Latest From the Blog

Twitter / X
November 10, 2025

The Best Ways to Create Engaging Twitter Threads (for X)

Twitter threads unlock new potential for marketers. They break free from the character limits of single tweets while maintaining the platform’s quick-consumption appeal. Creating threads that…

ByNeal Schaffer
OnNovember 10, 2025

How much influencers make in 2026 by follower tier: nano $10 to $100, micro $100 to $1,000, macro $1,000 to $10,000, and mega $10,000 to $100,000+ per sponsored post

Influencer Marketing
November 6, 2025

How Much Do Influencers Really Make in 2026? A Data-Driven Breakdown by Platform, Niche, and Strategy

I originally wrote about this topic years ago, back when Instagram was the dominant platform for influencer marketing. Fast forward to 2026, and the landscape has…

ByNeal Schaffer
OnNovember 6, 2025

Featured graphic titled "Is LinkedIn Premium Worth It?" with the kicker "My take as a Fractional CMO" and the subline "It depends on how you use it." A numbered list on the right shows who Premium suits: job seekers in tough markets, sales pros and recruiters, networkers and SMB owners, and anyone prospecting for leads.

LinkedIn
November 5, 2025

Is LinkedIn Premium Worth It? 11 Powerful Features That Can Grow Your Business, Sales, or Career

LinkedIn Premium can feel like a tempting upgrade, but is it actually worth the cost? As a Fractional CMO and digital marketing consultant who has helped…

ByNeal Schaffer
OnNovember 5, 2025

Featured graphic titled "Instagram Carousels for Marketing," a Fractional CMO's playbook, noting carousels are Instagram's most-saved format, with a list of what the guide covers: strategy by goal, design that converts, content that saves, and measuring what matters.

Instagram Marketing
November 4, 2025

How To Use an Instagram Carousel to Create Max Marketing Effect

Instagram carousels are marketing gold. When used right, they can drive as much if not more engagement than an Instagram Reel. I’ve watched countless accounts transform…

ByNeal Schaffer
OnNovember 4, 2025

Featured graphic reading "LinkedIn Live Tips for More Engagement," noting no production crew or big budget is required, with a "what this covers" list: problem-focused hooks, audio over video, structured conversation, best times to go live, and repurpose the replay.

LinkedIn
November 3, 2025

How to Remove a LinkedIn Contact (and Keep it a Secret)

On Facebook, X, and other social networks, it is very easy to “unfriend” someone. For some reason it is very difficult to figure out how to…

ByNeal Schaffer
OnOctober 30, 2025

Featured graphic titled "10 Ways to Promote Your Content," kicker "from a Fractional CMO," with a what-this-covers list: SEO from day one, social distribution, online communities, advocacy and email, and repurpose and measure.

Content Marketing
October 29, 2025

10 Proven Content Promotion Strategies to Maximize Reach and ROI (from a Fractional CMO)

Creating truly valuable content takes time, resources, and your unique expertise — but without a smart content promotion plan, even your best work can get buried.…

ByNeal Schaffer
OnOctober 29, 2025

Featured graphic titled "Pinterest for Affiliate Marketing," kicker "built on buyer intent," with a what-this-covers list: business account setup, keyword-rich boards, pin before promoting, pins that convert, and why buyer intent wins.

Digital Marketing
October 28, 2025

How to Leverage Pinterest for Affiliate Marketing

Pinterest stands out in the social media landscape. It functions differently from platforms like Instagram or Facebook. Users visit Pinterest specifically to find products and ideas.…