Email Blast: How to Do It Right and Best Practices

Email Blast: How to Do It Right and Best Practices

Well-designed email marketing campaigns help you convey your message to the masses without having to spend a huge amount.

Your email marketing strategy paves the way for you to engage the intended audience and promote your products or services.

You can capture quality leads for your sales funnel through these marketing emails and grow your conversion rate effortlessly.

However, sending emails to all of the recipients one by one can be a daunting activity. Email automation is the way to go, enabling you to reach out to the masses and save time.

The only problem is that using automation tools can be tricky, especially when you’re a beginner. There are several factors that come into play when scheduling successful email blasts.

Embracing the best practices helps you do it right and engage the intended audience at various stages of the customer’s journey.

Effective email blasts complement your marketing strategy, but poor execution may tarnish the sender’s reputation.

We are here to tell you how to design your email campaigns the right way and inform you about the current best practices.

Without further ado, let’s start.

What is an Email Blast?

An email blast is a marketing tactic where you strive to engage your email subscribers by sending mass emails.

The execution requires email blast software that empowers you to convey your message to everyone in your email list without much effort.

It’s a general perception that bulk emails don’t lead to fruitful results. It’s a type of marketing automation that does more harm than good.

When you send a single email message to your entire email list, there’s a huge chance you may end up facing email deliverability issues.

The spam filters block such messages from reaching your email recipients. Since your emails land in spam folders, you don’t get to see the expected results.

45.6% of all emails worldwide were identified as spam
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It’s one of the main reasons email blasting has a bad reputation and generally classifies as a subpar email marketing effort.

You can overcome this obstacle with email segmentation and successfully engage your entire contact list.

In this post, you will learn how to do it and be able to design effective email blasts that lead to a decent outcome.

Types of Email Blast Campaigns

Before we dive into the process and email marketing practices that ensure your email blast campaign success, let’s talk about the noteworthy email blast types you may want to consider for your future campaigns.

Email Newsletters

Scheduling newsletters leads you to have an engaged audience since they help you keep your email subscribers active.

You share valuable content to educate your audience or useful learning material to help them solve their problems.

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example of an email newsletter from semrush
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You can also share industry news or updates, and promote your latest blogs or articles that fuel thought leadership.

Company Update Emails

Another type of email blast campaign encompasses company updates. Here, you talk about the latest happenings in your company to keep your audience informed.

You can also share information about your upcoming events that the company hosts for the intended audience.

example of an email newsletter from wpbeginner sharing an upcoming event
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It’s also an excellent way to keep your email subscribers active and stay connected with your brand.

You can send product release email blasts and inform your recipients about the developments in the solutions you offer or product updates.

You can also share information about the company’s growth, potential acquisitions, partnerships, and leadership changes.

 Special Offer Emails

The core objective of scheduling a special offer email blast is to drive sales and generate more revenue.

These promotional emails are usually seasonal and act as an additional push to make your audience consider the solutions you offer.

example of a special offer email
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You can offer special discounts, and buy-one-get-one offers to entice the recipients and boost your sales effectively.

Cart Abandonment Emails

When shopping online, 7 out of 10 people end up abandoning their carts and leaving the transaction incomplete.

Cart abandonment is a critical issue in the e-commerce industry, which severely affects your ability to generate revenue.

Blasting cart abandonment emails serves as a viable and cost-effective strategy to encourage your customers to complete the purchase.

a survey about the reasons for abandonments during checkout
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You can create a segmented list containing recipients who left items in their carts and blast emails containing special offers or discounts.

example of an abandoned cart email from Pulp&Press
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Many abandon their carts due to the extra cost added to the cart’s amount. To counter this, you can send coupon codes to your recipients that help them unlock free shipping.

Customer Feedback Emails

Scheduling an email blast is an excellent way to gather feedback from your audience and relevant customer insights that enable you to improve your solutions.

You can dispatch surveys through emails in bulk to assess customer satisfaction or ask your customers to help you identify the areas of improvement.

an example of a customer feedback email
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Around 60% of customers prefer that businesses reach out to them through email. So, contacting your mailing lists for their feedback via email may lead you to get more responses.

It’s an efficient form of research that ensures continuous improvement and helps you stand out from the crowd.

How to Design an Email Blast

Sending bulk emails can be tricky for beginners. Even veteran email marketers grapple with email deliverability and poor responses.

Here are a few easy-to-follow steps you can consider to schedule an email blast that will generate promising results.

Build an Organized Email List

It’s not possible to schedule an email blast without an organized email list. It goes without saying that you need the active email addresses of the recipients in order to convey your message.

However, it’s not easy to ask for contact details from your current or potential customers. People often hesitate when it comes to sharing personal information.

Furthermore, there are a few legal considerations that come into play when you choose to reach out to your audience via email. You need their consent to receive messages from you.

Hence, incentivize the process of building an email list by offering value in exchange to the intended audience upon successful completion of signup forms.

It motivates your audience to share the required information and helps you cultivate lasting relationships.

Proceed With Email List Segmentation

A critical mistake email marketers make is that they don’t create audience segments when sending email blasts.

Email segmentation helps you send personalized emails even when you send messages in bulk. It ensures that you dispatch relevant messages to your audience, which leads to a high email open rate and minimizes spam complaints.

You basically split your subscriber list into smaller mailing lists, considering diverse characteristics that define the intended audiences.

Audience classification helps you come up with compelling email content that caters to the varying needs or preferences of the respective audience segments. As a result, you acknowledge high engagement rates.

Blast campaigns often struggle with poor click-through rates because you’re basically sending a generic email and expecting it to perform well. That’s where segmentation comes into place to make your blast campaigns tailored to specific pain points, leading you to acknowledge better email engagement than expected.

Choose a Reliable Email Blast Service

Your selection of an email blast service has a strong impact on the success of your email campaigns.

You need an email marketing tool to schedule your blast campaigns, and there are plenty of options to choose from.

A powerful tool packs all the standard functionalities that you may need to design effective blast campaigns.

For example, it may help you with email list segmentation, facilitate your access to customizable templates, offer easy scheduling, and have a built-in campaign monitor.

You should carefully assess the automation capabilities or features of an email tool and evaluate if it helps you engage your audience throughout different stages of the customer journey.

Craft a Compelling Message

By creating personalized emails that cater to the pain points of diverse email segments, you ensure optimal email blast performance.

how emails are personalized
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Email personalization leads to high engagement and can boost your conversion rates up to 6 times.

Your emails should include tailored subject lines and relevant content to drive the action you expect from your recipients.

You can leverage email templates for diverse use cases or create compelling content for your emails from scratch.

Just keep in mind that your message needs to be easy to understand and encloses a clear call to action.

Pick the Right Time

To ensure optimal results from your blast campaigns, you should carefully select the time to dispatch your messages.

You should pick a time when your recipients are active and receptive to ensure better open and click-through rates.

It’s less likely for people to access their emails on weekends or during busy hours at work. So, you should avoid such days and times when scheduling email blasts.

the best days and times to send emails
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The best days and times to send emails may vary from one use case to another. What works for others may not work for you.

Experimentation is the key to success here. You should test different combinations of days and times for your emails to identify the slots that give you the best results.

Monitor Your Performance

Most email blast solutions come with a built-in campaign monitor that gives you insights into the performance of your email campaign.

It provides you with valuable insights encompassing your recipients’ interactions with your email messages.

Tracking metrics like audience engagement, open rate, and click-through rate helps you assess your campaign’s success and identify the room for improvement.

Using this information, you can optimize your currently active campaigns and design better ones in the future.

Email Blast Best Practices

Sticking to the email blasting best practices helps you cultivate high engagement and get the best results from your campaigns.

The following are a few of the noteworthy best practices you should follow when creating your email blast campaigns.

Be Relevant

Your blast campaigns are likely to yield fruitful results when you are thoughtful with your messaging.

You should identify the pain points of your audience and ensure that your message caters to them when sending emails.

An email blast may serve diverse use cases. However, you need to make sure that it aligns with the concerns of the recipients.

Consider Personalization

Personalization of your emails has a strong influence on the success of your email blast campaigns. Your messages appeal differently to recipients representing diverse characteristics in your email list.

top email marketing personalization tactics
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Therefore, you should classify your recipients into different groups based on their needs, interests, preferences, buying patterns, and other demographic or psychographic characteristics.

The goal is to establish a strong connection with your target audience. Hence, you should tailor your messages to diverse perspectives and opinions.

Avoid Spamming

You should consider the right frequency when dispatching your email messages to your recipients.

A common mistake email marketers make is that they flood the inboxes of their email subscribers. This may cause an annoying experience and eventually lead to higher bounce rates when people receive multiple emails from you daily.

what's the most common reason you unsubscribe from an email newsletter
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Furthermore, if you’re not careful with the frequency of your emails, they may end up in spam folders.

Your recipients won’t even get to see your messages. So, there’s no point in going overboard with email scheduling.

You should be consistent when sending your messages, but you you shouldn’t cross a certain limit.

Offer Value

Email blasts serve as an excellent strategy to promote your solutions to the masses and showcase your offerings. However, you shouldn’t only leverage email marketing as a tool to spread awareness about your offerings.

Consider sharing relevant content that helps recipients find answers to their questions. You can also share useful learning materials and resources to help your audience discover viable solutions to their problems.

Embracing a people-centric philosophy is the way to go and enables you to establish a strong bond with your audience.

Customize Your Subject Lines

The first thing that your recipients notice when they receive an email from you is the subject line.

Based on the email subject line, most recipients decide whether they should open an email and explore the content enclosed.

💪 Did you beat last week? See your Duolingo stats:
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Customizing your subject lines not only sets you apart from spammers but also leads you to acknowledge high open rates for your campaigns.

Personalizing your subject lines and keeping them to the point likely compels your audience to view your emails and consider the call to action.

Add a Compelling Call to Action

You should add a clear and compelling call to action in your email body. Furthermore, you should avoid adding multiple CTA, as they may end up confusing the recipients.

You request your recipients to consider a particular action through your CTAs. So, don’t get too greedy.

A call to action generally leads your recipients someplace. They either end up accessing your newly published article, registering to attend an event, joining a program, or buying your products.

You can’t just come up with an email, add multiple CTAs, and expect it to work. You have to convince your recipients to consider your request and inform them of what comes next. So, sticking to a single strategically placed call to action button is a viable approach.

Accept Replies

Allowing your recipients to respond to the emails you send may be overwhelming in some cases. However, you shouldn’t overlook it completely.

For example, accepting replies from your recipients to emails announcing product updates may go in your favor.

Your recipients may end up inquiring about your offerings, which provides you with an opportunity to convert them into valuable prospects.

Two-way communication helps you build a strong bond with your target audience and drive more brand interactions.

As a result, your email blast campaigns may end up boosting your conversions and helping you generate more revenue.

Allow Recipients to Unsubscribe

The process of growing your email list isn’t easy. It takes a lot of time and effort to convince your audience to provide you with their email contacts.

Hence, allowing your recipients to unsubscribe from your email list may seem like a horrible idea.

However, it’s something you must consider to build a strong sender reputation and maintain a healthy relationship with your target audience.

an example email text allowing your recipients to unsubscribe

Moreover, not allowing your recipients to unsubscribe from your email list may lead to legal violations, such as CAN-SPAM Act misconduct.

Over time, the goals and preferences of people subscribed to your mailing list may change. Your emails may no longer be relevant to them.

Keeping them subscribed to your email list will not only negatively affect your brand’s reputation but also severely affect your email blast success.

Final Words

Sending an email blast helps you effectively convey your message to the masses and engage your audience effectively if you do it right.

Classifying your email list and personalizing your emails helps you achieve the level of success you expect from your email campaigns.

However, many struggle to design their email blast campaigns in a way that drives results above expectations.

In this article, we told you how to do email blasts the right way and covered the best practices to help you design effective email marketing campaigns.

If you’ve been struggling with email blasts, the recommendations in this article may help you drive better results.

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Syed Balkhi
Syed Balkhi

Syed Balkhi is an expert in Content Marketing. Syed is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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