For social media to work, you need to create regular content. With so many marketing messages, it is easy for people to forget about you, but being there every week in a valuable way keeps you top of mind and builds relationships over time. Creating a tweet or taking a photo for Instagram is easy…
About Jayson Duncan
9 Myths Companies Believe about Online Video Marketing
Social media changes so fast that, often, what you know about it is wrong the second after you learn it. Video is the most effective form of online content, but online video marketing is also the hardest of all the types of social media content to create. With so much content uploaded to social media…
How to Create a Social Media B2B Video Sales Funnel
Need an extremely effective sales funnel? Try using video. Learn how to create a video sales funnel that will convert lookers into buyers.
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How to Grow Your Personal Brand with Video
How to grow your personal brand isn’t just something you should think about when you need to find a new job. Personal branding is all about your reputation and staying at the top of people’s minds throughout your career. With social media, we can now market ourselves online in a way that was once only…
How to Succeed with Linkedin Video
If you call LinkedIn advertising the greatest gift to B2B businesses since direct mail, you wouldn’t be far off. The ability to advertise to people based on their job title is a great marketing and sales opportunity. The addition of a built-in video player in 2017 made LinkedIn even more powerful and it provides a…
How to Make a Successful Marketing Video for YouTube
I love to help brands be successful on YouTube. YouTube is the hardest of all the social media platforms to win at. Most brands are just throwing videos at YouTube hoping it will work. There are experts out there who say you just need content. None of them teach you how to make a successful…
What Your Brand Needs to Know About IGTV
It is hard to deny that Instagram is on a roll. They just hit 1 billion monthly users. The announcement of IGTV shouldn’t have come as a surprise to anyone. Facebook said a few years ago that all their properties were making the move to be video first it looks like IGTV is the next…
The Content Marketing Video Strategy Guide
Content marketing has been around for hundreds of years. Content includes things like white papers, books, demos, literature, just to name a few. Think about it. When you were a kid, how many cartoons where just content marketing aimed at getting you to ask your parents to buy toys? Thanks to the internet, we have…
10 Ways to Grow Your YouTube Channel Today
10 Ways to Grow Your YouTube Channel Today Businesses need to decide how they want to use YouTube. Is it a video storage site or a social media site? Most companies treat it like it’s for video storage. It is ok if this is how you are going to use YouTube, but you can’t grow…
A Guide to Eleven Types of eCommerce Product Videos
I remember a conversation I had with Amazon in 2010 for a client and how important Amazon thought video was, even back then for product sales. Fast forward to today and product video is an even more important part of your conversation optimization strategy for every eCommerce site and with social media. As retailers, we…
How to Succeed with Video Today
While most companies have finally caught on to the idea that a video is a great tool for sales, marketing, and communicating with your internal audiences, many have not implemented a video plan for their company. This is usually due to cost or the fact that they just don’t fully understand what needs to go into…
Using eCommerce Videos to Increase Product Sales
When selling an eCommerce product online, having a video makes viewers are more likely to purchase your product. Customers who watch 2 – 4 videos before purchasing spend 11.2% more than those that only watch one video. Those that watch more than 4 videos spend 61.4% more than those who watched 2-4, according to research…
3 Video Trends Your Brand Should Jump on Right now
Recently, YouTube announced that the site has 1.5 billion logged in viewers each month. This doesn’t include those who are not logged in; which means the site has even more viewers per month than this number shows. The average viewer watches over an hour of video on YouTube every day. This is a big opportunity…
How to Use Video on LinkedIn for Maximum Results
Maybe it is just the company I keep but there has been a lot of talk about using video in social media. While Facebook, Instagram, and YouTube may be dominating the conversation, video on LinkedIn is a great way to get your profile or posts to stand out. There are three places that you can…
The YouTube Ad Crisis: Will Big Brands Kill YouTube?
Advertisers are boycotting YouTube to make a statement. It’s not just a couple of them, either. It’s more than 250 brands. Brands like PepsiCo, Starbucks, Wal-Mart, and McDonald’s have pulled their advertising from YouTube. It has been estimated that it could be costing Google, who owns YouTube, $750 million. Others have said this controversy won’t…
How to Create Effective Calls to Actions for Video
The first challenge, once your video has been completed, is getting people to watch it. The second challenge is getting the viewer to take the action in the video. Often, when I think about calls to action in a video, my mind instantly runs to all the annoying TV commercials that I have seen. “2…
How to Make YouTube Videos with Your Phone the Right Way
Social media has made getting your video out to an audience more attainable than ever before. Smartphone cameras have made video recording easier than ever. However, that being said, smartphone video isn’t right for every company. The more professional your brand, the more professional your video needs to look. If you are a YouTuber, a…
What I Have Learned From Creating a YouTube Reality Show
The hardest part of creating a video is figuring out what to create. The next hardest part is bringing that idea back down to reality and making it something you can afford. I have recently launched a new YouTube reality show called “Shoot For Broke.” It is a behind the scenes look at what a…
4 Smart Video Marketing Tips for Every Small Business
A little over 10 years ago, video marketing for small business wasn’t really an option. YouTube wasn’t the thing it is now and TV ads were expensive to buy and create. Fast forward and now small businesses with local customers or clients have a great opportunity when it comes to using video because of the…
How to Create Product Videos with Impact
Videos for your product are a great tool for B2B and B2C companies. Product videos are useful for increasing product sales and educating people about your product. A report by the company, Animoto, said that 75% of those surveyed found video to be helpful during the research phase of the buying process. 84% of those…
How to Use Facebook Video Ads
Facebook is making the bet that, in the future, most of the content on the site will be video. You have probably seen videos playing automatically in your Facebook feed. Some of these videos, as you may have noticed, are actually ads. You will find videos about everything, from how to make a pie to…
Learning from Big Brand’s ‘How To’ YouTube Videos
One of the best ways to learn how to succeed on YouTube is by looking at what others are doing. One of the most popular types of content on YouTube is “how-to” content. I don’t know about you, but I type a lot of questions into the YouTube search box to learn new things. This…
Animation or Real People in Your Online Video: Which is More Effective?
Videos are useful for explaining a product, service or idea, and there are many different ways to create a video. One of the common questions companies ask about video is regarding using real people or some type of animation. Can I put my own executives on camera if they don’t have any “acting” experience? Are…
Recent Changes to YouTube You Should Know
YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. YouTube CEO Susan Wojcicki made these new, exciting YouTube changes the focus of her keynote speech at last month’s Vidcon event in Anaheim California. At Vidcon, a large video conference attracting thousands of…
How to Use YouTube Cards to Make Your Videos More Interactive
YouTube gave marketers a great gift with the annotations feature. However, the challenge with this feature is that it does not work on mobile devices. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily. YouTube cards are a new way to make your videos more interactive…
Using YouTube for Lead Generation
The majority of companies are not using video in any way that provides any real ROI. Just to clarify, simply knowing the number of people that clicked on your video is not a measurement of ROI. It’s just a measurement of the number of people who clicked the button to watch video. From that data,…
How to Capture and Keep Your Video Audience ’s Attention
Getting people to watch your video is only half the battle. Once you get them to watch, you need to have engaging content to keep them there. Usually, companies want to know how many people are watching their videos, which is important, but not as important as who is watching your video. Something else to…
The Power of Emotional Content in Online Video
People make buying decisions based on emotion and emotional content, not based on how rational it is. Any worn-out parent who has had to deal with a whining child in the supermarket check-out line knows the intense emotional reaction that enticing sugary treats can evoke in a toddler. Kids are not the only ones who…
How to Make YouTube Videos That Stand Out from the Crowd
Since Google purchased YouTube, those willing to take a risk of creating a video have been rewarded in different ways. In the early days, after the purchase, you could place a video on YouTube and have it show up on the first page of the Google search results for the keyword of your choice within…
Short Form Video is the New Way to be Social
Last year, video sharing service, Vine, hit the mainstream. Shortly after that, Instagram launched a similar service. The death of Vine was immediately predicted because of the huge user base that Instagram already had. Yet, here we are, and neither platform has been declared the winner of the Short-Form space. These two services are not the only…
Using Animated Video in Social Media
Animated video has become very popular online. It is a very good tool that your company should consider. One thing to note about animated videos is that they should never be a substitute for using real people in your videos. Using real people in your video gives the viewer someone to connect with. People will…
Who Is Your Target Audience For Your Corporate Videos?
Who is the target for your corporate videos? It takes an understanding of how people buy. We know that people buy emotionally, not rationally. I know this to be true when I look at my auto loans each month. We also know that people don’t like to be sold to but they love to buy. …
Six YouTube Tools and Tips For Social Media Success
It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. (Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. It’s tie for marketers to leverage YouTube tools….