Video, video, video. We all know that we need to create more videos and that videos for social media can also help us build a large YouTube community. The question is how to come up with video marketing ideas to consistently create engaging videos that also help us meet your marketing objectives on a consistent basis.
Like many, you’re probably stuck for video marketing ideas. If you aren’t now, you probably have been. If you haven’t been – you’re lucky, and one day that luck’s going to run out. Even the most original, energetic, people run into creative blocks sometimes.
For small YouTube channels, these creative blocks can be deadly.
If your channel, like most channels, is growing slowly then pushing through a creative dry spell can be especially difficult and it is easy to let yourself stop making videos altogether. In order to help your channel survive and thrive, filmora.io has put together an eBook containing 701 YouTube video ideas for when you’re stuck. Instead of trying to force yourself to come up with an idea when you’re feeling uninspired, just open up 701 Video Ideas and pick something.
The infographic at the bottom of this post is just a sample of what 701 Video Ideas has to offer – 70 ideas for 14 popular video categories on YouTube.
Here’s how you can come up with even more video marketing ideas.
Be Ready To Write Your Video Marketing Ideas Down
If you think you have an idea, don’t let it get away! By carrying a notebook (or using your phone to record notes) you’ll be ready to capture ideas when they come to you. Never assume you’ll remember an idea later – you might, you might not.
Knowing that you are ready to record ideas – being in the frame of mind that you are hunting down ideas and inspiration – will help more ideas to come to you as you go about your daily life. Writing ideas down may even prompt you to come up with similar ideas. Instead of having a couple ideas while waiting in line at the grocery store and then forgetting one by the time you get home, you’ll end up with a nice list of thought-starters.
Watch Tons of Videos
You’re an original creator and you don’t want to copy anyone, I get it. Watching videos for inspiration isn’t about copying anyone.
By watching lots of videos in your category (i.e. gaming or makeup) you’ll be able to stay on top of trends. If all of the top creators in your category start doing a specific type of challenge, or creating videos on a specific topic, you’ll know that you should probably try your hand at making a video in line with that trend too. Taking an idea that’s being done a lot and putting your own unique spin on it is a great way to bring in viewers because your video might show up as related to popular videos, and once viewers have clicked for the trend they might subscribe because thy liked your original take on it.
Besides learning what’s trending, watching a lot of videos in your category will also keep your mind in that space and new ideas of your own will be more likely to come to you.
Think About Your Life
You don’t always have to look outside yourself for ideas. Viewers on YouTube love getting to know the creators they follow, so when you’re stuck for ideas the easiest thing to fall back on might be to tell your audience a bit more about yourself.
If you have a gaming channel, you could post a video about your top 5 games (or even get specific and choose a top 5 with a theme, like horror). If you have a tech channel, you could do a ‘What’s on My Phone?’ video showcasing your favorite apps. Even if you have a lifestyle or vlogging channel where you already talk about your life, there’s probably something you can share with your followers that you haven’t yet (so long as it’s something you’re comfortable with). What’s a book that inspired you? Did you enjoy high school?
Don’t Dismiss Bad Ideas
Not every idea has to be great.
When you’re working on your channel alone it can be hard to know what’s going to go over well with your audience, especially if your audience is still small and you don’t have a lot of feedback to base a content strategy on. By throwing away ideas you think might be silly you could be throwing away something people will love. Embrace the idea that you might post a bad or ‘only okay’ video once in a while as the cost of taking risks. Once you get over the fear of embarrassment you’ll be able to learn what kinds of videos don’t work for your channel based on the reactions they get instead of self-censorship.
Record ideas you decide are bad the same as the ones you decide are good. Even if you ultimately decide against making them, thinking about them and what makes them bad could lead you to some really great ideas.
Find A Niche for Your Video Marketing Ideas
If you can choose anything in the world, that makes it pretty hard to make a decision. Coming up with video marketing ideas is a lot easier if your channel has a narrower theme. For example, beauty is a huge category. A more niche category could be something like ‘natural beauty’ or ‘styling curly hair’.
It’s easier to come up with ideas for a niche channel because you’re more focused when you’re brainstorming. Also, your niche will usually be something you’re passionate about or something that directly relates to your life. For example, if you like baking and you also love comic books, then you could make a comic-themed baking channel where you make things like Spider-Man cupcakes. Zooming in on something you really care about makes ideas come more easily.
Do Things That Inspire You
Forcing ideas isn’t a great way to brainstorm. Instead, go out in the world and do things you love. You’re not going to get excited about an idea by trying to make yourself have one, so go get excited about something else. Maybe that’ll become your video idea. Or, maybe you’ll see something in your adventures that inspires you.
Let Yourself Just ‘Be’
Sometimes it can be hard to come up with video marketing ideas just because you’re too busy, or your mind is always focused on something else. If you are constantly playing games, or scrolling Instagram, or talking to friends then maybe those things are inspiring you to come up with video marketing ideas. Sometimes, though, it’s a good idea to go on a nice long walk by yourself, or sit on your porch and watch the sunset.
Try giving yourself time just to breath and not think of anything in particular. Let your mind wander to the most random places, and that’s where you’ll find some of your best ideas.
Ask For Help
Do you have friends that are interested in the kinds of things you make videos about? Ask them what they want to see! Instead of trying to generate ideas in a vacuum, try bouncing them off a buddy. Talking to someone is a great way to turn a half-formed thought into a fleshed out video idea. Your friend may even have some of their own ideas they don’t mind you using.
Use Google Trends for Video Marketing Ideas
Google Trends is a great source when you’re trying to come up with a video idea. It will show you what people are talking about right now, and you can even narrow that down to ‘what are people talking about right now that could be related to my YouTube category’. By making a video on a trend you’ll know there’s an audience out there that’s searching for that topic, which could mean more views and faster channel growth.
If you pay close attention to Google Trends you may even be able to jump on a trend as it’s just emerging and get your content out before the most popular channels in your category have a chance to take over the search results.
Play This Game
Choose 5 ideas from this graphic, or from the 701 Video Ideas eBook, and write them across the top of a piece of paper. On the right side of the paper, make a vertical list of 5 things you love (that are somewhat related to your YouTube category). Make this into a grid.
Look at the places where the ideas and the things you love intersect and consider whether there are potential videos there. Sometimes there are, sometimes there aren’t, but even when there aren’t answering the ‘why not?’ question can lead you to an idea sometimes.
In conclusion: forcing yourself to brainstorm when you aren’t in the mood eats up your time, energy, and enthusiasm for YouTube. It’s more productive, and more fun, to work generating ideas into your daily life. Having book with 701 potential thought-starters doesn’t hurt either.
Any other video marketing ideas that we might have missed? Feel free to comment below the infographic.
FTC disclosure: This is a sponsored post. I only work with products, events and/or companies I believe my readers will benefit from. All opinions are mine. This is disclosed in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.