XiaoHongShu (小红书), which literally translates as “Little Red Book” is a billion-dollar startup and one of the top and booming Chinese social media apps. It was registered in 2014 and within a short period of time Little Red Book China…
Digital is a must for any company that wants to develop its reputation and brand image in China. The integration of digital technology in the Chinese population gives brands new platforms for promotion. Digital platforms have become an integral part of…
Live streaming is broadcasting video content in real-time. It’s often used to share events, but it’s starting to mature and diversify in China as China live streaming is beginning to boom here. Gaming has been around for years with platforms…
Wechat and Weibo are the social media giants most used in China. Each has more than a half-billion active users. Now China has specialized social networks for all kind of users and groups. The internet users in China want to…
With its massive population and exciting business opportunities, China attracts a lot of foreign companies. Those foreign companies want to get in on the digital wonders the Chinese market represents. With more than 800 million Internet users today and a…
Nowadays, everyone who knows China and how to do business in this country will tell you that social media platforms like Tencent’s WeChat are the future when it comes to marketing strategies. In fact, because of this network, every small company…
