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How to Find Out What Keywords Are Relevant to Your Business

by Dave Schneider

August 17, 2017 By Dave Schneider 21 Comments

How to Find Out What Keywords Are Relevant to Your Business

Keyword research is everything for the average business. This article describes how to go about it.

The right keywords can bring the right people to your business—and by investing your time in keywords research, you can identify popular search terms your customers are using and learn more about what goes on in their mind. Try putting yourself in their shoes and you’re one step closer to finding terms that can get you ranked in search engines.

If you’re still in the first stages of figuring out how to get discovered in search results, this article will help you as it outlines the top ways to find relevant keywords to your business. You can then implement these keywords into your website and campaigns to attract the right kind of visitors and leads.

1. Brainstorm first

Start first by writing down the list of terms and phrases that your target customers are most likely to use. Be objective when evaluating the relevance of these keywords to your business. If possible, get a second opinion from someone who knows your business and ask them if they would use the terms on your list. When searchers use these terms, they should be able to find what they’re looking for on your site.

2. Use tools to find keywords

There are plenty of tools that provide insight of your business’ most important keywords. You’re likely to be ranking for the world’s biggest search engine, Google, so you may as well start with Google’s Keyword Planner. Here, you will find valuable data such as a keyword’s estimated search volume and cost of running a paid search campaign. Another tool to use is Moz Keyword Explorer. Moz provides you a more accurate monthly search volume data as well as keyword difficulty and estimated click-through rate.

These tools can help you prioritize keywords based on search volume. Just remember that a higher volume doesn’t always mean better. Sometimes, low competition keywords work better especially if you’re business is very niche or you’re competing with big name brands. Make sure to keep a combination of low competition and high competition keywords on your list.

3. Look into Google’s related search and suggestions

Google’s related search and suggestions provide you with more keyword ideas that can be added to your list. These are related terms that people use when finding information on a similar subject. There’s also a tool called Übersuggest which organizes Google Suggestion results alphabetically. You’ll find all the possible keyword combinations on this list which you can choose from and include in your SEO strategy.

4. Check search terms from Yahoo and Bing

Google updated their tools in the last few years which makes it hard for marketers and businesses to get accurate data on keyword search volumes. The Keyword Planner only provides an estimate of the average monthly searches and Google Analytics’ organic search terms report conceals a large number of search queries by listing them as “Not Provided”.

Instead of relying on Google’s data alone, why not try getting insights from Bing and Yahoo? Sure, search volume is lesser compared to Google but it should still help you gain insight on the terms people use to find your business. Don’t discount the data you get from these search engines and take note of keywords that are getting the most searches.

5. Don’t forget local keywords

If your business targets local customers, then local keywords must definitely be in your keyword list. Local keywords can include location-specific terms like your neighborhood, city, province, or municipality. Searchers who use local keywords are likely to convert into sales since they are located near your business.

6. Find keywords your top competitors are missing out on

Take a look at the keywords your competitors are using and see if you can fill a gap. There are plenty of tools you can use for this sort of competitor keyword analysis. Compare their keywords with yours and leverage ones they’re missing out on. You can then go ahead and create informative and engaging content based on those keywords. The goal is not to compete with other brands but to fill in the cracks they left behind. Use a tool like Ninja Outreach to find the most popular content in your niche that people are sharing and use those ideas to fuel your content efforts.

7. Analyze your search terms report

If your site has a search bar, check the search term report to get an idea of what visitors expect from your site. The search bar is used by people who already like your content so this can be a great way to find more relevant keywords for your business. It also gives you insight on your customer’s pain points allowing you to improve your strategy and products. Take note of the common terms that come up in the report and create content on topics you haven’t covered yet.

8. Study your buyers’ personas

Another way to get highly relevant keywords is by visualizing different buyer personas. Think of the different personalities of your ideal customers. Be as detailed as possible in describing them and include gender, age, profession, and even habits. Analyze each persona and ask the following questions: What do they need? What’s a recurring problem they have that my products can answer? Where and how would they search for my business? Answering these questions from your ideal customer’s perspective helps you to gain insight into how they think. It also helps you identify new terms that they may be used in a search.

Search engine marketing is an ever-evolving industry and as a business owner, it’s important that you’re able to adapt to these changes. Keep on refining your keyword list as you build more campaigns and don’t be afraid to experiment. Search engine optimization can be quite tricky and it takes weeks or even months before you start ranking for your target keywords. If you’re not seeing results with your current strategy, don’t give up just yet. Remember, you’re not the only one competing for the number one spot on Google’s search results. Continue optimizing your strategy and soon enough, you’ll enjoy the results of your hard work.

Do you know of other methods for finding relevant keywords for your business? Let us know in the comments.

  • Bio
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Dave Schneider

Dave Schneider

Dave Schneider is an expert on Blogging. Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. He writes about blogging for businesses, entrepreneurship, and has a love for travel, having visited over 40 countries. Dave can be found at lesschurn.io and daveschneider.me.
Dave Schneider

Latest posts by Dave Schneider (see all)

  • Three Case Studies of Blogger Outreach Done Right - February 5, 2018
  • How to Boost Blog Traffic and Brand Awareness Through Influencer Marketing - October 18, 2017
  • How to Find Out What Keywords Are Relevant to Your Business - August 17, 2017
  • Tools and Tips to Analyze your Competitors Blogs - July 26, 2017
  • Want to Become an Influencer? Start Blogging - June 21, 2017

About Dave Schneider

Dave Schneider is an expert on Blogging. Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. He writes about blogging for businesses, entrepreneurship, and has a love for travel, having visited over 40 countries. Dave can be found at lesschurn.io and daveschneider.me.

Reader Interactions

Comments

  1. Billy Mark says

    February 10, 2019 at 8:04 pm

    Thank you so much for sharing such a superb information's with us. Your website is very cool. we are impressed by the details that you have on your site.we Bookmarked this website. keep it up and again thanks

    Reply
  2. daniel says

    November 24, 2018 at 5:54 pm

    Google’s related search and suggestions really work like magic, but the problem is that you really have to spend more to get what you really want, nice tips

    Reply
  3. BrowZip says

    November 22, 2018 at 9:33 pm

    looking forward for more. Awesome Keep it up

    Reply
  4. taufeeqahmed says

    October 19, 2018 at 9:50 am

    Thanks for sharing….really great article

    Reply
  5. walter verheeck says

    September 14, 2018 at 10:56 am

    great article..looking forward for more,keep going :)

    Reply
  6. Joshriya says

    June 3, 2018 at 10:13 am

    Thanks for sharing this article. It is really useful post.

    Reply
  7. overseasnews says

    April 29, 2018 at 10:03 pm

    Thanks for sharing great article n it will help for us.

    Reply
  8. carter707 says

    April 20, 2018 at 7:25 am

    Thanks for sharing this websites. Interesting and informative article.

    Reply
  9. Jack Tucker says

    April 17, 2018 at 4:42 am

    Very Descriptive Article. And well Formatted.

    Reply
  10. Alina says

    April 12, 2018 at 2:21 am

    Thanks sir for great info

    Reply
  11. Roman Plaza says

    April 2, 2018 at 7:51 am

    Thank for sharing!

    Reply
  12. Ezinna7 says

    March 19, 2018 at 9:12 pm

    Keyword research is hard but necessary work. A nice article in its entirety

    Reply
  13. Alice jhons says

    March 13, 2018 at 3:29 am

    Nice article about how to find keywords

    Reply
  14. Scott Spencer-White says

    March 10, 2018 at 9:35 am

    Excellent! – so much information here to keep me busy for weeks! i’ve book marked for future reference. Many thanks!

    Reply
  15. Vishal Bhavsar says

    March 5, 2018 at 9:36 pm

    Nice Blog, Thanks For Sharing this . It really Help.

    Reply
  16. priyakantju says

    March 4, 2018 at 10:44 pm

    Hi, MOHINI
    Your concept and information is quite amazing. Thanks for sharing this.

    Reply
  17. Mr. R. N. K. Nair says

    March 3, 2018 at 3:42 am

    Nice Post..Thanks for sharing

    Reply
  18. rakesh says

    January 28, 2018 at 11:23 pm

    great keyword of digital marketing ,great work for finding keyword.by google keyword tool.

    Reply
  19. Prasanth says

    August 26, 2017 at 4:26 am

    Keywords are the backbone of digital marketing. Finding the keyword is the one of the most important job. You can find out the hundreds of variations of keywords by submitting the basic keyword in Google keyword tool or other third party tool. Another way of getting the keyword information is our website internal search and paid advertising data ie searched items in google adwords account

    Reply
  20. Kaminska Zakrzewska says

    August 24, 2017 at 9:52 pm

    I stick with the steps laid down on this post for my keyword research, Thanks for sharing this Excellent and meaningful ideas :)

    Reply
  21. Punjab kesarI says

    August 24, 2017 at 6:42 am

    Thanks for sharing this use full post this is very good

    Reply

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