Latest From the Blog

Branded featured graphic reading "Benefits of AI in Marketing" beside a large figure 18, labeled "ways to raise marketing ROI," with a kicker naming six areas where AI pays back.

A.I. Marketing
January 28, 2025

Benefits of AI in Marketing: 18 Ways to Boost ROI in 2026

Artificial Intelligence is revolutionizing marketing effectiveness, with over 90% of businesses expected to integrate AI into their marketing strategies by 2026. The rapid advancement of AI…

ByNeal Schaffer
OnJanuary 28, 2025

Branded featured graphic titled "15 Shopify Store Examples," with a kicker reading "building my first store now" and a grid of fifteen tiles labeled as stores worth studying.

Ecommerce Marketing
January 27, 2025

Top 15 Shopify Website Examples to Inspire Your Online Store

As I prepare to build my first Shopify store for my books, coaching, and consulting services, I am experiencing firsthand how building an outstanding Shopify store…

ByNeal Schaffer
OnJanuary 27, 2025

Branded featured graphic reading "How to Write a Follow-Up Email," noting a polite second email recovers more opportunities than most people expect, with a list covering timing, subject line, adding value, one call to action, and templates.

Email Marketing
January 23, 2025

How to Write Effective Follow-Up Emails

Follow-up emails are more than just a polite reminder—they are a powerful tool that can turn potential missed opportunities into successful outcomes. If written correctly, they…

ByCommunity Author
OnJanuary 23, 2025

Inverted blue featured graphic titled "Mastering Organic SEO," a Fractional CMO's view, noting that search is where most buying journeys begin and that earned rankings keep paying after the budget stops, beside a search results panel mockup.

Search Engine Optimization
January 22, 2025

Mastering Organic SEO: Proven Strategies and Advanced Tips for Success

93% of internet traffic begins with a search. While this exact number may be debatable, the truth remains: companies should make appearing in searches a top…

ByNeal Schaffer
OnJanuary 22, 2025

13 Facebook analytics tools sorted into four categories: native tools, dedicated analytics, all-in-one dashboards, and social listening.

Facebook Marketing
January 20, 2025

13 Best Facebook Analytics Tools to Track Your Social Media Performance

Facebook is still the king of social media, so if you are engaging on it as part of your business, you need to be measuring the…

ByNeal Schaffer
OnJanuary 20, 2025

Branded featured graphic titled "Evergreen Tweets," noting tweets that stay fresh all year and get reshared with a new caption each time, beside a social post preview mockup.

Twitter / X
January 16, 2025

Evergreen Tweets: How to Maximize Your Twitter Engagement with Timeless Content

If you enjoy green trees, you might be a fan of evergreen tweets without your even knowing it. If you have ever shared the same link…

ByNeal Schaffer
OnJanuary 16, 2025

Branded featured graphic reading "What Is InMail on LinkedIn?" with a note that a credit is only worth spending on someone who matters, and that LinkedIn refunds it if they reply within 90 days.

LinkedIn
January 15, 2025

What is the InMail on LinkedIn?

LinkedIn InMail is a powerful messaging feature that allows users to communicate with professionals outside their direct network. It is a valuable tool for recruiters, salespeople,…