LATEST FROM THE BLOG
Is Facebook Dead for Marketers?
Is Facebook dead? What will you do? Stay or go? There have been massive changes to Facebook over the past few years, and even more…
5 Lesser-Known Tools To Organize Your Content Marketing Tasks
For online businesses who invest in content marketing, every piece of content needs to be flawless. Otherwise, you won’t be successful. The problem is that…
10 Content Marketing Tactics You Need To Make Your Business Successful
Looking to start a content marketing program but not quite sure how to make it work? Wondering what content marketing tactics you’re missing in order…
How to Optimize Your Content for Voice Search
Voice search is on the rise. We all have known this for ages but the voice search market may actually be growing faster than we…
How and Why to Use and Optimize Infographics to Meet Your Content Marketing Goals
Any content marketing is only as effective as the content. Mindlessly creating mountains of content may get temporary success, but it doesn’t necessarily fulfill your…
TikTok for Personal Branding (Douyin抖音): The Definitive Guide (2019 Edition)
If you have a teenage child, you’ve probably heard about TikTok, the newest rage amongst Generation Z. Did you know that TikTok is actually a…
5 Types of Video Content That Will Amplify Your Content Marketing ROI
What types of video content can you add to your content marketing strategy to amplify your return on investment (ROI)? Are you wondering how video…
Want to Improve Your Personal Branding? Write a Book!
We are all authors now, whether we have published a book or not. It’s the secret to building a personal brand for all of us….
10 Ways a Facebook Group Can Increase Lead Generation
Facebook Groups are a viable and potentially important way to cultivate digital marketing leads over time for your business. Open to all Facebook users, a…
NEAL'S LATEST POSTS
- Social Media Post Scheduling Software: The Top Twenty Features to Look for
Choosing the right social media post scheduling software is a crucial decision to ensure social media marketing success. Failing to properly investigate your options could mean you are locked into a potentially pricey software subscription with a product that doesn’t meet your needs. With global companies using everything from Instagram to Twitter and YouTube to …
- Why You Must Embrace Customer Experience Marketing To Stand Out As A Business (with Dan Gingiss) – Ep. 138
Customer experience marketing. It’s a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing customer experience marketing the right way? I could not think of a better person than friend and …
- The Five Best Business Productivity Tools I Use for Sales and Marketing
As a business owner, you don’t want to play around with technology. You want to find something that works, stick with it, and continue running your business. Simple and efficient processes are key, lead generation is mandatory, and effectively sharing your message on social media is a must. That’s where you need to be using …
INSTAGRAM MARKETING
- A 10-Step Plan to Launch (or Revise) Your Instagram Marketing Strategy
Why does every business need an Instagram marketing strategy today? Not only is Instagram is a social media network that marketers can’t afford to overlook anymore, being the second largest social network with over 1 billion users, the time has come to make it an integral part of every business’s marketing strategy, even B2B companies …
- The Definitive Guide to Instagram Affiliate Marketing
One of the ways in which influencers from all industries are trying to monetize their social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, Instagram affiliate marketing is one of the top ways in which influencers can monetize their social media followings – 1 …
- How to Get Verified on Instagram – The Latest Advice and Analysis
Marketing budgets are shifting to influencer marketing on Instagram, so it should come as no surprise that more and more social media influencers (and wannabe influencers) are wondering how to get verified on Instagram. Social Media Verification Currently, most prominent celebrities, politicians and athletes from all over the world are active on Instagram and make …
TWITTER MARKETING
- Feeling Invisible on Twitter? How to Be Sure You’re Tweeting at the Right Time
Twitter is a fast moving social platform. This 5 step Twitter analysis will ensure you’re tweeting at the right time to make the most of your content. READ MORE >>
- How to Turn a Twitter Chat Into a Powerful Marketing Tool
Twitter chats are a great way to connect with industry peers, grow your following and increase your social media profile. And they’re not just helpful for individuals: hosting Twitter chats can also be a big part of a business’s social media strategy. Chats increase customer loyalty and help turn your brand into a thought-leader if …
- What the Accounts with the Most Twitter Followers Have in Common… and What You Can Learn From Them
Every day, 500 million tweets are sent. There are 330 million active Twitter users, and 500 million more confess to using the site without actually creating an account. It’s no surprise that 70% of small businesses are on Twitter – if you want to get your brand noticed, it’s the place to be. But with …
LINKEDIN MARKETING
- 5 Things to Keep in Mind to Use LinkedIn as a Blogging Platform
Blogging is one of the best ways to showcase your expertise and spread the word about your business. It is a great way to connect with your target audience and engage them in what you do, creating strong relationships with them and effectively converting them into loyal customers. If you already run a blog, then …
- Announcing My New Ebook Maximizing LinkedIn for Business – Podcast Ep. 117
Today I’m coming to you from Clearwater, Florida, where I actually did this podcast episode as a Periscope broadcast. And while I do talk a little bit about Periscope in this episode, what I’m mostly discussing is my new ebook which just came out on Kindle. It’s called Maximizing LinkedIn for Business, and it came …
- 5 Ways Your Business Should Be Maximizing Your LinkedIn
If you’re overlooking LinkedIn, your business is ignoring the second-largest social network. That’s right, some data suggests that LinkedIn actually has more dedicated users than Twitter. Whether you are seeking introductions to decision makers or more clients for your business, LinkedIn can help you get there, but only if you use it right. Overhaul your LinkedIn …
FACEBOOK MARKETING
- Is Facebook Dead for Marketers?
Is Facebook dead? What will you do? Stay or go? There have been massive changes to Facebook over the past few years, and even more so since I started using this platform in 2006. Way back then it was so easy to get people to like your page or profile, see massive engagement and generate …
- 10 Ways a Facebook Group Can Increase Lead Generation
Facebook Groups are a viable and potentially important way to cultivate digital marketing leads over time for your business. Open to all Facebook users, a Group can focus on engaging a specific niche-focused private community which considerably increases the opportunities for cultivating a trust relationship with that audience that leads to repeat sales. Moreover, Groups …
- The Latest Update on Facebook Groups and Business Pages
I love Facebook, believe it or not, not as a profile user but for my business. I love that this is a free platform that gives business owners access to billions of people all over the world. Using Facebook Groups for Business and Business Pages can help your business grow and succeed. However, it was …
CONTENT MARKETING
- 5 Lesser-Known Tools To Organize Your Content Marketing Tasks
For online businesses who invest in content marketing, every piece of content needs to be flawless. Otherwise, you won’t be successful. The problem is that content is not only blog posts, podcasts or social media activity. It’s all of the above, and not just that. But if you work in a large agency or company, …
- 10 Content Marketing Tactics You Need To Make Your Business Successful
Looking to start a content marketing program but not quite sure how to make it work? Wondering what content marketing tactics you’re missing in order to make your program successful? You’re not alone. Content marketing can be a very compelling way to capture mindshare and close business. However, simply creating content without any overarching plan …
- How to Optimize Your Content for Voice Search
Voice search is on the rise. We all have known this for ages but the voice search market may actually be growing faster than we expected. Throughout the last few years, smart speakers have been taking the market by storm. With the emergence of Amazon’s Alexa (powered by Bing search), Google’s Homepod, and Apples’ Homepod …
SOCIAL MEDIA TOOLS
- Social Media Post Scheduling Software: The Top Twenty Features to Look for
Choosing the right social media post scheduling software is a crucial decision to ensure social media marketing success. Failing to properly investigate your options could mean you are locked into a potentially pricey software subscription with a product that doesn’t meet your needs. With global companies using everything from Instagram to Twitter and YouTube to …
- The Five Best Business Productivity Tools I Use for Sales and Marketing
As a business owner, you don’t want to play around with technology. You want to find something that works, stick with it, and continue running your business. Simple and efficient processes are key, lead generation is mandatory, and effectively sharing your message on social media is a must. That’s where you need to be using …
- The 3 Incredible SmarterQueue Alternatives You Need to Try
Social media management takes up so much time– a lot more than anyone likely could have ever predicted when businesses first started joining Facebook several years ago. You’re expected to actively promote your business without over-promoting it, build relationships, and continue to create great content. It’s exhausting and at times it can be overwhelming. It’s …
INFLUENCER MARKETING
- The Definitive Guide to Instagram Affiliate Marketing
One of the ways in which influencers from all industries are trying to monetize their social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, Instagram affiliate marketing is one of the top ways in which influencers can monetize their social media followings – 1 …
- Your Influencer Marketing Definition is WAY Too Narrow: Influence is EVERYWHERE in Social Media – Podcast Ep. 133
About a year ago, I announced that I would be writing my next book on influencer marketing The Business of Influence. But rather than creating a blog post about this new book, I created a campaign on Publishizer, a platform I highly recommend to anyone interested in writing a book. After selling hundreds of books …
- The Influencer Marketing ROI of Creating and Publishing a Roundup Post – Podcast Ep. 132
You’ve probably seen blog posts before saying, “10 Experts Choose Their Favorite Social Media Speaker” or “27 Influencers Share Their Favorite Influencer Marketing Book.” These are examples of what one would call a roundup post, and they are a powerful form of influencer marketing when strategically planned and implemented correctly, especially but not limited to …
YOUTUBE & VIDEO MARKETING
- The Power of Customer Reviews in Marketing Videos
An effective customer review on a credible site can make or break your sales. It may sound harsh, but that’s the reality of today’s business playing field – online and offline. Consumers are itching for social proof of products and services more than ever and it’s a beneficial business exercise to prioritize and take advantage …
- How to Create a Social Media B2B Video Sales Funnel
Need an extremely effective sales funnel? Try using video. Learn how to create a video sales funnel that will convert lookers into buyers. READ MORE >>
- 6 Best Practices For B2B Video Selling Through Social Media
Corporate sales are getting harder and harder. Everyone knows the social selling tricks and does their best to avoid them But B2B video can change all that. READ MORE >>
WECHAT & CHINA SOCIAL MEDIA
- TikTok for Personal Branding (Douyin抖音): The Definitive Guide (2019 Edition)
If you have a teenage child, you’ve probably heard about TikTok, the newest rage amongst Generation Z. Did you know that TikTok is actually a Chinese social network? Did you also know that it is not just for teenagers but can be a powerful branding platform for brands and people? Welcome to an introduction to …
- How Bytedance’s Toutiao Is Stealing WeChat’s User Base
While almost every person has heard of WeChat, you’ll find far fewer have heard about Jinri Toutiao. It’s one of the hottest new social media/news platforms in China. Created by Bytedance, the company behind 2018’s smash social media success Tik Tok. While less recognized internationally, Jinri Toutiao, has become one of the most popular digital …
- 5 Most Popular Platforms for Social Media Marketing in China (2019 Updated)
Changes in the Chinese Social Media environment are as fast as the Chinese economy grows. And similarly unstable. Several years ago WeChat Channels and Weibo were the most important platform for creating content. But now they are almost forgotten. What’s next? Don’t think that TikTok 抖音 and XiaoHongShu 小红书are the only hot platforms today. World …
SOCIAL MEDIA FOR NONPROFITS
- Nonprofit Social Media: Where do Your Peeps Hang Out?
What’s the best way to pick the right nonprofit social media to invest in, given limited resources? I’ll tell you the WRONG way: Guessing. I’ll tell you an even worse strategy: Being absent entirely. It’s 2018, and people get there information more and more from online sources. The best way to build your brand and …
- Keeping Up with Nonprofit Content Marketing and Social Media Tools
We’re well into the second decade of the 21st century, yet many nonprofits still operate like it’s 1999. There’s a pervasive anti-technology bias that’s causing well-meaning organizations to shoot themselves in the foot. Why? The reasons I’ve heard from nonprofits include: Technology is expensive. Our current staff doesn’t have technological expertise. We don’t have the …
- 21st Century Nonprofit Content Marketing & Social Media
By now, whatever your business – for- or non-profit — you shouldn’t have to be persuaded that content marketing and social media are essential strategies to survive and thrive in the current zeitgeist. The digital revolution won. Digital communications are a part of our daily lives. It’s fundamentally changed how people find you and communicate …
SOCIAL MEDIA STRATEGY
- The (Social Media) Marketing Trends You Need to Understand Today – Podcast Ep. 136
Social media keeps changing – and that’s exactly why it is a constant fight to keep up with latest social media marketing trends. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells …
- The Digital Transformation Has Yet to Come: The Sales and Marketing Perspective
(this post first appeared on TechHQ) I was recently on a 12-day 4-country speaking tour which brought me to Japan, Bahrain, Canada, and my native United States. As I traveled I reflected upon this terminology that has become so prevalent in business yet followed by so few companies: The Digital Transformation. The Digital Transformation will ultimately affect …
- Wake Up Call: It’s Time for Social Media Marketing 2.0 – Podcast Ep. 135
16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same …
