Looking for blog post ideas? Do you like tumbleweed? Probably not. It’s awkward, no one cares about it and it has no direction. Tumbleweed just drifts along into nothing-ness, unnoticed. And that’s exactly what happens to blog posts when the topics lack substance. Blog post ideas need to be chosen carefully in order to resonate…
About Konrad Sanders
Storytelling for Marketing: Fairytale or Frog?
I’m going to tell you a magical story about storytelling. Are you sitting comfortably? Once upon a time, there was an extremely confused and frustrated brand. They were creating valuable blog posts, but no readers ever showed up. They were sending out carefully crafted emails, but no customers ever clicked through. They were even putting…
Is Your Blog In Line With Your Brand?
There’s a great analogy I’d like to share about the importance of how to brand a blog – and in doing so helping you create a successful blog. Your best mate is acting strangely. He’s speaking in a different accent. He’s wearing a tracksuit when he always wears jeans. He’s dyed his hair purple. And…
The Art of Content Going Viral: Can You Ever Really Control It?
‘Tis the season of all things contagious. So to be poignant, I’m thinking about the art of going viral. I’m not talking about the kind that makes you reach for the Kleenex (unless it’s a sad video). I mean the content that makes you want to share it to the masses. To spread it far…
How to Increase Your Blog Traffic Using Social Media Tricks
Do you want to increase blog traffic and bring in more visitors to your blog? It’s a simple question, with most likely a resounding YES as an answer. It’s the same for many brands: you can create valuable, engaging content. You can be sure it’s going to wow your readers. Yet you fall down at…
What the Kardashians Taught Me About Creating a Killer Blog
Need help in creating a blog that is killer? Look no further than the Kardashians for inspiration. “In order to win at life, you need some Kim K skills, period.” Do you agree you need Kim K skills? Well, that quote is from Kanye, who was bigging up his wife’s life skills to GQ Magazine…
Are Blogs Still Relevant in 2020?
It’s the question on everyone’s lips… Are blogs still relevant in 2020? Is it worth spending time and money on your company blog or creating a blog in the day of social media? In a nutshell: yes. BUT…not if you’re doing any of the following things: Peddling company news (John, we’re happy you’ve been promoted…
Are You Still Using These Rusty Old Blogging Tactics?
Let’s have a conversation about blog tactics – but let’s begin with something closer to home. Take a peek in your garden shed (if you dare). You see that rusty old bike that’s buried underneath piles of tools and boxes? You know, the sorry spectacle that’s decaying, irrelevant and completely forgotten in the corner? You…