Having others guest post on your blog can be extremely powerful for many reasons.
Consider the following statements – are they true for you?
- You want to put out valuable content on your blog, consistently.
- You want to connect with influencers in your niche.
- You’re busy
How many did we get? I’m guessing 3/3.
Which is why today we’re going to share a blogging technique that solves all of those problems, and I call it the Reverse Guest Post Strategy.
What Is The Reverse Guest Post Strategy?
I’m guessing you’ve heard of guest posting before – after all we’ve discussed it plenty of times before.
For a quick refresher, the idea is to:
- Identify valuable influencer websites in your niche.
- Reach out to them with a personalized pitch.
- For those who accept you, write an article.
- Get published on their site, and enjoy the benefits.
Now, did you ever consider inviting people to guest post on your site?
It’s a bit of a mentality shift but once you think about it, it makes perfect sense.
You have a blog, and hopefully, you’re working on making it incredible.
As it grows and develops more authority, it becomes attractive to people who are looking to guest post.
Trouble is, not all of them are thinking about pitching you because there are so many blogs out there and you can only write for a select handful.
But imagine if you were proactive and extended an invitation to them – would they say yes?
Well, perhaps not all of them, but many of them would, considering you’ve just saved them the trouble of having to message twenty other people to get one acceptance.
Therein lies the concept of the reverse guest post.
Why Should You Implement Reverse Guest Posting
Consider the original three statements that served as the premise of this article:
You want to put out valuable content on your blog, consistently.
Easy – by having influencers post on your blog, content is being supplied for you on an ongoing basis.
You want to connect with influencers in your niche.
Exactly – by inviting influencers to post on your blog, you’re actually adding value to them, both saving them time in their own guest posting efforts and naturally sharing your audience with them.
Perfect, it’s much quicker to reach out to people and invite them to guest post on your website, than to actually write content for all of the websites that you could guest post on.
But what about the links? Where do I get my precious links and shares from if I’m not the one guest posting?
Truth be told, the reverse guest post is NOT intended to be a link building strategy, but it still can produce backlinks, albeit indirectly.
Firstly, as people guest post for your website, they will often go on to guest post elsewhere, and some of them will likely link to other content they’ve put out.
Secondly, any article on your website has the potential to generate links, organically, or through your own content promotion efforts.
In short, it has no worse odds of generating a link than anything else you write on your blog, and I’d say above average odds at that.
Further Reading: 11 Actionable Link Building Strategies
OK, I’m In – Now How Do I Do It?
Luckily, the strategy is pretty straightforward, all you have to do is:
- Identify influencers in your niche
- Write a pitch to send to them
- Email them, and follow up until the content is written
That’s basically it.
Now, if you want to get a bit more advanced, you can improve your odds by focusing on influencers who have a history of guest posting.
For example, if I was in the marketing niche I might look at the authors who are contributing to this blog by Neal Schaffer or similar marketing blogs.
These sites have dozens of authors who had posts every year and are clearly interested in guest posting on credible sites.
So start there.
Following that, a pitch might look something like:
Hey [First Name]
My name is Aris and I am in charge of marketing for NinjaOutreach.
I saw your comment at [article link], I really enjoyed that post so I thought I should reach out to you because we share the same interests.
I was wondering if you would be interested in writing a guest post on our blog?
We have over 8k subscribers and get 20k visitors a month, who could all see your post. What do you think?
Looking forward to hearing from you!
Nothing too complicated there, right?
Now It’s Your Turn!
Alright, now you understand the power of the methodology, and have a game plan for identifying influencers and pitching them – so what’s next?
Well, to start inviting them of course.
Choose 10 influencers in your niche and invite them to guest post on your blog. At worst, they’ll be flattered for the invitation.
What other ways you can think of to find a contributor for your Blog?
Further Reading: Guest Blogging: Trick or Treat? Here’s What You Need to Know
Photo by Eliott Reyna on Unsplash
Guest Post FAQs
It is a piece of writing that is published on someone else’s website or blog. Guest posts are typically written by bloggers or other online content creators who have something to say but don’t have their own platform to say it on. While it can be a great way to get your work seen by a new audience, it’s important to remember that you are a guest on someone else’s site. As such, you should take care to writing something that will be well-received by the site’s regular readers.
Here are some tips:
1. Familiarize yourself with the blog’s content and style. This will help you to write a guest post that is in line with the blog’s overall tone and voice.
2. Come up with a list of potential topic ideas that would be a good fit for the blog. Once you have a few ideas, reach out to the blog’s owner or editor and pitch your ideas.
3. Be sure to follow these guidelines closely, as this will increase the chances of your contribution being accepted.
It is an article that is written by a guest author and published on another website. In the context of SEO, guest posts can also be used to build links back to the author’s site. If done correctly, it can improve search engine rankings and drive quality traffic to a website effectively. However, it is important to note that they should only be published on high-quality websites that are relevant to the author’s niche. Publishing guest posts on low-quality websites can actually harm a website’s SEO.
These are articles written by someone who is not a regular contributor to the site or publication. Guest post articles usually relate to the guest author’s area of expertise and are typically used to generate new leads or traffic. For businesses, these articles can be an effective way to promote products or services to a new audience. When done correctly, guest post articles can provide valuable content that helps readers learn more about a topic or make an informed decision about a purchase.