Actionable advice for your digital / content / influencer / social media marketing.
Join 13,000+ smart professionals who receive my regular advice.
Latest From the Blog
Does Facebook Advertising Still Work? What the Data Actually Shows
Facebook advertising delivers measurable business results when you match your campaign objectives to the platform’s targeting capabilities and commit to systematic optimization. DemandSage reports that the…
Backlinks in SEO Explained: Why They Matter and How to Build Them
When I wrote my award-winning modern digital marketing playbook Digital Threads, I included a dedicated chapter on backlinking. The reason is simple: No matter how much…
Effective Email Marketing for Real Estate Agents
Most real estate agents I talk to are either completely ignoring email marketing or doing it so poorly they might as well be. They’ll spend thousands…
How to Find Pinterest Keywords in 2026: Complete Strategy Guide
Pinterest keywords determine whether your content gets discovered or disappears into the void. Most businesses treat Pinterest like Instagram—tossing up pretty images with random captions and…
How to Do an SEO Competitor Analysis (Complete Beginner’s Guide)
SEO doesn’t have to feel like throwing darts in the dark. Yet that’s exactly what most small business owners do—guessing at keywords, creating content without a…
The Complete Guide to Using Twitter Spaces
Twitter Spaces, now rebranded as X Spaces, lets you host and join live audio conversations directly within the platform. Think of it as interactive digital radio…
The 15 Best Social Media & Digital Marketing Conferences to Attend in 2026
You’ve got a marketing budget to spend. You’ve got skills to sharpen. And you’ve got a network that could use some fresh faces. Marketing conferences can…
Content Planning: The Complete Guide to 15 Essential Elements for Success
Successful content marketing requires a lot more than just creating content and posting it. While doing this might seem fun and creative, you’ll miss out on…
