LATEST FROM THE BLOG
The (Social Media) Marketing Trends You Need to Understand Today – Podcast Ep. 136
Social media keeps changing. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve…
The Digital Transformation Has Yet to Come: The Sales and Marketing Perspective
(this post first appeared on TechHQ) I was recently on a 12-day 4-country speaking tour which brought me to Japan, Bahrain, Canada, and my native United…
Wake Up Call: It’s Time for Social Media Marketing 2.0 – Podcast Ep. 135
16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then…
It’s Time to Bring Content, Organic Social and Performance Marketing Teams Together – Podcast Ep. 134
I recently keynoted social media enterprise platform company Falcon.io‘s Spark conference on the topic of influencer marketing. I had a chance to meet with their…
Your Definition of Influencer Marketing is WAY Too Narrow: Influence is EVERYWHERE in Social Media – Podcast Ep. 133
About a year ago, I announced that I would be writing my next book on influencer marketing The Business of Influence. But rather than creating…
The Influencer Marketing ROI of Creating and Publishing a Roundup Post – Podcast Ep. 132
You’ve probably seen blog posts before saying, “10 Experts Choose Their Favorite Social Media Speaker” or “27 Influencers Share Their Favorite Influencer Marketing Book.” These…
How to Create Your Own Instagram Followers Policy to Increase Your Community and Gain More Engagement – Podcast Ep. 131
Instagram. It’s not only the 2nd largest social network, it’s also seen a huge growth in influencer marketing spend on Instagrammers who yield great influence….
An Insider’s Look at the Influencer Marketing Industry – Podcast Ep. 130
Recently, I had the pleasure and honor with working together with one of the leading influencer marketing technology companies, OpenInfluence, one of eight leading platforms that…
NEAL'S LATEST POSTS
- The (Social Media) Marketing Trends You Need to Understand Today – Podcast Ep. 136
Social media keeps changing. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells you how amazing it is for branding and marketing. And then it turns out that it’s not as …
- Wake Up Call: It’s Time for Social Media Marketing 2.0 – Podcast Ep. 135
16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same …
- It’s Time to Bring Content, Organic Social and Performance Marketing Teams Together – Podcast Ep. 134
I recently keynoted social media enterprise platform company Falcon.io’s Spark conference on the topic of influencer marketing. I had a chance to meet with their founder and CEO, Ulrik Bo Larsen, at the event and get his perspective on all things social media marketing. They had just announced an enhancement of their platform to encompass …
INSTAGRAM MARKETING
- How to Create Your Own Instagram Followers Policy to Increase Your Community and Gain More Engagement – Podcast Ep. 131
Instagram. It’s not only the 2nd largest social network, it’s also seen a huge growth in influencer marketing spend on Instagrammers who yield great influence. No wonder why a huge industry has been formed feeding those who seek “influence” through purchasing fake followers and engagement. This partially explains the large number of people who only …
- Social Media in the Middle East: Instagram is Now Your Small Business Website
(this post first appeared on TechHQ) I had an amazing few days this year in the Middle East on business speaking on social media in Bahrain. Where ever I go in the world I am always fascinated by the way in which social media is utilized sometimes quite differently by different cultures. Much of this comes …
- How to Refine Your Visual Voice and Engage on Instagram – Podcast Ep. 116
As you may remember, I’ve been in Japan these last few weeks, and I’ve been thinking a lot about the power of mobile. This week I want to talk about the social network that you can only engage in from mobile: Instagram. It’s important for businesses to find their visual voice and be original …
TWITTER MARKETING
LINKEDIN MARKETING
- Announcing My New Ebook Maximizing LinkedIn for Business – Podcast Ep. 117
Today I’m coming to you from Clearwater, Florida, where I actually did this podcast episode as a Periscope broadcast. And while I do talk a little bit about Periscope in this episode, what I’m mostly discussing is my new ebook which just came out on Kindle. It’s called Maximizing LinkedIn for Business, and it came …
- Why It’s Time to Prune Your LinkedIn Connections – Podcast Ep. 114
When I first started speaking and blogging about social media, I focused on LinkedIn. But the platform has changed so much since the beginning, and of course our interactions and recommended use of it have evolved too. Today, I’m talking about pruning your LinkedIn connections. Not only is it important to comb through your current connections …
- 7 Reasons Why LinkedIn Should Become Your New CRM – Podcast Ep. 99
Many companies invest in using a customer relationship management tool, or CRM, such as Salesforce. But there’s a free tool at your fingertips that you need to take advantage of: LinkedIn. LinkedIn has plenty of functions like searching and tagging that allow you to keep track of and maintain your professional relationships, sometimes better than …
FACEBOOK MARKETING
- How to Generate Leads from Facebook with TabSite – Podcast Ep. 110
This week, I’m coming to you from Victoria BC, where I’m speaking at Social Media Camp. Of course, I’ve run into my friend Mike Gingerich of TabSite. TabSite is a great tool that helps you run contests and capture leads, mostly on Facebook, but also on the web. It integrates with tons of common platforms …
CONTENT MARKETING
- How Fresh is Your Content? – Podcast Ep. 129
Part of what you do as marketers, business owners, or entrepreneurs is to create content. This could be a Facebook or Instagram post, a blog or a You Tube video. Its important to shuffle priorities in terms of what content we publish where and align them with there we see ROI at all times. The …
- The Big Reason Why You Should be Repurposing Your Content
Do you have a library of content just eating dust on your shelves? Do you feel that content that has been published once has already served its purpose? Let me introduce you to one of the most underutilized strategies in content marketing: content repurposing. The beauty of repurposing content was featured in an article recently …
- Live Streaming: An Essential Component of Content Marketing – Podcast Ep. 122
The Social Tools Summit was a couple of months ago now, but I am still sharing some great conversations I had around the event. Today I’m talking to Chad Abbott, the CEO of Abbson Live, the company that provided all of our live streaming for the Social Tools Summit. Listen in as I go a …
SOCIAL MEDIA TOOLS
- How to Generate Leads from Facebook with TabSite – Podcast Ep. 110
This week, I’m coming to you from Victoria BC, where I’m speaking at Social Media Camp. Of course, I’ve run into my friend Mike Gingerich of TabSite. TabSite is a great tool that helps you run contests and capture leads, mostly on Facebook, but also on the web. It integrates with tons of common platforms …
- The Value of Content Curation with Curata – Podcast Ep. 108
Today I’m talking with Pawan Deshpande, the CEO and Founder of Curata. We discuss Curata on the eve of the Social Tools Summit in Boston. Curata provides tools that help marketers curate content and publish it to many channels, as well as provide analytics, best practices, and machine learning to make content curation and creation …
- Creating Employee Advocates with GaggleAMP – Podcast Ep 107
Today I’m talking with Glenn Gaudet, the CEO and Founder of GaggleAMP. This tool helps companies and social media manager create employee advocates within their companies, and makes it easy for employees to share company-created social posts. We discuss how employee advocacy has grown, and how you can get started doing employee advocacy if you …
INFLUENCER MARKETING
- Your Definition of Influencer Marketing is WAY Too Narrow: Influence is EVERYWHERE in Social Media – Podcast Ep. 133
About a year ago, I announced that I would be writing my next book on influencer marketing The Business of Influence. But rather than creating a blog post about this new book, I created a campaign on Publishizer, a platform I highly recommend to anyone interested in writing a book. After selling hundreds of books …
- The Influencer Marketing ROI of Creating and Publishing a Roundup Post – Podcast Ep. 132
You’ve probably seen blog posts before saying, “10 Experts Choose Their Favorite Social Media Speaker” or “27 Influencers Share Their Favorite Influencer Marketing Book.” These are examples of what one would call a roundup post, and they are a powerful form of influencer marketing when strategically planned and implemented correctly, especially but not limited to …
- An Insider’s Look at the Influencer Marketing Industry – Podcast Ep. 130
Recently, I had the pleasure and honor with working together with one of the leading influencer marketing technology companies, OpenInfluence, one of eight leading platforms that were chosen by Pinterest to become official influencer marketing partners. The culmination of my work together with OpenInfluence was the co-creation of an ebook looking at how AI is revolutionizing …
YOUTUBE & VIDEO MARKETING
- Live Streaming: An Essential Component of Content Marketing – Podcast Ep. 122
The Social Tools Summit was a couple of months ago now, but I am still sharing some great conversations I had around the event. Today I’m talking to Chad Abbott, the CEO of Abbson Live, the company that provided all of our live streaming for the Social Tools Summit. Listen in as I go a …
- How to Use Live Video in Your Marketing Strategy – Podcast Ep. 104
This week, I’m excited to share my interview with Chad Abbott of Abbson Live. Chad will be joining us at the Social Tools Summit next month, and I wanted to talk to him about the powers of video. We know that video is an incredibly powerful marketing tool, and we know that live streaming can …
WECHAT & CHINA SOCIAL MEDIA
SOCIAL MEDIA FOR NONPROFITS
SOCIAL MEDIA STRATEGY
- The (Social Media) Marketing Trends You Need to Understand Today – Podcast Ep. 136
Social media keeps changing. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells you how amazing it is for branding and marketing. And then it turns out that it’s not as …
- The Digital Transformation Has Yet to Come: The Sales and Marketing Perspective
(this post first appeared on TechHQ) I was recently on a 12-day 4-country speaking tour which brought me to Japan, Bahrain, Canada, and my native United States. As I traveled I reflected upon this terminology that has become so prevalent in business yet followed by so few companies: The Digital Transformation. The Digital Transformation will ultimately affect …
- Wake Up Call: It’s Time for Social Media Marketing 2.0 – Podcast Ep. 135
16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same …