users trust people, not faceless business pages customized to sales. Another fact: Users come to Facebook to communicate, and its updated algorithms are tooled for this: personal outweighs public, comments…
How to Write Scenarios for Facebook Messenger Bots
Did you know chatbots had got their start in 1966, far before the Facebook Messenger captured the vast populace? NLP and NLU run their course, and today more and more brands bet on chatbots to design conversational experience for consumers and therefore reach their marketing goals. To be substantive, more than 11000 active chatbots are…
The Latest Trends of Facebook Business Page Optimization
You know that Facebook business page engagement leaves much to be desired today. You know that about 60 million pages are active on this social media platform. And you also know that all those 60 million try to bite more than can chew and nail jelly to a wall: each wants their page on Facebook to…
How to Write Facebook Comments That Trigger Positive Feedback
Is it possible to write Facebook comments that trigger positive feedback? Agree? Disagree? Here’s something you’ll agree on: Consumers avoid ads. They hate, ignore, and block them. Put it to the latest update of Facebook feed, and it happens that we marketers have to forget about brand communication with consumers in this social network. Well……
Here's What Your Facebook Posts for Increased Engagement Should Look Like in 2019
Okay, bad news first if you want to write Facebook posts for increased engagement: BuzzSumo has analyzed over 880 million Facebook posts to find out that Facebook page engagement has fallen by 20% since the start of 2017. Ouch! Sounds alarming for social media marketers, doesn’t it? You know why it happens: With more than…