Becoming product led puts the product experience at the center of the organization. Being product led is all about bringing your company closer to your customers and aligning your organization. Every part of your organization should be focused on the product so that it becomes the way you acquire and retain customers to drive growth. …
About Jayson Duncan
7 Tips on How to Easily Create Facebook Video Ads that Convert
Facebook video ads provide companies with a great opportunity to increase sales. I talk with a lot of different types of business and I am amazed at how many companies, especially B2B companies, don’t understand the opportunity that Facebook provides and are willing to leave money on the table. I understand why they feel that…
The Ultimate Ecommerce Product Videos Formula
One of the things on every ecommerce seller’s “to-do” list is to create an ecommerce product video. Amazon and other online retail partners have given you a place to put product videos for ecommerce on your sales page. They strongly recommend video, even if the implementation is a little weak. There are lots of stats…
How to Consistently Create Awesome Video Content for Your Business
For social media to work, you need to create regular content. With so many marketing messages, it is easy for people to forget about you, but being there every week in a valuable way keeps you top of mind and builds relationships over time. Creating a tweet or taking a photo for Instagram is easy…
9 Myths Companies Believe about Online Video Marketing
Social media changes so fast that, often, what you know about it is wrong the second after you learn it. Video is the most effective form of online content, but online video marketing is also the hardest of all the types of social media content to create. With so much content uploaded to social media…
How to Create a Social Media B2B Video Sales Funnel
Need an extremely effective sales funnel? Try using video. Learn how to create a video sales funnel that will convert lookers into buyers.
READ MORE >>
How to Grow Your Personal Brand with Video
How to grow your personal brand isn’t just something you should think about when you need to find a new job. Personal branding is all about your reputation and staying at the top of people’s minds throughout your career. With social media, we can now market ourselves online in a way that was once only…
How to Succeed with Linkedin Video
If you call LinkedIn advertising the greatest gift to B2B businesses since direct mail, you wouldn’t be far off. The ability to advertise to people based on their job title is a great marketing and sales opportunity. The addition of a built-in video player in 2017 made LinkedIn even more powerful and it provides a…
How to Make a Successful Marketing Video for YouTube
I love to help brands be successful on YouTube. YouTube is the hardest of all the social media platforms to win at. Most brands are just throwing videos at YouTube hoping it will work. There are experts out there who say you just need content. None of them teach you how to make a successful…
10 Ways to Grow Your YouTube Channel Today
10 Ways to Grow Your YouTube Channel Today Businesses need to decide how they want to use YouTube. Is it a video storage site or a social media site? Most companies treat it like it’s for video storage. It is ok if this is how you are going to use YouTube, but you can’t grow…
How to Use Video on LinkedIn for Maximum Results
Maybe it is just the company I keep but there has been a lot of talk about using video in social media. While Facebook, Instagram, and YouTube may be dominating the conversation, video on LinkedIn is a great way to get your profile or posts to stand out. There are three places that you can…
What I Have Learned From Creating a YouTube Reality Show
The hardest part of creating a video is figuring out what to create. The next hardest part is bringing that idea back down to reality and making it something you can afford. I have recently launched a new YouTube reality show called “Shoot For Broke.” It is a behind the scenes look at what a…
Animation or Real People in Your Online Video: Which is More Effective?
Videos are useful for explaining a product, service or idea, and there are many different ways to create a video. One of the common questions companies ask about video is regarding using real people or some type of animation. Can I put my own executives on camera if they don’t have any “acting” experience? Are…
Who Is Your Target Audience For Your Corporate Videos?
Who is the target for your corporate videos? It takes an understanding of how people buy. We know that people buy emotionally, not rationally. I know this to be true when I look at my auto loans each month. We also know that people don’t like to be sold to but they love to buy. …
Six YouTube Tools and Tips For Social Media Success
It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. (Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. It’s tie for marketers to leverage YouTube tools….