Leanne Peard

Leanne Peard is an expert on Facebook, and recently won the Best Social Media Educator for 2019, Australia and New Zealand. Leanne is the creator of Become a Social Media Manager a certified accredited training program available in Australia and now available online. With 12 years experience in the world of social media, she knows first hand how important it is for small to medium businesses to adapt a social media strategy, either small or large, to stay in front of their competitors and attract new leads and sales. Developing the skill set to utilise social media is essential for the businesses to grow. Her passion for small business comes from her own experience in the business sector for over 30 years. She is extremely passionate about sharing her knowledge and skills to assist the business sector.

Articles: 6

Facebook Marketing

What is a Facebook Messenger Bot and How Your Business Can Leverage Them

This article will first define what a Messenger and Facebook Messenger bot exactly is and then follow up with real-life examples of how your business can utilize bots for a variety of marketing and business objectives. What is a Facebook…

Facebook Marketing

The Dark Side of Facebook

Welcome! I know what you are thinking! Dark Side? What is the Dark side of Facebook? Now before I share my experiences and the experiences of clients and friends who have encountered the dark side of Facebook, I need to…

Facebook Marketing

Is it Possible to Use a Facebook Group as a Learning Management Platform (LMS)?

Facebook Groups as an LMS (Learning Management Platform)? We have had many updates and changes with Facebook over the last few years, and while many marketers think Facebook is a dead platform, there have been substantial changes in regards to…

Facebook Marketing

How to Improve the Google Ranking of Your Facebook Page

Have you ever thought about how you might be able to drive more traffic to your Facebook Page – from Google? If so, read on for detailed advice on how to improve your Facebook Page ranking on Google. Facebook is…

Facebook Marketing

A List of the Latest Facebook Features You Might Not Know Exist!

Every time I log into my Facebook page or profile I always find a new feature that pops up or one that I have become familiar with disappear. It can be overwhelming for the business owner to keep up to…

Facebook Marketing

12 Bits of Advice to Help You Get Your First 100 Likes on Facebook

Unless you have been living under a rock, I’m sure you’re familiar with Facebook and you’ve possibly liked a business page or two. Perhaps you’ve wondered how to get 100 likes on your own Facebook Page. With over 1,700,000 million…

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.