LATEST FROM THE BLOG
Is Your Blog In Line With Your Brand?
There’s a great analogy I’d like to share about the importance of how to brand a blog – and in doing so helping you create…
5 Top Tips for Creating a Powerful Video Content Strategy
65% of people are visual learners. If you don’t create content that appeals to this massive chunk of your audience, you will miss out on…
How to Repurpose Your Winning Content for Video Marketing
Let’s talk about your video marketing content. One of the challenges that many businesses face is sourcing material for their videos. What do you talk…
7 Fatal Social Media Mistakes in Corporate Communications
Social Media have long since established themselves as valuable platforms for corporate communication. Whether traditional businesses or startups, hardly any business can afford to skip…
The Top 20 Influencer Marketing Statistics You Need to Know in 2020
I have seen the ROI from influencer marketing, and by reading The Age of Influence you will too. Sometimes, however, seeing the stats is believing,…
How to Use Fan-Made Instagram User Generated Content as Social Proof for Your Company
How can Instagram user generated content be leveraged in an effective way? And why is it important today? The growing number of sponsored posts and…
How To Know When To Revise Your Content Marketing Strategy
Not getting the results you’d like from your content marketing strategy and efforts?
Chances are it is time to revise your content marketing strategy and make it one that works for you and your customers. Discover the telltale signs that signal the need to revise your content marketing strategy.
(Influencer) Marketing in the Age of Influence: What You Need to Know to Succeed
I am getting excited for the publication of my 4th book, The Age Of Influence, so I felt it was time to make a formal…
How to Start a Blog? A Comprehensive List to Guide You in Creation
Before I answer the question of how to start a blog, let me remind you of why you should be starting a blog. You have…
NEAL'S LATEST POSTS
- Social Media Post Scheduling Software: The Top Twenty Features to Look for
Choosing the right social media post scheduling software is a crucial decision to ensure social media marketing success. Failing to properly investigate your options could mean you are locked into a potentially pricey software subscription with a product that doesn’t meet your needs. With global companies using everything from Instagram to Twitter and YouTube to …
- Why You Must Embrace Customer Experience Marketing To Stand Out As A Business (with Dan Gingiss) – Ep. 138
Customer experience marketing. It’s a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing customer experience marketing the right way? I could not think of a better person than friend and …
- The Five Best Business Productivity Tools I Use for Sales and Marketing
As a business owner, you don’t want to play around with technology. You want to find something that works, stick with it, and continue running your business. Simple and efficient processes are key, lead generation is mandatory, and effectively sharing your message on social media is a must. That’s where you need to be using …
INSTAGRAM MARKETING
- How to Use Fan-Made Instagram User Generated Content as Social Proof for Your Company
How can Instagram user generated content be leveraged in an effective way? And why is it important today? The growing number of sponsored posts and paid ads has sparked the social media authenticity crisis. Although 83% of Instagrammers discover new products and services on the platform, modern customers don’t trust brands and they seek out …
- 5 Ways How to Use Instagram Stories Features that Drive Ecommerce Sales
It’s no secret that there are many advantages of using Instagram for business. Today, brands of all sizes and niches use Instagram marketing to build brand awareness, reach their target audiences, promote their products or services, and start selling in-app. With 25 million businesses and 2 million advertisers on Instagram, it can be daunting for …
- When is the Best Time to Post on Instagram for the Maximum Engagement?
We all know that social media algorithms favor recent content and will see how people engage with your content after you publish it. If a lot of people engage with your content you will tend to get more impressions, and if your content is greeted by the sound of crickets. Therefore, timing is one aspect …
TWITTER MARKETING
- Latest Trends on How to Generate Leads on Twitter
Wondering how to generate leads on Twitter? Social media platforms like Twitter have become more than just avenues for communication. Businesses have unlocked the potential of these technologies by using them to connect directly with their customers. Platforms like Twitter have over 330 million active monthly users, which is an opportunity for businesses to reach …
- How to Create a Social Media Marketing Calendar for Twitter
To be an effective marketer, you need to be a storyteller, a strategist, a researcher, and a data analyst all in one. With so much to do and so much on your plate, it can be hard to keep things together. As social media becomes a more powerful tool for reaching the public, there is …
- Bloggers: Here’s How to Best Use Twitter for Marketing
If you are a blogger and are interested into why and how to best use Twitter for marketing, keep reading for an introduction to web scraping, why Twitter is the best place to use it, and how it will make your life much easier and improve your Twitter marketing strategy! As marketing becomes more interactive …
LINKEDIN MARKETING
- 11 Tips on How to Craft a Powerful LinkedIn Content Strategy for Business Growth
A powerful LinkedIn content strategy is critical for business growth simply because LinkedIn is like the ultimate virtual database to build business relationships worldwide. With over 700 million members it isn’t the largest social media network, but it is very focused on business and so provides the opportunities to get business done. To craft a …
- Current Trends on LinkedIn Lead Generation
We all know that LinkedIn is the King of B2B social media, but isn’t it frustrating when, no matter what we do, we still can’t generate the sort of leads from LinkedIn that it seems are possible? You’re not alone: Many also struggle with LinkedIn on a daily basis. On the other hand, I have …
- What Do I Put in My LinkedIn Profile if I am a College Student?
I get asked a lot about LinkedIn for students use-case scenarios, and although this post is originally based on how I would have responded sometime ago, my college-age niece recently asking me this question reminded me that I should have an answer revised for the times. You can find more details in my podcast, which …
FACEBOOK MARKETING
- What is a Facebook Messenger Bot and How Your Business Can Leverage Them
This article will first define what a Messenger and Facebook Messenger bot exactly is and then follow up with real-life examples of how your business can utilize bots for a variety of marketing and business objectives. What is a Facebook Messenger Bot? A messenger bot is a piece of software that is using artificial intelligence …
- A Complete Guide to Successful Facebook Messenger Marketing
We all know that even today email marketing is one of the highest performing marketing channels in terms of ROI. As budgets for social media migrate to Paid Social and Influencer Marketing, some are wondering where else you might find ROI with an Organic Social program. For some companies, they have already found that in …
- How to Retarget on Facebook: Five Effective Strategies to Use with Your Pixel
You have probably heard that retargeting ads provide some of the highest marketing ROI possible. But for some reason, perhaps you have not been as successful. Or perhaps your retargeting ads are not set up properly. I believe that many businesses still do not know how to retarget on Facebook correctly, or, for some reason, …
CONTENT MARKETING
- 5 Top Tips for Creating a Powerful Video Content Strategy
65% of people are visual learners. If you don’t create content that appeals to this massive chunk of your audience, you will miss out on engagement, traffic and sales. One way to attract visual learners is by creating videos. That’s why a video content strategy is critical to your marketing. Many people shy away from …
- How To Know When To Revise Your Content Marketing Strategy
Not getting the results you’d like from your content marketing strategy and efforts? Chances are it is time to revise your content marketing strategy and make it one that works for you and your customers. Discover the telltale signs that signal the need to revise your content marketing strategy.
- 3 Simple Ways to Monitor Website Content Changes and Regain Control of Your Domain
For businesses that run online, it is important to keep a handle on everything, including the need to monitor website content changes. Online businesses need to control what content was added to their websites, whether it’s the images, pages, posts or other files. Especially when you manage dozens of websites that have a lot of …
SOCIAL MEDIA TOOLS
- The Definitive List of 64 Influencer Marketing Tools for 2020
Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can my life easier? After all the work involved in influencer identification alone could require a tremendous amount of time, especially once you understand my influencer marketing definition and its broad implications. And that is only the beginning …
- The 10 Essential Types of Online Collaboration Tools Your Agency (or Small Business) Should Have
There is no type of business that has a greater need for online collaboration tools than an agency has. An agency’s business model is based on the collaboration of its employees together with client collaborations. As an agency owner myself, I can attest to the fact that choosing the right online collaboration tools are critical …
- 7 Tips and Tools for Integrating Social Media into Your Website
Social media is a great way to reach out and interact with customers and targets. Integrating social media into your website can make your social media marketing much easier and effective for both your website and your social media channels. With the growing popularity of social media, a business website is no longer enough to …
INFLUENCER MARKETING
- The Top 20 Influencer Marketing Statistics You Need to Know in 2020
I have seen the ROI from influencer marketing, and by reading The Age of Influence you will too. Sometimes, however, seeing the stats is believing, and this is truly the case with influencer marketing statistics. Case studies is another area where I plan to blog more about, but let’s first see the different statistics that …
- (Influencer) Marketing in the Age of Influence: What You Need to Know to Succeed
I am getting excited for the publication of my 4th book, The Age Of Influence, so I felt it was time to make a formal introduction as to why I wrote the book and and how it will help you become a better marketer in today’s age of influence. For those of you that are …
- Revitalize and Scale Your Content Strategy with Influencer Generated Content (IGC)
Have you realized how effective influencer content can be to cut through the online noise? Consider the reality of today’s Internet user. Every day, Internet users are bombarded with hundreds if not thousands of ads even if they don’t know it. From promoted content on social media to paid ads on search engines, there are …
YOUTUBE & VIDEO MARKETING
- How to Repurpose Your Winning Content for Video Marketing
Let’s talk about your video marketing content. One of the challenges that many businesses face is sourcing material for their videos. What do you talk about? Where do you get your ideas? Let’s face it, not all of us are creative geniuses and writing a marketing video script can be intimidating. The good news is …
- How to Use Video For Product Led Growth
Becoming product led puts the product experience at the center of the organization. Being product led is all about bringing your company closer to your customers and aligning your organization. Every part of your organization should be focused on the product so that it becomes the way you acquire and retain customers to drive growth. …
- Six Insightful Video Marketing Tips for 2020 Gleaned from Our Latest Survey
Video popularity is at an all-time high and this is a trend will continue to grow in the coming years. But how can you as a marketer stand out and make sure your audience is watching your videos? In this article, I’ll be sharing key insights and video marketing tips from a worldwide video consumer …
WECHAT & CHINA SOCIAL MEDIA
- The 5 Top (Digital) Channels for Advertising in China
The world of advertising has changed quite a lot in the last twenty years, and advertising in China is no different. Television, Radio, and out of home advertising were the only methods available to advertisers in the past. In the last few decades this has radically changed, not just in China but across the world. …
- The End of Daigou: How China’s New Law Will Affect WeChat Ecommerce
Is WeChat ecommerce doomed because of China’s new laws? China’s ecommerce industry has developed at breakneck speed, quickly growing to become the world’s largest market for ecommerce. With the market’s worth swelling to over 1 trillion US dollars, regulation has struggled to keep pace with the market’s growth, especially as social media platforms like WeChat …
- Reputation Specialist: A New Career in China
What does a reputation specialist do? Read on to learn more. Social media is ideal for self-promotion, and it doesn’t take a lot of hard work. Daily tweets, status updates, or photos keep celebrities in the public eye. A lot of them make use of several platforms so they can keep all their fans updated, …
SOCIAL MEDIA FOR NONPROFITS
- Why Nonprofit Content Marketing Should Help, Not Sell
When I think about nonprofit content marketing, one of my favorite marketing strategists I often am inspired by is Jay Baer, author of Youtility and countless other social media classics. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create …
- Keeping Up with Nonprofit Content Marketing and Social Media Tools
We’re well into the second decade of the 21st century, yet many nonprofits still operate like it’s 1999. There’s a pervasive anti-technology bias that’s causing well-meaning organizations to shoot themselves in the foot. Why isn’t everyone embracing marketing tools for nonprofits? The reasons I’ve heard from nonprofits include: Technology is expensive. Our current staff doesn’t …
- 21st Century Nonprofit Content Marketing & Social Media
By now, whatever your business – for- or non-profit — you shouldn’t have to be persuaded that nonprofit content marketing and social media are essential strategies to survive and thrive in the current zeitgeist. The digital revolution won. Digital communications are a part of our daily lives. It’s fundamentally changed how people find you and …
SOCIAL MEDIA STRATEGY
- The (Social Media) Marketing Trends You Need to Understand Today – Podcast Ep. 136
Social media keeps changing – and that’s exactly why it is a constant fight to keep up with latest social media marketing trends. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells …
- 5 Tips to Ace Your Social Media Marketing Strategy
If you want to engage in social media, you need to have a social media strategy. If you want to engage in social media to market your company, you need to have a social media marketing strategy in order to most effectively use social media for marketing. Whether or not you have a formal social …
- My 10 Favorite Social Media Growth Hacks for You to Try
I had the privilege to share my insights and provide tips about Social Media Growth Hacking for another site recently, so I thought I would share that content with you all as well. It was an awesome experience to collaborate with many top social media influencers whom I respect to provide a comprehensive resource for …
