October 20th, 2020 B2B marketing videos just might be the key to your digital marketing success, especially if you have neglected them as part of your B2B marketing strategy. B2B companies are late to the table when it comes to using video as a selling tool. B2B companies have sold their product the same way…
About Jayson Duncan
How to Get Leads Since COVID-19 Killed Your Trade Show Strategy? Create a Virtual Trade Show
August 10th, 2020 Due to COVID-19 shutting down most Trade Shows canceling them for the foreseeable future. Most businesses are thinking about moving to virtual event production, also known as online events. Virtual events or virtual trade show will never fully replace face to face events. There are some things you can’t do virtually; like…
How to Make a Video for Your Business in a COVID-19 World
August 2nd, 2020 You still need to be in front of your prospects and customers during the coronavirus crisis. We’ve discussed some corporate communication strategies for how brands are responding as well as some examples of how brands are tackling the COVID-19 crisis. Face-to-face meetings are an important part of the sales process. COVID-19 has…
How to Make a Company Introduction Video
June 13th, 2020 When companies think about creating a video, the first video they think of is a company introduction video. An introduction video is just what it sounds like. It is a video that goes on the homepage of your website as an introduction to your company. This video can be called by many…
How to Use Video For Product Led Growth
August 2nd, 2020 Becoming product led puts the product experience at the center of the organization. Being product led is all about bringing your company closer to your customers and aligning your organization. Every part of your organization should be focused on the product so that it becomes the way you acquire and retain customers…
7 Tips on How to Easily Create Facebook Video Ads that Convert
July 28th, 2020 Facebook video ads provide companies with a great opportunity to increase sales. I talk with a lot of different types of business and I am amazed at how many companies, especially B2B companies, don’t understand the opportunity that Facebook provides and are willing to leave money on the table. I understand why…
The Ultimate Ecommerce Product Videos Formula
July 28th, 2020 One of the things on every ecommerce seller’s “to-do” list is to create an ecommerce product video. Amazon and other online retail partners have given you a place to put product videos for ecommerce on your sales page. They strongly recommend video, even if the implementation is a little weak. There are…
What I Have Learned From Creating a YouTube Reality Show
July 21st, 2020 The hardest part of creating a video is figuring out what to create. The next hardest part is bringing that idea back down to reality and making it something you can afford. I have recently launched a new YouTube reality show called “Shoot For Broke.” It is a behind the scenes look…
Animation or Real People in Your Online Video: Which is More Effective?
August 2nd, 2020 Videos are useful for explaining a product, service or idea, and there are many different ways to create a video. One of the common questions companies ask about video is regarding using real people or some type of animation. Can I put my own executives on camera if they don’t have any…