LATEST FROM THE BLOG
The 18 Pinterest Statistics for Marketing You Need to Know in 2020
Pinterest is a mysterious place if you’re not active on it. However, once you realize that it is more of a search engine and a…
How to Correctly Use WordPress Plugins to Empower Your Blog
One of the beauties of WordPress as a blogging platform is the fact that it’s just a skeleton, allowing its users to add whatever pieces…
Social Media Content Ideas: 7 Strategies to Create Content That Your Audience Will Want to Share
You may have a ton of social media content ideas but without some key psychological triggers embedded into your content, it could easily disappear with little to show for it. Discover 7 strategies to make your social media content ideas instantly shareable.
10 Ways How to Promote Your Blog
Hello everybody! From our series of comprehensive guide articles on how to start a blog, we have already learned how to create a blog from…
Seven Best Practices for How to Use Pinterest for Marketing in 2020
This how to use Pinterest for marketing post contains affiliate links, meaning that if you choose to click through and make a purchase, I will…
The Top 34 Video Marketing Statistics for 2020
As we review the video marketing statistics below, you will see that video marketing is a strategy that you cannot ignore if you want to…
7 Powerful Instagram Marketing Tips
With Instagram having 1 billion users, 500 million of them monthly active users, you should actively engage on the platform and take advantage of any…
How to Make Millions with Macro Influencers
What happens when your brand partners with macro influencers, some of the most influential people in the world online? Millions happen. You reach millions of…
How to Plan Your Social Media Content in Six Easy Steps
It’s a known fact that social media plays a crucial role in any marketing strategy. Today, it’s safe to say that an overwhelming number of…
NEAL'S LATEST POSTS
- Social Media Post Scheduling Software: The Top Twenty Features to Look for
Choosing the right social media post scheduling software is a crucial decision to ensure social media marketing success. Failing to properly investigate your options could mean you are locked into a potentially pricey software subscription with a product that doesn’t meet your needs. With global companies using everything from Instagram to Twitter and YouTube to …
- Why You Must Embrace Customer Experience Marketing To Stand Out As A Business (with Dan Gingiss) – Ep. 138
Customer experience marketing. It’s a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing customer experience marketing the right way? I could not think of a better person than friend and …
- The Five Best Business Productivity Tools I Use for Sales and Marketing
As a business owner, you don’t want to play around with technology. You want to find something that works, stick with it, and continue running your business. Simple and efficient processes are key, lead generation is mandatory, and effectively sharing your message on social media is a must. That’s where you need to be using …
INSTAGRAM MARKETING
- 7 Powerful Instagram Marketing Tips
With Instagram having 1 billion users, 500 million of them monthly active users, you should actively engage on the platform and take advantage of any Instagram marketing tips you read. Instagram is the channel to be. From Millennials to Gen Xers and Gen Yers everybody seems to be on Instagram. Among active users, a good …
- The 27 Definitive Instagram Statistics for 2020 You Should Know – and Why
There are tons of blog posts out there about Instagram statistics for 2020. I don’t intend to add to the noise, but I think that there is some data that is important for every marketer to understand so that they maximize their Instagram marketing. These are the ten Instagram statistics that I bring up in …
- 6 Customer Experience Mistakes Brands Make on Instagram (and Their Solutions)
No matter what your business niche is, it’s a great idea to use Instagram for business. With more than a billion Instagram users, 90% of whom follow at least one business, the second largest social network is a place to be and to avoid Instagram mistakes at all costs. Any proof needed? Over 25 million …
TWITTER MARKETING
- The Best SEO Game Plan Strategies Include Twitter SEO
We all know how vital SEO optimization is to the success of your website and brand. Having the best game plan is critical to achieving the desired outcome from your SEO efforts. However, writing quality content and promoting your site aren’t the only methods you should use to improve website SEO. It’s vital that you …
- Latest Trends on How to Generate Leads on Twitter
Wondering how to generate leads on Twitter? Social media platforms like Twitter have become more than just avenues for communication. Businesses have unlocked the potential of these technologies by using them to connect directly with their customers. Platforms like Twitter have over 330 million active monthly users, which is an opportunity for businesses to reach …
- How to Create a Social Media Marketing Calendar for Twitter
To be an effective marketer, you need to be a storyteller, a strategist, a researcher, and a data analyst all in one. With so much to do and so much on your plate, it can be hard to keep things together. As social media becomes a more powerful tool for reaching the public, there is …
LINKEDIN MARKETING
- 11 Tips on How to Craft a Powerful LinkedIn Content Strategy for Business Growth
A powerful LinkedIn content strategy is critical for business growth simply because LinkedIn is like the ultimate virtual database to build business relationships worldwide. With over 700 million members it isn’t the largest social media network, but it is very focused on business and so provides the opportunities to get business done. To craft a …
- Current Trends on LinkedIn Lead Generation
We all know that LinkedIn is the King of B2B social media, but isn’t it frustrating when, no matter what we do, we still can’t generate the sort of leads from LinkedIn that it seems are possible? You’re not alone: Many also struggle with LinkedIn on a daily basis. On the other hand, I have …
- What Do I Put in My LinkedIn Profile if I am a College Student?
I get asked a lot about LinkedIn for students use-case scenarios, and although this post is originally based on how I would have responded sometime ago, my college-age niece recently asking me this question reminded me that I should have an answer revised for the times. You can find more details in my podcast, which …
FACEBOOK MARKETING
- How to Create a Facebook Chat Messenger Bot for Your Business for FREE
If you already don’t know how to create a chatbot on Facebook Messenger, keep reading for the why and how. Facebook Messenger bots have unlimited potential when you are wanting to reach your target market, stay connected with them, and more importantly, receive an open rate on your messages of up to 98%. If we …
- What is a Facebook Messenger Bot and How Your Business Can Leverage Them
This article will first define what a Messenger and Facebook Messenger bot exactly is and then follow up with real-life examples of how your business can utilize bots for a variety of marketing and business objectives. What is a Facebook Messenger Bot? A messenger bot is a piece of software that is using artificial intelligence …
- A Complete Guide to Successful Facebook Messenger Marketing
We all know that even today email marketing is one of the highest performing marketing channels in terms of ROI. As budgets for social media migrate to Paid Social and Influencer Marketing, some are wondering where else you might find ROI with an Organic Social program. For some companies, they have already found that in …
CONTENT MARKETING
- Social Media Content Ideas: 7 Strategies to Create Content That Your Audience Will Want to Share
You may have a ton of social media content ideas but without some key psychological triggers embedded into your content, it could easily disappear with little to show for it. Discover 7 strategies to make your social media content ideas instantly shareable.
- How to Plan Your Social Media Content in Six Easy Steps
It’s a known fact that social media plays a crucial role in any marketing strategy. Today, it’s safe to say that an overwhelming number of marketers consider using social media to build a following and understand that social media is a strategic must-have. The challenge they all must deal with is how to plan your …
- The Beginner’s Guide to Convert Your Blog Posts into Lead Magnets
If you’re reading this because you want to understand how to create a lead magnet, I assume that you already have a blog. A blog on your website has become extremely vital these days especially after the unprecedented advancement in content marketing. Needless to say, all kinds of businesses are considering blogging in order to …
SOCIAL MEDIA TOOLS
- The Definitive List of 64 Influencer Marketing Tools for 2020
Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can my life easier? After all the work involved in influencer identification alone could require a tremendous amount of time, especially once you understand my influencer marketing definition and its broad implications. And that is only the beginning …
- The 10 Essential Types of Online Collaboration Tools Your Agency (or Small Business) Should Have
There is no type of business that has a greater need for online collaboration tools than an agency has. An agency’s business model is based on the collaboration of its employees together with client collaborations. As an agency owner myself, I can attest to the fact that choosing the right online collaboration tools are critical …
- 7 Tips and Tools for Integrating Social Media into Your Website
Social media is a great way to reach out and interact with customers and targets. Integrating social media into your website can make your social media marketing much easier and effective for both your website and your social media channels. With the growing popularity of social media, a business website is no longer enough to …
INFLUENCER MARKETING
- How to Make Millions with Macro Influencers
What happens when your brand partners with macro influencers, some of the most influential people in the world online? Millions happen. You reach millions of people. You make millions in sales. Well, at the very least, the door of opportunity for millions is certainly wide open. In my last post, How to Make or Break …
- The Top 20 Influencer Marketing Statistics You Need to Know in 2020
I have seen the ROI from influencer marketing, and by reading The Age of Influence you will too. Sometimes, however, seeing the stats is believing, and this is truly the case with influencer marketing statistics. Case studies is another area where I plan to blog more about, but let’s first see the different statistics that …
- (Influencer) Marketing in the Age of Influence: What You Need to Know to Succeed
I am getting excited for the publication of my 4th book, The Age Of Influence, so I felt it was time to make a formal introduction as to why I wrote the book and and how it will help you become a better marketer in today’s age of influence. For those of you that are …
YOUTUBE & VIDEO MARKETING
- The Top 34 Video Marketing Statistics for 2020
As we review the video marketing statistics below, you will see that video marketing is a strategy that you cannot ignore if you want to market online. You’ll soon be wondering why you aren’t using videos to comprise a bigger part of your marketing strategy. Most people agree that video is hot. No matter the …
- How to Repurpose Your Winning Content for Video Marketing
Let’s talk about your video marketing content. One of the challenges that many businesses face is sourcing material for their videos. What do you talk about? Where do you get your ideas? Let’s face it, not all of us are creative geniuses and writing a marketing video script can be intimidating. The good news is …
- How to Use Video For Product Led Growth
Becoming product led puts the product experience at the center of the organization. Being product led is all about bringing your company closer to your customers and aligning your organization. Every part of your organization should be focused on the product so that it becomes the way you acquire and retain customers to drive growth. …
WECHAT & CHINA SOCIAL MEDIA
- The 5 Top (Digital) Channels for Advertising in China
The world of advertising has changed quite a lot in the last twenty years, and advertising in China is no different. Television, Radio, and out of home advertising were the only methods available to advertisers in the past. In the last few decades this has radically changed, not just in China but across the world. …
- The End of Daigou: How China’s New Law Will Affect WeChat Ecommerce
Is WeChat ecommerce doomed because of China’s new laws? China’s ecommerce industry has developed at breakneck speed, quickly growing to become the world’s largest market for ecommerce. With the market’s worth swelling to over 1 trillion US dollars, regulation has struggled to keep pace with the market’s growth, especially as social media platforms like WeChat …
- Reputation Specialist: A New Career in China
What does a reputation specialist do? Read on to learn more. Social media is ideal for self-promotion, and it doesn’t take a lot of hard work. Daily tweets, status updates, or photos keep celebrities in the public eye. A lot of them make use of several platforms so they can keep all their fans updated, …
SOCIAL MEDIA FOR NONPROFITS
- Why Nonprofit Content Marketing Should Help, Not Sell
When I think about nonprofit content marketing, one of my favorite marketing strategists I often am inspired by is Jay Baer, author of Youtility and countless other social media classics. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create …
- Keeping Up with Nonprofit Content Marketing and Social Media Tools
We’re well into the second decade of the 21st century, yet many nonprofits still operate like it’s 1999. There’s a pervasive anti-technology bias that’s causing well-meaning organizations to shoot themselves in the foot. Why isn’t everyone embracing marketing tools for nonprofits? The reasons I’ve heard from nonprofits include: Technology is expensive. Our current staff doesn’t …
- 21st Century Nonprofit Content Marketing & Social Media
By now, whatever your business – for- or non-profit — you shouldn’t have to be persuaded that nonprofit content marketing and social media are essential strategies to survive and thrive in the current zeitgeist. The digital revolution won. Digital communications are a part of our daily lives. It’s fundamentally changed how people find you and …
SOCIAL MEDIA STRATEGY
- The (Social Media) Marketing Trends You Need to Understand Today – Podcast Ep. 136
Social media keeps changing – and that’s exactly why it is a constant fight to keep up with latest social media marketing trends. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells …
- 5 Tips to Ace Your Social Media Marketing Strategy
If you want to engage in social media, you need to have a social media strategy. If you want to engage in social media to market your company, you need to have a social media marketing strategy in order to most effectively use social media for marketing. Whether or not you have a formal social …
- My 10 Favorite Social Media Growth Hacks for You to Try
I had the privilege to share my insights and provide tips about Social Media Growth Hacking for another site recently, so I thought I would share that content with you all as well. It was an awesome experience to collaborate with many top social media influencers whom I respect to provide a comprehensive resource for …
