July 25th, 2020 Wearing luxury clothes mean a lot, they give the wearer status. It’s important to understand that Chinese customers are becoming more sophisticated, and they strongly appreciated international brands. When it comes to taking advice, Chinese value the information from their peers, friends, bloggers, and celebrities they follow. These people are also known…
Little Red Book: The Perfect Platform to Engage More Chinese Customers
July 25th, 2020 XiaoHongShu (小红书), which literally translates as “Little Red Book” is a billion-dollar startup and one of the top and booming Chinese social media apps. It was registered in 2014 and within a short period of time Little Red Book China social media became extremely popular among Chinese females that rapidly created lots…
5 WeChat Marketing Case Studies You Can Learn From
July 24th, 2020 Digital is a must for any company that wants to develop its reputation and brand image in China. The integration of digital technology in the Chinese population gives brands new platforms for promotion. Digital platforms have become an integral part of the lives of individuals. WeChat, the largest social network in China accounts…
Social Media Strategies to Attract Chinese Students
September 6th, 2020 Why do students from China and their parents opt for foreign education? According to a survey by a Shanghai-based research firm, 83% of China’s millionaires are planning to send their children for foreign education. During last few years’ students from China and their families have put a great emphasis on getting a…
Big Trend in China Social Media: Live Streaming
August 2nd, 2020 Live streaming is broadcasting video content in real-time. It’s often used to share events, but it’s starting to mature and diversify in China as China live streaming is beginning to boom here. Gaming has been around for years with platforms like Twitch (acquired by Amazon) in the West, or Douyu TV (supported…
Beyond WeChat: Top Eleven New Social Media Apps Used in China
July 21st, 2020 Wechat and Weibo are the social media giants most used in China. Each has more than a half-billion active users. Now China has specialized social networks for all kind of users and groups. The internet users in China want to feel really connected and have fun using all these new apps. These…
Tips to Launch Your Startup in China
July 21st, 2020 China, the last few decades, has been seen as the factory of the world. Low quality and counterfeit are almost a synonym of the “Made in China” label. But today things are shifting and entrepreneurs are starting to see China in a new light. Is there big future opportunity for a business…
The Best Popular Chinese Social Media Sites for Your Business
July 21st, 2020 A bright future for social media in China The Chinese are going totally crazy about all the new trends available on social networks, especially on the most popular Chinese social media sites. In an ultra-connected world, China had to adjust its ideas about social media to align more with other countries. Indeed, we…
How to Enter the Chinese Market though Digital Marketing
July 21st, 2020 With its massive population and exciting business opportunities, China attracts a lot of foreign companies. Those foreign companies want to get in on the digital wonders the Chinese market represents. With more than 800 million Internet users today and a vibrant social media scene, a well-thought digital marketing in China strategy can…
WeChat Marketing: 10 Tips to Market Your Brand on WeChat
July 21st, 2020 Nowadays, everyone who knows China and how to do business in this country will tell you that social media platforms like Tencent’s WeChat are the future when it comes to marketing strategies. In fact, because of this network, every small company using WeChat has become a real competitor. Because they can target a…
Do You Know China’s Baidu Tieba Social Network?
July 17th, 2020 China’s Baidu Search Engine is also a community of communities It’s a fact, Baidu Search Engine is one of the most used Search Engines in the World, especially in China. With a whopping 55% market share, it monopolizes the local market. Early on in the life of Baidu, this Chinese giant chose…
What is WeChat and How Businesses Can Maximize WeChat
July 17th, 2020 WeChat has been the trendy network in China for quite a few years, slowly taking over the market that was previously dominated by its big brother QQ. WeChat is closed to advertisements so its usefulness may not seem obvious. If you try to do direct promotion, WeChat policy reprimands you. WeChat group…
5 Top Social Media Sites Used by the Chinese Female Demographic
July 17th, 2020 China has undergone drastic changes in its spending habits these past 10 years. The main factors contributing to the change in Chinese consumerism is the rise of disposable income, social pressure and everything going digital. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es)….
Social Media in China: The Top 5 Chinese Social Networks You Need to Know
July 17th, 2020 China currently has about 630 million Internet users, who typically spend 25 hours a week connected to the Internet, either on their laptop or their phone, according to China’s top Internet regulator Lu Wei, at China Internet conference. During these 25 hours, the Chinese netizens watch a lot of multimedia content and…