LATEST FROM THE BLOG
7 Videos You Need To Make B2B Content Marketing Powerful
There’s no question that video needs to be a part of any B2B content marketing plan. Cisco has predicted that by 2022 video will make…
Sina Weibo Marketing: Advanced Techniques to Increase Engagement
Weibo is frequently called China’s version of Twitter. It is a powerful digital communications and marketing channel. Use of this real-time microblogging social technology in…
Are Blogs Still Relevant in 2019?
It’s the question on everyone’s lips… Are blogs still relevant in 2019? Is it worth spending time and money on your company blog in the…
Five Ways to Build More Visibility for Your Old Content
These days we all realize the power of content: It builds the foundation for all digital marketing tactics and it is able to drive leads…
Why Livestreams are the New Webinars for Content Marketing
Live video is one of the most engaging content types today, with 100 million internet users watching online video every day. Today, all major social…
Where are the B2B Marketers in Japan?
I travel to Japan frequently for business (read My Japanese Approach to Social Media Strategy for some background), so it is fascinating to see the…
What Consumers Really Think About Businesses Using Their Social Media Data
There’s no doubt that the potential reach of social media is massive. In fact, it’s become the main marketing channel for an increasing number of…
Do Social Media Automation Apps Pose a Security Risk to Your Social Media Channels?
Do you realize how much social media marketing automation goes on around us? Engaging in social media is essential for any business today. It’s no…
The 4+4 Guide to Incorporating Content into Your Email Marketing Strategy
Take any email marketing strategy, break it down to the bare essentials and you’ll agree that effective content makes all the difference between success and…
NEAL'S LATEST POSTS
- Social Media Post Scheduling Software: The Top Twenty Features to Look for
Choosing the right social media post scheduling software is a crucial decision to ensure social media marketing success. Failing to properly investigate your options could mean you are locked into a potentially pricey software subscription with a product that doesn’t meet your needs. With global companies using everything from Instagram to Twitter and YouTube to …
- Why You Must Embrace Customer Experience Marketing To Stand Out As A Business (with Dan Gingiss) – Ep. 138
Customer experience marketing. It’s a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing customer experience marketing the right way? I could not think of a better person than friend and …
- The Five Best Business Productivity Tools I Use for Sales and Marketing
As a business owner, you don’t want to play around with technology. You want to find something that works, stick with it, and continue running your business. Simple and efficient processes are key, lead generation is mandatory, and effectively sharing your message on social media is a must. That’s where you need to be using …
INSTAGRAM MARKETING
- A 10-Step Plan to Launch (or Revise) Your Instagram Marketing Strategy
Why does every business need an Instagram marketing strategy today? Not only is Instagram is a social media network that marketers can’t afford to overlook anymore, being the second largest social network with over 1 billion users, the time has come to make it an integral part of every business’s marketing strategy, even B2B companies …
- The Definitive Guide to Instagram Affiliate Marketing
One of the ways in which influencers from all industries are trying to monetize their social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, Instagram affiliate marketing is one of the top ways in which influencers can monetize their social media followings – 1 …
- How to Get Verified on Instagram – The Latest Advice and Analysis
Marketing budgets are shifting to influencer marketing on Instagram, so it should come as no surprise that more and more social media influencers (and wannabe influencers) are wondering how to get verified on Instagram. Social Media Verification Currently, most prominent celebrities, politicians and athletes from all over the world are active on Instagram and make …
TWITTER MARKETING
- Feeling Invisible on Twitter? How to Be Sure You’re Tweeting at the Right Time
Twitter is a fast moving social platform. This 5 step Twitter analysis will ensure you’re tweeting at the right time to make the most of your content. READ MORE >>
- How to Turn a Twitter Chat Into a Powerful Marketing Tool
Twitter chats are a great way to connect with industry peers, grow your following and increase your social media profile. And they’re not just helpful for individuals: hosting Twitter chats can also be a big part of a business’s social media strategy. Chats increase customer loyalty and help turn your brand into a thought-leader if …
- What the Accounts with the Most Twitter Followers Have in Common… and What You Can Learn From Them
Every day, 500 million tweets are sent. There are 330 million active Twitter users, and 500 million more confess to using the site without actually creating an account. It’s no surprise that 70% of small businesses are on Twitter – if you want to get your brand noticed, it’s the place to be. But with …
LINKEDIN MARKETING
- What Do I Put in My LinkedIn Profile if I am a College Student?
I get asked a lot about LinkedIn for students use-case scenarios, and although this post is originally based on how I would have responded sometime ago, my college-age niece recently asking me this question reminded me that I should have an answer revised for the times. You can find more details in my podcast, which …
- 5 Things to Keep in Mind to Use LinkedIn as a Blogging Platform
Blogging is one of the best ways to showcase your expertise and spread the word about your business. It is a great way to connect with your target audience and engage them in what you do, creating strong relationships with them and effectively converting them into loyal customers. If you already run a blog, then …
- 5 Ways Your Business Should Be Maximizing Your LinkedIn
If you’re overlooking LinkedIn, your business is ignoring the second-largest social network. That’s right, some data suggests that LinkedIn actually has more dedicated users than Twitter. Whether you are seeking introductions to decision makers or more clients for your business, LinkedIn can help you get there, but only if you use it right. Overhaul your LinkedIn …
FACEBOOK MARKETING
- Is Facebook Dead for Marketers?
Is Facebook dead? What will you do? Stay or go? There have been massive changes to Facebook over the past few years, and even more so since I started using this platform in 2006. Way back then it was so easy to get people to like your page or profile, see massive engagement and generate …
- 10 Ways a Facebook Group Can Increase Lead Generation
Facebook Groups are a viable and potentially important way to cultivate digital marketing leads over time for your business. Open to all Facebook users, a Group can focus on engaging a specific niche-focused private community which considerably increases the opportunities for cultivating a trust relationship with that audience that leads to repeat sales. Moreover, Groups …
- The Latest Update on Facebook Groups and Business Pages
I love Facebook, believe it or not, not as a profile user but for my business. I love that this is a free platform that gives business owners access to billions of people all over the world. Using Facebook Groups for Business and Business Pages can help your business grow and succeed. However, it was …
CONTENT MARKETING
- 7 Videos You Need To Make B2B Content Marketing Powerful
There’s no question that video needs to be a part of any B2B content marketing plan. Cisco has predicted that by 2022 video will make up around 82% of all internet traffic. According to Statista, 85% of all internet users in the United States already watch online video content every month. But how does that …
- Five Ways to Build More Visibility for Your Old Content
These days we all realize the power of content: It builds the foundation for all digital marketing tactics and it is able to drive leads and traffic long-term. Consequently, more and more content is being created on a daily basis. Businesses seem to be under impression that if they miss a week, their content marketing …
- Why Livestreams are the New Webinars for Content Marketing
Live video is one of the most engaging content types today, with 100 million internet users watching online video every day. Today, all major social media platforms support livestreaming. With live video picking up in consumption as well as in features, there are several learnings for marketers on how they can capitalize on the growing …
SOCIAL MEDIA TOOLS
- The Definitive List of Influencer Marketing Tools
Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can my life easier? After all the work involved in influencer identification alone could require a tremendous amount of time, especially once you understand my influencer marketing definition and its broad implications. And that is only the beginning …
- How to Get C-Suite Buy-in for Purchasing Social Media Marketing Software
Is having legacy social media marketing software holding you (and your company) back? You’re tired of “doing social media.” And as the marketing manager/social media manager at your company, you should be. It’s exhausting logging in to all the different social media platforms, posting weekly (if not daily), tracking the performance of your posts, responding …
- Social Media Post Scheduling Software: The Top Twenty Features to Look for
Choosing the right social media post scheduling software is a crucial decision to ensure social media marketing success. Failing to properly investigate your options could mean you are locked into a potentially pricey software subscription with a product that doesn’t meet your needs. With global companies using everything from Instagram to Twitter and YouTube to …
INFLUENCER MARKETING
- The Definitive List of Influencer Marketing Tools
Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can my life easier? After all the work involved in influencer identification alone could require a tremendous amount of time, especially once you understand my influencer marketing definition and its broad implications. And that is only the beginning …
- How To Become A Social Media Influencer and Make Money From It
Believe it or not, a lot of marketers – and younger professionals – often ask me this question. So here you go, my advice on how to become a social media influencer, and following the advice below, actually make some money from it. Gone are the days when you have to leave the comforts of …
- How Social Media Influence is Impacting Our Purchasing Decisions
Just how much influence do social networks have on our everyday lives? A lot, as many recent studies have shown. Social media reaches a vast pool of potential customers willingly sharing their locations, age ranges, and preferences that allow marketers to precisely aim their advertising campaigns at just the right demographic and area. Aside from …
YOUTUBE & VIDEO MARKETING
- The Art and Science of Creating Amazing Video Ads for Facebook
Have you thought about using video ads for facebook? We all know that creating videos for Facebook is one of the digital marketers’ regular tasks. Like anything that is imperative to your profession, you want to master it. If you do it right, you’ll start seeing significant results that impact the growth of your audience …
- 9 Myths Companies Believe about Online Video Marketing
Social media changes so fast that, often, what you know about it is wrong the second after you learn it. Video is the most effective form of online content, but online video marketing is also the hardest of all the types of social media content to create. With so much content uploaded to social media …
- Top 4 Ways To Use Personalized Video Marketing in Social Media Campaigns
You’ve been drinking Coca-Cola your whole life. You drink it when you’re bored; you drink it at McDonald’s, you drink it with your friends, you drink it when you’re having pizza, you drank it when you saw the Avengers – EndGame recently. Coca-Cola completes an experience for you, and that makes it special. Now, as …
WECHAT & CHINA SOCIAL MEDIA
- Sina Weibo Marketing: Advanced Techniques to Increase Engagement
Weibo is frequently called China’s version of Twitter. It is a powerful digital communications and marketing channel. Use of this real-time microblogging social technology in China has been unprecedented, and companies have a unique opportunity to use Sina Weibo marketing to reach and engage new audiences in China. Users cover a broad swath of China’s …
- Is TikTok the Next Big Thing in Social Media Marketing?
Created by Bytedance, the app now known as TikTok was launched in September 2016 in the Chinese market under the name Douyin (抖音). The name roughly translates to “Shaking Sound.” Within just one year the app had over 100 million monthly active users. With this astounding success, Bytedance launched the international version Tik Tok. Shortly …
- Hiring in China? How to Hire the Best Employees Using WeChat and Other Chinese Social Media
So you’re thinking of entering a new market and expanding your business and hiring in China. Starting a business in a new country is challenging. And one of the most problematic issues is finding and hiring reliable workers. The question “Where can I find talent?” becomes even more complex when we speak about a new …
SOCIAL MEDIA FOR NONPROFITS
- Nonprofit Social Media: Where do Your Peeps Hang Out?
What’s the best way to pick the right nonprofit social media to invest in, given limited resources? I’ll tell you the WRONG way: Guessing. I’ll tell you an even worse strategy: Being absent entirely. It’s 2018, and people get there information more and more from online sources. The best way to build your brand and …
- Keeping Up with Nonprofit Content Marketing and Social Media Tools
We’re well into the second decade of the 21st century, yet many nonprofits still operate like it’s 1999. There’s a pervasive anti-technology bias that’s causing well-meaning organizations to shoot themselves in the foot. Why? The reasons I’ve heard from nonprofits include: Technology is expensive. Our current staff doesn’t have technological expertise. We don’t have the …
- 21st Century Nonprofit Content Marketing & Social Media
By now, whatever your business – for- or non-profit — you shouldn’t have to be persuaded that content marketing and social media are essential strategies to survive and thrive in the current zeitgeist. The digital revolution won. Digital communications are a part of our daily lives. It’s fundamentally changed how people find you and communicate …
SOCIAL MEDIA STRATEGY
- The (Social Media) Marketing Trends You Need to Understand Today – Podcast Ep. 136
Social media keeps changing – and that’s exactly why it is a constant fight to keep up with latest social media marketing trends. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells …
- The Digital Transformation Has Yet to Come: The Sales and Marketing Perspective
(this post first appeared on TechHQ) I was recently on a 12-day 4-country speaking tour which brought me to Japan, Bahrain, Canada, and my native United States. As I traveled I reflected upon this terminology that has become so prevalent in business yet followed by so few companies: The Digital Transformation. The Digital Transformation will ultimately affect …
- Wake Up Call: It’s Time for Social Media Marketing 2.0 – Podcast Ep. 135
16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same …
