We are all authors now, whether we have published a book or not. It’s the secret to building a personal brand for all of us.
In fact, in today’s times, writing is really a skill to be learned.
Entrepreneurs must learn to express themselves, sharing experiences, sharing their own story and finding their own personal voice.
The best way to become acquainted with a subject is to write a book about it. – Benjamin Disraeli
When you want to do a bit more to build a personal brand reflect on writing a book in your field. It could be the most important element of your personal brand.
Spread the word about it. There are many ways to get attention, but writing and publishing your own book is really one of the best ways. It is under-utilized by entrepreneurs.
James Altucher, American hedge fund manager, entrepreneur, venture capitalist, podcaster and best-selling author, said: “Every entrepreneur should self-publish a book, self-publishing is the new business card. If you want to stand out in a world of content, underline your expertise. Publishing a book is not just putting your thoughts on a blog post. It’s an event. It shows your best curated thoughts and it shows customers, clients, investors, friends, and lovers what the most important things on your mind are right now.”
When you have a book published people don’t bother asking tricky questions, they don’t test you; people simply assume you know what you’re talking about.
Having written 4 books, believe me, I know what I am talking about.
Is there a book inside you that should be expressed?
Now you will certainly ask:
How will I benefit from writing a book?
REASONS TO WRITE A BOOK
There are many reasons for writing a book:
- Sets you apart from people who just write blog posts
- End up with tons of content that you can repurpose
- Leave a legacy
- Establish yourself as expert / authority in your field
- Raise your visibility
- Become a thought leader
- Create your personal brand
- Increase your reputation
- Gain publicity (interviews, etc.)
- Create market success / stand out in the market
- Gain trust and credibility
- Launch a coaching / consulting company
- Helps sell a physical product
- Helps sell software
- Helps launch workshops / trainings
- Become a professional speaker in your field
- Satisfy your need to bring something to paper
- Enrich lives / add value to people’s lives (knowledge, understanding, entertainment, laughter, etc.)
- Intellectual challenge
- Provides a mission / purpose
- Further / evangelize a cause (pollution, abuse, bigotry, etc.)
- Writing as therapy
- Forces you to be organized and consistent (successful habits)
- Gives momentum (maybe you are then “hungry” for the next project)
- Launch a business / career
- Launch a “traditional” writing career
A bad reason is doing it for money – expecting to earn big money.
The average number of copies that most books sell is a few hundred. People who made millions of dollars with their books are rare, not commonplace. Never think you’ll make a lot of money with a book. A more realistic and healthier approach is to believe that making money is a possible outcome, but never the purpose of writing a book.
Writing a book certainly takes a lot of work, no question. However, it is really worth the effort. And with self-publishing, it is much easier to get your book produced and published. You only have to create your own book market.
GET AN AWARENESS ABOUT THE IMPACT
When you have decided to write a book, ask yourself these questions:
- Why am I writing a book / what results am I looking for?
- Is there a big enough audience to support my book?
- Whom do I want to influence / who is my target group?
- What do I want people to do / what is my goal / message?
- What kind of content do they pay attention to?
These are important questions to ask yourself before writing your book.
ANALYZE YOUR CAPABILITIES
Finally, you need to reflect about and analyze your own prerequisites to write a book, and what you need to do to get it published.
- What sets me apart / what is my advantage? (for ex. having a lot of knowledge in this field)
- Do I have a special expertise, philosophy or system I want to share?
- Do I have special creative writing skills?
- Am I an eloquent communicator?
- Do I possess perseverance?
And when it comes to actually writing the book and putting words on paper, success comes down to one key ingredient: awareness. For writing a book about leadership you need to be fully aware of what you’re teaching and how your words will inspire people.
WHAT KIND OF BOOK ARE YOU WRITING TO SHOWCASE YOUR PERSONAL BRAND?
You should know what value you want to deliver with your book.
Here are some possible types of value you can deliver with your book:
- New information
- Entertain people
- Book for hope
- Book about history
GETTING AN IDEA FOR HOW TO BUILD A PERSONAL BRAND THROUGH A BOOK
Come up with good ideas or a good story. Be creative and inventive. Collect material for your topic.
Read, read, read – as much as you can. And get inspired what others write. The more stories and books you read, the more ideas you will have stored in your mind.
William Faulkner said: “Read, read, read. Read everything – trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You’ll absorb it. Then write.”
If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that. – Stephen King
DO SOME RESEARCH (SPECIFIC AND GENERAL)
Identify possible gaps now. Missing facts, statistics, quotes, and other well-defined pieces of information. Fill in all the definite gaps and begin wider research.
Now dig deeper and think of other books or movies about your topic and read or watch them.
Interview other topic experts and research additional resources.
CREATE A BOOK OUTLINE TO SHOWCASE YOUR PERSONAL BRAND
Good writing is not enough – there is a bit more behind being an author than writing. A great author must convince with the right strategy and communicate knowledge. Mapping out an efficient structure in the book is the key to success. Success with your book depends on good preparation – professional research, a good structure, a good writing style, and a good organization.
The next step in the process is organizing your book into an outline. The better your outline is the faster your draft will happen. The outline is rarely the final structure of your book though.
Important points of an outline:
- Quick summary or value proposition
- Author goals
- Target audience and the benefits of reading the book
- Table of contents
- Chapter, subpoints, and prompts
- (Call to action)
START WRITING (FIRST DRAFT)
Now that we’ve prepped our work, begin to write the first draft.
Here are some useful rules to get you safely through your first draft:
- Set a daily word amount to hit (write every day for example 500 words)
- Don’t worry about the quality
- Write like you’re talking to a friend / in casual style
- Don’t put too much pressure on yourself!
WRITE THE SECOND DRAFT
Now it’s time to get rid of the glaring mistakes. Fix typos and write the second draft.
Invest time in more drafts. Improve your work and get your book in a proper form to get published.
PUBLISH YOUR BOOK
When your book is written, you should invest time and money in professional editing, cover, and formatting your work. Hire the best copy editors and designers to produce an outstanding product. Make sure you put out a product you can be proud of. You are able to design your own book cover in graphics tools like Canva. However, never underestimate professional work. People love great book covers. You’ll want to make your cover look like a bestseller.
Upload your book file to Amazon or IngramSpark and within days your book will be available.
MARKETING YOUR BOOK
The most underestimated part of writing and publishing a book is book marketing. You have to market your own book (this is also true of traditionally published authors).
And it is true that book marketing is not easy.
Now you could say:
I hate marketing!
I am not good at marketing!
It doesn’t matter how many ads, reviews, podcasts, book signings, whatever you do. In the end, it is not about quantity, quality is the key to success.
You alone are in charge of your marketing. Publishers won’t market your book. They will “announce” your book.
Create your own author platform – a great book is not enough. To get published, you need a platform. What’s a platform? It’s a network, a community, followers, that help you market your products. It’s those places, both online and offline, where you connect with your reader audience.
Examples of platform elements can include the following, depending on your market:
- Blog (your own blog or guest blog posts)
- Email newsletters
- Meetings and events
- Speaking engagements
- Book signings
- Social media channels
- Online videos (also book trailers)
- Appearances on or in the mass media (TV, radio, newspapers, podcasts, etc.)
Invest time in a great book launch team.
CONCLUSION: HOW TO BUILD A PERSONAL BRAND THROUGH WRITING A BOOK
A writing career is always a marketing career. You, as an author, are always selling stories or ideas. So start taking your audience and platform building seriously. Begin building business relationships of value. You cannot suddenly contact 100 people who might help you when you didn’t have a prior relationship. Building relationships before you publish is the key to success.
Do you have enough content (in your blog) to publish several books over a few years?
Are you an entrepreneur with a product and / or an idea that stands out among your competitors?
Do you know how to do something better than anyone else?
Forget your business cards and begin writing your book!
Give away your ideas in a book!
Don’t have time to write it?
Then hire a ghostwriter.
In the future, when someone asks for your business card, how cool to say: “Here, take my book instead!”
Seize the moment and write your book!
You may profit from it!
Becoming an author highlight you as a brand. It’s the best way to build a personal brand.
Almost nothing is better to build a personal brand better than writing a book.
It’s a platform, a calling card and a source of credibility, that builds your brand.
If a story is in you, it has got to come out. – SimplyBe Agency
And seize your chance and order my new book “THE NEXT REVOLUTION IN BRANDING – BECOMING A KEY PERSON OF TRUST”.
For more information on why personal branding is important, and why your personal branding should be on point, check out this cool infographic from Nate Gibson.