As you are already aware visual content is an indispensable part of any social media marketing strategy. Discover how to use social media visual content to capture attention, engage your audience and convert them into customers.
The challenge of creating engagement on social media is that business owners tend to forget that social platforms are less engaging than people. According to Ascend2, most businesses find social media the most difficult channel to use and creating compelling content the most challenging of media tasks. However, this need not be the case. You can…
Want to add video to your social media marketing plan? With more video content having been created in the last 30 days than the amount of television content created in the last thirty years, standing out with your video content is a challenge. But if done properly social media video can help achieve your business objectives.
Discover how to use video to support your social media sales funnel.
In a world of overwhelming, instantaneous updates, how do you get your valuable social media content noticed? How can you create social media content that truly cuts through the social noise? There are hundreds of thousands of new social media posts added every second. Take today for instance. There have already been over 31 million…
Video content is becoming more and more important to social algorithms, which is why engaging video content, should be an important aspect of your content marketing strategy.
Consider this – the average person watches more than an hour and a half of online video content per day. So it makes sense to position yourself in front of these people in the one place they’re prone to visiting. Discover proven ways to create engaging video content for social media.
Do you want a better way to plan, organize, and publish your social media content? Discover how to create and fill your social media calendar for a year.
Who doesn’t want to increase sales?
To increase sales most people tend to look at conversion optimization techniques. However, the idea of using social media content to engage with customers and drive sales is often overlooked.
In this post, we discover how to improve online sales with social media content. We also look at how we can streamline the buying process for your customers on platforms that they enjoy using to engage with others in a social environment.
Kara Lauder, founder of the Kader Boot Co in Australia, got a major marketing and awareness boost when she was asked to feature her boots in the Oscar gifting suites. When coupled with social media posts like this, it worked a treat for her brand: In fact, her social media content and marketing has enabled her to…
If you are seeking increased engagement, likes, shares, and followers from your social media content, ask yourself what kind of content gives you the most value. By value we mean a return on investment (ROI). In other words, you want to invest in content that will provide a return on the money you spend. Otherwise, there’s little point in investing in social media content or management.
This article looks at the different social media content types to choose from to delight your audience and bring the most value to your business.
LinkedIn’s recent State of Sales Report for 2017 indicates that social media is changing sales and our expectations around how salespeople should conduct relationships with customers. For example, 94% of those surveyed said they go to social media platforms to gain insights about customers. We know that a large part of business centers around persuasion. Yet…