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Latest From the Blog
Influencer Ads: How to Run Creator Content as a Performance Channel
Influencer ads are now the single ad format buyers most want to grow. Creator and influencer ads or partnerships are the type of advertising the most…
LinkedIn LION: What It Is and Why the Movement Is Over (From Someone Who Helped Start It)
“LinkedIn LION” is one of the oldest topics I have ever written about, and somehow it still sends people to my site every month. Most of…
AI Marketing in 2026: The Practitioner Playbook for Building a System AI Can’t Replicate
Two years ago, 60% of consumers said they preferred AI-generated content. Today that number sits at 26%. The audience didn’t just stop loving AI content. They…
Social Media Advertising for Small Business: A Strategic Playbook That Won’t Burn Through Your Budget
Most small businesses I work with sit in one of two camps on social media advertising. Camp one avoids it entirely because they tried Facebook ads…
Video Marketing Statistics: 20 Numbers That Actually Matter in 2026
In 2026, 91% of businesses use video as a marketing tool, and the content formats marketers rank highest for return on investment are all video. That…
5 LinkedIn Summary Examples That Attract Leads (Plus How to Write Your Own)
Looking to optimize your LinkedIn profile? You can learn a lot by spending a little time analyzing some of the compelling LinkedIn summary examples that real…
Internal Linking for AI Overviews and GEO: What Actually Moves the Needle in 2026
On May 15, 2026, Google published its official guide to optimizing for generative AI features and used it to push back on much of what the…
How to Start a Podcast in 2026: A Marketer’s AI-Powered Playbook for Building Authority and Pipeline
After more than 400 episodes of Your Digital Marketing Coach, I can tell you the single most underrated reason to start a podcast in 2026: it…
