Actionable advice for your digital / content / influencer / social media marketing.
Join 13,000+ smart professionals who receive my regular advice.
Latest From the Blog
8 Examples of What Qualifies As Evergreen Content – and 10 Examples of What Doesn’t
Everyone who has to deal with content in any of its manifestations knows that content…
Instagram Link In Bio: 10 Different Ways You Can Drive Traffic from Instagram
I’m willing to bet that at some point you’ve scrolled through Instagram, seen a post…
These are the 23 Types of Content Marketing Your Business Needs to Know About
These days, marketing is more complex than ever. Gone are the days when publishing an…
Instagram Captions: 14 Tips on How to Optimize Them to Boost Engagement
The secret to thriving on social media is creating relevant, engaging, and useful content for…
What is a Social Media Brand Ambassador and How to Leverage Them for Influencer Marketing
For many of us it seems like social media has two sides: our friends and…
How to Create the Perfect Content for Your Email Marketing
With the mainstream emergence of social media marketing platforms, some experts have jumped the gun…
What Do I Put in My LinkedIn Profile if I am a College Student?
I get asked a lot about LinkedIn for student use–case scenarios, and the like. Although…
How to Find My Top Tweets – and Those from My Competitors – on Twitter?
The days of carefree Tweeting, at least for brands, is over. For several years, social…
