The explosion of the TikTok platform has forced many content creators to reconsider their strategy. While almost all of them previously devoted hours and hours to making long-form tutorial or explainer videos, we are seeing more and more short-form content as attention spans dwindle and creators find it allows them to produce a greater quantity of content in a constant battle for views.
Short-form videos take much less time to create, but are often just as effective in gaining views, and are becoming increasingly more effective towards growing your reach online. But none of the short-form platforms have figured out how to properly monetize this content and reward creators for their efforts. Until Now.
YouTube recently announced that its Shorts creators will soon qualify for the YouTube Partner Program (YPP), with eligibility beginning in early 2023.
So what does this mean for content creators? How about YouTube? And what about TikTok, who now faces a head to head battle with one of the most experienced advertising partners to ever exist?
The YouTube Partner Program
Before we get into what this means for other platforms, let’s consider what we know. We know that YouTube, which of course is owned by Google, currently is the best in the world at sharing ad revenue with its content creators.
In the past, this revenue was only available to long form video creators that achieved 1,000 subscribers and 4,000 watch hours, and any Shorts videos were excluded from such monetization.
Now, with the new announcement from YouTube, Shorts creators will earn 45% of ad revenue from their videos. YouTube Chief Product Officer Neal Mohan announced that this is the first time a revenue share will be available to short-form creators on any platform.
This new form of Shorts monetization has some of the world’s largest creators such as Mr. Beast calling for anyone creating short form videos to shift their focus to YouTube Shorts.
For an introduction to all of the different ways to make money on YouTube, see this:
Further Reading: 17 Smart Ways How to Get More Subscribers on YouTube
How Does YouTube Generate Revenue?
Of course, YouTube’s revenue sharing model only works if they are able to generate revenue to pay its creators, so how do they plan to monetize Shorts?
YouTube currently charges its advertisers for a placement either at the beginning or throughout its long form videos on the platform. But this strategy doesn’t make sense for short-form content.
Therefore, YouTube has taken after Instagram & TikTok, and will give advertisers a placement in between Shorts videos to promote their message. In other words, as you’re scrolling through your Shorts feed, you’ll see 3 or 4 videos from your typical channels, then a paid advertisement.
Generally, businesses are happy to place their ads seamlessly into the feed, while your typical shorts creators see no effect on their content.
How Does The YPP Pay Creators?
Ok so how does this revenue sharing model work? How do you as the creator make money?
YouTube has announced that it will give 45% of all revenue it generates to its creators that join the YouTube Partner Program. Since the advertisements stand alone as their own video within the feed, the solution is to pool the revenue and distribute it at the end of the month.
This is an interesting method for paying creators, as it incentivizes a commitment to YouTube Shorts considering the more ad revenue YouTube makes, the more money everyone makes.
As far as how much each individual creator makes, it will be based on the share of total shorts views the channel is responsible for that month.
Long story short, if you’re a short-form video creator, it’s time to take YouTube Shorts seriously as it offers one of the best opportunities to make money online right now.
Here’s how YouTube announced this to the world:
What Are The Eligibility Requirements?
Of course, to make money on the platform, you must apply and be accepted into the YouTube Partner Program. To be eligible, short-form creators are required to achieve 1,000 subscribers and amass 10 million Shorts views over the course of 90 days.
Joining the YouTube Partner Program by way of Shorts will allow creators to monetize their efforts based on their share of views. Joining the program will also provide access to additional monetization tools that will allow you to boost your income!
Further Reading: 15 Useful Tips on How to Get More Views on YouTube Videos
What Does This Mean For TikTok?
This is bad news for TikTok. YouTube has a tremendous amount of experience with the ad revenue share model, and has been successfully rewarding its creators for years now. This level of promotion as far as YouTube Shorts Monetization is more than enough reason for creators to focus more heavily on YouTube than TikTok or any other platform for that matter.
In the past, both YouTube and TikTok paid their creators through what both commonly refer to as a creator fund, with a fixed dollar amount being distributed to its users. However, these payouts are minimal and don’t compare to the earning potential of the YouTube revenue share model.
YouTube’s official announcement states that they expect their current Shorts Fund recipients to earn way more money under the revenue share model, which is built for long term sustainability. This effort to double down on the revenue share model should benefit creators as well as YouTube in the long run, with both making more money together. In other words, it is a win-win for both creator and platform!
This is a direct shot at TikTok and their Creator Fund, which will have to announce big changes in the coming months if it wants to keep up with the 800-pound gorilla that is YouTube.
Get Started With YouTube Shorts
So now that we’ve covered YouTube Shorts as an opportunity to set yourself apart as a content creator, let’s talk about how you can get started on the platform if you’re brand new to putting out content online.
Of course, this could mean putting yourself in front of a camera for the first time or figuring out a system to automate the creation and uploading of your YouTube Shorts content.
If you plan to get in front of the camera, you have plenty of options as far as what niche you select, whether it’s to show off the latest fashion trend or provide workout demonstrations for the health & fitness people out there. However, let’s talk about how to grow your channel without showing your face.
Here’s how YouTube would like to inspire you to create more YouTube Shorts!
How to Do YouTube Shorts Automation
For those of you that are uncomfortable appearing in front of a camera and broadcasting your face in the abyss of the internet, YouTube Automation could be the side hustle you are looking for. Here’s how it works.
1. Pick A Niche
First, you choose a niche for your video content. This could be any number of things, but let’s take travel as an example. Travel is an extremely popular niche on YouTube as people love to get inspired to visit new places, or learn some new details about a place they are considering traveling to.
Now that we’ve selected a niche, we need to start creating videos that people actually want to watch. We have to create content that people on YouTube want to consume. So how do we do this?
Well, first we need an idea in the form of a video title. Do a quick YouTube search or two and start getting a feel for what types of videos are popular in the travel niche. A quick test reveals that there are a lot of lists related to top destinations, such as “Top 10 Places To Visit In Europe.”
This not only gives you a single video idea, but you can now make variations to include Top 10 Places to Visit in North America, Asia, The Middle East, and so on. Right away, you have 10-15 videos that you can go ahead and create.
2. Assemble A Content Team
Next, you’ll need to put a team together to help you create content on a consistent basis. Generally, you’ll want to post at least 5 YouTube Shorts a week to gain some initial traction on the platform, which means you’ll need to put in a significant amount of effort, or hire freelancers to help with certain aspects of the process.
For the most part, you’ll want to come up with the video titles yourself, then give your team some directions on what their role is from there. Sticking with the Top 10 Places to Visit in Europe idea, you’ll potentially need a script writer depending on the depth of your video, a voice over artist, and a video editor.
Alternatively, you can use a video marketing tool software which makes the video creation process super easy. Many of these tools allow you to select from a variety of video templates, then add in your title text for each jump cut. From there, you can select your favorite video clips from the library of video content included with each tool, which provides an engaging and seamless feel to your final videos.
Plus, some of these tools are complete with a text to speech feature offering a few different voice options, or you can record your own voiceover inside the software and seamlessly add it to your video. For those of you serious about YouTube Shorts Automation, using one of these tools, or even a video editing app, is a great way to get started at a reasonable cost.
Once you start getting some traction with your YouTube Shorts business and hopefully make some money along the way, you can put a more specialized team together and really ramp up your production and eventually your income!
Further Reading: Which is the Best Video Editing App? Choose from These 15
3. Grow Your Channel
Of course, the success of your channel will depend on your ability to grow your reach and gain more views over time. Here are a few tips for growing your channel with YouTube Shorts.
A) Determine the Length
YouTube Shorts are 60 seconds maximum, but that doesn’t mean you necessarily need to make all 60 second videos. You want your content to be as engaging and interesting as possible, so cut to the chase and make sure your content isn’t dragging on.
B) Make Valuable Shorts
Again, watch time is important, but even more important is the percentage of your video each viewer watches. For instance, if the average viewer watches 90% of your video, YouTube is going to continue to push that content out to a larger audience because it is a video people are interested in watching.
C) Create Custom Thumbnails
Don’t overlook a thumbnail. We’ve talked about YouTube pushing its Shorts initiative, which means it is displaying them in numerous ways. You don’t want to miss out on more views because you didn’t take the time to create an eye-catching thumbnail.
D) Make Relevant Titles
The title of your video is important. YouTube is owned by Google, the largest search engine in the world. Number 2? YouTube. They know what people are searching for and want to provide the best content in an effort to match the search intent.
Further Reading: Video Marketing SEO: 11 Ways to Optimize Your Video for Search
E) Be Consistent
This is a big one. Don’t get discouraged when you’re just getting started. Getting started is the hardest part, and it can be tough when it feels like no one is watching your content. Enjoy the process and know that you are one viral video away from success. Once you start getting traction, all your old videos will start to get more views and the machine will continue building on itself. Don’t ever give up!
Further Reading: 11 Tips on How to Grow Your YouTube Channel in 2024
Final Thoughts on YouTube Shorts Monetization
For content creators, it’s time to reconsider your preferred platform, especially if you’re making shorter videos. Anytime YouTube puts its weight behind a certain business goal or new initiative, we need to pay attention.
As YouTube continues to push out its Shorts platform, it creates a massive opportunity for both experienced and brand new creators alike. In fact, one of the most talked about aspects of YouTube Shorts right now is that first time creators have the ability to go viral and grow more rapidly on the platform than ever before.
This, along with the new changes related to how YouTubers make money on the platform makes YouTube Shorts one of the best opportunities for online businesses in early 2023 and beyond!
So if you’re thinking about starting your YouTube channel, we hope you found this article helpful and encourage you to put yourself out there and get comfortable being uncomfortable. A YouTube business is one that takes some time to gain traction, but once you get there it is an extremely rewarding profession.
So remember to never give up and we wish you nothing but success!
Michael founded Pursuit of Passive Income with the goal of helping its readers achieve financial freedom and create a life they love. He is living proof that every failure is just one step closer to success, having started and shuttered many failed businesses. Michael now makes a full time income from Pursuit of Passive Income and strives to help others create passive income streams of their own.
Hero Photo Source: YouTube
YouTube Shorts Monetization FAQs
As more people gain access to Shorts, the potential for making income from these short 15-second videos becomes exponentially greater. There are already strategies on how to make money from them such as becoming an affiliate, selling products related to the video’s topic, and running Google ads. Popular creators are even hosting fundraisers or utilizing their fans’ patronage platforms that provide new revenue sources.
Depending on factors such as the content of the video and the country of origin of your audience, YouTube pay up to $3 per 1,000 views for their new Shorts feature. This makes creating short form content for YouTube potentially lucrative for those who draw in a lot of viewers; however, this only applies to the limited selection that have been certified by YouTube’s creator criteria.
The amount of money one can earn for having one million views is dependent on a few different factors, such as the quality of the content and how many people viewed the ad attached to it. Generally, creators can expect to make anywhere from just over $2,000 to around $20 or more per 1 million views for their Shorts. With new ways for monetizing short videos emerging every day, YouTube is likely to continue paving the way in rewarding its most successful creators.
Unfortunately, there isn’t any specific payment set in stone when a channel reaches 1,000 subscribers on the platform. However, you can still benefit from creating content and posting regularly, as each video can help improve your audience reach and engagement levels over time. Additionally, scaling up your subscriber base helps grow your channel’s reach which leads to higher opportunities for YouTube Ads revenue as well as sponsorship deals with inspiring brands.
The answer depends – YouTube Shorts can be monetized and creators get a proportionate share of the Adsense revenue based on views. For videos with 100K views, top YouTube Shorts creators can receive anywhere between $100-$500 depending on the ad placement and the type of ads used. That being said, typical mid-level and smaller creators usually earn about a tenth or less of what the top-tier creators make for their videos with 100K views.