One of the questions that I receive most when speaking and training is – Can I have a business profile page?
While the answer is yes. There are a number of reasons why you should reconsider this option for your business and marketing with Facebook.
Let’s explore the difference between a Profile, Pages, and Groups.
Personal Facebook Profiles
When you first create an account with Facebook, you will be prompted to create a profile. Ideally, this is your personal profile.
The profile should be your personal details. If you want to create a business profile, you can. Although you must have only one or the other. Facebook guidelines indicate that a user should only have one profile. (Add me as a friend)
The features of your profile include:
- Connecting with friends
- Invite friends and maintain a friends list
- Share content with friends only, friends of friends, public and only me.
- No advertising options
- Limited to 5000 friends
- Anyone can follow your profile
- Create multiple pages and groups.
Personal profiles are great to share information with family and friends, inspire others and keep up to date with the latest news. However, I suggest that you check your privacy settings and make sure your content is secure.
Once you have created your profile you may wish to create a business page. Use a business page to showcase your business, product, and services.
Facebook Business Pages
When creating your business page, Facebook will give you a number of options which include, the following:
You can use a Local Business, Company, Product, Celebrity, Cause or Community, Entertainment or Public Profile. Most of us we will use Local Business and Company. However, some people like to brand themselves. A Public Profile is a great way to take connections from your personal profile and introduce them to your public profile.
A Business page regardless of the type will allow you to:
- Have an official presence for your business or brand
- Administration of the page can be shared with staff members and have limited roles
- Attract likes not friends (unlimited likes)
- Anybody can view your page and like it
- Access the insights and check your analytics
- Boost posts
- Advertising campaigns
Facebook business pages have suffered recently with the Facebook algorithm. In essence, Facebook wants the business owner to pay for ads to get their reach within their community. Albeit Facebook is a strong platform that will give your business maximum exposure for little cost. Facebook will maximize your return on your investment if you create a strategy for success.
Business pages are great to build relationships with potential clients and communicate with existing clients through content sharing.
Create brand awareness and use Facebook live to showcase exactly what and how you operate.
Let’s look at the power of having groups. Facebook groups can be used for forums, training, specific events, causes and so much more. Many of my clients use groups to have a private audience and give extreme value while creating a community.
When creating a group you should be clear on the reason to use it. Some like to have their group settings to private, so they won’t be found by other Facebook users and restrict joining. Others like to have their groups public and encourage joining to be a part of their community.
When you have created a group the functions include:
- Advertising and sharing content.
- Files upload and discussions
- Members do not have to be friends
- Only a profile can join a group, not a business page.
- Groups can be open, closed or secret.
- Search for specific posts
I love the power of groups. Groups are for like minded people sharing information. If it’s in line with your business and product you can share content and gain likes and awareness. I suggest you find groups that contain your target market. Find out how you can assist the group, share content and even your facebook live videos. You’ll find hundreds and thousands of groups that will benefit your business. Also, consider starting your own group and build a strong community around your business.
Considering the above, I still think having a Facebook Business Page is a great tool. It drives traffic back to your website, so you can collect emails. Use groups to showcase your expertise.
Love it or hate it Facebook is here to stay with over 1.86 billion users, most logging into their accounts 14 times a day. Tune into my Facebook Page every Tuesday for our weekly live event, giving you more tools and tips on Facebook.
Where else can you access this many potential clients, for free and with a cost effective marketing campaign?