October 3rd, 2020 When you think of creating a branded content series, does your brain draw a blank? Bear with me while I explain, and then you will understand the compelling value it has for your content marketing. Creating long-form “ultimate” content is a new trend but it isn’t always the best way to go….
About Ann Smarty
Here’s One Content Marketing Trick for Every Step in Your Conversion Funnel
August 10th, 2020 Content marketing is only effective if there’s a clear plan and a well defined goal behind it. Obviously, what can be a better goal than higher conversion rate. Here’s a step-by-step guide on how to adjust your content marketing to focus on conversion optimization: Match your content plan to each step inside…
Five Powerful Content Marketing Tactics for Crisis Management
September 6th, 2020 COVID-19 has made crisis management essential for everyone. Coronavirus crisis has touched millions of lives around the world. It has also affected digital marketing in an unprecedented way: It is the first pandemic, and the first crisis of this calibre since the birth of digital marketing. This has led to an important…
How to Utilize and Optimize Your Content Marketing for the Google People Also Ask (PAA) Box
May 31st, 2020 Google is providing its users with lots of great free tools. Many of those can turn handy for marketers as well. The Google People Also Ask (PAA) feature is one of those search elements that should be used by content and search marketers. With the changes in algorithms over the years, the…
How to Build Your Content Strategy Around Answering Niche Questions
May 8th, 2020 Are you looking for info on how to build a content strategy that is more meaningful and effective? Do you need a single vision helping you unite your whole team around one common goal? Then here’s an idea for you: build your whole content strategy around answering niche questions. Why Research and…
Three HOT Content Marketing Trends to Get Into RIGHT NOW!
October 11th, 2020 Content is my bread and butter. Over the years, I have shared content marketing trends, tips, tricks and best practices for this powerful marketing tool and become known for my own content in the process. I am a firm believer that, regardless of changes in the digital marketing industry, content remains king….
Five Ways to Build More Visibility for Your Old Content
October 11th, 2020 These days we all realize the power of content: It builds the foundation for all digital marketing tactics and it is able to drive leads and traffic long-term. Consequently, more and more content is being created on a daily basis. Businesses seem to be under impression that if they miss a week,…
Twelve Free Tools For Creating an Effective Editorial Calendar
October 5th, 2020 If it were not for my editorial content marketing calendar I would be completely blind. I mean it, my work would not only be unproductive but there is no way I could keep up with the demands of running a blog and a business at the same time. I would lose my…