LATEST FROM THE BLOG
The 5 Most Skipped Steps When Running a Sweepstakes
Are you thinking of running a sweepstakes? When I was 20, my dad gave me a tape set by Jack Canfield. Jack started the talk…
How to Promote Your Facebook Content Using 7 Powerful Tactics
With over a billion users, the Facebook Audience Network is understandably popular with marketers who want to promote their content. But does this alone make it right for your business?
Discover how to boost the ROI of your content by using Facebook strategically to reach new audiences and engage them.
The Facebook Crisis of Identity: Likes & Comments Lost Visibility Value
Facebook is going through an identity crisis right now. This Facebook crisis is affecting everyone from Grandma Julie to marketers and social strategists. Remember in…
How to Repurpose Your Content for Social Media Marketing
One of the biggest challenges in content marketing and corporate communication is the consistent development of outstanding content. Repurpose your content helps you to make…
9 Video Marketing SEO Tips to Skyrocket Your Mobile Marketing Efforts
Here are some video marketing SEO tips that will help you conquer the search engine. SEO (Search Engine Optimization) is an important part of your…
Reputation Specialist: A New Career in China
What does a reputation specialist do? Read on to learn more. Social media is ideal for self-promotion, and it doesn’t take a lot of hard…
The Top 3 Social Commerce Platforms in China
Where Social Media Meets E-Commerce = Social Commerce As you likely already know, China is the world’s largest market for E-commerce. Don’t believe it? Goldman…
How to Prospect on Social Media with Personalized Videos Using LinkedIn Dynamic Ads
Have you heard of LinkedIn dynamic ads? Prospecting on social media for quality leads, new clients, and consistent sales is hard. We all know that…
How to Use Artificial Intelligence to Create Evergreen Content
To many people, artificial intelligence is not a new term. AI has increasingly taken over many aspects of marketing, business management, and sales. In recent…
NEAL'S LATEST POSTS
- Social Media Post Scheduling Software: The Top Twenty Features to Look for
Choosing the right social media post scheduling software is a crucial decision to ensure social media marketing success. Failing to properly investigate your options could mean you are locked into a potentially pricey software subscription with a product that doesn’t meet your needs. With global companies using everything from Instagram to Twitter and YouTube to …
- Why You Must Embrace Customer Experience Marketing To Stand Out As A Business (with Dan Gingiss) – Ep. 138
Customer experience marketing. It’s a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing customer experience marketing the right way? I could not think of a better person than friend and …
- The Five Best Business Productivity Tools I Use for Sales and Marketing
As a business owner, you don’t want to play around with technology. You want to find something that works, stick with it, and continue running your business. Simple and efficient processes are key, lead generation is mandatory, and effectively sharing your message on social media is a must. That’s where you need to be using …
INSTAGRAM MARKETING
- A 10-Step Plan to Launch (or Revise) Your Instagram Marketing Strategy
Why does every business need an Instagram marketing strategy today? Not only is Instagram is a social media network that marketers can’t afford to overlook anymore, being the second largest social network with over 1 billion users, the time has come to make it an integral part of every business’s marketing strategy, even B2B companies …
- The Definitive Guide to Instagram Affiliate Marketing
One of the ways in which influencers from all industries are trying to monetize their social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, Instagram affiliate marketing is one of the top ways in which influencers can monetize their social media followings – 1 …
- How to Get Verified on Instagram – The Latest Advice and Analysis
Marketing budgets are shifting to influencer marketing on Instagram, so it should come as no surprise that more and more social media influencers (and wannabe influencers) are wondering how to get verified on Instagram. Social Media Verification Currently, most prominent celebrities, politicians and athletes from all over the world are active on Instagram and make …
TWITTER MARKETING
- Feeling Invisible on Twitter? How to Be Sure You’re Tweeting at the Right Time
Twitter is a fast moving social platform. This 5 step Twitter analysis will ensure you’re tweeting at the right time to make the most of your content. READ MORE >>
- How to Turn a Twitter Chat Into a Powerful Marketing Tool
Twitter chats are a great way to connect with industry peers, grow your following and increase your social media profile. And they’re not just helpful for individuals: hosting Twitter chats can also be a big part of a business’s social media strategy. Chats increase customer loyalty and help turn your brand into a thought-leader if …
- What the Accounts with the Most Twitter Followers Have in Common… and What You Can Learn From Them
Every day, 500 million tweets are sent. There are 330 million active Twitter users, and 500 million more confess to using the site without actually creating an account. It’s no surprise that 70% of small businesses are on Twitter – if you want to get your brand noticed, it’s the place to be. But with …
LINKEDIN MARKETING
- What Do I Put in My LinkedIn Profile if I am a College Student?
I get asked a lot about LinkedIn for students use-case scenarios, and although this post is originally based on how I would have responded sometime ago, my college-age niece recently asking me this question reminded me that I should have an answer revised for the times. You can find more details in my podcast, which …
- 5 Things to Keep in Mind to Use LinkedIn as a Blogging Platform
Blogging is one of the best ways to showcase your expertise and spread the word about your business. It is a great way to connect with your target audience and engage them in what you do, creating strong relationships with them and effectively converting them into loyal customers. If you already run a blog, then …
- 5 Ways Your Business Should Be Maximizing Your LinkedIn
If you’re overlooking LinkedIn, your business is ignoring the second-largest social network. That’s right, some data suggests that LinkedIn actually has more dedicated users than Twitter. Whether you are seeking introductions to decision makers or more clients for your business, LinkedIn can help you get there, but only if you use it right. Overhaul your LinkedIn …
FACEBOOK MARKETING
- The Facebook Crisis of Identity: Likes & Comments Lost Visibility Value
Facebook is going through an identity crisis right now. This Facebook crisis is affecting everyone from Grandma Julie to marketers and social strategists. Remember in the good old days, when Facebook’s goal was to “connect the world”, it was easy to learn about new brands, products, & services through your friends and family via Facebook? …
- Is it Possible to Use a Facebook Group as a Learning Management Platform (LMS)?
Facebook Groups as an LMS (Learning Management Platform)? We have had many updates and changes with Facebook over the last few years, and while many marketers think Facebook is a dead platform, there have been substantial changes in regards to Facebook Groups that should excite marketers. Facebook Groups has evolved from a lead generation platform …
- Is Facebook Dead for Marketers?
Is Facebook dead? What will you do? Stay or go? There have been massive changes to Facebook over the past few years, and even more so since I started using this platform in 2006. Way back then it was so easy to get people to like your page or profile, see massive engagement and generate …
CONTENT MARKETING
- How to Promote Your Facebook Content Using 7 Powerful Tactics
With over a billion users, the Facebook Audience Network is understandably popular with marketers who want to promote their content. But does this alone make it right for your business? Discover how to boost the ROI of your content by using Facebook strategically to reach new audiences and engage them.
- How to Repurpose Your Content for Social Media Marketing
One of the biggest challenges in content marketing and corporate communication is the consistent development of outstanding content. Repurpose your content helps you to make the most of it. With a smart content repurposing strategy, you can reuse and convert existing content into more formats and publish your content on more channels to get more …
- How to Use Artificial Intelligence to Create Evergreen Content
To many people, artificial intelligence is not a new term. AI has increasingly taken over many aspects of marketing, business management, and sales. In recent years, AI also plays an integral part in lead generation by creating evergreen content. For years, engineers and scientists have been struggling to create computers with human-like decision-making and sensory …
SOCIAL MEDIA TOOLS
- The Definitive List of Influencer Marketing Tools
Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can my life easier? After all the work involved in influencer identification alone could require a tremendous amount of time, especially once you understand my influencer marketing definition and its broad implications. And that is only the beginning …
- How to Get C-Suite Buy-in for Purchasing Social Media Marketing Software
Is having legacy social media marketing software holding you (and your company) back? You’re tired of “doing social media.” And as the marketing manager/social media manager at your company, you should be. It’s exhausting logging in to all the different social media platforms, posting weekly (if not daily), tracking the performance of your posts, responding …
- Social Media Post Scheduling Software: The Top Twenty Features to Look for
Choosing the right social media post scheduling software is a crucial decision to ensure social media marketing success. Failing to properly investigate your options could mean you are locked into a potentially pricey software subscription with a product that doesn’t meet your needs. With global companies using everything from Instagram to Twitter and YouTube to …
INFLUENCER MARKETING
- The Definitive List of Influencer Marketing Tools
Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can my life easier? After all the work involved in influencer identification alone could require a tremendous amount of time, especially once you understand my influencer marketing definition and its broad implications. And that is only the beginning …
- How To Become A Social Media Influencer and Make Money From It
Believe it or not, a lot of marketers – and younger professionals – often ask me this question. So here you go, my advice on how to become a social media influencer, and following the advice below, actually make some money from it. Gone are the days when you have to leave the comforts of …
- How Social Media Influence is Impacting Our Purchasing Decisions
Just how much influence do social networks have on our everyday lives? A lot, as many recent studies have shown. Social media reaches a vast pool of potential customers willingly sharing their locations, age ranges, and preferences that allow marketers to precisely aim their advertising campaigns at just the right demographic and area. Aside from …
YOUTUBE & VIDEO MARKETING
- 9 Video Marketing SEO Tips to Skyrocket Your Mobile Marketing Efforts
Here are some video marketing SEO tips that will help you conquer the search engine. SEO (Search Engine Optimization) is an important part of your business’ livelihood online. With an increased emphasis on mobile search, it’s now more important than ever. Positioning your business for optimal mobile engagement can be achieved through a comprehensive digital …
- How to Prospect on Social Media with Personalized Videos Using LinkedIn Dynamic Ads
Have you heard of LinkedIn dynamic ads? Prospecting on social media for quality leads, new clients, and consistent sales is hard. We all know that mass messaging doesn’t work either. Besides my personal opinion, your current numbers could be telling the full story. Just like many other competitors in your niche, you now have this …
- How to Consistently Create Awesome Video Content for Your Business
For social media to work, you need to create regular content. With so many marketing messages, it is easy for people to forget about you, but being there every week in a valuable way keeps you top of mind and builds relationships over time. Creating a tweet or taking a photo for Instagram is easy …
WECHAT & CHINA SOCIAL MEDIA
- Reputation Specialist: A New Career in China
What does a reputation specialist do? Read on to learn more. Social media is ideal for self-promotion, and it doesn’t take a lot of hard work. Daily tweets, status updates, or photos keep celebrities in the public eye. A lot of them make use of several platforms so they can keep all their fans updated, …
- The Top 3 Social Commerce Platforms in China
Where Social Media Meets E-Commerce = Social Commerce As you likely already know, China is the world’s largest market for E-commerce. Don’t believe it? Goldman Sachs predicted that China’s total E-commerce market will reach over USD $1.7 Trillion by 2020. Contrast this with the United States where the market is only expected to reach USD …
- Sina Weibo Marketing: Advanced Techniques to Increase Engagement
Weibo is frequently called China’s version of Twitter. It is a powerful digital communications and marketing channel. Use of this real-time microblogging social technology in China has been unprecedented, and companies have a unique opportunity to use Sina Weibo marketing to reach and engage new audiences in China. Users cover a broad swath of China’s …
SOCIAL MEDIA FOR NONPROFITS
- Nonprofit Social Media: Where do Your Peeps Hang Out?
What’s the best way to pick the right nonprofit social media to invest in, given limited resources? I’ll tell you the WRONG way: Guessing. I’ll tell you an even worse strategy: Being absent entirely. It’s 2018, and people get there information more and more from online sources. The best way to build your brand and …
- Keeping Up with Nonprofit Content Marketing and Social Media Tools
We’re well into the second decade of the 21st century, yet many nonprofits still operate like it’s 1999. There’s a pervasive anti-technology bias that’s causing well-meaning organizations to shoot themselves in the foot. Why? The reasons I’ve heard from nonprofits include: Technology is expensive. Our current staff doesn’t have technological expertise. We don’t have the …
- 21st Century Nonprofit Content Marketing & Social Media
By now, whatever your business – for- or non-profit — you shouldn’t have to be persuaded that content marketing and social media are essential strategies to survive and thrive in the current zeitgeist. The digital revolution won. Digital communications are a part of our daily lives. It’s fundamentally changed how people find you and communicate …
SOCIAL MEDIA STRATEGY
- The (Social Media) Marketing Trends You Need to Understand Today – Podcast Ep. 136
Social media keeps changing – and that’s exactly why it is a constant fight to keep up with latest social media marketing trends. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells …
- The Digital Transformation Has Yet to Come: The Sales and Marketing Perspective
(this post first appeared on TechHQ) I was recently on a 12-day 4-country speaking tour which brought me to Japan, Bahrain, Canada, and my native United States. As I traveled I reflected upon this terminology that has become so prevalent in business yet followed by so few companies: The Digital Transformation. The Digital Transformation will ultimately affect …
- Wake Up Call: It’s Time for Social Media Marketing 2.0 – Podcast Ep. 135
16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same …
