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Latest From the Blog
15 YouTube Tools for 2027, Organized by the Job They Do
You don’t need 40 YouTube tools. You need one good tool for each job a video goes through: planning it, recording it, editing it, packaging it,…
Answer Engine Optimization: What Actually Works, According to Google and My Own Data
Over the last twelve months, my blog earned roughly one click for every 700 impressions in Google Search. The reflex is to call that a ranking…
The Best Blogging Platform in 2026: The One I Use, and How to Pick Yours
Most people asking which blogging platform to use are really asking a different question. They want to know which one they will not regret in three…
Email Blast: How to Send One Right, and When Not to Send One at All
An email blast is the easiest thing in email marketing to do badly. You write one message, you push it to everyone on your list, and…
How to Get More Likes on Your Facebook Business Page (and Why Meta Now Counts Followers)
You went looking for more likes on your Facebook business page, and somewhere along the way the button you were chasing quietly disappeared. I have been…
What Is a Brand Ambassador? A Definition From Someone Who Is One
Ask ten marketers what a brand ambassador is and you will get several different answers. One pictures a celebrity in a fragrance ad. Another pictures the…
WordPress SEO Plugins: The 7 I Actually Run, and the 10 I Tested Against Them
You installed WordPress, published a few posts, and somebody told you that you need an SEO plugin. So you searched the phrase and got a list…
TikTok Influencers in 2026: How to Find, Vet, and Work With the Right Creators
TikTok has just under 2 billion monthly active users, which makes it the fifth-largest social platform in the world, according to Sprout Social. For brands, the…
