LATEST FROM THE BLOG
How to Do A Giveaway On Instagram in 12 Easy Steps
Every brand is striving for the attention of consumers on Instagram. Small businesses, influencers, restaurants, stores, bloggers, beauty brands, clothing lines, etc. often struggle and…
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The 22 Best WordPress Plugins for Business Blogs in 2021
I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social…
59 SEO Statistics You Need To See To Believe
After reading these SEO statistics, you’ll realize why search engine optimization is still critical and as important as ever despite changes in how we have…
15 Influencer Apps for Brand Collaborations and Monetization
If you’re an influencer or want to monetize your influence, you are always looking for arenas that I will call “influencer apps” for convenience to…
How to Effectively Record Livestream Video and Repurpose It for Social Media
We all know how powerful livestream video marketing can be. Livestreaming alone, however, provides you only a fraction of its potential benefits. If you want…
The Top 21 Pinterest Tools You Need to be Successful on Pinterest
Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Even a few short years ago, Pinterest was a relatively unknown…
55 Compelling Social Media Marketing Statistics You Need To Know For 2021
As marketers, we know that brand growth is a numbers game. Even with brand awareness, there’s a number that can describe an increase or decrease…
What is a Social Media Influencer? A Definition Explained in Plain English for You
Now that social media has become a major part of many people’s lives, our marketing strategies need to pivot. Part of this social media strategy…
When is the Best Time to Send Marketing Emails? (with pre-send checklist)
Learning when is the best time to send marketing emails is one piece of the puzzle to allow you to leverage the power of email…
NEAL'S LATEST POSTS
- The 22 Best WordPress Plugins for Business Blogs in 2021
I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social media optimized, SEO friendly, and even help convert more of your visitors into new leads. I say “website” because WordPress is not just for blogs: As a CMS or Content …
- The Top 21 Pinterest Tools You Need to be Successful on Pinterest
Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Even a few short years ago, Pinterest was a relatively unknown social media network. Why? Because it had a niche: young women with disposable income. It wasn’t until recently that the men started signing up in large numbers. Maybe that isn’t …
- The Top 23 Instagram Tools You Need for Successful Marketing
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand what is and isn’t working. Let’s now get started looking at some of my recommended …
- 41 Content Marketing Statistics That Actually Matter to Your Business in 2021
There’s no denying that 2020 was a challenging year. In January, we had a great economy with people buying things right and left. Then, the pandemic hit and it turned many people’s world upside down. Lockdowns, social distancing, and other measures have forced people to stay home and shop online. As marketers, the COVID economy …
- 37 Tools for Blogging That Will Improve Your Writing and Increase Your Traffic
Let’s face it: blogging isn’t always easy. And in this age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and free, that we can use to maximize the impact of our quality content. Let’s …
TWITTER MARKETING
- The Best 16 Twitter Tools for Marketing
For many years Twitter has been an excellent tool for marketers. After all, it’s older than many of the other networks. But more importantly, Twitter is one of those places where people all over the world can broadcast their thoughts in a manner that’s largely uncensored. Sure, there are trust and safety rules, but political …
- The Top 15 Twitter Clients Used by the Top 35 Social Media Influencers
A couple times over the last decade (!), I’ve written blog posts about what Twitter clients are popular or those that are heavily used by social media influencers. My objective in doing so was to uncover new or popular Twitter clients that you might want to consider for your own Twitter marketing. Although the idea …
- The Top 19 Twitter User Statistics for 2021 to Guide Your Marketing Strategy
Ask me what social network I recommend to B2C companies, and it would be Facebook and/or Instagram followed by Pinterest and/or Twitter. For B2B companies, it would be LinkedIn followed by Twitter or Facebook. Clearly it’s easy to lose site of Twitter for marketing amongst newer and sexier rivals. But as a 2nd or 3rd …
- The Best SEO Game Plan Strategies Include Twitter SEO
We all know how vital SEO optimization is to the success of your website and brand. Having the best game plan is critical to achieving the desired outcome from your SEO efforts. However, writing quality content and promoting your site aren’t the only methods you should use to improve website SEO. It’s vital that you …
- Latest Trends on How to Generate Leads on Twitter
Wondering how to generate leads on Twitter? Social media platforms like Twitter have become more than just avenues for communication. Businesses have unlocked the potential of these technologies by using them to connect directly with their customers. Platforms like Twitter have over 330 million active monthly users, which is an opportunity for businesses to reach …
INSTAGRAM MARKETING
- How to Do A Giveaway On Instagram in 12 Easy Steps
Every brand is striving for the attention of consumers on Instagram. Small businesses, influencers, restaurants, stores, bloggers, beauty brands, clothing lines, etc. often struggle and feel stuck due to a lack of followers and low engagement. Hosting a productive giveaway on Instagram is one of the most effective ways to increase followers, build brand awareness, …
- The Top 23 Instagram Tools You Need for Successful Marketing
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand what is and isn’t working. Let’s now get started looking at some of my recommended …
- How to Use Instagram User Generated Content to Be a Social Media Success
Instagram user generated content seems to be gathering a lot of attention these days. If you are still not on board with the idea, this post is all about giving you a few solid reasons why UGC needs to be part of your Instagram marketing strategy. Instagram User Generated Content boosts brand credibility Consumers are …
- How to Grow Your Instagram Following from 0 to 1000 Using These 6 Hacks
Want to grow your Instagram following from zero to 1000? Then, this article is for you! Why you should use Instagram to market your business? There’s no denying that Instagram offers plenty of opportunities for startups and small businesses. With a global user base of over 1 billion active users, it’s safe to assume that …
- The Ultimate Guide to Instagram Analytics and How They Can Help Your Business
Why is understanding your Instagram analytics so important for successful Instagram marketing? Creating good content for Instagram isn’t easy – you constantly have to improve your content strategy to keep your followers’ attention. New brands emerge every day, and many of them will rely on Instagram to develop a fanbase. Since your competition will keep …
LINKEDIN MARKETING
- The Top 14 LinkedIn Tools to Grow Your Business in 2021
Do a search for Twitter tools and you’ll find a plethora of apps to use, but if you do the same for LinkedIn tools, you simply don’t have the same ecosystem. Why, you ask? LinkedIn is infamous in the social media marketing industry for limiting the usage of their API for 3rd party applications to …
- The Top 21 LinkedIn Statistics for Business in 2021
A lot of ink has been spilled over the value of advertising on Facebook, Instagram, and, even the newest of shiny objects, TikTok. After all, these are among the largest online forums for social advertising and lead generation. Certainly, for B2C companies these other networks are excellent sources of engagement with customers. But what about …
- 11 Tips on How to Craft a Powerful LinkedIn Content Strategy for Business Growth
A powerful LinkedIn content strategy is critical for business growth simply because LinkedIn is like the ultimate virtual database to build business relationships worldwide. With over 700 million members it isn’t the largest social media network, but it is very focused on business and so provides the opportunities to get business done. To craft a …
- Current Trends on LinkedIn Lead Generation
We all know that LinkedIn is the King of B2B social media, but isn’t it frustrating when, no matter what we do, we still can’t generate the sort of leads from LinkedIn that it seems are possible? You’re not alone: Many also struggle with LinkedIn on a daily basis. On the other hand, I have …
- What Do I Put in My LinkedIn Profile if I am a College Student?
I get asked a lot about LinkedIn for students use-case scenarios, and although this post is originally based on how I would have responded sometime ago, my college-age niece recently asking me this question reminded me that I should have an answer revised for the times. You can find more details in my podcast, which …
FACEBOOK MARKETING
- The Top 15 Facebook Tools for Marketing Your Business
Most of us can agree on one thing when it comes to social media marketing or digital marketing in general: Facebook has the largest reach. Unfortunately, Facebook’s massive reach means that it can often be harder to navigate for users and marketers alike. It is also full of Facebook features that can confuse both users …
- The 12 Facebook Messenger Management Tools You Should Know
Facebook Messenger has been around as a standalone app for sometime, but leveraging Facebook Messenger marketing is still a relative newcomer in social media marketing. After all, for many years after Facebook first launched even your friends had to go into an “inbox” to see the messages you’d sent them. Messages didn’t go onto your …
- 7 Smart and Useful Facebook Marketing Tools to Grow Your Business
The only way to outsmart every Facebook algorithm change is to leverage Facebook marketing tools in a smart and effective way. Despite competition from visual social networks, Facebook is still the king of social media, with more than 2.7 billion monthly active users. And believe it or not its popularity continues to increase, as more …
- How to Use Facebook Messenger Bots For Business
Learning how to use Facebook Messenger bots is a great way to keep communicating with your customers, especially in consideration of the recent pandemic we are still facing. Mid March this year the world as we knew if went into shutdown, for many of us this has been the most challenging life experience, most businesses …
- The Top 15 Facebook Ads Tools You Didn’t Even Know Existed
Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of other Facebook Ads tools that can help you improve your ad spend ROI? Especially if you are a large company or are simultaneously running multiple ads campaigns or have a …
BLOGGING
- The 22 Best WordPress Plugins for Business Blogs in 2021
I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social media optimized, SEO friendly, and even help convert more of your visitors into new leads. I say “website” because WordPress is not just for blogs: As a CMS or Content …
- 37 Tools for Blogging That Will Improve Your Writing and Increase Your Traffic
Let’s face it: blogging isn’t always easy. And in this age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and free, that we can use to maximize the impact of our quality content. Let’s …
- How Much Does it Actually Cost to Start a Blog in 2021?
You might be surprised to hear this, but you can start a blog for nothing. As long as you don’t mind doing the writing yourself and posting images that you have the rights to, such as photos you took with your own camera, there’s no reason that you ever need to pay one red cent …
- 12 Tips to Help You in Becoming a Full Time Blogger
There are many bloggers out there and some of them blog full time. While it’s easy to blog passively and generate some income, becoming a full time blogger isn’t something that comes easily. To blog full time means to actively involve in blogging and depend on it for livelihood. You make blogging your main source …
- A Guide to the 5 Categories of Key Blogging Tools You Need (with 7 Recommended Tools)
Here’s an analogy to understand why you need the best blogging tools to get the job done. You’re battling with putting together an IKEA wardrobe. It’s a hard slog. You forgot a vital screw and had to start from scratch. Then you lost the Allen key and had to hunt another one down. Chaos was …
CONTENT MARKETING
- 41 Content Marketing Statistics That Actually Matter to Your Business in 2021
There’s no denying that 2020 was a challenging year. In January, we had a great economy with people buying things right and left. Then, the pandemic hit and it turned many people’s world upside down. Lockdowns, social distancing, and other measures have forced people to stay home and shop online. As marketers, the COVID economy …
- 10 Content Audit Questions to Find Growth Potential in Your Content Marketing
If you are struggling to stem the tide of your content fast disappearing from the view of your target audience, then a content audit could help. Discover how 10 questions can help you reveal areas of growth
- 31 Useful Content Marketing Tools for All of Your Content Needs
Let’s face it: content marketing is hard. Every business, from decades-old establishments to enthusiastic startups, are all fighting for the attention of their audience online to grow their businesses. Original, engaging content is of the highest demand ever, and every successful content marketer must find that sweet spot between understanding their audience and creating content …
- The 5 Biggest Mistakes to Avoid with Content Marketing Campaign Keywords
Are you trying to figure out how to better determine keywords for your next content marketing campaign? Every single day, millions of potential customers type queries into search engines that could lead them to your website. If you have a content marketing strategy that’s crafted and executed well, then there’s no reason why your website …
- 11 Content Marketing Examples You Can Learn From
Content marketing is a proven way to engage your audience and turn them into customers or clients. Most companies that implement content marketing strategies understand it is effective. The tough part is developing a content marketing strategy that generates a return on investment.If you’re looking to implement a content marketing strategy and need inspiration, we’ve …
INFLUENCER MARKETING
- 15 Influencer Apps for Brand Collaborations and Monetization
If you’re an influencer or want to monetize your influence, you are always looking for arenas that I will call “influencer apps” for convenience to help you get hooked up to brands for collaborations. Fortunately, a number of influencer apps and websites have been developed to help social media influencers find brands that might want …
- What is a Social Media Influencer? A Definition Explained in Plain English for You
Now that social media has become a major part of many people’s lives, our marketing strategies need to pivot. Part of this social media strategy involves paid social media ads and boosted posts. However, there’s another method that helps market goods and services on social media. This is called influencer marketing, and it involves leveraging …
- The Top 30 Instagram Influencers To Follow In 2021
So who exactly are the top Instagram influencers today? And what can we learn from them? There’s no question that being an influencer can be very competitive, especially in popular niches. Fortunately, both marketers and influencers alike can learn from the big names. In fact, careful study helps reveal why they are so successful. Marketers …
- Here’s Why Micro-Influencers Play an Important Role in Influencer Marketing
Nobody questions the fact that influencer marketing is hot these days. Especially since they help bridge the gap between organic social reach and paid ads, influencers are one of the most effective ways to market goods and services. At the beginning of this trend, only influencers with a large following were used. However, marketers are …
- How Much Do Instagram Influencers Actually Make? It’s Complicated. Let Me Explain.
Hot as influencer marketing is these days, it’s easy to wonder how much do Instagram influencers make. After all, the industry as a whole makes billions of dollars each year. While some influencers are household names and thus celebrities, such as Kylie Jenner or Taylor Swift, most others are ordinary people. Influencers can be housewives, …