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AI tools have become a necessity, not only for marketing but also for all other daily business processes. These programs can automate tasks we previously needed days and even weeks to do by hand. Even better, they utilize real-time data and, unlike humans, aren’t prone to errors – although they can hallucinate in an attempt to fulfill their mission. That aside, in terms of sheer idea generation alone they have become indispensable for me already just over the last few months.
Unfortunately, despite all the benefits, the large number of options in the market can cause headaches for entrepreneurs and businesses trying to figure out what tool they should use for what process. Some platforms might excel at specific features while providing subpar results for other tasks. Because of that, it’s vital that you understand the market, the best available products, and how they can improve your business performance.
In this article, I’ll review 35 popular AI business tools categorizing them into different groups based on their best functionality. These are mere overviews of what is possible, and I encourage you to click through and learn more about the specific tools that excite you.
Why are we seeing an explosion in the number of AI tools for business?
The modern concept of artificial intelligence dates to the mid-1950s. Unfortunately, the computers at that time weren’t advanced enough to facilitate the process, so the idea was scrapped for the time being. The basis for modern AI-powered tools was set in the 1980s, when scientists developed deep learning, allowing computers to improve their functions from experience.
The 2000s saw an exposition of AI software when companies started introducing devices that could tackle a wide range of tasks. Nowadays, when we talk about artificial intelligence tools, we mainly think of products that are used for business purposes.
ChatGPT and, in particular, GPT-4 were the turning points for online AI software. Suddenly, people realized that AI could instantly tackle hard, repetitive tasks that would otherwise take us hours to complete. They could also create text that came incredibly close to that of an actual human being. In short succession, software companies introduced tools that would allow us to generate high-quality videos, royalty-free images, entire blog posts (not this one, of course!), and lines of code with minimal human input.
My shortlist of AI tools for business I recommend
In this article, I wish to focus on platforms that can help your business from a broad marketing and business perspective. Given the massive influx of software in the last few years, there were many quality AI-based tools that deserved mention. Unfortunately, I had to prioritize the most popular automation tools as well as the software I use for my daily tasks.
Many of these programs overlap in functionality, which makes sense, given that vendors are always looking to improve user experience. I could’ve placed some of them in several categories, but I decided to put them in the most-suitable group based on functionality (also based on how other users perceive them).
Textual AI Content Editing and Rewriting
Textual software is among the oldest AI platforms. Programs like Grammarly have been an integral part of the content creation process for over a decade, and the field has only got more competitive with time. Nowadays, you can use these products to generate blog posts from scratch but also to optimize, edit, and rewrite text.
Grammarly is a powerful tool that analyzes patterns and uses a set of rules to provide various suggestions for improving content. It relies on a combination of AI techniques, including advanced machine learning, natural language processing, and deep learning.
This is the most popular grammar checker on the market, which can also provide suggestions to improve your marketing content. As of late, the platform has also added AI content generation that can further simplify your writing process.
Primarily known as a content editing tool, WordTune provides a wide range of features that can help your writing process.
WordTune Spices, in particular, is one of the more intriguing features. It helps you improve text as you write, adding historical facts, interesting stats, counterarguments, expanding and contracting sentences, and even making jokes. Although not a usual AI generator, it can still supercharge your writing by making texts more engaging.
WordTune Read is another interesting functionality, allowing you to create video transcripts highlighting the main talking points. As if that wasn’t enough, the platform also provides word synonyms.
In many ways, QuillBot resembles WordTune. Primarily focusing on rewriting features, this software can help content creators when they get stuck. The AI-powered platform provides suggestions as you write, finishing sentences in real-time and allowing you to create high-quality content with minimal effort.
Its advanced language models can also tackle grammar and plagiarism tasks. Users can also access the citation generator feature, translator, and summarizer.
Further Reading: 13 Best AI Content Rewriter Tools
Textual AI Content Creation
This software category can generate relevant content from scratch with minimal human input. Unlike editing and rewriting platforms, which require significant human input, these programs can create massive blog posts by processing a single keyword or short description.
ChatGPT is an advanced language model made by OpenAI company. Nowadays, many brands base their generators on GPT-4 and GPT-3 technology, which is why many of them provide relatively similar outputs.
Unfortunately, when talking about ChatGPT as a productivity tool, it pales in comparison to some bigger names on the market. Although using the original technology, the platform doesn’t offer many features, nor does it have a polished interface. Yes, you can still use it to create articles, social media posts, landing pages, and product descriptions, but it doesn’t offer all the extras that you can find on other platforms.
Business owners should seriously consider Jasper for improving their customer experiences. This comprehensive platform is mainly known as an AI generator, but it offers much more than that.
You can use Jasper to create posts consistent with your brand voice. Right now, the platform offers 74 templates, including Amazon product descriptions, AI-generated art, content summaries, and just about anything else that can help your marketing and sales team.
Here is a quick overview of Jasper:
CopyAI is another AI-driven platform that can generate enormous texts with minimal effort. All you need to do is describe the type of content you need, provide a brief explanation, and choose a writing tone.
If you want to take things slowly, you can first create an outline with headings, decide on paragraph order, and generate talking points for each heading. This takes more time but provides better-structured texts. You can use the product for just about any marketing material, from social media content to website copies and even as an AI email writer.
Simpler than CopyAI and Jasper, Anyword is geared toward entrepreneurs with smaller business operations. To use the marketing tool, you first need to input the main keywords while also instructing the platform on which ones to avoid. After that, you need to describe the target audience and the content format.
Similar to CopyAI, Anyword allows you to modify paragraphs to create the best possible article for your clients. Using sentiment analysis, the software predicts customer satisfaction rates, scoring posts as soon as they’re generated. You can integrate Anyword with Facebook, LinkedIn, Google Ads, browsers, and email platforms.
Further Reading: My 21 Recommended AI Writing Tools
Tailwind Ghostwriter is the only AI content creation tool that was developed by a social media dashboard company. This allows you to not only easily create the content but also to easily schedule it to publish on the social networks that it supports.
I have found that because of their social media dashboard history, the results I get here are very different from other tools. Like all of the other tools on this list, results will vary, so I highly recommend you try out as many as possible to find the one that best fits for you and your business needs.
Check out Tailwind Ghostwriter for yourself in this video:
Further Reading: 23 Recommended Tools for AI Content Creation
Other AI Content Tools
While AI generators and editors are incredible, there’s much more content platforms have to offer. Nowadays, it seems there’s a program for any purpose, from text summarization to creating presentations and AI-powered emails.
9. Genei – focuses on research and summarization
Genei has a few advanced features that make it stand out from other software on the list. Specifically, this platform focuses on topic research, providing users with actionable insights to increase customer engagement. On top of that, you can use Genei for text summarization and information categorization.
10. Beautiful.ai – focuses on presentation creation
Beautiful.AI is a valuable tool that helps you create incredible presentations. The platform has an enormous database of pictures that you can use to enrich your texts. Besides using these visuals to create a polished presentation, you can also use them for various pages on your blog and even social media posts.
11. Tango US
Tango US is a perfect platform for creating How-To guides. When you get into the dashboard, you can add different steps and images for each part of the process. Then, you can share the document via Google Docs in several formats.
Keep in mind that Tango US is mainly used for internal and external guides, not necessarily How-To web articles. In other words, this tool is perfect for businesses that want to create internal guidelines for their employees or for coaches that sell courses and workshops.
If you’re looking to create AI-powered emails, you should definitely consider buying HoppyCopy. The program offers more than 50 templates to create fast outreach campaigns. You can also use it to transform any other piece of content, such as blogs, into actionable emails.
The AI-powered tool also has comprehensive analytics and competitor analysis features. Lastly, besides emails, HoppyCopy allows you to create other forms of web content.
13. WebscrapeAI – for data scraping
While this platform doesn’t help with text generation or editing, we can still categorize it as content software. Basically, Webscrape AI allows you to perform massive data scraping tasks within seconds without requiring any coding skills. Then, you can use the data to power your outreach and other marketing processes.
Visual AI Content Editing
Nowadays, you have numerous software that combines image editing and other AI features. However, I’d like to focus on a platform with only photo editing functionality.
HitPaw is a fantastic platform for improving photo quality. It boosts the resolution of your pics from regular to high-definition while also tackling various issues. For example, HitPaw allows you to clear blurriness, update your old photos, and enhance compressed images.
Visual AI Content Creation
Visual AI platforms are perhaps even more impressive than AI text software. These programs help you create intriguing imagery by imputing several basic prompts and adjusting settings.
15. DALL-E 2
Similar to ChatGPT, DALL-E 2 is OpenAI’s brainchild. Unlike its counterpart, this technology allows you to create stunning visuals from scratch by interpreting your textual instructions. Based on its natural language processing, DALL-E 2 can understand what a person needs and generate solutions by accessing web data.
This platform uses the Dalle-2 algorithm to create visuals from simple textual inputs. Before starting the process, you can also change the setting, modifying image quality, style, aspect ratio, and other parameters. You can also upload your own images and alter them with the help of AI, or you can combine several pics together.
Although significantly inferior to Midjourney, Illustroke can be a good option if you only want to generate illustrations. After inputting instructions, you need to choose between numerous templates featuring different art styles. Once you select colors and objects, you can generate an AI pic within seconds.
Canva is one of the most comprehensive graphic tools on the market that can create any type of art or marketing material. Its AI generator is a relatively new feature working under a similar premise to other software from this category.
The user can choose between numerous unique styles, photo effects, and filters. Unlike some other platforms, Canva has advanced editing features, which can be used to remove background or alter different sections of the picture.
AI Tools for Audio and Voice
This category is reserved for platforms that use AI for audio generation and editing. The section includes software that does voiceovers, creates videos, transcribes audio, and performs other functions.
Fireflies is software that you can use for Zoom, Google Meet, and a few other communication platforms. It allows you to record audio and video and summarize the content in the form of short transcripts. The audio editing platform is perfect for extracting the main talking points from long conversations.
Unlike Fireflies, you can use Murf to create awesome voiceovers by mixing text and audio files. You get access to more than 120 voice actors to create any type of audio content. Aside from its voiceover feature, Murf also gives you access to a comprehensive editing suite. You can switch up voice delivery, duration of different segments, and tinker with other elements.
Lovo.AI is a fantastic choice if you’re looking for a multilingual video/audio generator. Similar to a few other entries, the platform gives you access to more than 100 voice actors. Lovo.AI uses text-to-speech technology to analyze your textual input and turn written posts into AI voiceovers.
As if that wasn’t enough, Lovo.AI has an art and text generator. Its comprehensive video editor relies on cutting-edge technology to create content from scratch.
PodSqueeze is a must-have for all podcasters who don’t have time to mess around with texts. You can use this incredible platform to create full transcripts, timestamps, titles, notes, and other excerpts. Many podcasters I know use it for tedious tasks such as creating newsletters, blogs, and social media posts.
AI Tools for Video Content Creation
Marketers can also improve their productivity by using video generation software. These platforms commonly rely on a large database of avatars, voice actors, backgrounds, and videos, to create video content from scratch.
Synthesia combines audio and video AI functionality allowing you to create stunning marketing videos with minimal effort. The platform offers a wide range of human-looking avatars that can deliver your text prompts in 120 languages. Besides choosing avatars and voice templates, you can also select between numerous background templates or create your own.
Fliki puts emphasis on creating video content from blog posts. After uploading an article file or copying the URL, you can create a short summary or full-length video. You can also choose between numerous voices and 75 languages. As if that wasn’t enough, users can change the voice style so the sound is excited, angry, hopeful, and so on.
Then, you can upload background images and videos from the stock library, add background music, and edit various sections to create a complete experience for your clients and leads.
AI SEO Tools
Among other things, artificial intelligence can analyze existing web content and provide you with suggestions on how to optimize your pieces for search engines.
Frase is a comprehensive SEO platform that can research queries and provide a breakdown of top-performing pages. You can gain quick insights into their article structure, links, word counts, and other elements.
Besides research, Frase is perfect for creating outlines and AI texts for your main keyword. Still, most people use it to generate a list of keyword suggestions and optimize content for search engines.
Here’s a short video of how Frase works:
26. Surfer SEO
Surfer SEO works in a similar way as Frase.IO. It assesses top-performing content for specific keywords and retrieves a list of phrases that you need to include in your article. The program gives you a score based on your optimization, which allows you to predict how the article would perform against competitors.
Similar to previous tools, Neuraltext assigns scores to content based on its optimization. The thing that separates it from competitors is its massive analytics feature that breaks down organic traffic for a particular keyword over time. In that sense, you can use Neuraltext for extensive keyword research, outline generation, and content optimization.
MarketMuse is often mentioned in the same breath as Surfer SEO and Frase.IO. The software can create outlines for various keywords while also suggesting which phrases to add to your posts.
SEMRush is a comprehensive suite that can perform almost any optimization function. People use it for tracking page performance, analyzing link profiles, competitive analysis, and numerous other tasks.
As of late, the company has tried to integrate as many AI solutions as possible into the platform. Among others, they now offer a writing assistant that allows users to improve their blog posts for higher rankings.
Further Reading: 15 AI SEO Software Tools to Help Your Content Rank
AI Tools for Social Media Marketing
As the name implies, these platforms specialize in various aspects of social media marketing, including social media content creation, optimization, and analysis. Although some of them could be used for other purposes, they provide the best results for social platforms.
Flick is a complex social media tool that can automate numerous processes. The platform recently added an AI assistant that can generate awesome ideas, generate captions, hashtags and posts, and schedule sharing. Upon subscribing, you also gain access to an analytics suite that allows you to monitor campaigns and tweak them when necessary.
As the name indicates, this platform focuses on creating posts for Twitter. Similar to Flick, TweetHunter is fantastic for content creation and idea generation. It’s also a good solution for plugs and retweets, and other functions.
Nowadays, TweetHunter can also generate leads at a rapid rate by extracting user data and automating outreach. You can create auto-replies for DMs, find online mentions, and retweet relevant posts.
Check out TweetHunter in action here:
Further Reading: 13 Best AI Twitter Generators for Tweeting
If you’re looking for an AI Pinterest tool, PinGenerator should be your first choice. The platform can grab visuals and extract data from third-party websites, using it for your own posts. PinGenerator also helps you edit several pins simultaneously, create templates, and generate AI texts. Most notably, the software increases post variation.
Here is a preview of how PinGenerator works:
You can use SocialBee for just about any social media process. The platform can manage, create, and schedule posts with minimal effort while also simplifying posting across different platforms.
SocialBee has an extensive AI writer and editor that can maximize the engagement of your posts. The tool can be integrated with Unsplash, GIPHY, and Canva, ensuring that your visuals are always top-notch.
Here’s a short video of some of SocialBee’s AI functionality:
Further Reading: 15 Best AI Social Media Post Generators to Check Out
Although OpenAI chatbots have become famous for their funky human-like interaction, they weren’t the first chatbots available online. Before companies started implementing this advanced technology, there were a few other tools on the market that allowed basic AI communication across different messaging platforms.
Chatfuel is a platform that has ChatGPT integration and simplifies WhatsApp communication. The platform excels at lead generation and selling, helping businesses generate more revenues through this messaging service.
You can integrate Chatfuel with your website to engage with visitors who abandoned carts or are looking for customer support. The AI technology creates responses within seconds that can assist or convert users depending on their intentions.
AI Tools for Lead Generation
Going forward, we can expect many more comprehensive AI messaging platforms on the market. Companies are doing their best to increase the level of software integration, allowing users to automate all communication from a single dashboard.
When combined with advanced scraping features, these tools allow you to quickly generate leads for your business with minimal effort.
Reply.io is a perfect solution if you’re looking to automate communication and lead generation. The software can create multichannel sequences and simplify cloud calls and social media interaction. With this program, you can create templates for different platforms with minimal writing skills.
Given the constant innovations, it’s hard to keep track of all quality AI tools on the market. New technology is appearing all the time, most of which can benefit your business in one way or another. Because of that, entrepreneurs have to be very careful when forming software budgets, as they can easily go overboard.
Hopefully, after reading this post, you should know more about popular digital solutions and how they can improve your business. As a marketer, you can benefit from just about any software on the list; you just have to find the right ones for your business model.
Looking for more AI tools advice? Check out my video below!
All of My Clients
AI Tools For Business FAQs
AI is used in a variety of ways, from improving customer service to optimizing supply chain management. One of the most significant uses of AI in business is its ability to analyze data in real-time, identifying patterns and insights that humans would likely miss. This enables businesses to make more informed decisions quickly and efficiently. AI is also being used to automate repetitive tasks and reduce the risk of human error, freeing up employees to focus on more strategic projects.
When it comes to choosing the best AI tool, it all depends on your specific needs. With so many options to choose from, it’s important to do your research and find the AI tool that will best fit your unique needs and goals. Keep in mind that AI technology is constantly advancing, so it’s essential to stay up to date with the latest innovations in order to choose the best tool for your business.
The biggest benefit of using AI tools is that they allow businesses to automate their marketing processes. This means that they can handle routine tasks such as social media postings, email marketing campaigns, lead nurturing, and more. Furthermore, AI tools can help businesses generate personalized content, which is more effective in engaging customers than generic content.
With AI tools, companies can create impressive and detailed profiles that highlight their strengths, values, and mission. These tools use algorithms to analyze data and provide insights that can be used to create engaging content that resonates with potential customers. Whether it’s writing compelling summaries, highlighting key milestones, or showcasing team members, AI tools for company profiles can take your business to the next level.
Artificial Intelligence (AI) is transforming the way businesses operate, and one example of this can be seen in customer service. A growing number of companies are using AI-powered chatbots to handle customer inquiries, freeing up human representatives to deal with more complex issues. These chatbots can respond to customer queries 24/7, providing instant support and reducing the need for customers to wait on hold.