What are the content marketing myths that are hurting your digital marketing efforts? I would not want to use the words, “content is king” because it is overused already. Instead, I would rather say that content marketing is hot, dazzling, or magnificent. It has seen a spike in growth.
Even though marketers are aware of the power of content marketing as a search engine optimization (SEO) great strategy, only a few marketers are using it the right way as the study indicates. Research by the Content Marketing Institute (CMI) found out that only 40% of marketers believe that their company is successfully implementing content marketing.
Thus, 60% of respondents are still not making the most of their marketing campaigns because they believe in some content marketing myths, and these myths are destroying their business. However, no matter how remarkable content marketing strategy is, it does not immediately drive tons of traffic of new website users to your site.
It is a gradual process that takes time and efforts to generate results. But with the right approach and content strategy, you will improve your chances. And remember that as more marketers discover the influence of content marketing, many more will buy the misinterpretation of this unique marketing strategy.
Here are the five content marketing myths that are hurting your business.
1: You Don’t Need A Content Marketing & Distribution Plan
Does your digital marketing processes include a content marketing and content distribution plan? Why are these important? Here is why; To succeed in digital marketing, you need to have a sustainable content marketing and distribution strategy that will enable you to streamline your work and reach more people.
Your content marketing and delivery strategy is your road map to consistency and success. Therefore if someone told you that you don’t need a road map, don’t buy that, it is a myth you must avoid at all cost.
Without a detailed content marketing strategy and distribution tactics, your marketing campaigns will drag and gradually fail. For instance, instead of spending 20% of your time creating valuable website materials, you use up 80% time in producing your content and 20% in distribution and promotion.
How will your business fair at the end of the day if you are not distributing your content correctly? You can answer that question later, but that is where a content delivery plan comes in. Given this, Altimeter conducted research and found that 50% of marketers are planning to invest in a content distribution strategy, while 25% of marketers have already spent in a content distribution plan.
In his article, Neil Patel revealed that 48% of B2B marketers have a documented content distribution plan. More interesting is that 60% of marketers who have a documented content delivery strategy are more successful than their B2B counterparts who do NOT have a documented content marketing delivery plan.
What does it mean for you?
The concept that you do not need a content marketing and content distribution strategy is a myth. You don’t have to believe that. Instead, you have to develop comprehensive tactics that will handle your content creation and delivery procedures.
It will enable you to build brand trust with your buyer persona and also improve the following areas:
- Improve website traffic
- Generate more quality leads
- Increase conversion rates
- Boost sales
- Amplify brand loyalty
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2: Prioritize Content Creation
Who said that? Yes, producing blog material is not a bad business move but focusing on creating more content or increasing content production over promotion is not the best business techniques.
Please, don’t get me wrong. I’m not saying that creating more content is bad for business since research shows that companies with blogs that publish sixteen blog posts per month generate more traffic and leads than those that publish less.
Source: How Often Should You Post to Your Blog?
In consequence, the question you want to ask is, since more content generates more traffic and leads, why won’t you make it your primary concern? Here is why.
Google compensated marketers who published more articles- daily publishing. As a result, more and more companies began creating more content, which led to the creation of thin materials with no values. And because their audience was not getting any quality, they lost credibility and trust which also led to low conversion rates.
Then Google Panda update hit them hard with a terrible penalty. Given this, top-notch websites like eHow and others of the same magnitude that were publishing low-quality materials in higher volumes lost almost all their traffic.
So then, what happened to those who were publishing quality content materials?
Marketers who published quality content less often thrived. They were able to:
- Build brand trust with their audience
- Drive more traffic
- Grow their blog readership
- Generate quality leads
- Increase conversion rates
- Boost search engine rankings
- Improve business growth.
As you can see, quality content outweighs quantity, which means that producing more thin material is one of the many digital marketing myths you must avoid.
What you should do instead
Though producing more content is vital to maintaining consistency, it is also essential to focus on quality over quantity. As mentioned above, marketers who were producing quality content benefited even when Google panda was updated.
Additionally, a survey by CMI shows that 70% of B2B marketers are focused on creating quality content over quantity. Therefore, instead of making the creation of more content materials your primary concern, make quality your focus.
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3: Creating Quality Content Is Enough
You can’t overemphasize the significance of producing quality content. But it is vital to know that quality is not all that is required to scale your content campaign. Many assume that they only need to create epic blog content, but the reality is that your job has only just started. Why do I say so?
Your quality content cannot get traction unless people see it. In other words, to improve the engagement of our posts, you have to make it visible to your target audience. That is where promotion and marketing come in. Given this, you have to promote your articled – distribute it across marketing channels so our target market can find it.
In that way, they will engage with it and share the material with their friends and followers. But you must have a distribution plan to help you maintain consistency. Manually promoting your story is not best for you. Use social media monitoring tools to take your content to your audience, where they are, and at the right time.
The tools will also allow you to monitor your performance to figure out how your posts are performing, how your target audience is engaging with your stories, and the type of content your audience love most, etc.
4: You Will Get Quick Returns From Content Marketing
Content marketing yields impressive results if done correctly, but the outcome of your undertakings takes time. However, when using content marketing techniques for lead generation purposes, you can acquire fast results if you take the route to conversions, such as creating targeted offers that will add value to your buyer persona and running surveys or polls.
Indeed, you can get quick results from these channels. However, if you apply the multivariate testing strategy to boost conversion rates with content marketing, it takes time before you start to see substantial results because you have to test multiple versions of your campaigns, make the necessary adjustments, and examine some more to figure out which strategy is generating the best results.
Nonetheless, in case your content marketing campaign is to enhance search engine optimization (SEO), increase traffic, and boost Google ranking, you can expect to wait for a considerable amount of time-months at an end. Or if you want to improve website usability through content marketing, it takes time as well to get it right and bring substantial returns.
It goes to show that expecting quick returns for your efforts is a content marketing myths.
5: Content Marketing is About Blogging
Content strategy encircles different content formats like:
- Gifs and Memes
- Checklist downloads
These are a few other forms of content marketing. In consequence, should you say that content is just blogging, you are making a mistake since blogging is only an element of content marketing practices?
Although blogging is a remarkable step for driving traffic and generate leads, other content types such as videos and infographics are performing exceptionally well. These visual materials are so useful that they will help you retain the existing audience, attract new visitors, and increase web traffic are so useful that they will help you retain the existing audience, attract new visitors, and increase web traffic.
For example, the human brain process video content 60,000x faster than the human brain process video content 60,000x faster than text material. Furthermore, Eloqua, a marketing automation provider found that video in an introductory email resulted in a 75% decrease in opt-outs.
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Having a blog or website does not mean you are a content marketing expert. Therefore, it is paramount to be careful and mindful of the tactics you apply to your marketing practices. You also have to be aware of the people or marketers you are following, and make sure to test your strategies to ascertain its potential.
Stop following these biggest marketing myths or misconceptions we outlined in this article to boost your marketing campaigns.