LATEST FROM THE BLOG
The 10 Essential Types of Online Collaboration Tools Your Agency (or Small Business) Should Have
There is no type of business that has a greater need for online collaboration tools than an agency has. An agency’s business model is based…
The 7 Best Reasons To Focus On Content Marketing
Creating content can be time consuming. Do you ever wonder if content marketing is really worth the effort? Is content still really king? The answer…
How to Significantly Grow Your Email List with a Lead Magnet
How do you grow an email list? Well, a lead magnet is one answer. An email list is one of the most powerful and valuable…
7 Ways You Can Rock Your Content Marketing Campaign Like a Pro
It is never enough to emphasize the importance of content marketing in today’s era. The times when slimy on-the-face advertising gauged unbelievable results are gone….
A Complete Guide to Successful Facebook Messenger Marketing
We all know that even today email marketing is one of the highest performing marketing channels in terms of ROI. As budgets for social media…
How to Use Video For Product Led Growth
Becoming product led puts the product experience at the center of the organization. Being product led is all about bringing your company closer to your…
Six Easy Steps to Follow for Successful Sweepstakes Marketing
Are you fully leveraging the potential that sweepstakes marketing has for your business? No marketing activity should be created and executed on-the-fly. Especially if you…
Watching Or Listening? The Differences between Social Monitoring and Social Listening
In the vast playground that is the world of digital marketing, there is much to learn – including a whole new language. From SEO to…
How to Approach Micro Influencers to Create Content for Your Brand and Replace Your Content Studio
Is your brand struggling with content creation for visual social networks and/or visual content mediums? Are you trying to figure out how to best leverage…
NEAL'S LATEST POSTS
- Social Media Post Scheduling Software: The Top Twenty Features to Look for
Choosing the right social media post scheduling software is a crucial decision to ensure social media marketing success. Failing to properly investigate your options could mean you are locked into a potentially pricey software subscription with a product that doesn’t meet your needs. With global companies using everything from Instagram to Twitter and YouTube to …
- Why You Must Embrace Customer Experience Marketing To Stand Out As A Business (with Dan Gingiss) – Ep. 138
Customer experience marketing. It’s a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing customer experience marketing the right way? I could not think of a better person than friend and …
- The Five Best Business Productivity Tools I Use for Sales and Marketing
As a business owner, you don’t want to play around with technology. You want to find something that works, stick with it, and continue running your business. Simple and efficient processes are key, lead generation is mandatory, and effectively sharing your message on social media is a must. That’s where you need to be using …
INSTAGRAM MARKETING
- 5 Ways How to Use Instagram Stories Features that Drive Ecommerce Sales
It’s no secret that there are many advantages of using Instagram for business. Today, brands of all sizes and niches use Instagram marketing to build brand awareness, reach their target audiences, promote their products or services, and start selling in-app. With 25 million businesses and 2 million advertisers on Instagram, it can be daunting for …
- When is the Best Time to Post on Instagram for the Maximum Engagement?
We all know that social media algorithms favor recent content and will see how people engage with your content after you publish it. If a lot of people engage with your content you will tend to get more impressions, and if your content is greeted by the sound of crickets. Therefore, timing is one aspect …
- Eleven Instagram Post Ideas for Every Holiday Season
The festive season is just around the corner: People are waiting for hot ginger coffee, seasonal movies, and ugly Christmas sweaters. This period is also perfect for gift-giving, so people spend big bucks during the holiday season, according to Much Needed: 46% of all holiday shopping occurs online, Gen Xers spend an average of $782 …
TWITTER MARKETING
- How to Create a Social Media Marketing Calendar for Twitter
To be an effective marketer, you need to be a storyteller, a strategist, a researcher, and a data analyst all in one. With so much to do and so much on your plate, it can be hard to keep things together. As social media becomes a more powerful tool for reaching the public, there is …
- Bloggers: Here’s How to Best Use Twitter for Marketing
If you are a blogger and are interested into why and how to best use Twitter for marketing, keep reading for an introduction to web scraping, why Twitter is the best place to use it, and how it will make your life much easier and improve your Twitter marketing strategy! As marketing becomes more interactive …
- The Future of Digital Marketing on Twitter
The digital marketing space is in constant flux, as are the most widely-followed social media trends. This blog already has a post about Facebook being dead for marketers, but Facebook is not the only social network in flux. This flux is especially apparent on Twitter, where an estimated 275 million users engage with one another …
LINKEDIN MARKETING
- 11 Tips on How to Craft a Powerful LinkedIn Content Strategy for Business Growth
A powerful LinkedIn content strategy is critical for business growth simply because LinkedIn is like the ultimate virtual database to build business relationships worldwide. With over 700 million members it isn’t the largest social media network, but it is very focused on business and so provides the opportunities to get business done. To craft a …
- Current Trends on LinkedIn Lead Generation
We all know that LinkedIn is the King of B2B social media, but isn’t it frustrating when, no matter what we do, we still can’t generate the sort of leads from LinkedIn that it seems are possible? You’re not alone: Many also struggle with LinkedIn on a daily basis. On the other hand, I have …
- What Do I Put in My LinkedIn Profile if I am a College Student?
I get asked a lot about LinkedIn for students use-case scenarios, and although this post is originally based on how I would have responded sometime ago, my college-age niece recently asking me this question reminded me that I should have an answer revised for the times. You can find more details in my podcast, which …
FACEBOOK MARKETING
- A Complete Guide to Successful Facebook Messenger Marketing
We all know that even today email marketing is one of the highest performing marketing channels in terms of ROI. As budgets for social media migrate to Paid Social and Influencer Marketing, some are wondering where else you might find ROI with an Organic Social program. For some companies, they have already found that in …
- How to Retarget on Facebook: Five Effective Strategies to Use with Your Pixel
You have probably heard that retargeting ads provide some of the highest marketing ROI possible. But for some reason, perhaps you have not been as successful. Or perhaps your retargeting ads are not set up properly. I believe that many businesses still do not know how to retarget on Facebook correctly, or, for some reason, …
- The Dark Side of Facebook
Welcome! I know what you are thinking! Dark Side? What is the Dark side of Facebook? Now before I share my experiences and the experiences of clients and friends who have encountered the dark side of Facebook, I need to assure you that I still love Facebook for marketing, however as business owners we need …
CONTENT MARKETING
- The 7 Best Reasons To Focus On Content Marketing
Creating content can be time consuming. Do you ever wonder if content marketing is really worth the effort? Is content still really king? The answer is a resounding yes. Content marketing has a multitude of benefits. Creating and sharing content with purpose can be an extremely effective way to: Build an audience. Cement your brand …
- 7 Ways You Can Rock Your Content Marketing Campaign Like a Pro
It is never enough to emphasize the importance of content marketing in today’s era. The times when slimy on-the-face advertising gauged unbelievable results are gone. It’s 2020, and nearly half of your consumers’ devices has an ad blocker software installed. The reason why every marketer is employing subtle ways to deliver the message via content …
- How to Build Your Content Strategy Around Answering Niche Questions
Are you looking for info on how to build a content strategy that is more meaningful and effective? Do you need a single vision helping you unite your whole team around one common goal? Then here’s an idea for you: build your whole content strategy around answering niche questions. Why Research and Optimize for Questions? …
SOCIAL MEDIA TOOLS
- The 10 Essential Types of Online Collaboration Tools Your Agency (or Small Business) Should Have
There is no type of business that has a greater need for online collaboration tools than an agency has. An agency’s business model is based on the collaboration of its employees together with client collaborations. As an agency owner myself, I can attest to the fact that choosing the right online collaboration tools are critical …
- 7 Tips and Tools for Integrating Social Media into Your Website
Social media is a great way to reach out and interact with customers and targets. Integrating social media into your website can make your social media marketing much easier and effective for both your website and your social media channels. With the growing popularity of social media, a business website is no longer enough to …
- Metricool Review: How Metricool Helps You Manage a Comprehensive Social Media Program – and More!
When someone recently asked me what is the number one challenge for marketers in the near future, I replied that it would be how to bring together the various types of data regarding their customers, communities, and audiences and make sense of the insight before their competitors outsmarted them. The first step in doing this, …
INFLUENCER MARKETING
- How to Approach Micro Influencers to Create Content for Your Brand and Replace Your Content Studio
Is your brand struggling with content creation for visual social networks and/or visual content mediums? Are you trying to figure out how to best leverage influencers as part of your content creation efforts? What about the challenge of how to approach micro influencers to collaborate around your content initiatives? These are the questions that are …
- How to Create an Influencer Marketing Campaign: A 7-Step Guide
The influencer marketing campaign scramble. Where every brand, entrepreneur and page admin are DM’ing influencers around like headless chickens – late for the party. Chaos on the web is an understatement. Where the demand for influencers is so massive that everyone and their grandma, dog, and goldfish have become influencers – right? You’re on board …
- How to Give Influencers Creative Freedom AND Protect Your Brand
Using influencer marketing is one of the best ways to directly connect with relevant audiences through a medium that those audiences trust. And as many brands are now discovering, the best way to maximize these influencer campaigns is by doing the legwork and taking the time to collaborate with their influencers, working with them to …
YOUTUBE & VIDEO MARKETING
- How to Use Video For Product Led Growth
Becoming product led puts the product experience at the center of the organization. Being product led is all about bringing your company closer to your customers and aligning your organization. Every part of your organization should be focused on the product so that it becomes the way you acquire and retain customers to drive growth. …
- Six Insightful Video Marketing Tips for 2020 Gleaned from Our Latest Survey
Video popularity is at an all-time high and this is a trend will continue to grow in the coming years. But how can you as a marketer stand out and make sure your audience is watching your videos? In this article, I’ll be sharing key insights and video marketing tips from a worldwide video consumer …
- 7 Tips on How to Easily Create Facebook Video Ads that Convert
Facebook video ads provide companies with a great opportunity to increase sales. I talk with a lot of different types of business and I am amazed at how many companies, especially B2B companies, don’t understand the opportunity that Facebook provides and are willing to leave money on the table. I understand why they feel that …
WECHAT & CHINA SOCIAL MEDIA
- The 5 Top (Digital) Channels for Advertising in China
The world of advertising has changed quite a lot in the last twenty years, and advertising in China is no different. Television, Radio, and out of home advertising were the only methods available to advertisers in the past. In the last few decades this has radically changed, not just in China but across the world. …
- The End of Daigou: How China’s New Law Will Affect WeChat Ecommerce
Is WeChat ecommerce doomed because of China’s new laws? China’s ecommerce industry has developed at breakneck speed, quickly growing to become the world’s largest market for ecommerce. With the market’s worth swelling to over 1 trillion US dollars, regulation has struggled to keep pace with the market’s growth, especially as social media platforms like WeChat …
- Reputation Specialist: A New Career in China
What does a reputation specialist do? Read on to learn more. Social media is ideal for self-promotion, and it doesn’t take a lot of hard work. Daily tweets, status updates, or photos keep celebrities in the public eye. A lot of them make use of several platforms so they can keep all their fans updated, …
SOCIAL MEDIA FOR NONPROFITS
- Why Nonprofit Content Marketing Should Help, Not Sell
When I think about nonprofit content marketing, one of my favorite marketing strategists I often am inspired by is Jay Baer, author of Youtility and countless other social media classics. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create …
- Keeping Up with Nonprofit Content Marketing and Social Media Tools
We’re well into the second decade of the 21st century, yet many nonprofits still operate like it’s 1999. There’s a pervasive anti-technology bias that’s causing well-meaning organizations to shoot themselves in the foot. Why isn’t everyone embracing marketing tools for nonprofits? The reasons I’ve heard from nonprofits include: Technology is expensive. Our current staff doesn’t …
- 21st Century Nonprofit Content Marketing & Social Media
By now, whatever your business – for- or non-profit — you shouldn’t have to be persuaded that nonprofit content marketing and social media are essential strategies to survive and thrive in the current zeitgeist. The digital revolution won. Digital communications are a part of our daily lives. It’s fundamentally changed how people find you and …
SOCIAL MEDIA STRATEGY
- The (Social Media) Marketing Trends You Need to Understand Today – Podcast Ep. 136
Social media keeps changing – and that’s exactly why it is a constant fight to keep up with latest social media marketing trends. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells …
- 5 Tips to Ace Your Social Media Marketing Strategy
If you want to engage in social media, you need to have a social media strategy. If you want to engage in social media to market your company, you need to have a social media marketing strategy in order to most effectively use social media for marketing. Whether or not you have a formal social …
- My 10 Favorite Social Media Growth Hacks for You to Try
I had the privilege to share my insights and provide tips about Social Media Growth Hacking for another site recently, so I thought I would share that content with you all as well. It was an awesome experience to collaborate with many top social media influencers whom I respect to provide a comprehensive resource for …
