Do you want more traffic to your blog?
For many of us, getting more eyeballs is a major goal. After all, writing is hard work, and it’s always great to have those efforts pay off in a big way.
I have increased traffic to my blog by 60.2% for the period January 1 to November 30 of this year compared to the previous year. Let me share with you the steps I took to do this so that you can increase your blog traffic too.
60.2% might not seem like a big number, but when you already have a lot of traffic, being able to attract several hundreds of thousands or millions of new visitors to your site is HUGE! My blog already got a lot of traffic, so this gives you an idea of how successful I’ve been.
Some of my tricks to increase blog traffic will be more effective than others but try to implement as many as possible so that you don’t leave any opportunity untouched. As always, choosing the right techniques is an important part of how to get traffic to your blog successfully. There’s a fine line between missed opportunities and being overwhelmed.
With these 19 steps, you have a great chance of success. On the other hand, if you are just looking for a shortcut and want to simply buy a blog that has a lot of traffic, you can do that over at Flippa.
Why More Blog Traffic Matters
Of course, there may be some people who wonder why knowing how to get traffic to your blog is so important. For some people, writing a blog is a hobby where they sometimes make money on the side. The need for more traffic should be a no-brainer but let’s briefly discuss the obvious and not-so-obvious reasons.
1) More potential customers see your site
If you run a corporate blog that is used for content marketing, then having more people read your site is important for lead generation. Not only can blog posts result in people asking for information about products and services, but you can also leverage lead magnets on your blog to opt website visitors into your marketing automation funnels. Either way, a high-quality blog gives you an edge on the competition.
2) More companies and content creators will want to collaborate with you as an influential entity because of the traffic
Many SEO tools that bloggers use can estimate the amount of traffic your blog is getting. As your viewer count increases, and as your content appears on the first page of more search results, you’ll become a more desirable collaboration partner. Likewise, more collaboration opportunities open ways to get more blog visitors through a variety of ways. Essentially, your traffic and that of your collaborators will help increase viewership for both blogs and provide you potentially new business opportiunities.
3) Viewership helps in your website valuation should you ever want to sell your website
If you ever want to sell your site, traffic plays a key role in your website valuation. That’s because larger numbers of eyeballs represent more potential for revenue. Plus, you probably will have significant domain authority built up. Wondering how much your online business might be worth? Check out this cool online business valuation tool.
My best tips on how to get more traffic to your blog.
Here are the 19 methods I used that I want to teach you to how to get more traffic to your blog. I divided the tips into categories, based on type and your stage of website development.
Preparing Your Web Infrastructure and Technical SEO
Let’s start with the technical pieces you need in place before you even revise how you publish content. These changes help make your blog easier to read from any type of device, and help handle the increased traffic before it even begins.
1. Design Your Website to Be Mobile First
Google realizes there are more mobile devices accessing the Internet these days, and that trend will only increase. When you design your website to be adaptable to mobile, you will be rewarded, on average, with higher search engine rankings than those who haven’t adapted. Therefore, this change helps to increase your blog traffic. That’s why I turned off popups and other distractions from my mobile display, which immediately boosted my search engine rankings. As an added plus, you won’t annoy visitors with all the click throughs.
2. Make Sure You Have Fast Web Hosting
This is a no-brainer. When your web hosting is fast, it’s easier for your visitors to navigate the blog. In addition, better hosting means that more traffic can visit your site without slowing it down. Moving to BigScoots gave me a noticeable boost in speed. You should consider them for WordPress hosting too.
3. Use a Caching Plugin Like WP Rocket
There are other solutions out there, but for WordPress, I believe WP Rocket is the one plugin that can have the biggest impact on performance. As a plugin, it helps you serve content faster and impacting your search engine rankings in a positive way. Remember, faster websites automatically fare better on Google. If this plugin isn’t compatible with the rest of your stack, find something similar.
4. Enable Push Notifications for Your Site
Another important part of how to get more traffic to your blog is push notifications. Remember, push notifications are the little icons that pop up in the top bar of your smartphone. If you enable push notifications, then people who request the notices will know when you publish something new. Use a WordPress plugin to do this. Set it and forget it and watch your traffic grow!
5. Create Lead Magnets to Build Your Email List
For example, I offer a sample of my book The Age of Influence in return for an email subscription. Depending on your specialty, any high-value piece of content can be used for email lead magnets. You will find email to be a great source of blog traffic once you do so, since emails encourage people to visit your site regularly.
6. Build Communities on Social Media
When people ask me how to get more traffic to your blog, I often mention the importance of social media. Communities can be a blog or author page, or something where your overall topic can be discussed. This way, you will be able to establish yourself as a thought leader or give people a chance to talk about your content off the blog. You will be able to generate traffic from social media in this way.
Preparing Your Content
Let’s now move on to re-imagining how we create content for our website. I did and so should you if you REALLY want to increase your traffic. At the end of the day, if you create compelling content then people will flock to your site. Great content is arguably the best answer for how to get more traffic to your blog.
7. You Need the Blogging Mindset
Here’s the hard truth: if you want blog traffic, you need to create the type of content that people are looking for. Stop blogging about what interests you. It’s all about search engines. If you want to attract more visitors, you need to blog about things people search for. Take a data-driven approach.
8. Do Keyword Research to Plan on Becoming an Authority in Your Niche
Based on this data-driven approach, do research to understand what people look for in your niche. Then, create content for all related topics to become the authoritative entity. Here, the key is to answer people’s questions in the best way possible. That’s one of the best answers of how to get more traffic to your blog.
9. Setup an Editorial Calendar and Commit to a Frequency
I used to try to publish once or twice a week. Since Coronavirus it is now 3 to 4 times a week consistently. If there are enough keywords that you haven’t blogged about available, blog more frequently. More frequent blogging will help you build your library of content all the faster and thereby increase your blog traffic sooner.
10. Create. Awesome. (and Deep) Content.
Your content should be resourceful and ideally evergreen. I highly recommend you blog longer rather than shorter as there are more advantages to making your content longer rather than shorter. For example, you can answer someone’s questions more thoroughly and better given enough post length. In turn, people are likely to stay on your page longer, increasing domain credibility.
Further Reading: Short Form vs. Long Form Content…and the Winner is?
11. Make your content easy to read by using plenty of headings (H2/3/4), bullets, and numbered lists.
Ensure that your content is easier for people to read, and to find what they need to know. In particular, people can jump to the most important parts of your article. This helps people and search engines better understand your content.
12. Don’t Make Your Headlines an Afterthought
You are competing in search results or social media newsfeeds, so your headline will make or break your website traffic. Think about it this way: would you go for the article with a boring headline, or a punchy one? In the case of business blogs, the headline can be attention grabbing in different ways than more personal ones.
13. Optimize Your Content for SEO Using the Latest AI Tools
AI has revolutionized many industries, and SEO is no different. I highly recommend you use my favorite tool Frase when creating or optimizing blog posts like I am doing as I create this. With Frase, you can start reading your audience’s mind and custom craft the post for maximum SEO value. Nothing is worse than writing a blog post that nobody reads.
Further Reading: 11 SEO Trends Every Marketer Should Know in 2022
After Publishing Your Content
I won’t say that 80% of increasing traffic to your blog posts comes after you hit publish, but your work is definitely not done yet if you really want more web visitors. So, part of knowing how to get more traffic to your blog is continuing to work on your blog content even after it’s posted.
14. Make sure you strategically internally link to all of your content
If Google doesn’t see you link internally to your own content, they might take it for granted. If they see lots of links to certain content, they may think it is more important. Use this concept strategically and strategically link up your content through backlinks. Use a tool like LinkWhisper to help you do so. At the same time, make sure that what you link between is related and relevant to the topic of each blog post. Links should never be distracting.
15. Republish your old content regularly when it makes sense to do so and there is a lot to update
Blog content is not published once and done. It is brand equity, and you should be constantly revising and republishing it when necessary. It’s especially important after you’ve already built up your own library of content, to refresh your search engine rankings – and blog traffic. Here, the key is to ensure that each blog post update is useful, rather than spammy. This way, people will have an incentive to check out your revised article.
16. Regularly share your evergreen content on social media, not just your new content
You should be sharing content on social media every day, and your content should be relevant enough to share on social media whether it was written today or last year. I’ve written a lot about evergreen content. But briefly, evergreen content is something that doesn’t get old. Rather, it remains relevant over time. Well-researched and written blog posts perform best of all.
17. Optimize your Meta-Titles and Descriptions!
Analyze your Google Search Console or use tools like ClickFlow to help you do A/B testing. This technique helps you to get more clicks from your precious Google search impressions. Remember, Google search is a constant battle for the first page. And in most cases, being on the first page is the only way to get significant traffic from search. It’s an important answer on how to get more traffic to your blog.
18. Embrace Guest Bloggers – Strategically
As your blog builds more influence, many bloggers will contact you wanting to submit a guest post. If they have expertise in your industry and are willing to help you blog on topics in your editorial calendar, feel free to invite them to blog to help accelerate the creation of your library of content. However, you must be sure to maintain the quality of your website by aggressively editing their work so that what you publish is good if not better than your own work. Otherwise, people might quit paying attention to your blog: who wants to read crappy content? For that reason, you should be selective about what you post.
19. Develop relationships with other bloggers and become a guest blogger / quote submitter
Guest blogging should not be a one-way street. Build backlinks to your own blog to increase search engine rankings by blogging on other relevant sites in your industry. In addition, by guest posting you’ll help the host build their website. Blogging is one of the areas where competing content creators can help one another without losing their own followers to the competition.
If there’s one thing everyone can agree on about blogging, it’s that planning, writing, and publishing can take time. For that reason, everyone wants to maximize the ROI for their efforts. Knowing how to get more traffic to your blog is the best way to ensure success.
These are the things that have worked for me. Any other tips that you would add?
Hero photo by Robin Pierre on Unsplash
This is a post that was inspired by and supported by one of my marketing partners. All opinions and experiences written above are 100% my own.