Latest From the Blog

Influencer Marketing
February 6, 2024

Influencer Rate Card: The Definitive Guide on How to Create Your Own

With influencer marketing and the creator economy in all its forms being as popular as…

ByNeal Schaffer
Read Time17 mins

25 Facebook Statistics Businesses Need to Understand in 2025

Facebook Marketing
January 31, 2024

25 Facebook Statistics Businesses Need to Understand in 2026

Almost everyone in social media can agree on one thing: Facebook is the king of…

ByNeal Schaffer
Read Time18 mins

The Top 31 LinkedIn Statistics for Business in 2025

LinkedIn
January 24, 2024

The Top 31 LinkedIn Statistics for Business in 2026

A lot of ink has been spilled over the value of advertising on social media…

ByNeal Schaffer
Read Time19 mins

Instagram Marketing
January 23, 2024

The Instagram AI Trend: What It Is and How to Do It

Computer-aided photography and retouching is not a new concept, especially on Instagram. In fact, the…

ByNeal Schaffer
Read Time17 mins

Facebook Marketing
January 18, 2024

How to Create a Facebook Business Page in 12 Easy Steps

Entrepreneurs have the flexibility to decide which optional aspects they want to spend their time…

ByCommunity Author
Read Time12 mins

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.