LATEST FROM THE BLOG
7 Tested Ways How to Grow Your Email List with Instagram
With Instagram’s popularity, many are now asking if it’s possible to and how to grow your email list with Instagram. While this might sound impossible,…
The 15 Best Social Media Management Tools You Need to Know
With social media marketing now in its second decade, marketers are always trying to see if there are better social media management tools out there….
10 Top Tips to Increase Your Blog Post SEO
We write our blog posts for people, not for search engines. However, if you do not consider SEO optimization, are you sure that people will…
How SEO and Content Marketing are Linked
So you want to know how SEO and Content Marketing are linked? How did you stumble upon this article ? You conducted a search, right?…
The 16 Best Video Marketing Tools for 2020
As nearly everyone in our industry knows, video marketing is hot. Really hot. In fact, video marketing has been slowly taking over multiple social networks…
9 Essential Tools for Corporate Communication with Remote Working Teams
The demand for social distancing during the coronavirus outbreak has triggered a run on remote work on a grand scale. Many businesses are still keeping…
14 Ways to Monetize Your Social Media Influence and Intellectual Property
How to monetize Instagram, or any social media, is a question that I get asked a lot, and since I recently appeared on a podcast…
The Top 15 Influencer Marketplaces for Your Next Influencer Campaign
For those of you who have read my post on influencer marketing tools, you may have been surprised that I included influencer marketplaces in that…
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The 15 Best WordPress Plugins for Business Blogs in 2020
I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social…
NEAL'S LATEST POSTS
- The Top 15 Facebook Ads Tools You Didn’t Even Know Existed
Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of other Facebook Ads tools that can help you improve your ad spend ROI? Especially if you are a large company or are simultaneously running multiple ads campaigns or have a …
- How to Find Out If An Instagram Influencer Has Fake Followers or Not
Have you ever wanted to work with Instagram influencers but worry they might have a community of fake followers? Instagram influencers can be great for your brand, from expanding your audience to finding new ways to engage your current customers and even creating user-generated content. Since Instagram hit the magic 1 billion monthly users in …
- Top 15 Instagram Tools for Marketing
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand what is and isn’t working. Note that if you are looking for Instagram tools to …
INSTAGRAM MARKETING
- 7 Tested Ways How to Grow Your Email List with Instagram
With Instagram’s popularity, many are now asking if it’s possible to and how to grow your email list with Instagram. While this might sound impossible, it isn’t, and it is a natural evolution of Instagram marketing. In the last few years, Instagram marketing has gained in popularity for two main reasons: the platform is constantly …
- 14 Ways to Monetize Your Social Media Influence and Intellectual Property
How to monetize Instagram, or any social media, is a question that I get asked a lot, and since I recently appeared on a podcast talking about this, I thought I would provide you a slightly different, more comprehensive, and overall updated perspective from another post I wrote on the subject entitled How to Make …
- 10 Instagram Marketing Strategies To Make You 6 Figures
Want to learn how to make a living off of Instagram? Then, you need to start posting with a strategy. You may be thinking: “What are the best strategies to make 6 figures on Instagram?” and “What do you need to get started?” The answer? Everyone can make money on Instagram. Whether you’re a teenager, …
TWITTER MARKETING
- The Top 15 Twitter Clients Used by the Top 35 Social Media Influencers
A couple times over the last decade (!), I’ve written blog posts about what Twitter clients are popular or those that are heavily used by social media influencers. My objective in doing so was to uncover new or popular Twitter clients that you might want to consider for your own Twitter marketing. Although the idea …
- The Top 19 Twitter User Statistics for 2020 to Guide Your Marketing Strategy
Ask me what social network I recommend to B2C companies, and it would be Facebook and/or Instagram followed by Pinterest and/or Twitter. For B2B companies, it would be LinkedIn followed by Twitter or Facebook. Clearly it’s easy to lose site of Twitter for marketing amongst newer and sexier rivals. But as a 2nd or 3rd …
- The Best SEO Game Plan Strategies Include Twitter SEO
We all know how vital SEO optimization is to the success of your website and brand. Having the best game plan is critical to achieving the desired outcome from your SEO efforts. However, writing quality content and promoting your site aren’t the only methods you should use to improve website SEO. It’s vital that you …
LINKEDIN MARKETING
- The Top 21 LinkedIn Statistics for Business in 2020
A lot of ink has been spilled over the value of advertising on Facebook, Instagram, and, even the newest of shiny objects, TikTok. After all, these are among the largest online forums for social advertising and lead generation. Certainly, for B2C companies these other networks are excellent sources of engagement with customers. But what about …
- 11 Tips on How to Craft a Powerful LinkedIn Content Strategy for Business Growth
A powerful LinkedIn content strategy is critical for business growth simply because LinkedIn is like the ultimate virtual database to build business relationships worldwide. With over 700 million members it isn’t the largest social media network, but it is very focused on business and so provides the opportunities to get business done. To craft a …
- Current Trends on LinkedIn Lead Generation
We all know that LinkedIn is the King of B2B social media, but isn’t it frustrating when, no matter what we do, we still can’t generate the sort of leads from LinkedIn that it seems are possible? You’re not alone: Many also struggle with LinkedIn on a daily basis. On the other hand, I have …
FACEBOOK MARKETING
- The Top 15 Facebook Ads Tools You Didn’t Even Know Existed
Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of other Facebook Ads tools that can help you improve your ad spend ROI? Especially if you are a large company or are simultaneously running multiple ads campaigns or have a …
- How To Use Facebook Messenger Bots For Lead Generation
Before we talk about how to use Facebook Messenger bots for business in terms of lead generation, it’s important to first look into this question: What is the lead generation process? Lead generation is all about attracting potential customers, often adding them into a CRM or marketing automation software tool, and nurturing them in hopes …
- The Top 17 Facebook Statistics Businesses Need to Understand in 2020
Almost everyone in social media can agree on one thing: Facebook is the king of social. There are a lot of reasons for this, of course. For example, when you think of the term “social network,” this platform is the first one to come to mind. At the same time, unless you consider YouTube to …
CONTENT MARKETING
- How SEO and Content Marketing are Linked
So you want to know how SEO and Content Marketing are linked? How did you stumble upon this article ? You conducted a search, right? And this article appeared in your search results… That’s the finished product, but what’s more important is all the work and efforts in optimizing a keyword, creating backlinks, improving user …
- 4 Effective Ways to Use Customer Testimonials in Your Content to Increase Conversion
Customer testimonials, such as case study are stable marketing content tools that many marketers are not utilizing. But when you examine the effectiveness of customer reviews, you realize that they should be part of your content marketing toolbox. However, if you’re aware of their potentials, how are you utilizing these marketing resources? Do you want …
- How to Improve Your Branded Content Marketing with SEO-Friendly Content
Branded content marketing is the practice of marketing by creating content that bolsters or boosts a particular brand. A key part of this marketing exercise is to make your content visible which means it needs to be user friendly but also SEO-friendly content. Discover the critical elements in creating such content.
SOCIAL MEDIA TOOLS
- The 15 Best Social Media Management Tools You Need to Know
With social media marketing now in its second decade, marketers are always trying to see if there are better social media management tools out there. After all, with all the changes that go on in social media marketing, you would assume that every tool would also be continually innovating, right? Well, the truth is that …
- The Top 15 Pinterest Tools You Need to be Successful on Pinterest
Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Even a few short years ago, Pinterest was a relatively unknown social media network. Why? Because it had a niche: young women with disposable income. It wasn’t until recently that the men started signing up in large numbers. Maybe that isn’t …
- The Top 15 Facebook Ads Tools You Didn’t Even Know Existed
Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of other Facebook Ads tools that can help you improve your ad spend ROI? Especially if you are a large company or are simultaneously running multiple ads campaigns or have a …
INFLUENCER MARKETING
- The Top 15 Influencer Marketplaces for Your Next Influencer Campaign
For those of you who have read my post on influencer marketing tools, you may have been surprised that I included influencer marketplaces in that article as a type of tool. You see, there are many ways to find and activate influencers as part of a comprehensive influencer marketing program, but if you think about …
- A Practical Guide on How to Reward Influencers
As far as new age media goes, influencers are the hottest “commodity” on the market. But how much to pay an influencer? There are many questions about their compensation. Perhaps because there’s still informal practice going on in the mix. Much like going to your local market and negotiating with a seller for a piece …
- How to Find Out If An Instagram Influencer Has Fake Followers or Not
Have you ever wanted to work with Instagram influencers but worry they might have a community of fake followers? Instagram influencers can be great for your brand, from expanding your audience to finding new ways to engage your current customers and even creating user-generated content. Since Instagram hit the magic 1 billion monthly users in …
YOUTUBE & VIDEO MARKETING
- The 16 Best Video Marketing Tools for 2020
As nearly everyone in our industry knows, video marketing is hot. Really hot. In fact, video marketing has been slowly taking over multiple social networks due to its overwhelming popularity. Although at one time it was expensive to produce, nowadays video marketing is a cost-effective option for most brands. If your company hasn’t tried this …
- How to Make a Video for Your Business in a COVID-19 World
You still need to be in front of your prospects and customers during the coronavirus crisis. We’ve discussed some corporate communication strategies for how brands are responding as well as some examples of how brands are tackling the COVID-19 crisis. Face-to-face meetings are an important part of the sales process. COVID-19 has made face to …
- How to Make a Company Introduction Video
When companies think about creating a video, the first video they think of is a company introduction video. An introduction video is just what it sounds like. It is a video that goes on the homepage of your website as an introduction to your company. This video can be called by many different names. My …
WECHAT & CHINA SOCIAL MEDIA
- The 5 Top (Digital) Channels for Advertising in China
The world of advertising has changed quite a lot in the last twenty years, and advertising in China is no different. Television, Radio, and out of home advertising were the only methods available to advertisers in the past. In the last few decades this has radically changed, not just in China but across the world. …
- The End of Daigou: How China’s New Law Will Affect WeChat Ecommerce
Is WeChat ecommerce doomed because of China’s new laws? China’s ecommerce industry has developed at breakneck speed, quickly growing to become the world’s largest market for ecommerce. With the market’s worth swelling to over 1 trillion US dollars, regulation has struggled to keep pace with the market’s growth, especially as social media platforms like WeChat …
- Reputation Specialist: A New Career in China
What does a reputation specialist do? Read on to learn more. Social media is ideal for self-promotion, and it doesn’t take a lot of hard work. Daily tweets, status updates, or photos keep celebrities in the public eye. A lot of them make use of several platforms so they can keep all their fans updated, …
SOCIAL MEDIA FOR NONPROFITS
- Why Nonprofit Content Marketing Should Help, Not Sell
When I think about nonprofit content marketing, one of my favorite marketing strategists I often am inspired by is Jay Baer, author of Youtility and countless other social media classics. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create …
- 21st Century Nonprofit Content Marketing & Social Media
By now, whatever your business – for- or non-profit — you shouldn’t have to be persuaded that nonprofit content marketing and social media are essential strategies to survive and thrive in the current zeitgeist. The digital revolution won. Digital communications are a part of our daily lives. It’s fundamentally changed how people find you and …
- The 9 Signs of a Successful Social Media Strategy for Nonprofits
If you think social media marketing strategy for nonprofits is a lot of sound and fury signifying nothing, think again. Ever hear the old advertising adage that folks need to see/hear something at least 7 times before they notice it? Our airspace is so congested these days I wouldn’t be surprised if folks today must …
