Latest From the Blog

Inverted blue featured graphic titled "Do LinkedIn Groups Still Matter in 2026?," with a kicker reading "why I left them out of my book," subcopy that the golden era is over but there is value left and how to capture it, and an "inside" list of where value still is, finding the right groups, engaging without spam, and measuring what matters.

LinkedIn
February 2, 2026

How to Use LinkedIn Groups for Business Growth: A Step-by-Step Guide

LinkedIn Groups might feel like a forgotten corner of the platform, a relic from an earlier era of online communities. But dismiss them at your peril.…

ByNeal Schaffer
OnFebruary 2, 2026

Inverted blue featured graphic titled "Email Marketing Strategy in 5 Steps," with a kicker reading "a Fractional CMO's 5-step playbook," subcopy that for one client email matched their six-figure Google Ads budget, and five framework pills labeled Role, System, Content, Deliverability, and Optimize.

Email Marketing
January 29, 2026

Email Marketing Strategy: A 5-Step Playbook to Boost ROI and Build Lasting Relationships

Let’s face it: for many businesses, email marketing started out as a vague idea (“We should send out a newsletter”) and was transformed into an irregular…

ByNeal Schaffer
OnJanuary 29, 2026

Light featured graphic titled "How to Schedule Instagram Posts," kicker "Pick the method that fits you," with three framework pills: Native Scheduler, Meta Business Suite, and Third-Party Tools.

Instagram Marketing
January 28, 2026

How to Schedule Instagram Posts in 2026: 3 Proven Methods That Actually Work

In 2026, Instagram remains one of the most powerful digital stages for visibility, storytelling, and connection. But staying consistent, showing up day after day with quality…

ByNeal Schaffer
OnJanuary 28, 2026

Cream featured graphic titled "What's a Good Ecommerce Conversion Rate?", kicker "Why the global average misleads," showing three benchmarks: 2.5-3.2% overall, 5-6% for food and beverage, and 1-1.5% for luxury goods.

Ecommerce Marketing
January 27, 2026

What’s a Good Ecommerce Conversion Rate? Benchmarks + How to Improve Yours in 2026

As a Fractional CMO and someone who has worked with brands of all shapes and sizes, I know firsthand that obsessing over traffic without obsessing over conversions is…

ByNeal Schaffer
OnJanuary 27, 2026

How to Post on LinkedIn complete 2026 guide featured image highlighting carousels at 24.42% engagement, 2–5 posts per week, and the Tuesday–Thursday 10 a.m. posting window.

LinkedIn
January 26, 2026

How to Post on LinkedIn: The Complete Guide for 2026

You’ve built your profile, connected with industry leaders, and maybe even landed a great opportunity through LinkedIn. The thing that separates passive lurkers from influential networkers…