Actionable advice for your digital / content / influencer / social media marketing.
Join 13,000+ smart professionals who receive my regular advice.
Latest From the Blog
Instagram Captions: 14 Tips on How to Optimize Them to Boost Engagement
The secret to thriving on social media is creating relevant, engaging, and useful content for your target audience. When it comes to a visual social network…
How to Create the Perfect Content for Your Email Marketing
With the mainstream emergence of social media marketing platforms, some experts have jumped the gun to declare email marketing dead. This claim can’t be any further…
What Do I Put in My LinkedIn Profile if I am a College Student?
I get asked a lot about how students should use LinkedIn. Although this post is originally based on how I would have responded some time ago,…
How to Find My Top Tweets – and Those from My Competitors – on Twitter?
The days of carefree Tweeting, at least for brands, is over. For several years, social media marketing has been an arms race with everyone chasing customer…
10 Steps to Creating a Successful Influencer Marketing Campaign
These days, many businesses are under pressure. Lockdowns and other restrictions have made it more difficult to sell products and services, and many people are out…
8 Ways How to Use Instagram Stories for Online Store Promotion in 2026
If you have an online store and aren’t using Instagram Stories to promote it, you’re missing out on countless opportunities to outshine the competition. Since launching…
A 17-Step Plan to Launch (or Revise) Your Instagram Marketing Strategy
Why does every business need an Instagram marketing strategy today? Instagram has become an integral part of marketing for businesses of every size, including the B2B…
Why and How to Change Your LinkedIn URL
Unless you run a website, the chances are that you’re used to a URL, or Web address, being something you simply get by default. After all,…
