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Latest From the Blog
Facebook Group Marketing: What I Got Wrong With 1,700 Members
I have a Facebook Group with 1,700 members. It is set to private and visible, and it has three thoughtful questions waiting at the door for…
The Cost for Instagram Ads in 2026: Feed vs. Reels vs. Stories, and How Meta Compares to Everyone Else
Two advertisers can run the same offer to the same audience in the same week and pay wildly different prices. One pays $4 to reach a…
Brand Video: The 10 Types, 10 Examples, and How to Choose the Right One
You need a video for your business. You know that much. What you probably do not know is which one. “Brand video” covers a company story…
Organic SEO in 2026: Why I Still Bet on Earned Search Over Paid
This month, ChatGPT sent more traffic to this blog than LinkedIn did. That should not have happened. I have more than 300,000 followers across my social…
Instagram Stories Ads Examples: What Actually Works in 2026
I opened Instagram on a Saturday night and started tapping through Stories. Friends at dinner. Somebody’s dog. A conference photo dump. Three separate people at the…
TikTok Advertising: What It Costs, What’s Unique, and Whether You Need It
I have never spent a dollar on TikTok ads. I wrote this post while working out whether I should. My paid budget goes to Facebook Lead…
AI for SEO in 2026: How to Actually Use AI in Your Search Workflow (Without Tanking Your Rankings)
If you’ve been told that AI is going to reshape your SEO, the reality is more specific than the hype. The presence of an AI Overview…
Amazon Influencer Store: How to Qualify, Set Up, and Earn From Your Recommendations
You’ve built an audience that trusts what you recommend. So when someone asks which camera you shoot with or which book reshaped how you think about…
