As TikTok becomes the latest trendy social network, marketers are increasingly trying to join the channel. Many gen Zs use it for entertainment, creating an excellent opportunity for businesses to sell their products. Also, the algorithm and exposure of TikTok allow you to reach a far larger audience than you could on most other platforms.
Therefore, investing time and effort in establishing your following and reputation on TikTok will surely pay off. However, for even more successful marketing campaigns on TikTok, you will have to collaborate with TikTok influencers.
TikTok influencers have built up a large enough following that brands and corporations are eager to pay them to promote their businesses. As a brand, it is critical to find the TikTok influencers who will be successful in leading your TikTok marketing strategy.
So, here are some ideas to find TikTok influencers to help you on this journey.
1. Check for trending hashtags on the Discover page
Trending hashtags are beneficial for a number of reasons. Users look them up to discover the most recent and relevant content. Meanwhile, creators use them to increase their exposure and reach. As a business, you may use trending hashtags to uncover rivals and content ideas and find TikTok influencers.
Trending hashtags are a great tool to find TikTok influencers relevant to your brand. Influencers use hashtags relevant to a specific industry. So, all you have to do is find these trending hashtags.
For that, you simply go to the Discover page. Discover is a TikTok tab that allows users to search for content such as popular videos, viral content, hashtags, sounds, and content creators.
To access that tab, click on the search icon shown in the screenshot below.
Then, in the search field, enter your search phrases. The result will be the most popular influencers, videos, sounds, and hashtags. Scroll through the Discover tab to see which hashtags are popular and which videos are related to them, as seen in this screenshot.
If you click on a hashtag, for example, #fitnesschallenge, you will be sent to a page with all the videos that use that hashtag. Here’s what the page looks like after I click on #fitnesschallenge.
As you can see, there are plenty of influencers to choose from. Once you’ve found a few influencers you like, check out their profile and see if they have a link to their website or other social media platforms. This way, you can follow them on multiple platforms and familiarize yourself with their content.
Also, ensure you find the most popular and well-known TikTok influencers that can help you build an online community around your brand. So, you must check their follower count, and engagement rate, among others, and see if they pass your standards.
If your top priority is boosting engagements, then you may want to add more micro-influencers. That group of influencers is known for generating more engagements with their audience than larger influencers.
Further Reading: Is TikTok the Next Big Thing in Social Media Marketing?
2. Carry out an organic search
If you are just getting started with TikTok influencer marketing, Googling may be your first move. It is quick and easy, and it may give you more needed details. Many websites compile lists of influencers and publish reviews about them. They feature information such as where they are based, how popular they are, and what their content is, among other things.
So, simply conduct keyword research to find Tiktok influencers for your influencer marketing campaign. A search using niche-specific search words such as “top fitness influencers on TikTok” or “most popular fitness influencers on TikTok” is an effective way to find TikTok influencers on Google.
You may adjust your search depending on metrics such as the follower count, the type of content, and the location. A list of famous influencers will appear. You should manually review these potential influencers to see whether they are related to your niche and business and if they fit your criteria.
Once you have found a few TikTok influencers, reach out to them and see if they would be interested in working with you. Get creative and come up with some ideas for how you could work together. Maybe you could do a branded takeover or a collaboration video.
Further Reading: The 16 TikTok Stats Your Business Needs to Know in 2023
3. Look for specific topics
When looking for TikTok influencers, you must identify topics of interest that you want to target. This can help you to find users who are already engaged in relevant content and are more likely to be interested in your brand or product.
For influencers, it can be a win-win situation to work with them. Most TikTok influencers publish relevant content to a specific niche and industry to expand and maintain their active users.
A niche is a very specialized market sector in the context of influencer marketing. That niche may be anything from beauty and fashion to travel and sports. Influencers will usually post photographs and descriptions relevant to that particular topic alone.
Their content quality must be high, relevant, and shareable. These influencers will provide your influencer campaigns with the same devotion and care. They may also be more profitable than a generalist influencer. They will engage your core audience, expand your user base, and attract attention.
Like any other search, influencer search by topic is simple. You may use keyword search methods to find relevant TikTok users. Google subject + TikTok influencers to get started. Or, go to the app’s discovery page, input the topic, and identify the influencers there.
As you can see in this screenshot, most users on the top result when searching for “fitness.” are influencers. The process is similar to hashtag searching.
Another way to find relevant TikTok influencers is by exploring popular hashtags and accounts. Hashtags are a great way to explore trending topics and find influencers who are talking about them.
Accounts with many followers can also be a great source of inspiration for finding potential influencers. For example, if you run a fashion brand, following the accounts of popular fashion bloggers can help you identify other influencers in your industry. That may happen when they cooperate, leave comments for one another, or simply when you get more of them on your for you page.
Further Reading: TikTok Marketing: 5 Reasons Why, 5 Strategy Tips How, and 5 Examples to Help You Master the Channel
4. Check out what the competition is doing
When you’re looking to find TikTok influencers, it’s important to see what your competition is doing. Keeping tabs on your rivals and their TikTok activities can help you discover your company’s unique selling points and improve your TikTok content strategy. Also, it might make it easier for you to identify and target suitable TikTok influencers.
Start by identifying at least three to five comparable brands or organizations and review their activity on the app. Then, go through their profiles, looking out for the influencer collaborations they are doing.
You can do so by looking at their videos and seeing who’s commenting on them. You can also check the hashtags they use and see who’s using them. That will give you a sense of the types of influencers they are targeting and with whom they have worked.
You may find your rivals by searching topic + hashtags #ad or #sponsored on the app. You will find influencers tagging them in their posts.
You may include these influencers in your list of potential collaborators. Examine which influencers are willing to collaborate with you in your area and how they generate relevant content.
Also, you may search for a business to see who appears in their videos (or tags them on their own). For example, if you search for Gymshark, a fitness apparel business, you will get all the videos from fitness influencers tagging the brand.
You may also follow these influencers to discover more like-minded influencers. TikTok will display account suggestions that are similar to theirs.
You may track hashtags by topic to identify your competitors. Follow the method above. This method can help you discover new competitors and the influencers talking about them.
5. Explore other social media platforms
Every social media platform has its target audience and content type. Influencers are growing their visibility across all social platforms. As a marketer, it is ideal to collaborate with types of influencers who are active on many social media channels. The main reason is that you may want to broaden your influencer marketing campaign to include additional social platforms.
So, while looking for TikTok influencers, check their other social media accounts. Consider search criteria such as engagement rate, follower count, fake followers, posting frequency, comments, shares, and likes to find an ideal influencer.
Also, analyze the differences between their type of content, target audience, and engagement rate. That will allow you to reach a broader audience and improve the sales and brand image of your company. It will also help you determine when and where your messages will resonate most effectively.
If a content creator is not successful in increasing all their social media pages, such as Instagram and Facebook, you may want to avoid working with them since they may not meet your future goals.
Further Reading: The 5 Best Ways How to Find Instagram Influencers for Your Business
6. Use the help of an agency
If you’re looking to find TikTok influencers to help promote your brand or product, one of the best ways to do so is by working with an agency. Several agencies specialize in connecting brands with social media influencers, and they can be a great resource in finding the right people to work with.
They can help you with your influencer marketing strategy. You can leave finding, screening, and management of influencers to the agency, saving you time and effort. An agency will have a database of influencers and can match you with those who are the best fit for your brand. They can also help with negotiating rates and terms.
There are many influencer marketing platforms that connects brands with social media influencers (see a list of them here). They enable brands to target specific demographics with highly relevant and targeted content while also providing publishers with tools to monetize their content better. It also helps brands manage their influencer campaigns, including analytics, reporting, and payments.
In addition, since they are professionals, TikTok influencer marketing agencies have considerably more effective and results-oriented long-term plans. They’ll select the most suitable influencers, put you in touch with well-known figures in your industry, and publish endorsements of your products from influencers on your website and social media networks.
To find the best agency, look into the industries and types of clients it has worked with previously. You can even reach out to some of the clients they’ve worked with before. That can help you determine whether the agency is a suitable match for your influencer marketing efforts. Also, investigate the influencers they often collaborate with. Your agency must have relationships with the appropriate creators and expertise in your field.
In addition, it is essential to discover more about their influencer marketing process. That will provide a comprehensive picture of what it would be like to work with them.
Ask them how they begin new projects and what metrics they use to choose influencers, platforms, and advertising techniques.
Further Reading: Your Guide to the 66 Best Influencer Marketing Tools to Empower Your 2022 Digital Marketing
As a business, working with influencers is one of the best ways to gain awareness and improve sales on the platform. Your company has a lot to gain from using TikTok influencer marketing. An influencer with a large following on TikTok may help boost your campaign’s performance and brand exposure by reaching out to your target consumers on the platform.
Collaborating with influencers in your industry is one of the best strategies to enter the market. However, not every influencer will help your company achieve its goals. If you do not know how to find TikTok influencers your audience wants to see, you may end up wasting your time and money.
So, ensure that you choose the influencer who can tailor your message to your target audience and show how your product may benefit them. Follow the methods described above to get started.
Further Reading: TikTok Influencer Marketing: The Complete Guide to Get You Started
Baidhurya Mani is the founder of SellCoursesOnline.com. He regularly shares tips, tools, and strategies to help creators and entrepreneurs build a successful online course business.
Hero photo by Oberon Copeland on Unsplash
Find TikTok Influencers FAQs
Here are a number of ways to find influencers:
1. Social media platforms like Twitter and Instagram are great for finding people who have a large following and who regularly share content related to your industry.
2. You can also search for influencers using hashtags or keywords.
3. Use a tool like Google Alerts, which will notify you whenever someone mentions your brand or product online.
4. Contact companies that specialize in influencer marketing and ask for recommendations.
Micro-influencers have taken TikTok by storm. Many micro-influencers got their start on other social media platforms, such as YouTube or Instagram. However, TikTok has given them a new way to reach and engage with their audience. With its unique format and algorithm, TikTok has allowed micro-influencers to grow their following and build a community around their content.
Yes, there are now a number of tools and apps available to help businesses find the right influencer for their brand. These tools can search for influencers based on criteria such as location, keywords, and even follower count. In addition, they often provide insights into an influencer’s audience, allowing businesses to make sure that they are targeting the right people. With these tools, finding an influencer is easier than ever before.
There is no single “influencer database,” but there are a number of ways to identify influencers in a given industry or niche. One approach is to use social media tools like Twitter and LinkedIn to identify people who are frequently talking about your subject area. You can also use Google Alerts to track mentions of key terms related to your topic, which can help you identify relevant influencers. Finally, you can reach out to industry experts and ask for recommendations.
There’s no simple answer to this question. The number of followers needed to be considered an influencer on TikTok can vary depending on a number of factors, such as the topic you’re covering, your engagement rate, and your level of influence within your niche. Generally speaking, however, you’ll need to have a sizeable following before brands will start working with you.