Content marketing is only effective if there’s a clear plan and a well defined goal behind it. Obviously, what can be a better goal than higher conversion rate. Here’s a step-by-step guide on how to adjust your content marketing to focus on conversion optimization: Match your content plan to each step inside your conversion funnel….
About Ann Smarty
Five Powerful Content Marketing Tactics for Crisis Management
COVID-19 has made crisis management essential for everyone. Coronavirus crisis has touched millions of lives around the world. It has also affected digital marketing in an unprecedented way: It is the first pandemic, and the first crisis of this calibre since the birth of digital marketing. This has led to an important question: What are…
How to Utilize and Optimize Your Content Marketing for the Google People Also Ask (PAA) Box
Google is providing its users with lots of great free tools. Many of those can turn handy for marketers as well. The Google People Also Ask (PAA) feature is one of those search elements that should be used by content and search marketers. With the changes in algorithms over the years, the adaptations for social…
How to Build Your Content Strategy Around Answering Niche Questions
Are you looking for info on how to build a content strategy that is more meaningful and effective? Do you need a single vision helping you unite your whole team around one common goal? Then here’s an idea for you: build your whole content strategy around answering niche questions. Why Research and Optimize for Questions?…
Three HOT Content Marketing Trends to Get Into RIGHT NOW!
Content is my bread and butter. Over the years, I have shared content marketing trends, tips, tricks and best practices for this powerful marketing tool and become known for my own content in the process. I am a firm believer that, regardless of changes in the digital marketing industry, content remains king. It is an…
How to Diversify Content Marketing: Three Solid Content Formats to Experiment with
Are you stuck in the same content marketing routine using the same content formats over and over again? This guide will get you inspired! It’s all about why and how to diversify your content marketing strategy. Diversifying your content strategy has multiple benefits, including: Content diversification spurs your (and more importantly your team’s) inspiration and…
Five Ways to Build More Visibility for Your Old Content
These days we all realize the power of content: It builds the foundation for all digital marketing tactics and it is able to drive leads and traffic long-term. Consequently, more and more content is being created on a daily basis. Businesses seem to be under impression that if they miss a week, their content marketing…
How to Optimize Your Content for Voice Search
Voice search is on the rise. We all have known this for ages but the voice search market may actually be growing faster than we expected. Throughout the last few years, smart speakers have been taking the market by storm. With the emergence of Amazon’s Alexa (powered by Bing search), Google’s Homepod, and Apples’ Homepod…
How to Optimize Your Old Blog Content to Boost More Traffic
You work on your blog and don’t see the results you should. If you optimize your old blog content you could see significate gains in traffic. Learn how… READ MORE >>
Keyword Research Tools to Help Your Content Research and Brainstorming
Keyword research is much easier these days. There are so many tools out there that you could get lists longer than you could ever use for keywords just waiting to be properly targeted. While some phrases are cornered tightly by the larger brands out on the web, the increase in more specific phrases, questions and…
Twelve Free Tools For Creating an Effective Editorial Calendar
If it were not for my editorial content marketing calendar I would be completely blind. I mean it, my work would not only be unproductive but there is no way I could keep up with the demands of running a blog and a business at the same time. I would lose my mind. No matter…