Growth Hacking Content Marketing: How to Growth Hack for Optimal ROI

How to Growth Hack Your Content Marketing for Optimal ROI

Are you looking for the best growth hacking strategies to maximize your content marketing effort? Are you applying the right growth hack content strategy to reach your conversion goal and acquire more leads?

If you’re struggling to ramp up your content marketing campaign, this article is right for you. You will learn useful growth hacking tips to improve your content marketing effort and generate more targeted leads. But why is growth hacking so essential to your content marketing strategy? To answer that question, let us first understand the definition of growth hacking.

What is Growth Hacking?

The name implies growth, which means that growth hacking is a marketing strategy that focuses on business growth. Growth hacking involves the enforcement of various marketing growth hacks to grow your business, even with little budget rapidly.

The term was conceived in 2010 by the co-author of “Hacking Growth,” Sean Ellis. The CEO of Growth Hackers made up and used the theme “Growth Hacking” in his blog post title, “Find a Growth Hacker for Your Startup.”

Since he invented those terms, it has become prominent among digital marketers, particularly among startups.

Who is a Content Hacker?

A growth hacker is a marketer who employs a combination of different marketing techniques to improve brand recognition, drive traffic and engagement, and generate targeted leads. The growth hacker uses:

  • Creativity
  • Analytical thinking
  • Social metrics
  • Social media SEO, and other low-cost marketing hacks as viable marketing strategies to increase brand awareness, drive more leads, and boost sales.

Therefore, a content hacker is a marketer who:

  • Concentrates on business growth
  • Testing new ideas for growth
  • Applying what works and
  • Eliminating what doesn’t

Why Use Growth Hacking for Your Content Strategy?

The benefits of blogging as a viable content marketing asset are undeniable, which is why top marketers commit long-term to content marketing. According to research:

  • 60% of marketers say blogging is their top inbound marketing priority
  • 86% of businesses publish blog content than any other content type
  • 46% of companies’ budget goes to content creation.

Furthermore, a whopping 4 million blog posts are being published every day.

So, ask yourself, why are marketers publishing more content and continue investing in content creation? Because the more blogs you create, the more you increase your traffic sources and leads.

Using content marketing to generate leads
Source graphic via HubSpot

Nevertheless, with so much content that goes live, how can you make the most of your marketing content? That is where growth hacking comes in.

While 1 in 4 marketers aren’t measuring their content marketing ROI, for those 3/4 who are, growth hacking will help you actualize your content marketing objectives and make significant growth quicker.

What are The Characteristics of a Content Hacker?

Since growth hacking centers around business growth, a content hacker should have compatible characteristics that will fuel your marketing growth. Thus, a few traits of the content hacker, according to CoShedule, are:

  1. Looks for hacks that fit: The content hacker is most concerned about content usefulness and what fits the audience.
  2. Always thinks growth: A content hacker keeps thinking and focuses on growth strategies to increase the bottom line.
  3. An opportunist: Content hackers grab every opportunity to make business connections and grow your brand.
  4. Seeks Sustainability: The core interest of a content hacker is sustainability.
  5. Data-driven: A content hacker uses analytic data consistently as an essential instrument for evaluating content performance.
  6. SEO friendly content creator: Content hackers understand the essence of SEO keyword research, organic search traffic, and how to create SEO-friendly content that ranks on Google.
  7. Searches for viral content ideas: Establishing content ideas is crucial to your business growth. A content hacker frequently searches for hot topics or viral content ideas.
  8. Creates content that converts: With growth as the core of a growth hacker, the content hacker creates and publishes useful content that connects with and converts your target audience.

As you can see, a content hacker merges growth hacking and content marketing to develop a formidable growth mindset.

6 Ways to Growth Hack Your Content Marketing Effort

This section will uncover the primary growth hacking strategies and tactics you can start using today to grow your online business. These are the best growth hacks to grow your small business quickly.

Since you want your business to thrive, it is essential to learn these marketing growth tactics because many companies fail to exist within a year, and even more, don’t last longer than five years. You don’t want to be one of them, do you?

So let’s get started, shall we?

1. Incorporate Gamification Elements to Improve User Onboarding

The concept of gamifying your content marketing revolves around using elements such as points and rewards systems as incentives to reward participants for a task. Incorporating gamification components into your content marketing approach means transforming boring content into an exciting game element that attracts more user participation.

This marketing approach attracts more users, and the participants get rewarded for taking part. As a result, you convert more leads. Also, you agree that giving out rewards to users is one of the most effective growth hacking tactics that will grow your online business faster. Why? An improved user onboarding experience draws more people to your brand and also retains existing customers.

Therefore, think of various ways you can enhance your content, product, or services. For instance, if you’re a product owner, you should increase your product features and offer it for free. In that way, users will appreciate the added incentives and become brand advocates via word-of-mouth marketing.

For easy creation and delivery of your gamified onboarding experience, use growth hacking tools to streamline the processes.

2. Develop Free Software

This step is a lot similar to improving user onboarding experience with gamification. But the difference is that here you’re creating a product to give for free. Not too many marketers will do that. But it helps drive more people to your landing page or website and build brand recognition.

For example, there are some content creation tools I use daily for research processes. One of them is the WMS Everywhere keyword research tool. With the Chrome extension, you get a long list of related keyword terms, search volume, and cost-per-click (CPC). All for free.

How to growth hack your content marketing effort

Once you enter your search term on Google, WMS keywords everywhere will show your relevant keyword terms that will improve your blog post SEO.

I have been using another remarkable software for the past three years for free, the “CoSchedule Headline Analyzer.” The only compensation for the free service is to sign up for their email list. The software helps content creators craft compelling headlines that get clicked.

Here’s an example of how the tools work:

Headline analyzer

I analyzed four headline variations for this article, and my results show a score of 79, 77, 75, and 71. The software helps you identify the best title to use for your content.

content marketing growth hacking strategies

Therefore, creating free products for users is a fantastic way to growth hack your content marketing, get more eyeballs and increase product sales.

3. Study Your Existing Content

Before applying any marketing content growth strategy, you need to study the existing content on your blog. It helps you see growth areas to maintain and upgrade and those to discard. You will also identify content to reproduce to the highest standards. Moreover, in the “characteristics” section above, you learned that one of the content hacker’s qualities is data-driven.

Given this, you can use data from analyzing existing content to drive growth. How? You may have found the sweet spot for growth without realizing it, but your analytic data will give you the heads up. For this, try to define web pages that are performing well and leverage them for more results.

However, what makes a page or content successful depends on your marketing goals. Thus, your benchmark for success could be to:

  • Drive more organic traffic
  • Increase email signups
  • Attract quality inbound links
  • Boost conversions
  • Increase product sales
  • More social shares

Therefore, pinpoint the content materials that are doing well for you and replicate them. Recreate the articles either in different formats and republish on your blog to achieve more success. If it were a call-to-action or your content promotion strategy that made the posts famous, use the same procedure for other pages.

This growth hacking strategy gives you the perception of what content excites your target market. It also gives you several growth opportunities.

4. Create Blog Content That Will Appear on Searches

Another incredible growth hacking technique is to produce top content that ranks on Google SERPs. How? Quality is the answer to that. So start creating quality content to keep your readers and potential clients coming back to read your materials.

What is Quality Content? 

Quality content is a piece of successful material. Any content that achieves your desired marketing objective, as outlined above, is quality content. If you realize your ultimate goal of the content you publish, you have quality material. Such marketing content is usually longer than your typical blog post.

They range in length from 1,500-words, but with 2,000-words and above as the sweet spot. These types of content have lots of value for the reader and can rank for different keywords terms.

Use long-form content to growth hack your marketing effort
Source graphic via Backlinko

As a result, create longer content to rank higher on SERPs. Add more value to your content by upgrading its quality using subsections to break. Here is how to write longer content with more benefits.

How to Create Long-form Content:

  • Select the right topic for your material
  • See what your competitor wrote about it and make yours better.
  • Use statistical data to support your writing.
  • Use social proof to strengthen your content
  • Develop your paragraphs in intelligently in comprehensive sections
  • Provide positive responses to users’ queries by addressing the “what, why, and how” of each section.
  • Organize your thoughts to guide the reader to the next
  • Maintain a conversational tone
  • Include illustrative visuals to break up sections

Studying the content on your blog is a fantastic content hacking strategy. However, you should also examine your competitors’ content to find their top-performing blogs. See what blog posts are driving traffic or generating leads according to your goal.

How to Research Your Competitors

The easiest way is the keyword research method, and that’s what I use when preparing articles for my blog or client. For example, if I want to write about “Make Money Blogging,” I go to SEMrush, Serpstat, or Ubersuggest and enter the keyword terms. For this example, I’m using Ubersuggest for the illustration.

Find keywords and topic ideas

Ubersuggest will show you an overview of your keyword as you can in the image. It indicates your keyword monthly search volume, SEO difficulty, related keywords terms to use, and other vital parameters. The downside is that the software will not provide a global monthly search volume. For this, I use SEMrush. The SEMrush keyword tool provides both the regional and global monthly search volume.

SEMrush keyword tool

That said, “make money blogging” search terms generates over 12,000 monthly searches from the US alone. Then, scroll down a little to the “Content Ideas” section or click the “Content Ideas” button on the left sidebar.

Growth hacking content ideas with Ubersuggest

While you’re there, look for the top post on your subject with more backlinks and search volume. If you can’t find one on the first page, click the “View Content Ideas” tab below to access all the pages.

And when you find what you’re looking for, click the “Keywords” tab to see all the keywords that drive traffic to the page. For the sake of this illustration, I used the one by “making sense of cents” since it is the only top web page with 15 visits and 39 backlinks.

All you have to do is export the keywords to your sheats and use them strategically throughout your blog posts. This strategy works pretty well for both new posts and when updating existing content. But I suggest adding more value using those keyword terms to make your content better than your competition.

Other Ways How to Research Your Competitors

There are other ways to research your competitors, such as plugging your target keyword terms into Google and make a list of the top pages that appear. But I also like to look at my competitors’ most popular blog sections to see their best blog posts. It is one of the most effective blogging and content writing tips.

For example, go to your competitor’s website and look for posts that drive the site’s most traffic. Some web owners have their best content on the sidebar, others have theirs at the bottom of the page, yet others at the navigation menu. Just scan for headings like “Best Articles” and “Popular Posts” to find them.

With this data, select your topic and create similar content. Make yours better by filling out vital information the writers omitted, but avoid copying what they’ve written. Or use Buzzsumo to identify the most shared content materials and the influencers who shared them.

Consequently, studying your competition lets you see which blog content will attract quality inbound links. It is a growth marketing strategy that helps you:

  • Create useful content that connects with your audience
  • Drive social engagement
  • Increase web traffic and
  • Improve SEO ranking

These are incredible content growth hacks to maximize your campaign and appear on searches.

6. Optimize Your Content Headlines for SEO

Much as analyzing your headings is excellent for identifying click-worthy titles, it is also essential to optimize your headlines for SEO. Honestly, your content marketing effort will not work if no-one is clicking on your headings. The headline analyzer above helps you to craft compelling titles for your blogs that improve your content strategy.

But as far as SEO goes, optimization is critical to getting found on searches. The best growth hack to apply is to start by optimizing your headings. Ensure to include your target keywords in the titles (main title and subtitles). However, for the H2 subheadings, use a combination of related keyword terms to optimize those.

You may not know the effectiveness of tweaking your headings. A little modification can make all the difference. For instance, take a look at the small adjustments I made when analyzing the headline For this article in section #2. It gives you an idea of what might happen if you optimize your headings correctly.

It can be a promise-driven headline, curiosity, and so forth. The point is to ensure your headings align with your overall content theme. Thus, the title will be the difference between boring content, and getting more clicks to your blog, gain more readers, and attract potential clients. It is a growth hack strategy you should not ignore.

Wrapping Up The 6 Growth Hacking Strategies That Will Improve Your Content Marketing Effort

I believe you have learned a few growth hack best tips and tricks that will help you accelerate your content marketing effort. The strategies in this article are easy to implement and will produce optimal ROIs if done correctly. Therefore, focus on implementing these content hacks and testing your marketing performance.

Monitoring content performance helps you double down on what is working and improving those that need adjustment. That is the essence of a content growth hacker, and that is how to do growth hacking.

Do you have more valuable hacks to offer our readers? We will appreciate your contributions in the comment section!

Photo by The Creative Exchange on Unsplash 

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Moss Clement
Moss Clement is an expert on Content Marketing. He is a freelance blogger and content manager at Writers Per Hour, and the Founder of Moss Media. Moss is working closely with B2B marketers - helping several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona.
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2 Comments

  1. Content marketing when done right can be a superb way of getting the highest ROI possible.

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