Rich consumers (generally 20-60 years old) are fairly concentrated in large urban areas, with Beijing, Guangdong, and Shanghai housing about half of this group. These individuals are successful entrepreneurs, top managers, and business owners. They pursue the best products available, particularly imports, and are the perfect candidates to market new products to. Premium supermarkets have…
Understanding China’s Black Friday, Singles Day, and How Brands are Leveraging It
Have you heard of Singles Day China? If not and you want to market to the Chinese consumer, read on for more information about the most important shopping day of the year! 2018 Singles’ Day recap! +140,000 brands participated in this special day, including 60,000 global brands like Lululemon, Adidas, Bose, Gap, Nike, Macy’s, Zara,…
How Fashion Brands in China Can Leverage Influencer Marketing
Wearing luxury clothes mean a lot, they give the wearer status. It’s important to understand that Chinese customers are becoming more sophisticated, and they strongly appreciated international brands. When it comes to taking advice, Chinese value the information from their peers, friends, bloggers, and celebrities they follow. These people are also known as KOLs (Key…
Top Video Platforms in China for Branding
Let people know about a company is the first step, then you will need to keep their attention to catch these consumers. It’s important to let them see positive information about the company’s or its products from some persuasive sources (including online influencers) to increase your e-reputation in China. If a Chinese gets interested by…
Little Red Book: The Perfect Platform to Engage More Chinese Customers
XiaoHongShu (小红书), which literally translates as “Little Red Book” is a billion-dollar startup and one of the top and booming Chinese social media apps. It was registered in 2014 and within a short period of time Little Red Book China social media became extremely popular among Chinese females that rapidly created lots of the top…
5 Digital Solutions to Market Your "New" Brand in China
Most brands are quite successful in their country. But when they enter China, they need to understand they are starting from scratch. They need to understand digital marketing in China and how to market your business in China. You have to build awareness, get the trust of the consumers and create engagement before thinking about…
5 WeChat Marketing Case Studies You Can Learn From
Digital is a must for any company that wants to develop its reputation and brand image in China. The integration of digital technology in the Chinese population gives brands new platforms for promotion. Digital platforms have become an integral part of the lives of individuals. WeChat, the largest social network in China accounts for more than…
Social Media Strategies to Attract Chinese Students
Why do students from China and their parents opt for foreign education? According to a survey by a Shanghai-based research firm, 83% of China’s millionaires are planning to send their children for foreign education. During last few years’ students from China and their families have put a great emphasis on getting a foreign education. In…
Top 8 Web Trends in China You Need to Know
The Chinese web and social media landscape changes so quickly. New functions, apps, trends and patterns of usage emerge day by day. If someone hasn’t paid close attention, they’ve missed a lot. So many new digital players are competing in this area but the most prestigious ones are Alibaba and Tencent. Let’s take a look…
The Golden Age of Social Media Influencers (WangHong) in China
There are more than 800 million internet users in China, who are permanently connected to their mobiles, tablets, and computers. Despite this huge number of potential online consumers many new companies entering the market struggle to attract customers. How can you target the Chinese market online more effectively? What new strategies are brands and companies…
Big Trend in China Social Media: Live Streaming
Live streaming is broadcasting video content in real-time. It’s often used to share events, but it’s starting to mature and diversify in China as China live streaming is beginning to boom here. Gaming has been around for years with platforms like Twitch (acquired by Amazon) in the West, or Douyu TV (supported by Tencent) in…
Beyond WeChat: Top Eleven New Social Media Apps Used in China
Wechat and Weibo are the social media giants most used in China. Each has more than a half-billion active users. Now China has specialized social networks for all kind of users and groups. The internet users in China want to feel really connected and have fun using all these new apps. These apps are not…
Tips to Launch Your Startup in China
China, the last few decades, has been seen as the factory of the world. Low quality and counterfeit are almost a synonym of the “Made in China” label. But today things are shifting and entrepreneurs are starting to see China in a new light. Is there big future opportunity for a business startup in China?…
Why is Content Marketing Essential in China?
Content marketing in China is vital: it provides opportunities to connect with customers and lets you communicate your business expertise and skills. Creating good content is very different from creating excellent content; people who read your article will see how professional your company is and the advantages they receive from working with you. Great content marketing…
The Best Popular Chinese Social Media Sites for Your Business
A bright future for social media in China The Chinese are going totally crazy about all the new trends available on social networks, especially on the most popular Chinese social media sites. In an ultra-connected world, China had to adjust its ideas about social media to align more with other countries. Indeed, we can see that…
How to Enter the Chinese Market though Digital Marketing
With its massive population and exciting business opportunities, China attracts a lot of foreign companies. Those foreign companies want to get in on the digital wonders the Chinese market represents. With more than 688 million users in 2016 and a vibrant social media scene, a well-thought digital marketing in China strategy can do miracles. Brands are…
WeChat Marketing: 10 Tips to Market Your Brand on WeChat
Nowadays, everyone who knows China and how to do business in this country will tell you that social media platforms like Tencent’s WeChat are the future when it comes to marketing strategies. In fact, because of this network, every small company using WeChat has become a real competitor. Because they can target a huge percentage of…
6 Mistakes Western Brands Make on Chinese Social Media
There are over 634 million Chinese internet users (over twice the population of the US) and 400 million active monthly users on social networks in China. It’s not surprising that Chinese social media sites have become a key target for marketers and businesses the world over. Social networking in China is, of course, a distinct…
The Top 5 Social Media Strategies Used by Chinese Brands
In China, the Internet has become a part of everyday life. They’re addicted to the web and modern technologies. 650 million people with access to the internet spend 25 hours per week on the internet. One-third of this time is spent on top Chinese social media sites. We’re going to explain and give details on…
Do You Know China’s Baidu Social Network?
Baidu is a community of communities It’s a fact, Baidu Search Engine is one of the most used Search Engines in the World, especially in China. With a whopping 55% market share, it monopolizes the local market. Early on in the life of Baidu, this Chinese giant chose to increase its range of services…
What is WeChat and How Businesses Can Maximize WeChat
WeChat has been the trendy network in China for quite a few years, slowly taking over the market that was previously dominated by its big brother QQ. WeChat is closed to advertisements so its usefulness may not seem obvious. If you try to do direct promotion, WeChat policy reprimands you. WeChat group size keeps shrinking….
5 Top Social Media Sites Used by the Chinese Female Demographic
China has undergone drastic changes in its spending habits these past 10 years. The main factors contributing to the change in Chinese consumerism is the rise of disposable income, social pressure and everything going digital. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es). Now, things have…
Social Media in China: The Top 5 Chinese Social Networks You Need to Know
China currently has about 630 million Internet users, who typically spend 25 hours a week connected to the Internet, either on their laptop or their phone, according to China’s top Internet regulator Lu Wei, at China Internet conference. During these 25 hours, the Chinese netizens watch a lot of multimedia content and are very active…