Latest From the Blog

Cream featured graphic titled "How to Repost on Instagram" with a blue answer box reading "70 / 30" and subcopy advising 70 percent original content to 30 percent reposted, warning that past that point curated content replaces your own voice.

Instagram Marketing
July 14, 2025

How to Repost on Instagram Without Diluting Your Brand Authority

Instagram reposting presents a strategic opportunity. When executed properly, sharing user-generated content (UGC) can significantly enhance your brand presence while building community. Many marketers, however, struggle…

ByNeal Schaffer
OnJuly 14, 2025

Featured graphic titled "19 Must-Have Ecommerce Tools" with four pills reading Store, Email, Shipping, and Support, and a kicker reading "the stack I recommend first."

Ecommerce Marketing
July 10, 2025

19 Must-Have Ecommerce Tools to Grow Your Online Store in 2026

Let’s face it: running an ecommerce business today isn’t just about having a great product. It’s about how efficiently you run your store, how well you…

ByNeal Schaffer
OnJuly 10, 2025

Cream featured graphic titled "Drip Marketing Explained" with an email card mock and subcopy explaining that a drip is a pre-written series that fires on behavior rather than on a calendar.

Email Marketing
July 9, 2025

Drip Marketing Explained: How to Build High-Converting Email Campaigns That Work Automatically

Email marketing is all about keeping in better touch with your customers. The bigger and more engaged your list becomes, the more revenue that can be…

ByNeal Schaffer
OnJuly 9, 2025

Inverted blue featured graphic titled "Facebook Ad Not Delivering?" with a kicker reading "a diagnostic order of operations" and a list covering payment and billing, policy rejections, pixel and tracking setup, and the learning phase.

Facebook Marketing
July 8, 2025

Facebook Ad Not Delivering? Here’s How to Fix Common Issues

Few things frustrate marketers more than seeing a Facebook ad campaign stall before it even gets started. You’ve spent hours crafting the perfect ad creative, targeted…

ByNeal Schaffer
OnJuly 8, 2025

Inverted blue featured graphic reading "Is YouTube Social Media?" with a large YES answer box, noting user content, community, virality, and an algorithmic feed, and that most brands still run YouTube as a video host.

YouTube and Video Marketing
July 7, 2025

Is YouTube Social Media? Why the Answer Matters for Your Marketing Strategy

When people talk about social media, YouTube often gets left out of the conversation—despite being the second most visited website in the world. As a Fractional…

ByNeal Schaffer
OnJuly 7, 2025

Featured graphic titled "Choosing Your Ecommerce CMS" with a match-it-to-you list: Shopify to start fast, WooCommerce for content, Adobe Commerce at scale, Square for retail first.

Ecommerce Marketing
July 3, 2025

15 Best Ecommerce CMS Platforms (2026 Comparison Guide)

If you own an e-commerce store or you’re thinking about starting one, it’s important to think about how you’ll store and display the site data. After…

ByNeal Schaffer
OnJuly 3, 2025

Cream featured graphic reading "What Is UGC Marketing?" with pills for reviews, photos and video, hashtags, and case studies, and copy explaining that UGC is organic customer content, unlike paid influencer contracts.

Content Marketing
July 2, 2025

What is UGC Marketing? The Ultimate Guide to User-Generated Content Strategies for 2026

In a world where attention is fleeting and trust in brands is at an all-time low, there’s one form of content that continues to cut through…

ByNeal Schaffer
OnJuly 2, 2025

Instagram Marketing
July 1, 2025

When and How to Boost an Instagram Post for Maximum Impact

Instagram presents one of the most powerful platforms for connecting with customers. With over 3 billion monthly active users, the opportunity to reach your ideal audience…