Facebook Groups as an LMS (Learning Management Platform)? We have had many updates and changes with Facebook over the last few years, and while many marketers think Facebook is a dead platform, there have been substantial changes in regards to Facebook Groups that should excite marketers. Facebook Groups has evolved from a lead generation platform…
About Leanne Peard
Is Facebook Dead for Marketers?
Is Facebook dead? What will you do? Stay or go? There have been massive changes to Facebook over the past few years, and even more so since I started using this platform in 2006. Way back then it was so easy to get people to like your page or profile, see massive engagement and generate…
The Latest Update on Facebook Groups and Business Pages
I love Facebook, believe it or not, not as a profile user but for my business. I love that this is a free platform that gives business owners access to billions of people all over the world. Using Facebook Groups for Business and Business Pages can help your business grow and succeed. However, it was…
Recap and Facebook Predictions for 2019
It’s been a huge year with Facebook, constant updates and questions that keep rolling in! Let’s start the year off with the questions that I get asked about Facebook. I don’t actually have a 101 primer, however, there are many that keep popping up in my communities and social networks! Before we start let’s recap…
How to Improve the Google Ranking of Your Facebook Page
Facebook is forever changing, and its continual updates can be frustrating. When using Facebook we often can be so consumed with the algorithm and trying to get maximum results that we forget that Facebook is another social media website that can be found in search engines like Google. Google is also forever changing and most…
What Businesses Need to Know about Facebook Stories.
Facebook stories were launched in early 2017. If you’ are familiar with Snap Chat then you will have a sound understanding of how this feature works. If not let me explain. Facebook stories is a microcontent creation feature inside of Facebook, (time sensitive) this feature allows us to take a very short video or image…
How to Use Facebook Messenger Bots
Understanding how to use Messenger bots and Facebook Messenger was introduced by Facebook in April 2014. I can recall the day well, Facebook was sending us little reminders to download this new separate app called Messenger. Over the years, the messenger app has increased significantly with the features like: Being able to messenger your friends…
Facebook Features!
Every time I log into my Facebook page or profile I always find a new feature that pops up or one that I have become familiar with disappear. It can be overwhelming for the business owner to keep up to date with the constant changes with this amazing social media platform. To remove some of…
Why Your Facebook Live Videos Aren’t Working
If you have been following me for awhile now, you will be very familiar with my thoughts and processes of dominating your niche on Facebook. Especially using Facebook Live for business marketing. Using Facebook Live marketing for your business and Facebook messenger bots is the number 1 strategy right now. Why? Well! that’s a great…
Is Your Facebook Business Page DEAD?
It was on my birthday, 11th January, that Facebook told the social media community about the feed update. The head of Facebook’s Newsfeed, Adam Mosseri shared the update from Mark Zuckerberg. The update will, I believe, be an opportunity for Facebook business pages to become more creative and show the authentic side of their brand. (You…
Should You Boost Posts on Facebook?
What is a boosted post? Why should we pay for our fans to see our posts? There seems to be a wishy-washy view from the experts as to whether boosted posts work or if you should stay away from them. In my own experience, boosted posts are a quick and easy way to get the…
What is a Facebook Audience and Why Your Business Needs to Know!
A word that I find that scares most small to medium business owners is the word “Target”. Whenever I have a workshop or deliver a Facebook Live event, my audience seems to be scared about setting a target audience or creating a niche. I totally understand why they’re feeling this way. As a small business…
12 Bits of Advice to Help You Get Your First 100 Likes on Facebook
Unless you have been living under a rock, I’m sure you’re familiar with Facebook and you’ve possibly liked a business page or two. With over 1,700,000 million people using Facebook, businesses are utilizing this platform as a marketing tool. They’re creating awareness of their business using Facebook Pages. The biggest struggle most business owners have…
The Difference Between Facebook Profile, Pages and Groups
One of the questions that I receive most when speaking and training is – Can I have a business profile page? While the answer is yes. There are a number of reasons why you should reconsider this option for your business and marketing with Facebook. Let’s explore the difference between a Profile, Pages, and Groups. Personal…
The Power of Facebook Live
By 2019 80% of internet traffic, will be from Video! Have you thought about using Facebook Live for your business? Facebook live is a live streaming function which is accessed from your mobile device or rolling out to the desktop for some users. Marketers are excited about this feature, myself included. However, for the business…
How To Create a Facebook Marketing Strategy
When stepping into the online marketing world, each business must look at the outcome of their efforts. “Start with the end in mind” as Steven Covey would say. Facebook is the social media platform that most of us have some familiarity with. As of the third quarter of 2016, Facebook had 1.79 billion users, with…