LATEST FROM THE BLOG
How to Create an Influencer Marketing Campaign: A 7-Step Guide
The influencer marketing campaign scramble. Where every brand, entrepreneur and page admin are DM’ing influencers around like headless chickens – late for the party. Chaos…
When is the Best Time to Post on Instagram for the Maximum Engagement?
We all know that social media algorithms favor recent content and will see how people engage with your content after you publish it. If a…
Current Trends on LinkedIn Lead Generation
We all know that LinkedIn is the King of B2B social media, but isn’t it frustrating when, no matter what we do, we still can’t…
How to Give Influencers Creative Freedom AND Protect Your Brand
Using influencer marketing is one of the best ways to directly connect with relevant audiences through a medium that those audiences trust. And as many…
Here’s How to Structure a Good Blog Post for Readers and Google
Whenever I see someone posting a photo on Instagram, they are adding a caption. And if they are adding a caption, they are writing. Look…
Seven Must-Have Tools to Manage Your Content Marketing Campaigns in 2020
According to the Content Marketing Institute report, 88% of B2B marketers are using content marketing as part of their marketing strategy. These days content marketing…
Email Marketing 101: Class Is In!
Email marketing 101. You know you need to do it. You’re convinced it’s the way to go. But how do you get started, figure out…
Metricool Review: How Metricool Helps You Manage a Comprehensive Social Media Program – and More!
When someone recently asked me what is the number one challenge for marketers in the near future, I replied that it would be how to…
How To Make B2B Content Marketing Exciting
Are you having trouble driving traffic to your B2B website? Does your B2B content marketing program leave everyone yawning with boredom? It’s time to shake…
NEAL'S LATEST POSTS
- Social Media Post Scheduling Software: The Top Twenty Features to Look for
Choosing the right social media post scheduling software is a crucial decision to ensure social media marketing success. Failing to properly investigate your options could mean you are locked into a potentially pricey software subscription with a product that doesn’t meet your needs. With global companies using everything from Instagram to Twitter and YouTube to …
- Why You Must Embrace Customer Experience Marketing To Stand Out As A Business (with Dan Gingiss) – Ep. 138
Customer experience marketing. It’s a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing customer experience marketing the right way? I could not think of a better person than friend and …
- The Five Best Business Productivity Tools I Use for Sales and Marketing
As a business owner, you don’t want to play around with technology. You want to find something that works, stick with it, and continue running your business. Simple and efficient processes are key, lead generation is mandatory, and effectively sharing your message on social media is a must. That’s where you need to be using …
INSTAGRAM MARKETING
- When is the Best Time to Post on Instagram for the Maximum Engagement?
We all know that social media algorithms favor recent content and will see how people engage with your content after you publish it. If a lot of people engage with your content you will tend to get more impressions, and if your content is greeted by the sound of crickets. Therefore, timing is one aspect …
- Eleven Instagram Post Ideas for Every Holiday Season
The festive season is just around the corner: People are waiting for hot ginger coffee, seasonal movies, and ugly Christmas sweaters. This period is also perfect for gift-giving, so people spend big bucks during the holiday season, according to Much Needed: 46% of all holiday shopping occurs online, Gen Xers spend an average of $782 …
- The 10 Definitive Instagram Statistics for 2019 You Should Know – and Why
There are tons of blog posts out there about Instagram statistics for 2019. I don’t intend to add to the noise, but I think that there is some data that is important for every marketer to understand so that they maximize their Instagram marketing. These are the ten Instagram statistics that I bring up in …
TWITTER MARKETING
- Bloggers: Here’s How to Best Use Twitter for Marketing
If you are a blogger and are interested into why and how to best use Twitter for marketing, keep reading for an introduction to web scraping, why Twitter is the best place to use it, and how it will make your life much easier and improve your Twitter marketing strategy! As marketing becomes more interactive …
- The Future of Digital Marketing on Twitter
The digital marketing space is in constant flux, as are the most widely-followed social media trends. This blog already has a post about Facebook being dead for marketers, but Facebook is not the only social network in flux. This flux is especially apparent on Twitter, where an estimated 275 million users engage with one another …
- The Formula to Becoming a Thought Leader on Twitter and Social Media
I personally can say that thought leadership can uplift a brand’s status on social media if things are done just right. Twitter, as an example, is one of the most powerful platforms where informed opinion leaders are developed. It is due to the platform’s openness and natural design users are inclined to connect with each …
LINKEDIN MARKETING
- Current Trends on LinkedIn Lead Generation
We all know that LinkedIn is the King of B2B social media, but isn’t it frustrating when, no matter what we do, we still can’t generate the sort of leads from LinkedIn that it seems are possible? You’re not alone: Many also struggle with LinkedIn on a daily basis. On the other hand, I have …
- What Do I Put in My LinkedIn Profile if I am a College Student?
I get asked a lot about LinkedIn for students use-case scenarios, and although this post is originally based on how I would have responded sometime ago, my college-age niece recently asking me this question reminded me that I should have an answer revised for the times. You can find more details in my podcast, which …
- 5 Things to Keep in Mind to Use LinkedIn as a Blogging Platform
Blogging is one of the best ways to showcase your expertise and spread the word about your business. It is a great way to connect with your target audience and engage them in what you do, creating strong relationships with them and effectively converting them into loyal customers. If you blog on a website you …
FACEBOOK MARKETING
- Is Facebook Your Biggest Online Asset?
I recently was live chatting to my followers about a mind shift or a shift in thinking in regards to your social media marketing in terms of online assets. The idea came to me after a chat with my son and we were talking about businesses, and how many of us will use a strategy …
- The Facebook Crisis of Identity: Likes & Comments Lost Visibility Value
Facebook is going through an identity crisis right now. This Facebook crisis is affecting everyone from Grandma Julie to marketers and social strategists. Remember in the good old days, when Facebook’s goal was to “connect the world”, it was easy to learn about new brands, products, & services through your friends and family via Facebook? …
- Is it Possible to Use a Facebook Group as a Learning Management Platform (LMS)?
Facebook Groups as an LMS (Learning Management Platform)? We have had many updates and changes with Facebook over the last few years, and while many marketers think Facebook is a dead platform, there have been substantial changes in regards to Facebook Groups that should excite marketers. Facebook Groups has evolved from a lead generation platform …
CONTENT MARKETING
- Seven Must-Have Tools to Manage Your Content Marketing Campaigns in 2020
According to the Content Marketing Institute report, 88% of B2B marketers are using content marketing as part of their marketing strategy. These days content marketing is overwhelming. It’s never easy to run and balance social media, email, and other content marketing tactics. That’s where content marketing campaigns tools come in. A lot of marketers consider …
- How To Make B2B Content Marketing Exciting
Are you having trouble driving traffic to your B2B website? Does your B2B content marketing program leave everyone yawning with boredom? It’s time to shake things up and make B2B content marketing exciting! B2B content marketing is often thought of as serious, dull, and in the weeds. However, every company has a story to tell. …
- Five Ways to Develop Your Brand Voice through Content Marketing
Content marketing is not only a way to gather visitors for your website but also helps develop your company’s brand voice. Wondering why? Apart from publishing regular blog posts and creating highly readable content, each content on your website must also be able to highlight its personality. This personality or character trait of your company …
SOCIAL MEDIA TOOLS
- Metricool Review: How Metricool Helps You Manage a Comprehensive Social Media Program – and More!
When someone recently asked me what is the number one challenge for marketers in the near future, I replied that it would be how to bring together the various types of data regarding their customers, communities, and audiences and make sense of the insight before their competitors outsmarted them. The first step in doing this, …
- The Definitive List of Influencer Marketing Tools
Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can my life easier? After all the work involved in influencer identification alone could require a tremendous amount of time, especially once you understand my influencer marketing definition and its broad implications. And that is only the beginning …
- How to Get C-Suite Buy-in for Purchasing Social Media Marketing Software
Is having legacy social media marketing software holding you (and your company) back? You’re tired of “doing social media.” And as the marketing manager/social media manager at your company, you should be. It’s exhausting logging in to all the different social media platforms, posting weekly (if not daily), tracking the performance of your posts, responding …
INFLUENCER MARKETING
- How to Create an Influencer Marketing Campaign: A 7-Step Guide
The influencer marketing campaign scramble. Where every brand, entrepreneur and page admin are DM’ing influencers around like headless chickens – late for the party. Chaos on the web is an understatement. Where the demand for influencers is so massive that everyone and their grandma, dog, and goldfish have become influencers – right? You’re on board …
- How to Give Influencers Creative Freedom AND Protect Your Brand
Using influencer marketing is one of the best ways to directly connect with relevant audiences through a medium that those audiences trust. And as many brands are now discovering, the best way to maximize these influencer campaigns is by doing the legwork and taking the time to collaborate with their influencers, working with them to …
- Ten Common Influencer Marketing Mistakes and How to Fix Them
It’s no secret that influencer marketing is a hot industry. It’s forecasted that influencer marketing will be a $10 billion industry by the year 2020. This means that many brands including your competitors are likely already implementing influencer marketing. So, with the marketplace being almost saturated, your brand really needs to stick out to make …
YOUTUBE & VIDEO MARKETING
- Eight Ways Small Businesses Are Using Videos To Grow Their Business
Video is now a necessary part of every company’s marketing and growth strategy. Even so, many small businesses (SMBs) are unsure how to incorporate video or do not have the time and budget to bring ideas to life. So, how can small businesses use videos to stand out in the video era? In this article …
- Sales Prospecting Powered by Videos – 5 Reasons Why Should You Do It Now
Call It demand generation, business development, or sales prospecting; you are always in a competition. At every point in time, you are competing for the limited size of sales opportunities that unfold in your target niche. And that’s what makes it hard to stand out. I am sure you’ve heard of video sales prospecting a …
- The Ultimate Ecommerce Product Videos Formula
One of the things on every ecommerce seller’s “to-do” list is to create an ecommerce product video. Amazon and other online retail partners have given you a place to put product videos for ecommerce on your sales page. They strongly recommend video, even if the implementation is a little weak. There are lots of stats …
WECHAT & CHINA SOCIAL MEDIA
- The End of Daigou: How China’s New Law Will Affect WeChat Ecommerce
Is WeChat ecommerce doomed because of China’s new laws? China’s ecommerce industry has developed at breakneck speed, quickly growing to become the world’s largest market for ecommerce. With the market’s worth swelling to over 1 trillion US dollars, regulation has struggled to keep pace with the market’s growth, especially as social media platforms like WeChat …
- Reputation Specialist: A New Career in China
What does a reputation specialist do? Read on to learn more. Social media is ideal for self-promotion, and it doesn’t take a lot of hard work. Daily tweets, status updates, or photos keep celebrities in the public eye. A lot of them make use of several platforms so they can keep all their fans updated, …
- The Top 3 Social Commerce Platforms in China
Where Social Media Meets E-Commerce = Social Commerce As you likely already know, China is the world’s largest market for E-commerce. Don’t believe it? Goldman Sachs predicted that China’s total E-commerce market will reach over USD $1.7 Trillion by 2020. Contrast this with the United States where the market is only expected to reach USD …
SOCIAL MEDIA FOR NONPROFITS
- Why Nonprofit Content Marketing Should Help, Not Sell
When I think about nonprofit content marketing, one of my favorite marketing strategists I often am inspired by is Jay Baer, author of Youtility and countless other social media classics. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create …
- Keeping Up with Nonprofit Content Marketing and Social Media Tools
We’re well into the second decade of the 21st century, yet many nonprofits still operate like it’s 1999. There’s a pervasive anti-technology bias that’s causing well-meaning organizations to shoot themselves in the foot. Why isn’t everyone embracing marketing tools for nonprofits? The reasons I’ve heard from nonprofits include: Technology is expensive. Our current staff doesn’t …
- 21st Century Nonprofit Content Marketing & Social Media
By now, whatever your business – for- or non-profit — you shouldn’t have to be persuaded that nonprofit content marketing and social media are essential strategies to survive and thrive in the current zeitgeist. The digital revolution won. Digital communications are a part of our daily lives. It’s fundamentally changed how people find you and …
SOCIAL MEDIA STRATEGY
- The (Social Media) Marketing Trends You Need to Understand Today – Podcast Ep. 136
Social media keeps changing – and that’s exactly why it is a constant fight to keep up with latest social media marketing trends. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells …
- The Digital Transformation Has Yet to Come: The Sales and Marketing Perspective
(this post first appeared on TechHQ) I was recently on a 12-day 4-country speaking tour which brought me to Japan, Bahrain, Canada, and my native United States. As I traveled I reflected upon this terminology that has become so prevalent in business yet followed by so few companies: The Digital Transformation. The Digital Transformation will ultimately affect …
- Wake Up Call: It’s Time for Social Media Marketing 2.0 – Podcast Ep. 135
16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same …
