What types of content are you prioritizing as part of your content marketing strategy to help grow your business faster? Several marketers are using different content strategies to reach their target audience, clients, and eventual customers with their brand message.
That is the essence of marketing, especially in the digital marketing space. Moreover, marketing is about building connections – connecting with your target market, existing clients, and prospects. Strangely enough, your contacts are spending their time on the internet.
Hence, the best way to reach them is via the use of content marketing. That is why 90% of b2b marketers and 86% of their b2c counterparts are using different types of content marketing in their digital marketing mix. Also, 75% of companies are increasing their content marketing budgets so that they can better relate and connect with customers.
Source: Point View
What Does This Mean for Content Marketers?
The statistics reveal that, if your marketing strategy does not incorporate the active elements of content marketing, you are already leaving money on the table. Therefore, you need to upgrade your marketing tactics by including different content types.
In view of this, we have outlined 10 types of content marketing strategies you can add to your digital marketing strategy to quickly grow your business.
1: Add Blogging to Your Content Strategy
Blogging comes atop for me because it is one of the best digital marketing assets you have at a low cost to you. Moreover, it helps you to build a community around your business – people who are ready to buy what you are offering. So blogging must be a part of your marketing toolbox.
Using blogging as a type of content marketing for business growth comes with several benefits. Not only would it build your readerships, but it will also help you define your target audience and connect better with them.
For instance, your blog content helps you build a blogging tribe of engaged followers who’re interested in the post you produce. These are people who are willing to buy your product or services. However, note that your blog content must be valuable to have a sustainable relationship with your ideal reader.
Additionally, your blog posts enable you to drive targeted inbound traffic from search engines and social media. And as the traffic starts rolling in, you generate more leads and grow your email list which you’ll use to monetize your blog.
For this reason, companies with blogs saw an average of 67% increase in leads, month after month than those without blogs. That is according to Demand Metric.
Hence, look at blogging as a means to communicate with prospects, identify their needs, and provide solutions. This tactic will help you attract new readers, drive more traffic, and maximize your business.
Read Also: Best Social Media Thought Leaders
2: Use Social Media Marketing in Your Content Marketing Strategy
The first thing to do after publishing a new blog post is to share it across social media sites; that is why social media marketing comes 2nd after blogging. Social media is a fantastic channel to communicate with your audience and a remarkable source of referral traffic.
However, you need to know how to integrate social media into your content marketing plan for optimal results. For example, Twitter accounts for 46% of my traffic. So it makes sense to use social media as part of your content marketing strategy to drive sales. Therefore, ask yourself the following questions:
- How active am I on social media?
- How often do I share content across social media sites?
- What are the best social media sites for my business?
- Am I making the most of social media marketing?
Mind you; you don’t have to be everywhere on social media. Find the channels that support your business efforts and create your free account. The social media channels that help your business undertakings mean the platforms where your target audience is consuming content. That is where you need to be, so you can easily connect with them. However, when sharing your posts on social media, bear in mind that each platform has its audience and needs. So your content must meet the needs of each social site.
When you identify what works best on each platform, create and share your blogs accordingly, and be active. The lifeblood of social media marketing is to share useful content and consistently interact with your audience.
Speaking of maintaining consistency on social media sites, you will not have success if you focus on manual posting. Given this, use social media automation tools to streamline the process. Using the right software will help improve your productivity.
3: Apply Email Marketing to Your Content Strategy
Next, after sharing your post on social media sites, you want to email your content to subscribers to nurture them to qualify as paying customers. With your blog and the use of social media, you can collect visitors’ emails. And then, use the emails to reach and engage them with your blog posts via email marketing strategy.
Moreover, emails will go directly into the recipients’ inbox and also help to nurture and build bonds with your target market. That is why over 80% of small businesses still view email marketing as their primary avenue for acquiring new customers.
For example, there were 3.7 billion email users in 2017, and the number is predicted to grow to 4.3 billion email users by 2022. The world’s population, according to recent statistics, is 7.63 billion. Email users of 4.3 billion by 2022 are more than half the world’s population. So why are businesses using emails as part of their content marketing strategy?
It is because, for every $1 you invest in email marketing, you get a $32 average return on investment (ROI). Hence, using emails in your content marketing tactics is a win-win adventure.
4: Use Reviews to Boost Your Content Strategy
Reviews influence the buying decision of shoppers. It is best to review products from other marketers and not your own because it would seem promotional. Product reviews are valuable content that provides useful information to your audience as they embark on their buyer journey.
In fact, 93% of shoppers say online reviews have a positive impact on their purchasing decisions.
In consequence, use more reviews to enhance your business growth.
5: Make Video Content Part of Your Content Marketing Strategy
Video marketing help companies increase brand awareness, generate quality leads, and improve sales. It is no wonder that several businesses are using videos in their content marketing strategy. And they’re doing incredibly well.
Why is that so? Because 50% of consumers say, they want to see more video content, while 73% of respondents prefer watching video material. So take action and create more video content to help grow your small business fast.
Video marketing is not only a way to engage users with useful content, but it also lets you connect better with users of all levels. Do you know that those who like to read text content and those who prefer listening to podcasts always take time to watch videos? Yes, they do. That’s why video marketing is set to account for over 80% of all website traffic.
6: Add E-books to Your Content Marketing Tactics
The use of e-books in content marketing has become prominent among marketers. And the good news is that you don’t have to create a lengthy e-book. Bite-sized copies are great and easy to digest. This digital books add value to your readers and can help you grow your email list if you use it as a signup incentive.
Nevertheless, since you offer the e-books in exchange for user emails, you also sell them for additional income.
7: Use Infographics in Your Content Strategy to Grow Your Business Fast
Interestingly, there are different ways of learning; meaning that the way you prefer to learn may be different from how Mr. XYZ like to learn. In other words, many forms of learning may excite you, while others may not interest you. Because of this, I outlined three learning styles to help drive my point home.
- Verbal Learners – This process works best for those who prefer to use words and writing. They perform well in both areas because they can express themselves better in speaking and writing. Hence, they like to read and write as they learn new words.
- Intrapersonal learners – These group of learners is people who like to avoid teamwork to study alone or to learn independently.
- Visual learners – Visual learners are people who enjoy the use of images and other visuals to learn. They can quickly explain or translate visual data in graphs, pictures, and maps with ease.
In context, a group of your target audience fall under the “visual learners” and may not be exciting reading text or watching video content. But they would prefer using graphics. That is why you need to add infographics to your content marketing toolbox.
This type of content marketing format assists users to understand data statistics better. why they are useful and why you should use them in your content marketing tactics.
You can use these visual tools:
These tools will save you time and money. Use any one of them to create your infographics. The best part is that your infographic comes with a code which users can embed on the blog and link back to your site.
8: Is Podcasts Part of Your Content Strategy?
Podcasts should be part of your content marketing strategy because it imparts the impression and emotion that listeners know the podcaster and are interested in what he has to say. In this way, you can convey your brand personality in a much more powerful way than you can do via text material.
The beauty of podcasting is that the populace would want to listen because they have a common interest with the podcaster. It helps to strengthen bonds.
Organizing webinars are an effective way to engage your target audience one-on-one, in real-time. The use of webinar is prominent among b2b marketers, which is why Content Marketing Institute reports that 66% of b2b marketers affirm that webinars are their most crucial content marketing strategies.
Not only are you using webinars to provide value, but you are also using this content marketing strategy to generate more leads. And since participants will have to register to gain access, you will also grow your emails list.
10: Make White Papers a Critical part of Your Content Marketing Strategy
If you are not using white paper in your content marketing efforts, you should start today. For companies that want to showcase their industry expertise, the white paper is the best marketing tool for your business.
Many brands offer white papers as incentives to collect email addresses, as it helps to generate more leads. You can give your white paper as a free download, or published it as a PDF file. However, white papers are not your typical long-form content of 2,000-word.
They are extraordinarily longer content that ranges from 3,000 to 5,000-words. Fantastic white paper material is based on fact and takes up four to six weeks before completion.
A white paper is helpful content pieces because they are persuasive and in-dept. It is usually a report on a particular topic that reveals a new concept or approach to a problem, and at the same time, showing a brand’s authority as an industry leader.
Here we have the top 10 types of content you can add to your content marketing strategy to grow your small business several folds. Nonetheless, there are many conflicting ideas in the marketplace. As a result, do not pay attention to these content marketing myths as they will do you more harm than good.
What other types of content marketing would you want us to add to the list? Tell us below!
For more tips and insights on crafting a content marketing strategy for your business, check out this infographic from Visualistan.