Actionable advice for your digital / content / influencer / social media marketing.
Join 13,000+ smart professionals who receive my regular advice.
Latest From the Blog
Influencer Marketing Strategy for 2026: A Comprehensive Guide
These days, influencer marketing is more than just a passing fad. Instead, it has become one of the most important aspects of consumer marketing. Consider the…
How to Pin a Tweet on X: Everything You Need to Know
If you check the X accounts of many reporters, influencers, and business leaders, you’ll see that they have pinned a Tweet. Just like “pinning” a computer…
LinkedIn Invitations: All of Your Questions Answered
If you’re like most professionals these days, you have a LinkedIn account. While it used to be primarily a job hunting site on steroids, these days…
How to Become a YouTuber in 2026: 19 Steps to Success
For centuries, people have wanted to be rich and famous. And it used to be that this was difficult to pull off: the cost of publishing,…
How to Tweet a Video the Right Way on Twitter
Once upon a time, social media was primarily a written forum. For instance, Twitter was mostly the 140 character limit, though there was an opportunity to…
How to Use Instagram Reels for Business: The Definitive Guide
Through constantly copying other social media platforms innovating, Instagram remains at the top of the social media marketing hierarchy because of its engaging features for creating…
YouTube Cards: What They Are and How to Best Leverage Them
A lot of businesses, not knowing better, will take that video that they finally got recorded and simply upload it to YouTube together with a title…
How to Find Out If An Instagram Influencer Has Fake Followers or Not
Have you ever wanted to work with Instagram influencers, but worry they might have a community of fake followers? Are you looking for a fake follower…
