Instagram has added multiple features and sections over the years all of which offer a variety of marketing opportunities. One of the most effective (and yet often misunderstood) Instagram features is called “Highlights.” So what exactly are Instagram Highlights and…
Are you wondering how to build traffic to your small business website? Getting found on Google is most always an answer, albeit not an easy one. What is Small Business SEO? SEO stands for Search Engine Optimization. It is a…
Looking for content optimization opportunities to rank higher in search engines? One of the newest and most controversial Google’s search elements is the featured snippet. Should we be optimizing for featured snippets and, if so, how to do that? Here’s…
If it were not for my editorial content marketing calendar I would be completely blind. I mean it, my work would not only be unproductive but there is no way I could keep up with the demands of running a…
