Actionable advice for your digital / content / influencer / social media marketing.
Join 13,000+ smart professionals who receive my regular advice.
Latest From the Blog
8 Powerful Ways How to Use Instagram Hashtags for More Exposure
Instagram is at the top of the social media food chain, and every IG ninja knows that hashtags are the real deal. Hashtags can make or…
7 Brilliant Ideas to Include in Your Holiday Social Media Posts
Many marketers see holiday social media posts as “fluff,” content that does not really mean anything but is easy to create and post. The truth is…
How to Create a Rock-Solid Social Media Marketing Strategy for 2026 in 9 Steps
Since way way back in 2010 when I began my social media strategy consulting which is now a cornerstone of my Fractional CMO consulting, I’ve helped…
11 LinkedIn Analytics to Better Measure Your LinkedIn ROI
Unless you’re a B2B brand, there’s a good chance you are overlooking LinkedIn. For sure, there are opportunities to recruit new employees regardless of your industry…
A Complete Guide to Branding for YouTube Creators
Once upon a time, YouTube was primarily known as a source of amateur video. For instance, people showed off their pets and the latest teenage pranks.…
Twitter Influencers: How to Find and Connect with Them
As one of the oldest social networks still in existence, Twitter has a relatively storied history. As part of this history, Twitter has been a major…
How to Sell on Pinterest: A Complete Guide for Beginners
A platform that started as a place to find the latest DIY ideas and recipes has now turned into a major search engine for shopping. Pinterest…
How to Create a Rock-Solid Influencer Contract (+ 8 Sample Influencer Agreement Templates)
Because influencer marketing is such a new medium, many of us aren’t quite sure how to go about it. While I and many other marketers have…
