According to the Content Marketing Institute report, 88% of B2B marketers are using content marketing as part of their marketing strategy. These days content marketing is overwhelming. It’s never easy to run and balance social media, email, and other content marketing tactics. That’s where content marketing campaigns tools come in.
A lot of marketers consider that having no strategic plan is one of the biggest content marketing mistakes. But the truth is that even if you have a good content strategy, most of us don’t have enough time to answer questions, develop and monitor content, optimize it for search engines, spy on competitors, and much more. This list can be long.
Without the right tools to help, you can’t create and amplify awesome content, understand your target audience and stand out from the crowd. I’ve collected a list of the most innovative content marketing campaigns tools available on the market to choose from when it comes to content research, planning, creation, distribution, and monitoring.
1. MindNode for organizing and developing content ideas
All great ideas and all great thoughts have a ridiculous beginning. It’s important to capture all your thoughts and transform them into a clear picture of your idea. When it comes to brainstorming ideas, MindNode makes it easy for them to develop connections between different ideas through its clean and intuitive user interface, visualize how ideas connect and discover new ideas.
You can easily create unlimited mind maps and visualize ideas on Mac computers and iOS devices. The app has an auto-sync feature that allows you comfortable work from any location, stay productive, and automatically synchronize and update information. You can store all documents in the cloud and publish them online through MindNode’s servers
2. Playbuzz for creating engaging pieces of content
Are you still looking for different ways to create eye-catching content and interact with customers? Do you want to get rid of boredom? Playbuzz is here to craft interactive stories and share them via its social media channels.
PlayBuzz positioned its content to generate huge returns from engagement, completion, and social shares. There’s a wide range of contents you can create – hundreds of polls, quizzes, lists, tests, games, and other fun stuff. It makes it easy to edit and correct the mistakes you might have done. Moreover, Playbuzz has an audience of over 58 million unique visitors monthly.
3. Canva for creating visual content
The importance of visual content for content marketers can’t be overstated. Everyone knows that content having quality images are among the most-shared in the content marketing world. That’s where Canva comes into play. You don’t need to have any special skills to use this tool. It’s one of the easiest graphic design tools with mind-blowing templates for content marketers and bloggers.
Canva makes it conceivable to plan, craft any visual content you want from infographics to presentations, and distribute anyplace. Its drag-and-drop functionality, including a lot of free themes and fonts, makes it easy to design in every possible aspect even for newbies. The paid version gives you access to thousands of fonts, graphics, and images, and allows you to download with a transparent background which is perfect for logos.
Another feature is the option to create a team and share all your designs with other team members you need. They can easily give you feedback, make edits, and download images within a few seconds. I also like the ability to take my designs and adapt them to new dimensions of social networks within the platform. Canva gives 1GB extra room to store your credentials.
4. MyBlogU for inspiring content collaboration
MyBlogU is one of my favorite sources of inspiration. The platform is a win-win solution for content creators and marketers that want to create epic content, build their authority, and promote content over the internet. It allows you to gather ideas and interviews from influencers and opinion leaders, and review products
The platform connects like-minded bloggers and content marketers online. To ramp up your content and add value to your readers, you can add interesting graphics, charts, and infographics to your articles. The community is a great resource for different activities such as building quality backlinks on your specific topic, content distribution and building your personal brand.
MyBlogU allows you to increase your contact list, come up with great ideas, and encourage interactions with other bloggers. The platform offers a simple, easy-to-use way for people to work together, support each other, and collaboratively create great content. The system simplifies the social sharing of the post by notifying bloggers who have been cited.
5. Agorapulse for easy management of all social networks in one place.
Every marketer knows that using social media helps you reach targeted prospects, build your own brand, and boost your sales. However, social media will take much time to create content, post it on your channels, respond to comments, engage with your audience, and share curated content. With the right tool like Agorapulse, you can make it easy to schedule your content, get reports, and engage followers.
Agorapulse is a full-site social media management software that allows you to monitor all kinds of activities carried out on social media networks and keep on top of social accounts. The tool shows the best times and dates to publish your content on social media and which types of posts get more shares, likes, and clicks. It is also nice to get a detailed picture of success, user demographics, and analytics for each social media account.
Agorapulse makes it possible to keep content organized in one place and easily access your projects anywhere you are. The listening feature tracks when someone mentions your profile and tracks hashtags that you use. This can be helpful to keep an eye on your brand reputation. The content marketing calendaring tool can approve, send for approval by individual clients, and generate awesome reports weekly for them.
6. SE Ranking for auditing and monitoring website content
Auditing and monitoring your content includes monitoring your rankings, analyzing traffic, competitor research, and social media management over and over. SE Ranking is a great SEO tool for content marketers that contains all these SEO functionalities, and even more. The tool helps you improve and repurpose an existing blog post by monitoring the rankings of these improvements.
SE Ranking enables to track the performance of your content assets and your competitors, monitor how well your articles are keyword optimized and SEO friendly, detect any drawbacks in content, and check its uniqueness. The page changes monitoring feature monitors all unwanted changes regarding the content to your website pages. It also tracks changes in links, metadata, and others. The report builder customs white-label reports, including data from Google Analytics and Google Console.
SE Ranking is a great game-changer for content marketers in different ways. You can research and generate a lot of content ideas by using keyword and competitor research tools and prioritize your ideas based on the value of content. Figuring out this kind of stuff can save your time, efforts, and make your content marketing campaign more successful.
7. Finteza for optimizing content for new conversions
Any content marketing campaign isn’t complete with a content promotion strategy. Even if you have the best content, it’s not going anywhere if you don’t track your on-page clicks and interactions to better understand your visitors. Finteza is an advanced web analytics software that offers enhanced features to optimize page and traffic conversions. The tool monitors conversions by channels, keywords, and separate ads.
Finteza offers an extensive range of useful tools to measure the website traffic quality, give hints about the visitor origin, reveal any possible errors, and determine the audience segments for which errors happen most often. The tool provides real-time statistics on errors that help you immediately respond to incidents.
Finteza creates histograms to set up and visualize tracked events by using URL attributes. You can generate and save content marketing funnels to view how the traffic runs through your page and sends it to where you want. The tool gives detailed analytics for all traffic channels, such as Facebook, Google Ads, and affiliates concerning conversion rates.
Content marketing includes a lot of work. It’s not just about creating content. It’s much more than that. You need to gather data to understand what articles to write, reach your target audience, and share by them through different social networks.
You won’t achieve success until you automate the content marketing process. It’s a demanding task but with the right tools mentioned above, you can amplify your content marketing strategy to make it work and start thriving faster than ever.
Do you know other content marketing campaigns tools you think deserve to include on the list? Let us know in the comments below!
For 15 more digital marketing tools to add to your content marketing arsenal, check out this great infographic from PageTraffic.