The only way to outsmart every Facebook algorithm change is to leverage Facebook marketing tools in a smart and effective way.
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Despite competition from visual social networks, Facebook is still the king of social media, with more than 2.7 billion monthly active users.
Headline Analyzer is a straightforward tool that uses artificial intelligence to analyze and suggest headlines for an article. Analysis of headlines is an essential part of content marketing. In fact, most marketers believe that more time should be spent on writing compelling marketing copy and comparatively less time in the actual writing, because it’s the headline that forces people to visit a website or to read a post.
Once you enter your headline, the tool provides you with suggestions about improving that piece of Facebook content. It also looks into its database to find headlines that have worked well for other users. This method will help you create well written, SEO optimized, and eye-catching titles. If you’re looking for a captivating enough piece of writing that can drive a lot of traffic or engagement to your social media content, you must use a headline analysis tool.
2. SocialPeta: Ad Intelligence and Competitor Monitoring
Creating a marketing strategy across social channels is a tough job, but it becomes super easy when it comes to SocialPeta, which is among the best advertisement intelligence platforms. It offers a massive database and powerful search features with 73 ad networks across 45 countries.
This sophisticated marketing tool can help you not only in finding the ad creatives that your competitors are using, but it can also provide you with copywriting ideas for social media ads. It can also provide you with the cost analysis, i.e., it can help you in estimating the cost of your campaigns based on your competitors’ experience. It features many other useful modules such as ads intelligence, eCom intelligence, Audience Intelligence, Inventory Intelligence, Brand Intelligence, and KOL (Key Opinion Leader = influencer) intelligence.
The multidimensional market insight undoubtedly makes SocialPeta one of the best advertisement intelligence tools on the market. From ad creative to the analysis of their targeting, from brand promotion to finding influencers in your niche, you can cover all of your market research needs using SocialPeta to create a marketing strategy that complements your business plan.
Being one of the pioneers in digital advertising, Facebook offers a wide range of tools for advertisers to facilitate getting a better return on investment. Facebook’s official ad library is an excellent example of one such tool.
It offers a collection of all of the ads currently running on Facebook. With the ad library helper, you just need to enter your desired keyword and the tool will fetch relevant content directly from the official Facebook ads library.
The tool also displays a list of hot keywords to help advertisers select better words for the ad copy or for finding a niche for their new products to create evergreen posts. Apart from well-sorted results, the helper also allows users to mark a particular page or an ad to add them to their collection. It’s a great way to track the progress of your competitors and sources of inspiration for your advertising campaigns.
4. Buffer: Schedule, Publish and Analyze Your Performance
Social media scheduling is undoubtedly an excellent way to save time and effort. With everything moving to automation, social media managers and business owners need something to automate the process of posting to social media. Where there is a problem, there is always room for creating a solution. Many social media scheduling applications are available, which are all great in their own unique way.
Buffer is one such social media scheduling tool that offers a wide range of services, but scheduling content has always been Buffer’s primary function. Utilizing simple drag and drop technology, you can easily schedule content over multiple social media platforms. Like other tools, Buffer also supports publishing to the second most popular social network, Instagram, assuming you have a business account. Publishing to Facebook is also pretty straightforward. You just need to connect Buffer with your Facebook account.
Another of Buffer’s key marketing features is adding team members to the platform to improve scheduling workflow. If you’re hiring a freelance team or you need to include extended members on your social media team, for instance, you can stay in complete control of your workflow using Buffer.
5. BigSpy: Track Your Competitor’s Strategy
Creating ads that help generate sales and support great ROI is a lengthy process. It takes a lot of time and effort to do market research. Knowing your market is a proven way to succeed because you need to have a thorough understanding of your competitor’s strategy.
How do you determine what your competitors are doing? And even if you find them, how do you track them?
BigSpy is the social media marketing tool for you. With an astonishing ad inventory containing more than 650 million ads, Bigspy is your ultimate facilitator of competitor research.
The tool supports almost all of the popular networks such as Facebook, Instagram, Youtube, Admob, Twitter, Pinterest, and Yahoo. So no matter which is your publishing network, BigSpy is always there to help. One of the key features of the tool is its ability to track the progress of your competitors in three ways: Tracked by the tool, tracked by other users, and tracked by you. In short, you can add some competitors to your tracking list to know what they are doing on a daily basis. As its name suggests, BigSpy is a social media tracker that can lend enormous insight into your marketing campaigns.
6. ShortStack: Make Use of Real-Time Analytics
Analyzing your campaigns from your customer’s data is a great way to optimize future campaigns. An intuitive digital marketing platform, ShortStack enables you to optimize the success of your marketing campaigns by allowing you access to valuable real-time ad insights on traffic sources, views, shares, device types, and more being used from the personal profiles of your customers. Using this data, you can learn what works for you and make the relevant adjustments to your promotion tactics.
ShortStack provides you the tools to build your very own personalized and effective marketing campaigns for Facebook and other social media platforms. Create a lot of fun and interactive landing pages, run social media contests, giveaways, quizzes, and send emails– all within a matter of minutes with the provided templates. Increase engagement and follower count to better connect with your customers through different types of contests, pages, and email lists.
You can even export data collected from ShortStack to any third-party services (like Google Analytics, Facebook Pixel code, etc.) for further analysis. Moreover, a key feature of the platform makes working with your team a breeze; all coworkers and clients have their own logins that facilitate collaboration.
7. Agorapulse: Use Facebook Timeline Contests
A versatile social media management platform, Agorapulse provides all the social media management tools you’d need to effectively manage content on multiple social media platforms for multiple brands. It streamlines all of your social media, allowing you to schedule and publish content, respond to messages, and identify key influencers, all in one place. More specifically, the Agorapulse’s Timeline Contest Manager lets you create and launch an unlimited number of contests on your page’s timeline, ranging from quizzes to photo contests to sweepstakes.
Agorapulse also offers additional key features to help empower your Facebook ads. With extensive reporting and analytics (delivered in both PDF and CSV formats) provided by the service, you can monitor your social channels with minimal effort and maximum ease. The dashboard is also extremely user friendly, making it ideal for beginners in Facebook ads and elsewhere.
8. MobileMonkey: Facebook Messenger Automation
Responsiveness is absolutely vital for Facebook Messenger, video and image posts, video posts and more. That being said, responding to every single comment or message across all of your social profiles can get tiresome and take up far too much time. MobileMonkey aims to reduce the difficulty of managing the messaging aspects of your social media networks by automating responses. This is particularly useful for Facebook social profiles with the increasing use of Messenger; because many people turn to their social profiles to find new brands and products, it is vital for companies to be able to quickly respond to incoming messages.
MobileMonkey makes managing your social media profiles’ incoming messages simple and easy and increases your likelihood of increasing the number of customers coming to your social media channels.
The key features of MobileMonkey include automatic responses to private messages, Story mentions, and comments. These powerful features allow users to increase user engagement and make new and existing customers feel seen and heard, which encourages target customers to keep coming back for more. Messenger automation can also make sure that your content reaches your audience consistently, making it an ideal tool to keep in your content strategy toolbox.
9. Canva: Create Gorgeous Graphics for Facebook
Canva is an excellent tool to make all of your social media accounts look polished and professional and draw in potential customers. Whether you are simply editing photos to add in some text, or you are creating flyers, banners, and graphics for an upcoming email list marketing campaign, Canva has something to offer. Canva has different frameworks within which to work to match different social media accounts, including Facebook, Instagram, and Pinterest.
With Canva, a single social media post can go from looking like a candid and even unsteady shot to an actual piece of art. Canva is essential for anyone utilizing social media marketing, in order to inform your target audience of upcoming sales or company plans and changes. Although it cannot schedule posts for you, it can be used to create eye-catching and engaging posts to then slot into your post planner of choice.
Canva’s ability to customize and brand your images makes it perfect for capturing your target audience consistently. Canva saves brand colors and all past images, providing a basic template of sorts from which to work when you are creating new ads or laying out your post planner. No matter the types of content you are interested in creating, your social profiles can benefit from using Canva.
I hope that this article has helped you in finding some of the best techniques for Facebook marketing along with the smart Facebook marketing tools that are required for making those techniques work. While I only outlined 9 tools with advanced features to take your marketing higher, it’s important to note that many of them have additional functionality that can be used for audience insights outside of Facebook, as well.
Did I miss any important tools that you would include? Let me know in the comments below.
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Facebook Marketing Tools FAQs
Facebook provides plenty of helpful tools for marketing purposes, including Ads Manager, Audience Insights, Business Manager, and more. Each tool is designed with user experience and data security in mind so enterprises have the confidence they need in growing their business’ presence online.
Facebook marketing tools are invaluable tools to use in advancing and furthering a business’ promotional agenda. Examples of such tools include: Ads Manager, which allows for the creation, editing and management of ads; and Page Insights, a function that offers valuable insights about page performance. Moreover, there is the Call-to-Action button and Canvas, which can deploy creative campaigns to engage and capture more customers.
There are five key tools of the trade that companies must use in an effective marketing strategy:
1. Search Engine Optimization (SEO) – helps websites gain visibility in search results
2. PPC campaigns – target people who actively express interest in the product or service being marketed.
3. Content marketing – allows companies to deliver value-oriented content that informs customers or followers of current trends and campaigns.
4. Social media – where businesses engage with their current and potential customer base; it’s also a great place for customer support inquiries.
5. Influencer outreach – allows brands to leverage trends and personalities to build trust in their products or services.
Facebook stands out as one of the most effective marketing tools in today’s digital landscape. Businesses can use Facebook to engage with customers, identify targeted audiences for their products and services, and build relationships by offering exclusive content and personalized experiences. Brands can run targeted ads, allowing them to spend money where it has the most impact, while strengthening customer loyalty through social media interactions.
Facebook Ads come in four main varieties, each designed to meet a particular marketing goal or strategy:
1. The Direct Response Ads – drive users to take specific actions such as signing up for a promotional offer, downloading an app, or making a purchase.
2. Reach Ads – enable businesses to draw attention from broad audiences with targeted messages based on demographics or interests.
3. Engagement Ads – intended to promote user interactions – likes, comments, shares, etc. – and increase brand recognition.
4. Brand Awareness Ads aim to bolster brand recall through continuous exposure to advertiser content.