70% of marketers agree that search engine optimization is significantly more effective than pay-per-click. Opposed to having advertisers pay a fee to get ad-clicks and buy visits to your site, SEO allows you to earn website visits and conversions organically. Implementing the right keywords and analyzing SEO are effective and can even be free, so why not learn how to best manage and organize your next SEO campaign?
Search engine optimization is what turns your campaign into brand awareness and long-term website traffic. It can be overwhelming to implement SEO into a marketing campaign, but using the right tools and developing a strategy will turn your brand into a well-oiled machine. Learn about the importance of managing an organized SEO campaign and the top tools that will help your team function efficiently.
Why You Need a Framework for Managing Your SEO Campaigns
A proper game plan and framework for your SEO campaign will give you integration and effectiveness in your marketing. Your framework includes an SEO strategy that helps you create conversions quickly and also offers long-term success. This will also make your campaigns appear cohesive, which is ideal for making content memorable and appealing.
Developing a framework for SEO project management will also help you save time when managing various digital strategies. These days you’re having to deal with email, social media, and other digital marketing tactics. Here are some aspects of your SEO campaigns that will be better managed with an organized strategy:
- Content writing and publishing
- Content strategy and management
- Keyword and topic strategy
- Competitive analysis
- Website architecture
- Technical SEO
- Strategic outreach
Keep in mind that along with your SEO strategy, you may be managing multiple departments that handle different aspects of marketing. Quality SEO framework will consider all sides of digital marketing and ensure they’re all collaborating seamlessly. Allocating resources, defining goals, creating specifications and checklists, and tweaking your framework across the board will help you easily manage your SEO campaign efforts.
Developing a smart framework for your SEO campaign isn’t just a data and analyzation game. SEO is also about understanding people, so it’s important to meet with your team and try to get in the mind of your target audience. Understanding what people search for, what they want to know, the buying process, and problem solving are all key elements to help strategize your SEO campaign.
10 Tools to Help You Manage Your SEO Efforts
The best SEO tools will help you work efficiently and fine-tune your SEO strategy. Software and free resources are available to manage your time, create in-depth reports and analysis, insights into competitors, and improve more marketing tactics. Check out these 10 tools to assist you in managing your SEO efforts:
1. Google Search Console
Anyone with a website can take advantage of Google’s Search Console for free. This tool helps you measure your website’s search traffic, performance, and also can identify any issues that you can quickly fix. You can also check the effectiveness of SEO and your content with Search Analytics that report on clicks and impressions. You can easily integrate Google Search Console to your website’s code, and then you can control what content gets indexed and how your website is represented in Google search results.
2. Moz Pro
For an all-in-one SEO solution, Moz Pro gives you the toolset for accomplishing multiple facets of an SEO campaign. You’ll gain access to software and data that helps you drive traffic and rankings with high visibility in search results. Moz Pro includes SEO reports and insights, technical site audits, and research on keywords and links.
3. Screaming Frog
For quick site audits and SEO tools, Screaming Frog can give you a ton of insights into your marketing campaigns. With this tool you have access to analytics and audits for your website and the SEO Spider tool significantly helps with your SEO strategy. You can also benefit from notifications about content errors and duplicates, and improvements for link building.
CanIRank‘s SEO software offers users the ability to analyze keyword diffulty, search traffic, cost per click, and promotion opportunities. Unlike other tools that provide data, CanIRank provides step-by-step instructions on how to improve your website. It breaks SEO down into three primary components: content marketing, link building, and page optimization. You can even take advantage of Full Service, which connects you with on-demand marketing specialists in case you want to outsource the work.
You can grow traffic to your website pages organically with the help of SEMrush. This platform gives you simple SEO tools and workflow, making is easy to run audits and creating content that leads to high rankings. It’s a great tool to discover the best keywords for your brand, analyze data, SEO recommendations, and track SERP positions on a daily basis.
6. WordStream Landing Page Grader
The Google Ads Landing Page Grader from WordStream is the perfect tool to work alongside Google Ads. Your landing pages have to work properly in order to have a successful ad, and the Landing Page Grader gives you a fast PPC (pay-per-click) audit. This is ideal for learning how your pages are performing and if your conversion rate is competitive with your industry.
7. Google Keyword Planner
Getting the most out of Google’s tools includes using the Keyword Planner to achieve first page rankings. Your SEO campaign will need to use the right keywords that get the most searches and cost per click. Google’s Keyword Planner can help you identify the best keywords for your specific campaign or website.
When dealing with social media campaigns, it can be tricky to properly manage a bunch of platforms all at once. Hootsuite makes it easy to organize all of your social media accounts and plan posts and campaigns. It’s the best tool for scheduling and publishing search engine optimized social campaigns that get to your audience at the right time.
Buzzsumo is a great tool for getting your SEO campaign to the right people. Not only does this tool help you generate ideas and high-performing content, but it also identifies key influencers who should work with you. A well thought out collaboration with influencers will expose your brand to a wide audience while developing credibility.
SEO Management: Step by Step Guide for Better SEO Organization
Starting on a new SEO campaign may feel daunting, and you may have a lot of questions along the way. The best way to achieve successful results in your SEO endeavors is to lay out a plan of action and understand each step of the process. For a clear and concise guide on how to improve your SEO organization and manage a top notch campaign, take note of all of these components that go into a smart SEO strategy.
1. Delegate to Your Team
Set your brand up for success by using your team members strengths. Identify and assign the best advocates for your brand to take responsibility for social media, email, and other digital campaigns. Make responsibilities clear and ensure that all teams work cohesively by utilizing scheduling and project tools for collaborative organization.
2. Make a Keyword List
SEO would be nothing without the right keywords, so you can start by identifying the keywords that align with your industry. Do research on what people are searching for across your industry and utilize keyword tools that find the highest ranking keywords based on your website and other keywords. Make a document that compiles a list of all of the primary and secondary keywords you can use for all of your content.
3. Analyze Rankings and Competitors
A simple keyword can’t lead to conversions if it doesn’t rank well. Use your keyword tools and competitive analysis to find which specific keywords lead to first page rankings on Google. Checking out content from your competitors that are ranking high is an extremely helpful tactic for planning your own SEO strategy.
4. Create Compelling Topics
It’s important to come up with blog and campaign topics that are relevant to your industry and provide readers with useful information. Get with your team to discuss some interesting topics and look at competitors to find out what’s trending.
5. Outline Your Content With Catchy Headers
There’s a ton of content online these days, so you need to stand apart from the crowd. One of the best ways of grabbing reader’s attention is to use catchy headers that are concise and to-the-point. Creating content spec sheets and outlines is an efficient way to strategize and plan effective content.
6. Don’t Forget About Link Building
Providing links with anchor text in your content and campaigns establishes credibility and more in-depth information for your brand. You should try to include internal links (links to more of your own content), but also be sure to include external links to other reputable resources. This gives the reader the option to find more of your services and products while increasing conversions. It also established trust with your reader if you’re providing sources to content that helps them rather than boasting only about your own brand.
7. Optimize Your Content for SEO
Optimizing your content for SEO means that you’re not just creating compelling content, but your creating content that leads to conversions and customers. Proper optimization can include internal linking, short URLS with target keywords, and semantic SEO. You content should include your target keyword and related keywords to increase your chances for high rankings.
Don’t forget about the mobile user experience when optimizing your content. Learn why and how here:
8. Run an Audit
Planning how to integrate SEO for future campaigns and endeavors should be accompanied by a thorough audit of your current assets. You’ll want to check what your current SEO achievements are and how to improve. Make sure that you also analyze your current loading speeds, sitemap, meta tags, titles, and descriptions. An audit can also utilize a site crawler that helps you pinpoint technical issues.
9. Design Eye-Catching Content
What is content without design? 55% of page views get less than 15 seconds of attention from visitors, so start by grabbing your audience’s attention with captivating visuals. This should encompass infographics, images, and formatting your content to appear easy to read and navigate. Try bolding important text and keeping paragraphs to 3-4 sentences in length.
10. Update Your Content
Readers can quickly identify if your content is outdated and oftentimes your website can have technical issues. To avoid becoming irrelevant and having site errors scare off potential clients, make sure that you’re consistently monitoring and updating your content. You can even hire someone to maintain certain content and websites once a month.
11. Track Your Progress
Planning your campaign strategy should be followed by tracking how well it works. SEO is an ongoing effort that you should constantly be investigating and improving. Checking the progress of your SEO strategy is easy with tracking tools, and it will help you discover how to make your SEO campaign even more effective.
12. Outsource If You Need To
It can be a ton of work implementing a new SEO strategy and campaign from start to finish. If you don’t have a full team, you always have the option to outsource talent. Try contacting an SEO consultant or find full service SEO marketers who can help create optimized content for your campaigns, blog, and web pages.
What tools are you excited about using to take your SEO campaign to the next level? You can easily stay on budget with SEO keyword and tracking tools, and even implement a step-by-step strategy to develop improved SEO organization.
Integrating SEO into your marketing campaigns is the key to your brand’s success in the digital world. Marketing strategies are simply much broader than ever before, and creating a game plan with SEO will propel more awareness and impact for your company. Start by taking advantage of SEO and organization tools that provide you with valuable keywords and time saving resources.
This guest post was written by Jaimie Hart. Jaimie is a content writer at CanIRank. Jaimie enhances the online presence of various industries with SEO based content and creative digital strategies.
Photo by Myriam Jessier on Unsplash