So you’re thinking of entering a new market and expanding your business and hiring in China. Starting a business in a new country is challenging. And one of the most problematic issues is finding and hiring reliable workers. The question “Where can I find talent?” becomes even more complex when we speak about a new…
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TikTok for Personal Branding: The Definitive Guide
If you have a teenage child, you’ve probably heard about TikTok, the newest rage amongst Generation Z. Did you know that TikTok is actually a Chinese social network? Did you also know that it is not just for teenagers but can be a powerful branding platform for brands and people? Welcome to an introduction to…
5 Most Popular Platforms for Social Media Marketing in China (2019 Updated)
Changes in the Chinese Social Media environment are as fast as the Chinese economy grows. And similarly unstable. Several years ago WeChat Channels and Weibo were the most important platform for creating content. But now they are almost forgotten. What’s next? Don’t think that TikTok 抖音 and XiaoHongShu 小红书are the only hot platforms today. World…
The Definitive Guide to Weibo Advertising
Weibo advertising will allow your business to tap into the 850 million users on Sina Weibo, one of China’s largest social media platforms. Here’s how: READ MORE >>
The Definitive Guide to Building a Personal Brand in China (2019)
Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career. Gary Vaynerchuk The best companies in the world don’t sell. They brand. For example, Apple never tries to “convert” you into buying an iPhone. Instead, they paint a picture of the “iPhone experience.” They focus on branding. Not…