Leanne Peard

About Leanne Peard

Leanne Peard is an expert on Facebook, and recently won the Best Social Media Educator for 2019, Australia and New Zealand. Leanne is the creator of Become a Social Media Manager a certified accredited training program available in Australia and now available online. With 12 years experience in the world of social media, she knows first hand how important it is for small to medium businesses to adapt a social media strategy, either small or large, to stay in front of their competitors and attract new leads and sales. Developing the skill set to utilise social media is essential for the businesses to grow. Her passion for small business comes from her own experience in the business sector for over 30 years. She is extremely passionate about sharing her knowledge and skills to assist the business sector.

How to Create a Facebook Chat Messenger Bot for Your Business for FREE

If you already don’t know how to create a chatbot on Facebook Messenger, keep reading for the why and how. Facebook Messenger bots have unlimited potential when you are wanting to reach your target market, stay connected with them, and more importantly, receive an open rate on your messages of up to 98%. If we…

What is a Facebook Messenger Bot and How Your Business Can Leverage Them

This article will first define what a Messenger and Facebook Messenger bot exactly is and then follow up with real-life examples of how your business can utilize bots for a variety of marketing and business objectives. What is a Facebook Messenger Bot? A messenger bot is a piece of software that is using artificial intelligence…

The Dark Side of Facebook

Welcome! I know what you are thinking! Dark Side? What is the Dark side of Facebook? Now before I share my experiences and the experiences of clients and friends who have encountered the dark side of Facebook, I need to assure you that I still love Facebook for marketing, however as business owners we need…

Is Facebook Your Biggest Online Asset?

I recently was live chatting to my followers about a mind shift or a shift in thinking in regards to your social media marketing in terms of online assets. The idea came to me after a chat with my son and we were talking about businesses, and how many of us will use a strategy…

Is it Possible to Use a Facebook Group as a Learning Management Platform (LMS)?

Facebook Groups as an LMS (Learning Management Platform)? We have had many updates and changes with Facebook over the last few years, and while many marketers think Facebook is a dead platform, there have been substantial changes in regards to Facebook Groups that should excite marketers. Facebook Groups has evolved from a lead generation platform…

Is Facebook Dead for Marketers?

Is Facebook dead? What will you do? Stay or go? There have been massive changes to Facebook over the past few years, and even more so since I started using this platform in 2006. Way back then it was so easy to get people to like your facebook page or profile, see massive engagement and…

Facebook Predictions for the Future

It’s been a huge year with Facebook, constant updates and questions that keep rolling in! Let’s start the year off with the questions that I get asked about Facebook. I don’t actually have a 101 primer, however, there are many that keep popping up in my communities and social networks! Let me combine all of…

How to Improve the Google Ranking of Your Facebook Page

Facebook is forever changing, and its continual updates can be frustrating. When using Facebook we often can be so consumed with the algorithm and trying to get maximum results that we forget that Facebook is another social media website that can be found in search engines like Google. That’s why it’s important to consider our…

A List of the Latest Facebook Features You Might Not Know Exist!

Every time I log into my Facebook page or profile I always find a new feature that pops up or one that I have become familiar with disappear. It can be overwhelming for the business owner to keep up to date with the constant changes with this amazing social media platform. To remove some of…

Is Your Facebook Business Page DEAD?

It was on my birthday, 11th January, that Facebook told the social media community about the feed update – and indirectly how it would impact my Facebook business page. The head of Facebook’s Newsfeed, Adam Mosseri shared the update from Mark Zuckerberg. The update will, I believe, be an opportunity for Facebook business pages to become…

12 Bits of Advice to Help You Get Your First 100 Likes on Facebook

Unless you have been living under a rock, I’m sure you’re familiar with Facebook and you’ve possibly liked a business page or two. Perhaps you’ve wondered how to get 100 likes on your own Facebook Page. With over 1,700,000 million people using Facebook, businesses are utilizing this platform as a marketing tool. They’re creating awareness…

The Difference Between Facebook Profile, Pages and Groups

One of the questions that I receive most when speaking and training is – Can I have a business profile page? While the answer is yes. There are a number of reasons why you should reconsider this option for your business and marketing with Facebook. Let’s explore the difference between a Profile, Pages, and Groups. Personal…