Content is my bread and butter. Over the years, I have shared content marketing trends, tips, tricks and best practices for this powerful marketing tool and become known for my own content in the process. I am a firm believer that, regardless of changes in the digital marketing industry, content remains king. It is an…
About Ann Smarty
How to Diversify Content Marketing: Three Solid Content Formats to Experiment with
Are you stuck in the same content marketing routine using the same content formats over and over again? This guide will get you inspired! It’s all about why and how to diversify your content marketing strategy. Diversifying your content strategy has multiple benefits, including: Content diversification spurs your (and more importantly your team’s) inspiration and…
Five Ways to Build More Visibility for Your Old Content
These days we all realize the power of content: It builds the foundation for all digital marketing tactics and it is able to drive leads and traffic long-term. Consequently, more and more content is being created on a daily basis. Businesses seem to be under impression that if they miss a week, their content marketing…
How to Optimize Your Content for Voice Search
Voice search is on the rise. We all have known this for ages but the voice search market may actually be growing faster than we expected. Throughout the last few years, smart speakers have been taking the market by storm. With the emergence of Amazon’s Alexa (powered by Bing search), Google’s Homepod, and Apples’ Homepod…
How to Optimize Your Old Blog Content to Boost More Traffic
You work on your blog and don’t see the results you should. If you optimize your old blog content you could see significate gains in traffic. Learn how… READ MORE >>
Six Content Ideas to Plan Your Content Marketing in 2019
If you haven’t yet made up your mind as to what you are going to write about this year, it’s time that you plan your content out with some fresh content ideas. The beginning of the year is the slowest season for most of us: Use it to work on your editorial calendar. Get organized!…
How to Create a Search-Optimized Video Content Strategy
For many content providers, the increasing popularity of videos is a blessing. For most businesses, it’s a necessary evil because customers expect to find them on Youtube. That’s where a video content strategy comes in. Whether you hate it or like it, video has become an integral part of any content marketing strategy, in most…
Five Keyword Research Steps not to Overlook to Create Better Content
Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best and brightest keyword combinations within my little slice of the industry. So I am always looking for new ways I may have been missing that help me do that….
Keyword Research Tools to Help Your Content Research and Brainstorming
Keyword research is much easier these days. There are so many tools out there that you could get lists longer than you could ever use for keywords just waiting to be properly targeted. While some phrases are cornered tightly by the larger brands out on the web, the increase in more specific phrases, questions and…
Twelve Free Tools For Creating an Effective Editorial Calendar
If it were not for my editorial content marketing calendar I would be completely blind. I mean it, my work would not only be unproductive but there is no way I could keep up with the demands of running a blog and a business at the same time. I would lose my mind. No matter…
How to Create Successful Content Using Seasonality
Looking back on the years it is incredible to see how far my life – and work – have come. I couldn’t have conceived of the hardships I would face, the struggles I would go through, the triumphs and successes, the moves and changes. The industry I have dedicated myself to have shifted so…
13 of the Best Content Marketing Tools You’ve Got to Try Today
Content marketing is an ever evolving process, but it remains one of the most effective means of branding and promoting a business available today. It’s also a time consuming activity that warrants an entire team dedicated 100% to the task. Unfortunately, most of us can’t afford that and are held holding both ends of the…
How to Plan Your Content Marketing Strategy for Your Project Launch
Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always do. Unfortunately, how to create a content marketing strategy is an important one that will stress out many. There’s no way to make a project launch easy. After all, the…
How To Use SlideShare For Content Marketing & Repackaging
Content repackaging is the number one content strategy that not enough people are using. I know this, because I have too many fellow bloggers, marketers and website owners who have never even tried it. Instead, they constantly beat their heads against the wall as they try to come up with fresh content constantly. But our…
3 Free Tools to Create an Awesome SlideShare Presentation
Last month I was sharing some Slideshare content ideas including re-packaging screenshots, collecting quotes, curating content and re-using your presentations from events you are visiting. This time let’s share some tools that will help you create a SlideShare presentation in a breeze! First of all, a few words about PowerPoint which I am not including…