Actionable advice for your digital / content / influencer / social media marketing.
Join 13,000+ smart professionals who receive my regular advice.
Latest From the Blog
Here’s What Your Facebook Posts for Increased Engagement Should Look Like Today
Okay, bad news first if you want to write Facebook posts for increased engagement: BuzzSumo has analyzed over 880 million Facebook posts to find out that…
Social Media Cross-Promotion Strategies for Corporate Communication
Social media has become a part of the standard repertoire of corporate communications. However, each social media channel is different, and each social community reacts differently…
7 Types of Social Media Content to Create to WOW Your Fans
In an attempt to boost its social media presence as part of a cross-channel campaign, the Dollar Shave Club used humor to poke fun at its…
5 Ways Panera Bread Creates an Engaging Customer Experience – A Case Study
Panera Bread wants to be a comfortable place for their customers to gather. Their stores have been designed to invite and welcome customers to enjoy relaxing,…
ByJoe Ruiz
5 WeChat Marketing Case Studies You Can Learn From
Digital is a must for any company that wants to develop its reputation and brand image in China. The integration of digital technology in the Chinese…
12 Bits of Advice to Help You Get Your First 100 Likes on Facebook
Unless you have been living under a rock, I’m sure you’re familiar with Facebook and you’ve possibly liked a business page or two. Perhaps you’ve wondered…
The 9 Signs of a Successful Social Media Strategy for Nonprofits
If you think social media marketing strategy for nonprofits is a lot of sound and fury signifying nothing, think again. Ever hear the old advertising adage…
The Seven Different Types of Infographics and When to Use Them
Think written blog posts are enough to keep your brand afloat? Think again. Once you understand the power of infographics – and more specifically the different…
