Content marketing is an ever evolving process, but it remains one of the most effective means of branding and promoting a business available today. It’s also a time consuming activity that warrants an entire team dedicated 100% to the task. Unfortunately, most of us can’t afford that and are held holding both ends of the reigns. Having a set of content marketing tools to help alleviate some of the stress, or automate some of the process, is absolutely crucial for making it all work
1. Cyfe – the ultimate content marketing tool
Putting this #1 on this list of content marketing tools for a very good reason: This tool can handle anything. Think of any aspect of your content marketing: Creating? Editing? Organizing? Marketing? Monitoring? Cyfe can make it easier for you.
From social media sharing and scheduling capabilities to managing your to-do lists and Google Docs, this tool can help you create all-in-one business dashboard that will save you lots of time.
Cyfe is like that little Swiss knife that can basically be used for anything. It’s a great productivity solution that can handle financing, effective team management, event scheduling, email marketing and so much more.
With multi-user feature, you can also add your team members and virtual assistants to manager and monitor your dashboards for you.
2. Interact – the definitive quiz creation tool
Quizzes are a pretty useful way to get information from your userbase and improve your various marketing and sales strategies, not to mention to monitor things like website usability, product quality control, etc.
Basically, if you can think of it, you can make a quiz that helps you about it. Interact lets you make quizzes specifically designed to create leads and drive conversions. So they are nicely targeted while still being easy to put together. To learn more about interactions, download this blogging guide.
3. Salesmate – improve your sales process
Are you doing your due diligence in organizing your contacts and leads? Do you have a salesperson who helps you find solid advertisers or market your services?
Using a sales management solution is a must for every content marketer because it helps you monitor and measure the actual results from your content assets.
Salesmate will tell you how your leads are coming in, who of them convert better (based on a referring content asset, for example), how to improve your sales process, what broke any particular deal and so much more. If you are taking your monetization tactics seriously, get Salesmate which also integrates well into WordPress and many other apps you may be using on a regular basis (like Gmail, Slack and more).
4. Mix – the content curation tool
Mix is a content curation tool that takes the most popular content from around the web and lets you explore it. Friends and others in your circles or industry can share themselves so you get to see what those around you find valuable.
It is a great place to do content research. They have a number of featured mixes you can check out, too. As content curation is an essential part of content marketing, Mix is an essential addition to your content marketing tools arsenal.
5. Zest – the best place to find and curate marketing content
Want something more marketing based? Zest creates a tab of regularly updated content that has been shared by marketers, for other marketers.
Each tab has been moderated manually to allow for better suggestions, so it isn’t just some auto generated mash of keyword stuffed articles.
I check the tool on a weekly basis to find new indepth marketing guides and learn something new.
6. BannerFlow – the definitive banner creation tool
I will fully admit that I am not so good with graphic design. So when it comes to making banners I am hopeless. I have tried a lot of banner generators and I like BannerFlow better than most.
The results are attractive, professional looking and yet it is easy to use. You can use standardized sizing or customize your own, though I tend to find adaptive designs do better with the standard. It is compatible with several services, like Facebook Ads and Google Adwords, which is another plus.
You can use the tool to create branded visuals that you will be able to re-use on your social media channels to re-market your old and new content.
7. Flipping Book – generate HTML5 from PDF
Flipping Book helps you turn PDFs into HTML5 documents. You just upload your PDF files and it lets you organize and customize your flipbook in HTML5.
The benefits are pretty obvious: Your HTML5 books are easier accessible from different devices, easier to share on social media (through the direct links) and look nice on every screen. They are also much more interactive than PDF files because many people actually enjoy flipping the pages of a digital book.
8. Wyzerr – engage your visitors with quizzes
Surveys are an awesome tool but they are often not made the right way. When a user agrees to do a survey and it takes a long time they will quickly become resentful and start to wish they had never said yes. Sometimes they will just stop in the middle because they feel they are wasting their time.
Wyzerr‘s quizzes take less than a minute and are formatted to get you as much info as possible with just a few clicks. They are also made to be a bit more fun to take so you will get more respondents.
Wyzerr will let you create fresh new content your readers may not expect from you which is a great way to engage those of your visitors who never engaged before.
9. Kparser – the ultimate keyword research tool
Do you just want to know the higher demand keywords and to start utilizing them in your campaigns? I have found that a lot of keyword tools are lacking because they only source from two or three places.
Kparser sources from a full eighteen, rather than piggybacking off of Google’s webmaster tools. The difference is amazing. You can get some seriously awesome information and it can be filtered for more specific searches (keywords for Google, Google Mobile, YouTube, etc.)
I love their output that allows you to drill down into various subgroups of the keywords. For example, you can see all the keywords that use your main term as well as the modifier [definition]. It’s a very useful insight into various topics of and concepts you may want to focus on in your content. Every time I use the tool, I find whole new sections that my website is missing.
10. Skillshare – the educational content marketing tool
Sometimes the best thing you can do for your marketing is to learn to do it better. Skillshare is a crowd-sourced educational website that lets you take thousands of classes in various categories.
Their business classes, in particular, are varied and incredibly useful. Plus, they are short enough that you can fit them into any schedule. I do them while I am on long plane trips!
11. BrandMentions – the content marketing tool to help manage your reputation
Reputation management is 90% finding brand mentions. Unfortunately, it can be hard to find the ones that are more buried across the web, especially with priority given to certain corners.
Brand monitoring is something that can and should be automated. No need to search Google or Twitter every day to learn who is talking about you online. There are tools that do the tracking for you and notify you whenever there’s anything you need to take action on.
BrandMentions digs them up from literally everywhere. So you can keep up, no matter how obscure the source.
They have recently revamped their whole toolset and come up with the new fresh look and more in depth insight into online context. I think it’s the best brand monitoring tool currently on the market.
12. Publi.sh – the content creation content marketing tool
I am a big believer in creating my own content whenever possible. Sometimes I can use a little help. Others I have worked with just don’t see content creation as their strong point and seek out content marketing tools to help them.
Whatever the case, you can delegate it to Publi.sh, which will do it all for you. You’ll like their “Content Islands” Framework which gives structure to the content creation process
13. Leadberry – unearth valuable site visitors
Are you worried that you are losing leads due to poor B2B strategy execution? This is a generator that will make it easier for you and turn those leads to conversions. Yes, content is a big part of it. No, it isn’t complicated to use, unlike so many other tools of its kind.
Leadberry is a wonderful platform that goes into your Google Analytics, digs your referral data and finds companies visiting your site. You can even see how you are connected to those companies (through common connections on LinkedIn) and see all kinds of other important information, like contact details, mentions, CEO, etc.
It’s a nice addition to your analytics toolset because it gives you an actual insight into who interacts with your website and how. For example, for every company that visited your website, you can see how many pages they viewed, which page they landed on and which one the left from.
Are you aware of other, less discussed or newer tools? Do you have any content marketing tools you think belongs on this list? Let us know in the comments so we can begin working with a brand new arsenal!