Ben Hartwig

Ben Hartwig is an expert in Email Marketing. Ben is a Web Operations Executive at InfoTracer who takes a wide view of the whole system. He authors guides by sharing the best practices and does it the right way!

Articles: 2

What is Email Marketing Automation and What is Possible to Automate?

Email Marketing

What is Email Marketing Automation and How Much Can You Actually Automate?

If you own a business, you have to wear many hats: sales, IT, marketing guru, etc. You likely do not have the time and resources to track every customer’s preferred method of contact, history of sales, birthday, and occupation and…

Email Marketing

A Comprehensive Guide on How to Build an Email Marketing Strategy

As one of the most effective ways to target your potential customers, there is no denying the value of email. Determining a solid email marketing strategy can be difficult, especially when you have multiple initiatives going at the same time.…

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.