Becoming product led puts the product experience at the center of the organization. Being product led is all about bringing your company closer to your customers and aligning your organization. Every part of your organization should be focused on the product so that it becomes the way you acquire and retain customers to drive growth. …
About Jayson Duncan
7 Tips on How to Easily Create Facebook Video Ads that Convert
Facebook video ads provide companies with a great opportunity to increase sales. I talk with a lot of different types of business and I am amazed at how many companies, especially B2B companies, don’t understand the opportunity that Facebook provides and are willing to leave money on the table. I understand why they feel that…
The Ultimate Ecommerce Product Videos Formula
One of the things on every ecommerce seller’s “to-do” list is to create an ecommerce product video. Amazon and other online retail partners have given you a place to put product videos for ecommerce on your sales page. They strongly recommend video, even if the implementation is a little weak. There are lots of stats…
How to Consistently Create Awesome Video Content for Your Business
For social media to work, you need to create regular content. With so many marketing messages, it is easy for people to forget about you, but being there every week in a valuable way keeps you top of mind and builds relationships over time. Creating a tweet or taking a photo for Instagram is easy…
9 Myths Companies Believe about Online Video Marketing
Social media changes so fast that, often, what you know about it is wrong the second after you learn it. Video is the most effective form of online content, but online video marketing is also the hardest of all the types of social media content to create. With so much content uploaded to social media…
How to Create a Social Media B2B Video Sales Funnel
Need an extremely effective sales funnel? Try using video. Learn how to create a video sales funnel that will convert lookers into buyers.
READ MORE >>
How to Succeed with Linkedin Video
If you call LinkedIn advertising the greatest gift to B2B businesses since direct mail, you wouldn’t be far off. The ability to advertise to people based on their job title is a great marketing and sales opportunity. The addition of a built-in video player in 2017 made LinkedIn even more powerful and it provides a…
How to Use Video on LinkedIn for Maximum Results
Maybe it is just the company I keep but there has been a lot of talk about using video in social media. While Facebook, Instagram, and YouTube may be dominating the conversation, video on LinkedIn is a great way to get your profile or posts to stand out. There are three places that you can…
What I Have Learned From Creating a YouTube Reality Show
The hardest part of creating a video is figuring out what to create. The next hardest part is bringing that idea back down to reality and making it something you can afford. I have recently launched a new YouTube reality show called “Shoot For Broke.” It is a behind the scenes look at what a…
Animation or Real People in Your Online Video: Which is More Effective?
Videos are useful for explaining a product, service or idea, and there are many different ways to create a video. One of the common questions companies ask about video is regarding using real people or some type of animation. Can I put my own executives on camera if they don’t have any “acting” experience? Are…
Who Is Your Target Audience For Your Corporate Videos?
Who is the target for your corporate videos? It takes an understanding of how people buy. We know that people buy emotionally, not rationally. I know this to be true when I look at my auto loans each month. We also know that people don’t like to be sold to but they love to buy. …