LATEST FROM THE BLOG
Five Types of Video Content Marketing That Will Boost B2B Conversions
Video content marketing has been proven to be effective to engage audiences. However, creating the right types of video content is still a challenge.
Discover proven ways to successfully leverage this strategy.
How to Create an Influencer Marketing Strategy That Delivers High ROI
As I’ve said before, influencer marketing presents some unique challenges in terms of ROI. After all, the cost structure for this area of marketing is…
7 Reasons Why Brands Fail with Influencer Marketing
October 2nd, 2020 Why brands fail often with influencer marketing? Let me count the ways… You see, it all starts on a high note. All…
How to Use a Social Media Calendar for Corporate Communication
October 11th, 2020 A social media content calendar is the fundament of an effective social media strategy. It helps you to plan well ahead and…
Personalize the Customer Experience with Loyalty Marketing
October 2nd, 2020 Are you focusing on personalizing the customer experience for your brand? You should be. When it comes to enhancing the customer experience,…
Why Influencer Marketing? 5 Reasons Why Influencer Marketing Should be a Critical Part of Your Digital Marketing Strategy
October 7th, 2020 There’s little question that the ongoing pandemic is a significant challenge for marketers. With so many people stuck at home or, worse,…
How to Grow Your Instagram Following from 0 to 1000 Using These 6 Hacks
September 26th, 2020 Want to grow your Instagram following from zero to 1000? Then, this article is for you! Why you should use Instagram to…
7 Smart and Useful Facebook Marketing Tools to Grow Your Business
October 5th, 2020 The only way to outsmart every Facebook algorithm change is to leverage Facebook marketing tools in a smart and effective way. Despite…
Influencer Marketing ROI: The Ultimate Guide to Measuring It the Right Way
October 7th, 2020 One of the more difficult aspects of influencer marketing for brands is measuring ROI. After all, it’s easy to pay an influencer…
NEAL'S LATEST POSTS
- The Top 15 Facebook Ads Tools You Didn’t Even Know Existed
Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of other Facebook Ads tools that can help you improve your ad spend ROI? Especially if you are a large company or are simultaneously running multiple ads campaigns or have a …
- How to Find Out If An Instagram Influencer Has Fake Followers or Not
Have you ever wanted to work with Instagram influencers but worry they might have a community of fake followers? Instagram influencers can be great for your brand, from expanding your audience to finding new ways to engage your current customers and even creating user-generated content. Since Instagram hit the magic 1 billion monthly users in …
- The Top 16 Instagram Tools You Need for Successful Marketing
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand what is and isn’t working. Note that if you are looking for Instagram tools to …
INSTAGRAM MARKETING
- How to Grow Your Instagram Following from 0 to 1000 Using These 6 Hacks
Want to grow your Instagram following from zero to 1000? Then, this article is for you! Why you should use Instagram to market your business? There’s no denying that Instagram offers plenty of opportunities for startups and small businesses. With a global user base of over 1 billion active users, it’s safe to assume that …
- The Ultimate Guide to Instagram Analytics and How They Can Help Your Business
Why is understanding your Instagram analytics so important for successful Instagram marketing? Creating good content for Instagram isn’t easy – you constantly have to improve your content strategy to keep your followers’ attention. New brands emerge every day, and many of them will rely on Instagram to develop a fanbase. Since your competition will keep …
- Instagram Shopping: 4 Best Practices to Follow
Instagram is taking the world by storm. With over one billion active users (90% of whom follow businesses in-app), this platform is not just for sharing photos and videos with your friends and family anymore. It’s also about Instagram shopping. It’s an important marketing tool for businesses of all the sizes and shapes, so it’s …
TWITTER MARKETING
- The Top 15 Twitter Clients Used by the Top 35 Social Media Influencers
A couple times over the last decade (!), I’ve written blog posts about what Twitter clients are popular or those that are heavily used by social media influencers. My objective in doing so was to uncover new or popular Twitter clients that you might want to consider for your own Twitter marketing. Although the idea …
- The Top 19 Twitter User Statistics for 2020 to Guide Your Marketing Strategy
Ask me what social network I recommend to B2C companies, and it would be Facebook and/or Instagram followed by Pinterest and/or Twitter. For B2B companies, it would be LinkedIn followed by Twitter or Facebook. Clearly it’s easy to lose site of Twitter for marketing amongst newer and sexier rivals. But as a 2nd or 3rd …
- The Best SEO Game Plan Strategies Include Twitter SEO
We all know how vital SEO optimization is to the success of your website and brand. Having the best game plan is critical to achieving the desired outcome from your SEO efforts. However, writing quality content and promoting your site aren’t the only methods you should use to improve website SEO. It’s vital that you …
LINKEDIN MARKETING
- The Top 14 LinkedIn Tools to Grow Your Business in 2020
Do a search for Twitter tools and you’ll find a plethora of apps to use, but if you do the same for LinkedIn tools, you simply don’t have the same ecosystem. Why, you ask? LinkedIn is infamous in the social media marketing industry for limiting the usage of their API for 3rd party applications to …
- The Top 21 LinkedIn Statistics for Business in 2020
A lot of ink has been spilled over the value of advertising on Facebook, Instagram, and, even the newest of shiny objects, TikTok. After all, these are among the largest online forums for social advertising and lead generation. Certainly, for B2C companies these other networks are excellent sources of engagement with customers. But what about …
- 11 Tips on How to Craft a Powerful LinkedIn Content Strategy for Business Growth
A powerful LinkedIn content strategy is critical for business growth simply because LinkedIn is like the ultimate virtual database to build business relationships worldwide. With over 700 million members it isn’t the largest social media network, but it is very focused on business and so provides the opportunities to get business done. To craft a …
FACEBOOK MARKETING
- 7 Smart and Useful Facebook Marketing Tools to Grow Your Business
The only way to outsmart every Facebook algorithm change is to leverage Facebook marketing tools in a smart and effective way. Despite competition from visual social networks, Facebook is still the king of social media, with more than 2.7 billion monthly active users. And believe it or not its popularity continues to increase, as more …
- How to Use Facebook Messenger Bots For Business
Learning how to use Facebook Messenger bots is a great way to keep communicating with your customers, especially in consideration of the recent pandemic we are still facing. Mid March this year the world as we knew if went into shutdown, for many of us this has been the most challenging life experience, most businesses …
- The Top 15 Facebook Ads Tools You Didn’t Even Know Existed
Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of other Facebook Ads tools that can help you improve your ad spend ROI? Especially if you are a large company or are simultaneously running multiple ads campaigns or have a …
CONTENT MARKETING
- Five Types of Video Content Marketing That Will Boost B2B Conversions
Video content marketing has been proven to be effective to engage audiences. However, creating the right types of video content is still a challenge. Discover proven ways to successfully leverage this strategy.
- How to Create an Effective B2B Content Marketing Strategy in 8 Steps
When a football club wins a game, you often hear the manager say that the “team stuck to the game plan.” The link between success and planning is well understood. It’s why the army does “war games” and B2B content marketing teams create a content marketing strategy. In this guide, I’ll share an eight-step framework …
- How to Create a Branded Content Series That Builds Anticipation for Your Audience
When you think of creating a branded content series, does your brain draw a blank? Bear with me while I explain, and then you will understand the compelling value it has for your content marketing. Creating long-form “ultimate” content is a new trend but it isn’t always the best way to go. While “ultimate” content, …
SOCIAL MEDIA TOOLS
- The Top 14 LinkedIn Tools to Grow Your Business in 2020
Do a search for Twitter tools and you’ll find a plethora of apps to use, but if you do the same for LinkedIn tools, you simply don’t have the same ecosystem. Why, you ask? LinkedIn is infamous in the social media marketing industry for limiting the usage of their API for 3rd party applications to …
- The 15 Best Social Media Management Tools You Need to Know
With social media marketing now in its second decade, marketers are always trying to see if there are better social media management tools out there. After all, with all the changes that go on in social media marketing, you would assume that every tool would also be continually innovating, right? Well, the truth is that …
- The Top 15 Pinterest Tools You Need to be Successful on Pinterest
Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Even a few short years ago, Pinterest was a relatively unknown social media network. Why? Because it had a niche: young women with disposable income. It wasn’t until recently that the men started signing up in large numbers. Maybe that isn’t …
INFLUENCER MARKETING
- How to Create an Influencer Marketing Strategy That Delivers High ROI
As I’ve said before, influencer marketing presents some unique challenges in terms of ROI. After all, the cost structure for this area of marketing is a little bit harder to define. Plus, the actual payoff of an influencer campaign is harder to quantify than it is for many other marketing options. However, that isn’t to …
- 7 Reasons Why Brands Fail with Influencer Marketing
Why brands fail often with influencer marketing? Let me count the ways… You see, it all starts on a high note. All the enthusiasm around working with influencers pulls you in like a magnet. You’re sold onto the idea of sponsored posts and lots of sales. But somehow your wonderful plans go downhill. And here …
- Why Influencer Marketing? 5 Reasons Why Influencer Marketing Should be a Critical Part of Your Digital Marketing Strategy
There’s little question that the ongoing pandemic is a significant challenge for marketers. With so many people stuck at home or, worse, left without a job, it’s easy to feel like nobody’s buying. After all, for several months people couldn’t get to brick and mortar stores to check out your product line. Unfortunately, ongoing store …
YOUTUBE & VIDEO MARKETING
- How to Get Leads Since COVID-19 Killed Your Trade Show Strategy? Create a Virtual Trade Show
Due to COVID-19 shutting down most Trade Shows canceling them for the foreseeable future. Most businesses are thinking about moving to virtual event production, also known as online events. Virtual events or virtual trade show will never fully replace face to face events. There are some things you can’t do virtually; like what happens outside …
- The 16 Best Video Marketing Tools for 2020
As nearly everyone in our industry knows, video marketing is hot. Really hot. In fact, video marketing has been slowly taking over multiple social networks due to its overwhelming popularity. Although at one time it was expensive to produce, nowadays video marketing is a cost-effective option for most brands. If your company hasn’t tried this …
- How to Make a Video for Your Business in a COVID-19 World
You still need to be in front of your prospects and customers during the coronavirus crisis. We’ve discussed some corporate communication strategies for how brands are responding as well as some examples of how brands are tackling the COVID-19 crisis. Face-to-face meetings are an important part of the sales process. COVID-19 has made face to …
WECHAT & CHINA SOCIAL MEDIA
- The 5 Top (Digital) Channels for Advertising in China
The world of advertising has changed quite a lot in the last twenty years, and advertising in China is no different. Television, Radio, and out of home advertising were the only methods available to advertisers in the past. In the last few decades this has radically changed, not just in China but across the world. …
- The End of Daigou: How China’s New Law Will Affect WeChat Ecommerce
Is WeChat ecommerce doomed because of China’s new laws? China’s ecommerce industry has developed at breakneck speed, quickly growing to become the world’s largest market for ecommerce. With the market’s worth swelling to over 1 trillion US dollars, regulation has struggled to keep pace with the market’s growth, especially as social media platforms like WeChat …
- The Top 3 Social Commerce Platforms in China
Where Social Media Meets E-Commerce = Social Commerce As you likely already know, China is the world’s largest market for E-commerce. Don’t believe it? Goldman Sachs predicted that China’s total E-commerce market will reach over USD $1.7 Trillion by 2020. Contrast this with the United States where the market is only expected to reach USD …
