LATEST FROM THE BLOG
Top 10 Resources Where to Download Free Images for Blogs
We continue our comprehensive guide on how to start a blog. I have two more articles to share with you. At this stage, your blog…
The Top 15 Facebook Ads Tools You Didn’t Even Know Existed
Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of…
What You Need to Know About Low-Budget Content Marketing
It’s a well-known fact that good content can make or break a business. Many start-ups and small businesses in particular depend on low-budget content marketing…
Top 6 Reasons Why Infographic Content Marketing Can Help You Generate Leads
This is the most comprehensive guide on generating leads by using visual content in your marketing through infographic content marketing. The best part? I’m going…
How to Find Out If An Instagram Influencer Has Fake Followers or Not
Have you ever wanted to work with Instagram influencers but worry they might have a community of fake followers? Instagram influencers can be great for…
Top 15 Instagram Tools for Marketing
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge…
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Enter the Epic Marketing Book Giveaway! [U.S. Residents Only]
If you’re in a hurry, you can enter the epic marketing books giveaway at the bottom of thi blog post! In celebration of the publication…
Six Rules of Social Media Automation in Corporate Communications
Social media is a proven way for companies to communicate and engage with their audience. But successful social media marketing for corporate communications is also…
5 Proven Ways to Re-Optimize Content Quickly
Why is content optimization so important? Over time every piece of content starts losing rankings in the search engines, and your readers stop commenting, sharing,…
NEAL'S LATEST POSTS
- The Six Best Business Productivity Tools I Use for Sales and Marketing
As a business owner, you don’t want to play around with technology. You want to find something that works, stick with it, and continue running your business. Simple and efficient processes are key, lead generation is mandatory, and effectively sharing your message on social media is a must. That’s where you need to be using …
- Definition of Customer Loyalty in Marketing
When it comes to marketing, it’s natural to think of customer acquisition. However, loyalty marketing revolves around customer retention. By catering for your existing customers and keeping them happy, you can ensure they come back again and again for repeat purchases. For a café, loyalty marketing might be as simple as offering customers a free …
- Here’s How to Structure a Good Blog Post for Readers and Google
Whenever I see someone posting a photo on Instagram, they are adding a caption. And if they are adding a caption, they are writing. Look around and you might find a lot of people writing today, not just in short-form social media captions but also in long-form content. In fact, with so many social media …
INSTAGRAM MARKETING
- Top 15 Instagram Tools for Marketing
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand what is and isn’t working. Note that if you are looking for Instagram tools to …
- 11 Tips on How to Get More Likes on Instagram Posts without Buying Them
Believe it or not, Instagram is one of the most effective marketing tools these days. According to Instagram statistics, one billion people are active on the platform, 90% of them follow at least one business, and Instagram has the best interaction rates. With over 25 million businesses on the platform, the popularity of Instagram is …
- Tips and Tricks to Build a Seamless Instagram Content Strategy
Instagram is a popular marketing tool for businesses, especially due to its high engagement rates. But it can also be a confusing social media platform. I’m sure you know some accounts who get a lot of engagement regardless of what they post. And other accounts seem to go nowhere. The reality is, if you want …
TWITTER MARKETING
- The Top 15 Twitter Clients Used by the Top 35 Social Media Influencers
A couple times over the last decade (!), I’ve written blog posts about what Twitter clients are popular or those that are heavily used by social media influencers. My objective in doing so was to uncover new or popular Twitter clients that you might want to consider for your own Twitter marketing. Although the idea …
- The Top 19 Twitter User Statistics for 2020 to Guide Your Marketing Strategy
Ask me what social network I recommend to B2C companies, and it would be Facebook and/or Instagram followed by Pinterest and/or Twitter. For B2B companies, it would be LinkedIn followed by Twitter or Facebook. Clearly it’s easy to lose site of Twitter for marketing amongst newer and sexier rivals. But as a 2nd or 3rd …
- The Best SEO Game Plan Strategies Include Twitter SEO
We all know how vital SEO optimization is to the success of your website and brand. Having the best game plan is critical to achieving the desired outcome from your SEO efforts. However, writing quality content and promoting your site aren’t the only methods you should use to improve website SEO. It’s vital that you …
LINKEDIN MARKETING
- The Top 21 LinkedIn Statistics for Business in 2020
A lot of ink has been spilled over the value of advertising on Facebook, Instagram, and, even the newest of shiny objects, TikTok. After all, these are among the largest online forums for social advertising and lead generation. Certainly, for B2C companies these other networks are excellent sources of engagement with customers. But what about …
- 11 Tips on How to Craft a Powerful LinkedIn Content Strategy for Business Growth
A powerful LinkedIn content strategy is critical for business growth simply because LinkedIn is like the ultimate virtual database to build business relationships worldwide. With over 700 million members it isn’t the largest social media network, but it is very focused on business and so provides the opportunities to get business done. To craft a …
- Current Trends on LinkedIn Lead Generation
We all know that LinkedIn is the King of B2B social media, but isn’t it frustrating when, no matter what we do, we still can’t generate the sort of leads from LinkedIn that it seems are possible? You’re not alone: Many also struggle with LinkedIn on a daily basis. On the other hand, I have …
FACEBOOK MARKETING
- The Top 15 Facebook Ads Tools You Didn’t Even Know Existed
Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of other Facebook Ads tools that can help you improve your ad spend ROI? Especially if you are a large company or are simultaneously running multiple ads campaigns or have a …
- How To Use Facebook Messenger Bots For Lead Generation
Before we talk about how to use Facebook Messenger bots for business in terms of lead generation, it’s important to first look into this question: What is the lead generation process? Lead generation is all about attracting potential customers, often adding them into a CRM or marketing automation software tool, and nurturing them in hopes …
- The Top 17 Facebook Statistics Businesses Need to Understand in 2020
Almost everyone in social media can agree on one thing: Facebook is the king of social. There are a lot of reasons for this, of course. For example, when you think of the term “social network,” this platform is the first one to come to mind. At the same time, unless you consider YouTube to …
CONTENT MARKETING
- What You Need to Know About Low-Budget Content Marketing
It’s a well-known fact that good content can make or break a business. Many start-ups and small businesses in particular depend on low-budget content marketing as a way to dip start growing their audience and brand. As a writer myself, I highly approve of this concept. There are many compelling reasons to focus on content …
- Top 6 Reasons Why Infographic Content Marketing Can Help You Generate Leads
This is the most comprehensive guide on generating leads by using visual content in your marketing through infographic content marketing. The best part? I’m going to reveal to you the secrets and reasons why you need to start using infographics in your content marketing immediately to generate more leads and to increase your conversions. In …
- 5 Proven Ways to Re-Optimize Content Quickly
Why is content optimization so important? Over time every piece of content starts losing rankings in the search engines, and your readers stop commenting, sharing, or linking to your content. Over 4 million blog posts are published online every day, and I noticed that in 3-4 months 90% of them don’t get organic traffic at …
SOCIAL MEDIA TOOLS
- The Top 15 Twitter Clients Used by the Top 35 Social Media Influencers
A couple times over the last decade (!), I’ve written blog posts about what Twitter clients are popular or those that are heavily used by social media influencers. My objective in doing so was to uncover new or popular Twitter clients that you might want to consider for your own Twitter marketing. Although the idea …
- The Six Best Business Productivity Tools I Use for Sales and Marketing
As a business owner, you don’t want to play around with technology. You want to find something that works, stick with it, and continue running your business. Simple and efficient processes are key, lead generation is mandatory, and effectively sharing your message on social media is a must. That’s where you need to be using …
- The Definitive List of 64 Influencer Marketing Tools for 2020
Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can my life easier? After all the work involved in influencer identification alone could require a tremendous amount of time, especially once you understand my influencer marketing definition and its broad implications. And that is only the beginning …
INFLUENCER MARKETING
- How to Find Out If An Instagram Influencer Has Fake Followers or Not
Have you ever wanted to work with Instagram influencers but worry they might have a community of fake followers? Instagram influencers can be great for your brand, from expanding your audience to finding new ways to engage your current customers and even creating user-generated content. Since Instagram hit the magic 1 billion monthly users in …
- How to Make Millions with Macro Influencers
What happens when your brand partners with macro influencers, some of the most influential people in the world online? Millions happen. You reach millions of people. You make millions in sales. Well, at the very least, the door of opportunity for millions is certainly wide open. In my last post, How to Make or Break …
- The Top 20 Influencer Marketing Statistics You Need to Know in 2020
I have seen the ROI from influencer marketing, and by reading The Age of Influence you will too. Sometimes, however, seeing the stats is believing, and this is truly the case with influencer marketing statistics. Case studies is another area where I plan to blog more about, but let’s first see the different statistics that …
YOUTUBE & VIDEO MARKETING
- How to Make a Company Introduction Video
When companies think about creating a video, the first video they think of is a company introduction video. An introduction video is just what it sounds like. It is a video that goes on the homepage of your website as an introduction to your company. This video can be called by many different names. My …
- 5 Creative Ways to Incorporate Video in Your Small Business Marketing Plan
Ready to elevate your small business today? Then it’s time to get serious about video marketing. Don’t worry, you don’t need a scriptwriter, film crew and headstrong director to create compelling videos. In fact, all you need is right here in this small business video marketing tips guide. Why are videos so important? Video content …
- The Top 34 Video Marketing Statistics for 2020
As we review the video marketing statistics below, you will see that video marketing is a strategy that you cannot ignore if you want to market online. You’ll soon be wondering why you aren’t using videos to comprise a bigger part of your marketing strategy. Most people agree that video is hot. No matter the …
WECHAT & CHINA SOCIAL MEDIA
- The 5 Top (Digital) Channels for Advertising in China
The world of advertising has changed quite a lot in the last twenty years, and advertising in China is no different. Television, Radio, and out of home advertising were the only methods available to advertisers in the past. In the last few decades this has radically changed, not just in China but across the world. …
- The End of Daigou: How China’s New Law Will Affect WeChat Ecommerce
Is WeChat ecommerce doomed because of China’s new laws? China’s ecommerce industry has developed at breakneck speed, quickly growing to become the world’s largest market for ecommerce. With the market’s worth swelling to over 1 trillion US dollars, regulation has struggled to keep pace with the market’s growth, especially as social media platforms like WeChat …
- Reputation Specialist: A New Career in China
What does a reputation specialist do? Read on to learn more. Social media is ideal for self-promotion, and it doesn’t take a lot of hard work. Daily tweets, status updates, or photos keep celebrities in the public eye. A lot of them make use of several platforms so they can keep all their fans updated, …
SOCIAL MEDIA FOR NONPROFITS
- Why Nonprofit Content Marketing Should Help, Not Sell
When I think about nonprofit content marketing, one of my favorite marketing strategists I often am inspired by is Jay Baer, author of Youtility and countless other social media classics. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create …
- 21st Century Nonprofit Content Marketing & Social Media
By now, whatever your business – for- or non-profit — you shouldn’t have to be persuaded that nonprofit content marketing and social media are essential strategies to survive and thrive in the current zeitgeist. The digital revolution won. Digital communications are a part of our daily lives. It’s fundamentally changed how people find you and …
- The 9 Signs of a Successful Social Media Strategy for Nonprofits
If you think social media marketing strategy for nonprofits is a lot of sound and fury signifying nothing, think again. Or read Why Schrewd Nonprofit Fundraisers Need to Own Social Media. Ever hear the old advertising adage that folks need to see/hear something at least 7 times before they notice it? Our airspace is so …
