Latest From the Blog

Featured graphic reading "SEO for Lawyers," a Fractional CMO's playbook, with a search results panel and subcopy noting that lawyers pour money into Google Ads while local search delivers cheaper, compounding leads.

Search Engine Optimization
August 4, 2025

SEO for Lawyers: Ultimate Guide to Ranking Your Law Firm in 2026

Having worked with a leading provider of legal services as a Fractional CMO, I know firsthand that having a strong online presence can be essential to…

ByNeal Schaffer
OnAugust 4, 2025

Featured graphic titled "How to Do SEO for Your Website," with a kicker reading "the process I run as a Fractional CMO" and five framework pills labeled Intent, Content, On-Page, Links, and Tracking.

Search Engine Optimization
July 31, 2025

How to Do SEO for Your Website (Even If You’re a Total Beginner)

Most people who ask “how to do SEO” are either overwhelmed by the jargon or discouraged by the competition. But I’m here to cut through the…

ByNeal Schaffer
OnJuly 31, 2025

Featured graphic titled "Email Marketing Ideas That Still Land," with a kicker reading "the campaigns I keep coming back to" and a side list covering welcome series, educational sends, re-engagement, subject lines, and segmentation.

Email Marketing
July 30, 2025

Creative Email Marketing Ideas for Modern Marketers

Regardless of the times, email remains a powerful tool for connecting with audiences and driving conversions. As a seasoned marketer, I’ve witnessed firsthand the impact of…

ByNeal Schaffer
OnJuly 30, 2025

Featured graphic titled "TikTok vs Instagram," with a kicker reading "complementary, not competing" and a blue answer box reading "Both," alongside the line that TikTok earns discovery while Instagram earns the relationship.

Instagram Marketing TikTok
July 29, 2025

TikTok vs Instagram: Key Differences and How to Maximize Your Content on Both

Choosing the right social media platform matters. As brands stretch their resources across multiple channels, understanding where to focus matters more than ever. TikTok and Instagram…

ByNeal Schaffer
OnJuly 29, 2025

Featured graphic titled "LinkedIn Boolean Search," with a kicker reading "the advanced play I left out of the book" and a mock search panel showing a highlighted result among filtered profiles.

LinkedIn
July 28, 2025

LinkedIn Boolean Search Explained: Tips, Strings, and Use Cases for Business Growth

If you’ve ever felt overwhelmed by LinkedIn’s search results or frustrated that your ideal client or connection seems buried under irrelevant profiles, you’re not alone. As…

ByNeal Schaffer
OnJuly 28, 2025

Featured graphic titled "Content Marketing Platforms," with a kicker reading "sorted the way I would actually shop for one" and five category pills labeled All-in-One, Creation, Research, Experience, and Assets.

Content Marketing
July 24, 2025

How to Become a Successful UGC Creator: Tips and Strategies

The creator economy has opened remarkable opportunities for people who love making content. One area showing particular promise is UGC creation. The authentic voice of regular…