Nico Prins

Nico Prins is an expert on Content Marketing. Nico is an online marketer and the founder of Launch Space. He helps companies develop their digital marketing strategies. He’s worked with everyone from Fortune 500 companies to startups, helping them develop content marketing strategies that align with their business goals. Follow him on Twitter @nhdprins.

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11 Content Marketing Examples You Can Learn From

Content Marketing

11 Content Marketing Examples You Can Learn From

Content marketing is a proven way to engage your audience and turn them into customers or clients. Most companies that implement content marketing strategies understand it is effective. The tough part is developing a content marketing strategy that generates a…

How to Create an Effective B2B Content Marketing Strategy in 8 Steps

Content Marketing

How to Create an Effective B2B Content Marketing Strategy in 8 Steps

When a football club wins a game, you often hear the manager say that the “team stuck to the game plan.” The link between success and planning is well understood. It’s why the army does “war games” and B2B content…

Content Marketing

13 Content Marketing Tips to Generate Traffic

The competition for page views and click-throughs has never been higher. As businesses pivot to online activity or expand their digital offerings, more are exploring content marketing. It’s vital that your content entices your audience and drives conversions. In this…

Content Marketing ROI: 10 Essential Metrics to Track

Content Marketing

Content Marketing ROI: 10 Essential Metrics to Track

You’ve probably got a blog, and you’re undoubtedly active on social media. You might even be actively promoting your blog through guest posting. So try and answer this question: Do you know how to measure the success of your content…

social media keynote speaker neal schaffer

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.