Latest From the Blog

Twitter / X
September 29, 2025

How to Make Money on X (Formerly Twitter) in 2026: 8 Proven Strategies

X continues to evolve as a monetization powerhouse. The platform offers diverse income opportunities for creators, businesses, and everyday users. Understanding these options can transform your…

ByNeal Schaffer
OnSeptember 29, 2025

Cream featured graphic titled "Evergreen Content That Keeps Ranking," showing the 8 proven evergreen formats and Neal Schaffer's Fractional CMO refresh cadence.

Content Marketing
September 25, 2025

Evergreen Content Explained: How to Create Timeless Posts That Rank

You’ve heard it before: creating content that lasts is the holy grail of SEO. But weaving that strategy into your content marketing? That’s where many blogs…

ByNeal Schaffer
OnSeptember 25, 2025

Inverted blue featured graphic titled "Guest Blogging Isn't Dead," with Neal Schaffer's six-step client playbook: goals, topics, sites, pitch, write, track.

Blogging
September 24, 2025

Guest Blogging Isn’t Dead: How to Use It for SEO, Authority & Traffic

Guest blogging has been a cornerstone of content marketing — and my own blogging journey — since the earliest days of the blogosphere. In fact, this…

ByNeal Schaffer
OnSeptember 24, 2025

Featured graphic titled "Growth Marketing vs. Demand Generation," explaining that business stage, market position, and resources decide which strategy leads.

Digital Marketing
September 23, 2025

Growth Marketing vs. Demand Generation: Which Strategy Should You Focus On for Maximum Impact?

Choosing between growth marketing and demand generation can feel like navigating a marketing maze. This decision, while tactical, shapes your future success and determines how your…

ByNeal Schaffer
OnSeptember 23, 2025

Neal Schaffer title card for How to Find People on Instagram, covering native search, mutual connections, hashtag tactics, and Google site: operators.

Instagram Marketing
September 22, 2025

How to Find People on Instagram: Advanced Tips for Finding Accounts and Content

Finding the right people on Instagram can change how you use the platform, but it isn’t as simple as looking someone up on LinkedIn. Whether you’re…

ByNeal Schaffer
OnSeptember 22, 2025

Featured card for 23 Types of Content Marketing showing Neal Schaffer's five strategic categories as pills: Long-Form, Social, Lead Magnet, Trust, and Other.

Content Marketing
September 18, 2025

23 Powerful Types of Content Marketing (And How to Use Them in Your Strategy)

Looking to unlock the full potential of content marketing for your business? With so many platforms and content formats to choose from — blogs, videos, podcasts,…

ByNeal Schaffer
OnSeptember 18, 2025

$Facebook Boost Post featured graphic covering what it is, when to use it, and when to avoid it, with a fractional CMO's take on when boosting is worth the budget.$

Facebook Marketing
September 17, 2025

Facebook Boost Post: What It Is, When to Use It, and When to Avoid It

Should you or shouldn’t you? We’re talking about that oh-so-tempting Facebook Boost Post button — the one that’s always lurking under your latest update, promising more…

ByNeal Schaffer
OnSeptember 17, 2025

Featured card for Early Adopters Marketing showing the product adoption curve as five stages with Early Adopters highlighted as the bridge to the mainstream market.

Digital Marketing
September 16, 2025

Early Adopters Marketing: Strategies to Drive Innovation Adoption

Early adopters marketing refers to the strategies businesses use to reach and collaborate with the first wave of consumers who embrace new products and innovations. By…