Konrad Sanders

Konrad Sanders is an expert on Blogging. Founder. Content Strategist. SEO Master. All-round superstar. Also a huge perfectionist. He won’t rest until your content strategy is absolutely flaw-proof.

Articles: 2

The 13 Copywriting Lens Approach to Create Optimally Powerful Content

Content Marketing

The 13 Copywriting Lens Approach to How to Create Optimally Powerful Content

Creating blog content can be a bit like swinging for a pinata and hoping you hit it. There’s no strategy to the actual content-writing, per se. You’re just blindly hoping that if you hit hard and fast enough you’ll strike…

Blogging

Are Blogs Still Relevant in 2025?

It’s the question on everyone’s lips… are blogs still relevant in 2025? Is it worth spending time and money on your company blog or creating a blog in the day of social media? In a nutshell: yes. BUT…not if you’re…

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.