Social media turned personal branding into a 24/7/365 challenge. And there is a huge crowd out there who is ready to destroy you in one moment. Party and fun are what we see in the social media of almost everyone, but these also can ruin the whole digital reputation of your personal brand. Personal Branding…
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Reputation Specialist: A New Career in China
What does a reputation specialist do? Read on to learn more. Social media is ideal for self-promotion, and it doesn’t take a lot of hard work. Daily tweets, status updates, or photos keep celebrities in the public eye. A lot of them make use of several platforms so they can keep all their fans updated,…
Weibo Marketing: Advanced Techniques to Increase Engagement from Chinese Users
Weibo is frequently called China’s version of Twitter. It is a powerful digital communications and marketing channel. Use of this real-time microblogging social technology in China has been unprecedented, and companies have a unique opportunity to use Sina Weibo marketing to reach and engage new audiences in China. Users cover a broad swath of China’s…
Hiring in China? How to Hire the Best Employees Using WeChat and Other Chinese Social Media
So you’re thinking of entering a new market and expanding your business and hiring in China. Starting a business in a new country is challenging. And one of the most problematic issues is finding and hiring reliable workers. The question “Where can I find talent?” becomes even more complex when we speak about a new…
TikTok for Personal Branding: The Definitive Guide
If you have a teenage child, you’ve probably heard about TikTok, the newest rage amongst Generation Z. Did you know that TikTok is actually a Chinese social network? Did you also know that it is not just for teenagers but can be a powerful branding platform like LinkedIn branding for brands and people? Welcome to…
5 Most Popular Platforms for Social Media Marketing in China
Changes in the top Chinese Social Media sites environment are as fast as the Chinese economy grows. And similarly unstable. Several years ago WeChat Channels and Weibo were the most important platform for creating content. But now they are almost forgotten. What’s next? Don’t think that TikTok 抖音 and XiaoHongShu 小红书are the only hot platforms…
The Definitive Guide to Weibo Advertising
Weibo advertising will allow your business to tap into the 850 million users on Sina Weibo, one of China’s largest social media platforms. Here’s how: READ MORE >>
The Definitive Guide to Building a Personal Brand in China
The best companies in the world don’t sell. They brand. For example, Apple never tries to “convert” you into buying an iPhone. Instead, they paint a picture of the “iPhone experience.” They focus on branding. Not saying you should never sell. But personal branding is a disproportionately valuable factor that most people just don’t focus…