Ann Smarty

Ann Smarty is an expert on Slideshare. Ann is the brand manager at Internet Marketing Ninjas, part of Core Web Vitals Optimization team and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs.

Articles: 7

Content Optimization: How to Optimize Content for Featured Snippets

Content Marketing

How to Optimize Content for Featured Snippets in 2021 and Beyond

Looking for content optimization opportunities to rank higher in search engines? One of the newest and most controversial Google’s search elements is the featured snippet. Should we be optimizing for featured snippets and, if so, how to do that? Here’s…

How to Create a Branded Content Series That Builds Anticipation for Your Audience

Content Marketing

How to Create a Branded Content Series That Builds Anticipation for Your Audience

When you think of creating a branded content series, does your brain draw a blank? Bear with me while I explain, and then you will understand the compelling value it has for your content marketing. Creating long-form “ultimate” content is…

Here’s One Content Marketing Trick for Every Step in Your Conversion Funnel

Content Marketing

Here’s One Content Marketing Trick for Every Step in Your Conversion Funnel

Content marketing is only effective if there’s a clear plan and a well defined goal behind it. Obviously, what can be a better goal than higher conversion rate. Here’s a step-by-step guide on how to adjust your content marketing to…

Five Powerful Content Marketing Tactics for Crisis Management

Content Marketing

Five Powerful Content Marketing Tactics for Crisis Management

COVID-19 has made crisis management essential for everyone. Coronavirus crisis has touched millions of lives around the world. It has also affected digital marketing in an unprecedented way: It is the first pandemic, and the first crisis of this calibre…

How to Utilize and Optimize Your Content Marketing for the Google People Also Ask (PAA) Box

Content Marketing

How to Utilize and Optimize Your Content Marketing for the Google People Also Ask (PAA) Box

Google is providing its users with lots of great free tools. Many of those can turn handy for marketers as well. The Google People Also Ask (PAA) feature is one of those search elements that should be used by content …

social media keynote speaker neal schaffer

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.