Lucy Manole

Lucy Manole is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship and much more. When she is not writing or editing, she spends time reading books, cooking and traveling.

Articles: 2

Five Types of Video Content Marketing That Will Boost B2B Conversions

Content Marketing

What Exactly is Video Content Marketing? Here’s Why It’s Important

Video content marketing has been proven to be effective to engage audiences. However, creating the right types of video content is still a challenge. Discover proven ways to successfully leverage this strategy.

Search Engine Optimization

7 Must-Have Ingredients to a Successful SEO Strategy

Businesses are witnessing a transformational change because of a sea of technological advancements hitting us for over a decade. In fact, investing in these technologies is a top priority for businesses as it helps them achieve their goals and stay…

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.