How to Become an Amazon Influencer - A Step-By-Step Guide

How to Become an Amazon Influencer – A Step-By-Step Guide

If you yield any type of online influencer or are already dabbling in affiliate marketing, you’ll want to learn how to become an Amazon influencer and cash in on arguably the largest online marketplace in the world which has only gotten bigger since the coronavirus pandemic.

Not so long ago, you might recall when Amazon used to be a relatively modest book company. These days, you can’t sneeze without potentially hitting something that Amazon sells. A total of 386 billion (up from 280 billion) is evidence of their success.

To maintain this position, Amazon has taken an active stance by pursuing social media influencers. Influencers on Amazon’s platform can earn up to 10% on commission rates. If you want some of those commission rates, check out this guide on becoming an Amazon Influencer.

Who Can Become an Amazon Influencer?

Amazon’s Influencer site is pretty vague when it comes to finding out exact specifications. However, people who want to qualify for the program need to hit these  criteria:

  • You need to have a YouTube, Instagram, or Facebook account
  • You need to have a decent number of followers (some speculate 20 thousand)
  • You need to engage with your audience 

Amazon once had Twitter on this list, but they removed it recently. 

The program is also reasonably challenging to get into, limiting themselves to experts or influencers who work with designer products. They are more likely to work with influencers who already sell to their audience. 

How to Become an Amazon Influencer (Step-by-Step)

If you want to become an Amazon influencer, be aware of those limitations set above. If you think you fit the bill, let’s dig into the details:

Step One: Registration


Start by going to the Amazon Influencer page, clicking on the yellow “Sign Up” button located in the center of the header image. 

Once you click that button, it’s going to ask you to create a new Amazon account or choose an existing customer account. Amazon will require standard information to create a customer account. Have these ready for the registration process:

  • Name
  • Email
  • Password
  • Address

Amazon’s customer accounts act as a base for applying to the Influencer program. After filling out customer data, most of it transfers to filling in the influencer program.

  • The registration process involves you filling out the following information:
  • Access to or information about your most prominent social account 
  • A minimum 250 by 250 px profile picture 
  • An optional header image (1810 by 402 px)
  • Your name 
  • A 350 character bio 
  • Usernames or URLs to all of your relevant social media accounts (among YouTube, Instagram, Facebook, and Twitter)
  • The address you would like all reports to be sent to 

All of this information will be requested, assuming you can qualify for the influencer program.

Step Two: Applying to the Influencer Program

The first area you will see will direct you to choose between three different social media platforms: YouTube, Instagram, or Facebook. At the time of writing this, Twitter is not on the list. 

Choosing YouTube or Facebook will require you to link your account to Amazon. Choosing Instagram will require you to input your followers, the number of posts you have made, and your Instagram handle. 

It’s recommended that you choose the area where your social media presence is greatest. The more followers you have, the higher chance you have to succeed in your application. However, micro-influencers are more likely to succeed if they engage with their fans. 

Step Three: Create Your Storefront 

Create Your Storefront 

Members of the Amazon Brand Registry can create storefronts to increase interest in their brand. Influencers on Amazon also have access to a special Amazon Storefront. This store is what makes things different from your standard Amazon Associates account.

Ideally, it would be best if you were promoting the products you use. The most successful members of the Amazon Influencer Program show themselves using the product. 

The storefront doesn’t have much in the way of customization. Design is limited to seeing a series of different lists that display your chosen products.

If you want to make your storefront unique, make sure you place both a profile image and header image.

How to Fill Out Your Storefront

 When filling out your storefront, there are a couple of things worth keeping in mind. If you are famous enough, you’ll find that brands reach out to you. Popular influencers have their choice among preferred brands that sell merchandise on Amazon

However, what you promote will likely depend on these factors:

  • The type of content you produce
  • The social networks you are part of
  • The products you enjoy 
  • How appropriate it is for your influencer brand 

We will dig into each area below:

Type of Content 

Not all content creators create the same things. There are blogs, YouTube videos, short-form content, and photographic content. While there is typically some crossover, your content focus might determine what products would be most effective to produce. 

For example, if you are a beauty blogger, you’ll likely take pictures of yourself wearing clothing and makeup. 

Your Chosen Social Networks 

Your Chosen Social Networks 

While Amazon only wants people from particular platforms, they don’t discourage you from having other platforms. You can have a Tumblr, Reddit, LinkedIn, or WordPress blog. Amazon doesn’t discriminate against accounts, but it does require you to have one of their preferred accounts. 

The social networks you choose to frequent will impact the kind of products you use. Someone who has a strong LinkedIn presence is likely to promote recommended reading on marketing. 

The Products You Enjoy 

Being a member of any Amazon affiliate program allows you to share yourself with others. You aren’t likely to share products you don’t enjoy. Forcing it for a high commission typically makes you look less genuine. 

You need to find products that have interesting subject matter. If you can’t see yourself making a video, blog, or photo on the featured product, it might not be a good fit for your blog. 

What Kind of Influencer Brand Are You Establishing?

All of the products should add value to your influencer brand in some capacity. If the product you want to look at doesn’t make sense with your brand, it might not be a good fit. 

For example, if you happen to run a mom blog, it makes sense to promote baby toys. However, people might be confused if you promote baby toys alongside tactical flashlights. 

Please find a way to relate it to your target audience. If you can’t, it might be best for you to pass on including the product on your Amazon storefront. 

Promoting Your Storefront on Your Social Media, Blog, or Website

Promoting Your Storefront on Your Social Media, Blog, or Website

 Once you’ve established your influencer marketing Amazon storefront, you can move onto its promotion. The storefront has the added advantage over the standard Amazon affiliate program of being a complete resource.

Even if they click the link and find themselves not liking the product mentioned in your blog or video, they might find something else. Below are some quick tips you can use to promote your storefront:

Every social media page has a short biography you can change into anything. If you want your Amazon storefront to be central to your earnings, you need to display it prominently on your social bio or near the top of your link in bio

If you want your social media accounts to go back to your website, make sure you have a link available on your home page. The link can be alongside your navigation bar, acting as though this is an extension of your website.

Try not to bury it in your “about” section if you have one. 

Build Content Around Products in Your Storefront 

Regardless of how you create content, it’s crucial to create blogs, videos, or pictures displaying you with these products. The best kind of influencer content typically isn’t too “salesy.” Instead, it focuses on aligned topics to your blog, often promoting these products as a central point to your story. 

Some creators promote these products as an afterthought.  Others will write entire reviews on the item and provide an affiliate link. Be careful not to detract from the value your content offers to promote a product. 

Have Multiple Platforms 

Amazon might only require a single social media platform, but you shouldn’t need that. Having multiple platforms allows you to cover a broad audience. 

If you want to delve into a new social platform, promote that via your other media. Tweet about your Facebook page or create a YouTube video where you mention your new Tumblr. Cross-promotional efforts can help new pages get off the ground, so they have more significant affiliate potential. 

Once your promotional efforts come through, you will find yourself earning a pretty decent chunk. If you find that this chunk isn’t enough, you might want to pursue some Amazon Bounties. 

What is the Amazon Bounty Program? 

what is a _____?

 Bounties are an additional source of income that comes from Amazon. A bounty typically comes up because Amazon seeks to promote one of its services. Instead of earning a variable commission rate, you make flat fees, providing a consistent payout. 

  1. To earn bounties, follow these steps:
  2. Login to your Associate’s or Influencer account 
  3. Go to the Bounty Program page
  4. Look through available bounties and select one based on your influencer brand 
  5. Click the “get link” or “get banner” button to post on your social media platforms or websites

The Amazon bounty program is not exclusive to influencers. As a result, you won’t be able to paste these links as products on your Influencer storefront.

Instead, these links and banners are better for social media posts or websites. Be careful when using the banners, as too many of them can detract from your website’s user experience. 

Below are some examples of Amazon products you see on Bounties:

  • Kindle Unlimited
  • Amazon Music
  • Amazon Prime
  • Audible
  • Amazon Prime Video
  • Amazon Pantry 
  • Amazon Business 

Much like with standard product types, it’s vital to choose Amazon products that make sense for you to promote. For example, promoting Amazon Music when you have a marketing blog isn’t a good fit. 

Tracking Your Success and Getting Paid

Tracking Your Success and Getting Paid

 If you are familiar with Amazon Associates, you already know they have a tracking system in place for the number of conversions. That tracking exists on the Amazon Associate’s dashboard, which will provide you data on the following items:

  • Total items shipped
  • Total earnings
  • Total ordered items
  • Number of clicks
  • Conversion rate 

This data is the summary of data that you will see in a combination bar/line graph. Different colored lines and bars will dictate a visual representation of the breakdown. Click on the “reporting” tab for details. 

Determining success truly depends on your priorities. If you are new to the platform, making that first sale is an incredible feeling. So if you are new as an influencer or new to the platform, that’s your first success. 

After this first sale, you can set further goals to determine your minimum threshold for the following months. Your measure of success needs to be specific, attainable, and constantly growing. Always be thinking of the next step. 

When Will I Get Paid? 

If you are wondering about Amazon’s payment schedule, those payments are received 60 days after the end of the month that the items are purchased. For example, your January earnings will be paid at the end of March.

If you believe that you are underpaid, check the data in the reporting tab to see the status of those orders. Orders do not pay out in the following circumstances:

  • The customer canceled the order
  • Amazon or the third party has not shipped the order yet
  • The system determined your item isn’t eligible for commission. 

Amazon does not allow you to earn commission from people you already have a pre-existing relationship with. That means if your Aunt Sue wants to buy a product from your page to support you, Amazon won’t pay that out due to their Terms of Service. 

Conclusion on How to Become an Amazon Influencer

To become an Amazon Influencer, you first need to be accepted into the program. Provided you have ample engagement on one of three social accounts Amazon prefers, you’ve got a solid shot. Still, getting into the program can be tricky, given that Amazon likes to be vague about its requirements. 

If you’ve been part of the Influencer experience, we would love to hear from you. Leave behind some comments to tell us about your experience. Thanks for reading.

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This is a post contributed by one of my marketing partners.

Photo by Wicked Monday on Unsplash

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  1. Hi, i took amazon affiliate account. I am an instagram influencer and planning to start youtube channel also. I want to collaborate with amazon and want to promote the products. Will amazon send any products to promote or do we need to buy the products and promote and after promoting can we return?

    • You don’t need to buy anything! Just promote it! But if it is something that you use and can show and tell, your efforts will be all the more effective!

  2. Hello and thank you for the article. I was curious as I am in the program and brand new. How do I obtain the free products to review exactly? Thank you ????

    • You DON’T receive free products! It is the same as the Amazon Associates affiliate program, but you get a storefront and other ways to promote Amazon products!

  3. Is there a way for brands working with affiliates to track the sales to generate an ROI, or would the brand have to request that information from the affiliate? Ex. Brand pays affiliate $500 to promote product and direct traffic to a product sold by Amazon (vendor). How would the brand know how many sales that generated?

    • Hey Randy! You really wouldn’t know, so the best thing to do is to make sure you understand your average or median organic sales, then work with an influencer and have them promote your product during a certain time window, and then see for a similar number of days of the organic sales have an increase over your median or average sales. If your sales are low to begin with, it will be easier to attribute the increase to the influencer’s help. Hope this makes sense!

  4. I am a new Amazon Influencer and I’m so confused about it all! I’ve made lists and brought products from the Amazon products pages to my storefront categorically.
    For ex. I have a ideas list that’s of course public once no longer a private list it becomes a public ideas list aka your store fronts categories. So I have an Ugly Christmas Sweater Hats, gloves and socks to coordinate or make hardier it’s up to the consumer but I’ve shared it across my platforms and nothing! I’m not reaching my entire base of following because of what exactly? I’m hashtagging the correct Amazon hashtags and I’m also adding other #s that are popular surrounding those items. I don’t understand exactly the idea of mentioning the others and how you go about that? For instance I’m an Influencer not selling actually but rather promoting by persuading the follower or customer consumer to click in my content and be convinced that whatever product you’ve found me reviewing or promoting on my storefront with a catchy little hook post to draw you through my gateway storefront to the??? Not all the products have the same shop as the others so say I have 120 items in the ideas list and 30 different shops hosting the same sweaters…. Is this how I would generate a brand? I realize a brand like GAP or Adidas or Nike Champion or something like NineWest Guess or Dteve Madden would be the way to go but to start out It seems like to me Amazon is teaching the general public how to communicate brand loyalty to the brand via promotional content created featuring (whatever products offered by brands new, established, big or small) and this helps the associate selling products for a brand or the associate who is the brand of their own product? I’m not plugging that into a smooth understanding there’s something missing that’s keeping me from connecting it on a I GET IT now level can you tie it together for me and help me see?
    Thanks Nikki

    • Hey Nikki,

      Sorry to hear about your problems.

      The Amazon Influencer Program is an extension of the affiliate program. The idea is that you will be able to get people to click on your Amazon Influencer links in social media and then purchase product when they come to Amazon.

      Some Amazon Influencers that I know have been successful doing Amazon Livestreams where they feature products in stream that people click on and generate revenue.

      There are also other Amazon Influencers who create video product reviews that get featured in product listings that also apparently have a chance to generate revenues.

      I hope this makes sense and helps you have a better understanding, but feel free to follow up with additional questions that you might have!

    • Hmm. I’ve applied, my video haven’t been accepted for amazon commissions.
      Now, I had very good lighting, a professional VO recorded and no, I didn’t show my face, but that wasn’t a requirement. Amazon just rejects the videos and has zero interest in any feedback. I talked to a customer service guy from the influencer programme and he gave me 3 email addresses. I’ve been waiting 3 weeks and never received any feedback or reply. I’m happy for those of you who got accepted but it is very disappointing that Amazon just doesn’t give a damn.

  5. you said above this…
    — “How much does an Amazon influencer make?” —
    “Most Amazon influencers say they do not earn that much for being an influencer for Amazon.
    Typically, their earnings run from a few dollars up to $1,000 monthly.”
    I can tell you this… I earn a lot more on Amazon than $1000 a month ????
    which you said is the …… “up to amount”

    The Merry Reviewer

    • Well, times have changed since I wrote that article – and I did say “most,” so perhaps you are at the top 1% my friend ;-) Just don’t want everyone to think they are going to become a millionaire out of the gate, if you know what I mean…

  6. I’ve been trying to apply to the Amazon Influencer Program without success. I have 70K followers on IG so I think I qualify. So, here’s where I get caught up in signing up. I get to the agreement form and check off the two boxes and hit agree. And then the next page gives me an error message, “unable to load this page…”

    When I sign up, I’m using my Amazon Associate (affiliate) account. Is that the issue? I assume I need to use my existing affiliate account?

    I did contact Amazon many times and they come up with little things to fix. It’s been a year of trying to get into this program.

    Any help would be greatly appreciated.

    • Hey Janine, sorry to hear about your experience. Truth be told I have had my own issues. For instance, I was an Amazon influencer but didn’t have any activity so they closed it down. When I tried to reinstate it I couldn’t and contacted Amazon support. They said that my being an Amazon Associate might be causing the bug, so they recommended I leave the Amazon Affiliate program and try again. Well it didn’t work, so you might want to consider your options and contact Amazon support again and see if your Associate account is an issue like they told me with mine. Hope my experience helps you!

  7. Is there an age requirement to be an Amazon influencer? I’ve searched but have not come across the answer.

  8. Hi
    Thank you for the valuable post. In India we can join the influencer program only through 3rd party. Can we join on our own? If we do, how do we get Amazon to refund our purchases for the same?

  9. To Amazon, and to contributing party.. I have one carefully worded question that, on Amazon’s side seems carefully placed and geared toward equal opportunity to learn and grow as an entrepreneur, and in good company so to speak. However, the article gears toward assuming that these ‘exciting’ positions are quite frankly being spit out as runner jobs for.. popular people who a year ago tried cereal friend everyone they knew to get them hooked on scam cash apps..? I Say this with only genuine skepticism.. And partly discrimination teetering; which just now, caused me to halt my courage to apply.. How Will you handle these situations, and be transparent to the baby or toddler negatives to what’s about to launch?
    I recall b

    • The Amazon Influencer program is what you make of it. There are no guarantees. And there are alternatives. It is just one of many ways in which an influencer can monetize their audience.

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