• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and InfluencerNeal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer

Maximize Your Social at the official site of social media keynote speaker Neal Schaffer

  • Meet Neal
  • Influencer Marketing
  • Speaking
  • Consulting
  • Books
  • Blog
  • Hire Neal
  • Nav Social Menu

    • LinkedIn
    • Facebook
    • Twitter
    • Instagram
    • RSS
    • Email

How To Invite Influencers To Guest Post On Your Blog

by Dave Schneider

February 23, 2016 By Dave Schneider 5 Comments

How To Invite Influencers To Guest Post On Your Blog

Consider the following statements – are they true for you?

  1. You want to put out valuable content on your blog, consistently.
  2. You want to connect with influencers in your niche.
  3. You’re busy

How many did we get? I’m guessing 3/3.

Which is why today we’re going to share a blogging technique that solves all of those problems, and I call it the Reverse Guest Post Strategy.

What Is The Reverse Guest Post Strategy?

I’m guessing you’ve heard of guest posting before – after all we’ve discussed it plenty of times before.

For a quick refresher, the idea is to:

  1. Identify valuable influencer websites in your niche.
  2. Reach out to them with a personalized pitch.
  3. For those who accept you, write an article.
  4. Get published on their site, and enjoy the benefits.

Now, did you ever consider inviting people to guest post on your site?

Probably not.

It’s a bit of a mentality shift but once you think about it, it makes perfect sense.

You have a blog, and hopefully, you’re working on making it incredible.

As it grows and develops more authority, it becomes attractive to people who are looking to guest post.

Trouble is, not all of them are thinking about pitching you because there are so many blogs out there and you can only write for a select handful.

But imagine if you were proactive and extended an invitation to them – would they say yes?

Well, perhaps not all of them, but many of them would, considering you’ve just saved them the trouble of having to message twenty other people to get one acceptance.

Therein lies the concept of the reverse guest post.

Why Should You Implement Reverse Guest Posting

Consider the original three statements that served as the premise of this article:

You want to put out valuable content on your blog, consistently.
Easy – by having influencers post on your blog, content is being supplied for you on an ongoing basis.

You want to connect with influencers in your niche.
Exactly – by inviting influencers to post on your blog, you’re actually adding value to them, both saving them time in their own guest posting efforts and naturally sharing your audience with them.

You’re busy
Perfect, it’s much quicker to reach out to people and invite them to guest post on your website, than to actually write content for all of the websites that you could guest post on.

But what about the links? Where do I get my precious links and shares from if I’m not the one guest posting?

Truth be told, the reverse guest post is NOT intended to be a link building strategy, but it still can produce backlinks, albeit indirectly.

Firstly, as people guest post for your website, they will often go on to guest post elsewhere, and some of them will likely link to other content they’ve put out.

Secondly, any article on your website has the potential to generate links, organically, or through your own content promotion efforts.

In short, it has no worse odds of generating a link than anything else you write on your blog, and I’d say above average odds at that.

OK, I’m In – Now How Do I Do It?

Luckily, the strategy is pretty straightforward, all you have to do is:

  1. Identify influencers in your niche
  2. Write a pitch to send to them
  3. Email them, and follow up until the content is written

That’s basically it.

Now, if you want to get a bit more advanced, you can improve your odds by focusing on influencers who have a history of guest posting.

For example, if I was in the marketing niche I might look at the authors who are contributing to Maximize Social Business, Boost Blog Traffic or Social Media Examiner.

These sites have dozens of authors who had posts every year and are clearly interested in guest posting on credible sites.

So start there.

Following that, a pitch might look something like:

Hey [First Name]

My name is Aris and I am in charge of marketing for NinjaOutreach.
I saw your comment at [article link], I really enjoyed that post so I thought I should reach out to you because we share the same interests.
I was wondering if you would be interested in writing a guest post on our blog?
We have over 8k subscribers and get 20k visitors a month, who could all see your post. What do you think?
Looking forward to hearing from you!

Aris
NinjaOutreach

Nothing too complicated there, right?

Now It’s Your Turn!

Alright, now you understand the power of the methodology, and have a game plan for identifying influencers and pitching them – so what’s next?

Well, to start inviting them of course.

Choose 10 influencers in your niche and invite them to guest post on your blog. At worst, they’ll be flattered for the invitation.

What other ways you can think of to find a contributor for your Blog?

  • Bio
  • Latest Posts
Dave Schneider

Dave Schneider

Dave Schneider is an expert on Blogging. Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. He writes about blogging for businesses, entrepreneurship, and has a love for travel, having visited over 40 countries. Dave can be found at lesschurn.io and daveschneider.me.
Dave Schneider

Latest posts by Dave Schneider (see all)

  • Three Case Studies of Blogger Outreach Done Right - February 5, 2018
  • How to Boost Blog Traffic and Brand Awareness Through Influencer Marketing - October 18, 2017
  • How to Find Out What Keywords Are Relevant to Your Business - August 17, 2017
  • Tools and Tips to Analyze your Competitors Blogs - July 26, 2017
  • Want to Become an Influencer? Start Blogging - June 21, 2017

About Dave Schneider

Dave Schneider is an expert on Blogging. Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. He writes about blogging for businesses, entrepreneurship, and has a love for travel, having visited over 40 countries. Dave can be found at lesschurn.io and daveschneider.me.

Reader Interactions

Comments

  1. satyajit says

    August 12, 2018 at 11:48 am

    What issues the best example of guests post

    Reply
  2. Aslam says

    January 4, 2017 at 1:27 pm

    Content is King still rules toady but its definition has been changed now. Just a few years ago it was sufficient to write a bit long post with some useful info. But nowadays, we have to write long posts with video and other forms of media to support our topic.

    Reply
  3. irishcarter says

    March 5, 2016 at 6:40 pm

    Thanks for sharing such important information to so many who might feel to intimidated to go for it. I talk to many people who fall into that trap. I have to remind them that the worst someone could say is no but we don’t know unless we ask. : ) Nice sample of the short, simple and to the point pitch letter to help others also.

    I’ve found that it is really benefiting to connect, build a relationship with those in your niche and just ask. Most say yes once you have built a connected rapport with them.

    Have a great week and thanks for an awesome and informative read.

    Irish

    Reply
  4. Heba Hosny says

    February 26, 2016 at 1:02 pm

    Awesome insights, Dave. I prefer turning private pitches into public ones whenever possible. In this case, you may write a blog post titled “Would These 10 Awesome Writers Accept My Guest Blogging Invitation?”. The post will include 10 personalized pitches for your chosen bloggers, including their pictures, links to their websites, a link to one of their popular blog post, and (above all) the reason why you chose them and why you believe their content would be a valuable addition to your blog.

    Once the post is published, send each of them public notifications via social media. For example, you may give them a “teaser” pitch on Twitter: “@GuestBloggerName Hey , You’re on my top 10 list of awesome guest bloggers… ”

    The first immediate advantage is that all your potential guest bloggers will check the post and share it with their followers. Then, I bet most of them will accept your public, heartfelt invitation. What do you think? :)

    Reply
    • John Koma says

      July 9, 2018 at 5:22 pm

      Great idea Heba and one of several quick ways to connect with influencers.

      Awesome post Dave :)

      Reply

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

FOLLOW ME!

Follows
  • Twitter
    222k Followers
  • LinkedIn
    40.8k Followers
  • Pinterest
    29.8k Followers
  • Instagram
    16.3k Followers
  • Facebook
    10.7k Followers
  • YouTube
    244 Followers

COME SEE ME SPEAK LIVE!

COME SEE ME SPEAK LIVE!

PRE-ORDER MY NEW BOOK!

PRE-ORDER MY NEW BOOK!

LOOKING TO BETTER LEVERAGE LINKEDIN?

LOOKING TO BETTER LEVERAGE LINKEDIN?

USE THE SOCIAL MEDIA DASHBOARD THAT I USE!

USE THE SOCIAL MEDIA DASHBOARD THAT I USE!

LEARN THE LATEST ABOUT INFLUENCER MARKETING

LEARN THE LATEST ABOUT INFLUENCER MARKETING

ABOUT NEAL

Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in the growing world of social media for business.

SEARCH THIS SITE

CATEGORIES

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • YouTube
  • RSS
  • Email

Join my newsletter!

Nealschaffer

Subscribe to get my latest content by email as soon as I publish it.

Success! I'll send you updates as soon as I publish them!

There was an error submitting your subscription. Please try again.

Don't worry: You can unsubscribe at any time. Powered by ConvertKit

Footer

Neal Schaffer

About Neal Schaffer
Influencer Marketing Services
Social Media Speaker
Social Media Consulting
Social Media Books
Neal's Social Media Blog Posts
Neal's Social Media Podcast
Social Media Center of Excellence
Hire Neal
Write for This Blog

Popular Blog Categories

Instagram Marketing
Twitter Marketing
LinkedIn
Facebook Marketing
Content Marketing
Social Media Tools
Influencer Marketing
YouTube & Video Marketing
WeChat and China Social Media
Social Media for Nonprofits
Social Media Strategy

Free Ebooks

Maximizing LinkedIn for Business
How AI is Revolutionizing Influencer Marketing
How to Build an Employee Advocacy Program
Focused Social Selling
The Social Media Tools for Business Guide

More Social Media Resources

Recommended Social Media Books
Recommended Social Media Resources - Apps, Tools & More!
Recommended Social Media Conferences
Recommended WordPress Plugins

Search This Site

Follow Me

Follows
  • Twitter
    222k Followers
  • LinkedIn
    40.8k Followers
  • Pinterest
    29.8k Followers
  • Instagram
    16.3k Followers
  • Facebook
    10.7k Followers
  • YouTube
    244 Followers

© 2008–2019 Windmills Marketing · Privacy Policy · Terms & Conditions · Contact

https://nealschaffer.com/author/dave-schneider/