Latest From the Blog

Featured graphic titled "What YouTube Really Pays Per View," with a kicker reading "Per Ad View, Not Per View" and a short list of what drives your rate: your niche and its advertisers, audience geography, video length and mid-rolls, and income beyond AdSense.

YouTube and Video Marketing
March 5, 2026

The Real YouTube Pay Per View: Uncovering Creator Earnings & Latest Rates (2026)

Let me be direct with you: the question “how much does YouTube pay per view?” sounds simple, but the answer is anything but. I’ve spent years…

ByNeal Schaffer
OnMarch 5, 2026

Featured graphic titled "How to Become an Instagram Influencer," with a kicker reading "A Four-Phase Roadmap" and four phase pills: Foundation, Content, Monetization, and Sustainability.

Instagram Marketing
March 4, 2026

How to Become an Instagram Influencer in 2026: A Step-by-Step Guide

Instagram now has 2 billion monthly active users, and the global influencer marketing industry is projected to reach $32.55 billion by the end of 2025. If you’ve ever…

ByNeal Schaffer
OnMarch 4, 2026

X Premium review featured image asking whether X Premium, formerly Twitter Blue, is worth $8 a month

Twitter / X
March 3, 2026

X Premium Review (Formerly Twitter Blue): Is It Worth It in 2026?

You’re here because you’re wondering whether to pay for X Premium, formerly known as Twitter Blue. With the rebrand, the three-tier system, and Grok AI integration,…

ByNeal Schaffer
OnMarch 3, 2026

Featured graphic titled "How to Choose an Email List Management Tool," with a kicker reading "A Fractional CMO's Criteria" and four selection-criteria pills: Free Plan, Automation, Segmentation, and Deliverability.

Email Marketing
March 2, 2026

10 Best Email List Management Tools for 2026 (Expert Comparison)

Your email list is your most valuable digital asset. Period. I’ve been working with businesses as a Fractional CMO for years and featured email marketing prominently in my…

ByNeal Schaffer
OnMarch 2, 2026

Twitter (X) Analytics for Marketers featured graphic: a guide to metrics, KPIs, and reporting, noting that X engagement fell 48% year over year in 2025.

Twitter / X
February 26, 2026

Twitter (X) Analytics for Marketers: The Complete Guide to Metrics, KPIs & Reporting [2026]

X (formerly Twitter) is more than just a conversation platform. It can be a powerful engine for brand building, community engagement, and driving measurable business results.…

ByNeal Schaffer
OnFebruary 26, 2026

Neal Schaffer title card reading "15 WordPress Ecommerce Plugins," with pills for storefronts, downloads, memberships, and Shopify.

Ecommerce Marketing
February 25, 2026

15 Best WordPress Ecommerce Plugins to Grow Your Online Store in 2026

f you’re running a WordPress website and want to sell products or services, you don’t need to migrate to Shopify or BigCommerce. The beauty of WordPress’s…