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Latest From the Blog
How to Use Video Email Marketing to Skyrocket Engagement and Conversions
If you’re still sending emails without video in 2026, you’re missing a key opportunity to differentiate, connect, and convert email clients. As a Fractional CMO working…
The Digital Marketing Funnel: A Step-by-Step Guide to Converting Leads Into Customers
The digital marketing funnel visualizes your customer’s journey. It maps their path from first discovering your brand to making a purchase. Every business needs this strategic…
29 Creative Instagram Story Ideas to Drive Engagement in 2026
Instagram Stories offer one of the most powerful yet underutilized opportunities for brands, entrepreneurs, and content creators to connect with their audience in real-time. The platform…
How to Build an Ecommerce Website in 2026 (Step-by-Step from a Fractional CMO)
Starting an e-commerce website in 2026 is easier than ever—but how to build an ecommerce website that’s aligned with your brand, speaks directly to your ideal…
The Strategic Power of Transactional Emails (And How to Use Them Right)
As a Fractional CMO, I’ve worked with brands that obsess over their email marketing strategy yet neglect the one category of email with the highest open…
Is Pinterest Social Media? Understanding Its Role in Digital Marketing
Pinterest stands at an interesting crossroads in the digital world. It looks like a social platform, with profiles, following, and sharing. But it works more like…
SEO for Lawyers: Ultimate Guide to Ranking Your Law Firm in 2026
Having worked with a leading provider of legal services as a Fractional CMO, I know firsthand that having a strong online presence can be essential to…
How to Do SEO for Your Website (Even If You’re a Total Beginner)
Most people who ask “how to do SEO” are either overwhelmed by the jargon or discouraged by the competition. But I’m here to cut through the…
