LATEST FROM THE BLOG
The Latest Update on Facebook Groups and Business Pages
Wondering what’s in store for your Facebook groups this year? Learn the newest changes and updates that Facebook has added to help you market your business.
READ MORE >>
Content Quality Checklist: Is Your Writing Up to Par?
Content quality is defined by your audience, so you need to learn what they like and deliver. Here’s how to create a content quality checklist to help do so. READ MORE >>
Why You Must Embrace Customer Experience Marketing To Stand Out As A Business (with Dan Gingiss) – Ep. 138
Customer experience marketing. It’s a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you…
Clickbait VS Clever Copy: How Low Should Your Blog Go?
Clickbait titles will get your article clicked on but will it be read? A well-written article that educates your audience with an interesting title will get your article clicked on and read. READ MORE >>
WeChat 7.0: New Features for Marketers in China
Do you want to explore marketing on WeChat to reach the Chinese audience? Here are the best features in WeChat 7.0 to build a new audience in China.
READ MORE >>
The Five Best Business Productivity Tools I Use for Sales and Marketing
As a business owner, you don’t want to play around with technology. You want to find something that works, stick with it, and continue running…
How to Optimize Your Old Blog Content to Boost More Traffic
You work on your blog and don’t see the results you should. If you optimize your old blog content you could see significate gains in traffic. Learn how… READ MORE >>
The Definitive Guide to Weibo Advertising
Weibo advertising will allow your business to tap into the 850 million users on Sina Weibo, one of China’s largest social media platforms. Here’s how: READ MORE >>
NEAL'S LATEST POSTS
- Why You Must Embrace Customer Experience Marketing To Stand Out As A Business (with Dan Gingiss) – Ep. 138
Customer experience marketing. It’s a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing customer experience marketing the right way? I could not think of a better person than friend and …
- The Five Best Business Productivity Tools I Use for Sales and Marketing
As a business owner, you don’t want to play around with technology. You want to find something that works, stick with it, and continue running your business. Simple and efficient processes are key, lead generation is mandatory, and effectively sharing your message on social media is a must. That’s where you need to be using …
- How to Optimize Your Blog Posts for Higher Search Rankings and Stay Ahead of the Competition – Ep. 137
Getting to the front page in the search rankings is a battlefield – it’s a war! The struggle to stay relevant and compete with an ever growing number of competitors requires the right tools and the right approach, especially if you are wondering how to revitalize your existing blog content. How to optimize your blog …
INSTAGRAM MARKETING
- The Definitive Guide to Instagram Affiliate Marketing
One of the ways in which influencers from all industries are trying to monetize their social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, Instagram affiliate marketing is one of the top ways in which influencers can monetize their social media followings – 1 …
- How to Get Verified on Instagram – The Latest Advice and Analysis
Marketing budgets are shifting to influencer marketing on Instagram, so it should come as no surprise that more and more social media influencers (and wannabe influencers) are wondering how to get verified on Instagram. Social Media Verification Currently, most prominent celebrities, politicians and athletes from all over the world are active on Instagram and make …
- How to Make Money on Instagram? Here’s 9 Different Ideas to Chew On
We live in a world of technology, where social media has become a basic part of human life, and with the latest gadgets and devices, one can easily access the web at little or no cost wherever we are in the world. In the 20th century, people didn’t have the sort of exposure to the …
TWITTER MARKETING
- Feeling Invisible on Twitter? How to Be Sure You’re Tweeting at the Right Time
Twitter is a fast moving social platform. This 5 step Twitter analysis will ensure you’re tweeting at the right time to make the most of your content.
READ MORE >> …
- How to Turn a Twitter Chat Into a Powerful Marketing Tool
Twitter chats are a great way to connect with industry peers, grow your following and increase your social media profile. And they’re not just helpful for individuals: hosting Twitter chats can also be a big part of a business’s social media strategy. Chats increase customer loyalty and help turn your brand into a thought-leader if …
- What the Accounts with the Most Twitter Followers Have in Common… and What You Can Learn From Them
Every day, 500 million tweets are sent. There are 330 million active Twitter users, and 500 million more confess to using the site without actually creating an account. It’s no surprise that 70% of small businesses are on Twitter – if you want to get your brand noticed, it’s the place to be. But with …
LINKEDIN MARKETING
- Announcing My New Ebook Maximizing LinkedIn for Business – Podcast Ep. 117
Today I’m coming to you from Clearwater, Florida, where I actually did this podcast episode as a Periscope broadcast. And while I do talk a little bit about Periscope in this episode, what I’m mostly discussing is my new ebook which just came out on Kindle. It’s called Maximizing LinkedIn for Business, and it came …
- 5 Ways Your Business Should Be Maximizing Your LinkedIn
If you’re overlooking LinkedIn, your business is ignoring the second-largest social network. That’s right, some data suggests that LinkedIn actually has more dedicated users than Twitter. Whether you are seeking introductions to decision makers or more clients for your business, LinkedIn can help you get there, but only if you use it right. Overhaul your LinkedIn …
- Why It’s Time to Prune Your LinkedIn Connections – Podcast Ep. 114
When I first started speaking and blogging about social media, I focused on LinkedIn. But the platform has changed so much since the beginning, and of course our interactions and recommended use of it have evolved too. Today, I’m talking about pruning your LinkedIn connections. Not only is it important to comb through your current connections …
FACEBOOK MARKETING
- The Latest Update on Facebook Groups and Business Pages
Wondering what’s in store for your Facebook groups this year? Learn the newest changes and updates that Facebook has added to help you market your business.
READ MORE >> … - Recap and Facebook Predictions for 2019
It’s been a huge year with Facebook, constant updates and questions that keep rolling in! Let’s start the year off with the questions that I get asked about Facebook. I don’t actually have a 101 primer, however, there are many that keep popping up in my communities and social networks! Before we start let’s recap …
- How to Improve the Google Ranking of Your Facebook Page
Facebook is forever changing, and its continual updates can be frustrating. When using Facebook we often can be so consumed with the algorithm and trying to get maximum results that we forget that Facebook is another social media website that can be found in search engines like Google. Google is also forever changing and most …
CONTENT MARKETING
- How to Optimize Your Old Blog Content to Boost More Traffic
You work on your blog and don’t see the results you should. If you optimize your old blog content you could see significate gains in traffic. Learn how… READ MORE >> …
- 5 Content Marketing Myths That Are Hurting Your Conversions
Don’t believe these 5 content marketing myths! If you do your digital marketing efforts will continue to suffer while your competitors will grow!
SOCIAL MEDIA TOOLS
- The Five Best Business Productivity Tools I Use for Sales and Marketing
As a business owner, you don’t want to play around with technology. You want to find something that works, stick with it, and continue running your business. Simple and efficient processes are key, lead generation is mandatory, and effectively sharing your message on social media is a must. That’s where you need to be using …
- The 3 Incredible SmarterQueue Alternatives You Need to Try
Social media management takes up so much time– a lot more than anyone likely could have ever predicted when businesses first started joining Facebook several years ago. You’re expected to actively promote your business without over-promoting it, build relationships, and continue to create great content. It’s exhausting and at times it can be overwhelming. It’s …
- Social Media Apps: 11 Incredible Tools for Managing Your Social Media in 2019
The right choice of social media apps is critical to the success of your social media and digital marketing. There are many must-have social media tools for your business, but the right social media management app can make a huge difference in how your brand handles social media and how your social media team uses …
INFLUENCER MARKETING
- The Definitive Guide to Instagram Affiliate Marketing
One of the ways in which influencers from all industries are trying to monetize their social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, Instagram affiliate marketing is one of the top ways in which influencers can monetize their social media followings – 1 …
- Your Influencer Marketing Definition is WAY Too Narrow: Influence is EVERYWHERE in Social Media – Podcast Ep. 133
About a year ago, I announced that I would be writing my next book on influencer marketing The Business of Influence. But rather than creating a blog post about this new book, I created a campaign on Publishizer, a platform I highly recommend to anyone interested in writing a book. After selling hundreds of books …
- The Influencer Marketing ROI of Creating and Publishing a Roundup Post – Podcast Ep. 132
You’ve probably seen blog posts before saying, “10 Experts Choose Their Favorite Social Media Speaker” or “27 Influencers Share Their Favorite Influencer Marketing Book.” These are examples of what one would call a roundup post, and they are a powerful form of influencer marketing when strategically planned and implemented correctly, especially but not limited to …
YOUTUBE & VIDEO MARKETING
- How to Grow Your Personal Brand with Video
Your personal brand isn’t just something you should think about when you need to find a new job. Personal branding is all about your reputation and staying at the top of people’s minds throughout your career. With social media, we can now market ourselves online in a way that was once only available for celebrities …
- How a Business Can Create a Great Snackable Video Strategy
What is a snack? Snack is a small serving of food eaten between meals. People follow routines everywhere. Some routines are professional and some are personal. A snack is usually consumed during a break from these routines. It is not meant to be or taste like a regular meal. As it is consumed during a …
- How to Succeed with Linkedin Video
If you call LinkedIn advertising the greatest gift to B2B businesses since direct mail, you wouldn’t be far off. The ability to advertise to people based on their job title is a great marketing and sales opportunity. The addition of a built-in video player in 2017 made LinkedIn even more powerful and it provides a …
WECHAT & CHINA SOCIAL MEDIA
- WeChat 7.0: New Features for Marketers in China
Do you want to explore marketing on WeChat to reach the Chinese audience? Here are the best features in WeChat 7.0 to build a new audience in China.
READ MORE >> …
- The Definitive Guide to Weibo Advertising
Weibo advertising will allow your business to tap into the 850 million users on Sina Weibo, one of China’s largest social media platforms. Here’s how: READ MORE >> …
- The Definitive Guide to Building a Personal Brand in China (2019)
Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career. Gary Vaynerchuk The best companies in the world don’t sell. They brand. For example, Apple never tries to “convert” you into buying an iPhone. Instead, they paint a picture of the “iPhone experience.” They focus on branding. Not …
SOCIAL MEDIA FOR NONPROFITS
- Nonprofit Social Media: Where do Your Peeps Hang Out?
What’s the best way to pick the right nonprofit social media to invest in, given limited resources? I’ll tell you the WRONG way: Guessing. I’ll tell you an even worse strategy: Being absent entirely. It’s 2018, and people get there information more and more from online sources. The best way to build your brand and …
- Keeping Up with Nonprofit Content Marketing and Social Media Tools
We’re well into the second decade of the 21st century, yet many nonprofits still operate like it’s 1999. There’s a pervasive anti-technology bias that’s causing well-meaning organizations to shoot themselves in the foot. Why? The reasons I’ve heard from nonprofits include: Technology is expensive. Our current staff doesn’t have technological expertise. We don’t have the …
- 21st Century Nonprofit Content Marketing & Social Media
By now, whatever your business – for- or non-profit — you shouldn’t have to be persuaded that content marketing and social media are essential strategies to survive and thrive in the current zeitgeist. The digital revolution won. Digital communications are a part of our daily lives. It’s fundamentally changed how people find you and communicate …
SOCIAL MEDIA STRATEGY
- The (Social Media) Marketing Trends You Need to Understand Today – Podcast Ep. 136
Social media keeps changing – and that’s exactly why it is a constant fight to keep up with latest social media marketing trends. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells …
- The Digital Transformation Has Yet to Come: The Sales and Marketing Perspective
(this post first appeared on TechHQ) I was recently on a 12-day 4-country speaking tour which brought me to Japan, Bahrain, Canada, and my native United States. As I traveled I reflected upon this terminology that has become so prevalent in business yet followed by so few companies: The Digital Transformation. The Digital Transformation will ultimately affect …
- Wake Up Call: It’s Time for Social Media Marketing 2.0 – Podcast Ep. 135
16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same …
