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Latest From the Blog
Is YouTube Social Media? Why the Answer Matters for Your Marketing Strategy
When people talk about social media, YouTube often gets left out of the conversation—despite being the second most visited website in the world. As a Fractional…
15 Best Ecommerce CMS Platforms (2026 Comparison Guide)
If you own an e-commerce store or you’re thinking about starting one, it’s important to think about how you’ll store and display the site data. After…
What is UGC Marketing? The Ultimate Guide to User-Generated Content Strategies for 2026
In a world where attention is fleeting and trust in brands is at an all-time low, there’s one form of content that continues to cut through…
When and How to Boost an Instagram Post for Maximum Impact
Instagram presents one of the most powerful platforms for connecting with customers. With over 3 billion monthly active users, the opportunity to reach your ideal audience…
Is Shopify Worth It in 2026? A Fractional CMO’s Take on Pros, Cons & Growth Potential
Shopify has long been the go-to ecommerce platform for entrepreneurs and businesses looking to establish an online store. With increasing competition from platforms like WooCommerce, BigCommerce,…
12 Email Marketing Tips the Pros Don’t Want You to Know
Everyone wants to glean insight from those one or two email marketing tips that can elevate your email campaigns to a new level, but sometimes that…
The Ultimate Social Media Audit Checklist for Marketing Professionals
Social media audits are critical for marketing success. They provide a structured approach to evaluate your social presence, identify problems, and uncover growth opportunities. Yet many…
Twitter (Now X) vs Threads: A Comprehensive Comparison of Features and User Experience
Platform choice shapes social media success. As social networks evolve, marketers face critical decisions about where to focus their efforts and resources. The battle between Twitter…
