Social media keynote speaker Neal Schaffer created his social media strategy consultancy, PDCA Social (DBA Windmills Marketing) and provide social media consulting service to fill a gap that brands and companies have between their willingness to effectively implement social media throughout their organization and their ability to do so. Neal believed the answer to this problem is two-fold:
- Many companies simply lacked the experience of working deeply with social media platforms and/or were not maximizing the full functionality they provided and
- Companies lack a strategy and structure for which to govern the everyday activities of their social efforts and tie it in with the ROI for whatever strategic corporate objective they have.
Neal, therefore, created a unique and completely proprietary social media strategy consulting program which, combined with his social media coaching and training, has helped dozens of companies better leverage and strategically utilize social media for a variety of objectives, including marketing, sales, business development, customer service, reputation management, and crisis management. The proprietary framework and process used to develop a social media strategy forms the basis of Neal’s book Maximize Your Social.
After conclusion of the social media strategy consulting program, clients have an option to pursue a retainer relationship with PDCA Social for long-term social media coaching and advising or social media implementation services.
PDCA Social provides the following social media consulting services:
Social Media Consulting Services
Most clients begin working with PDCA Social with one-on-one social media strategy consulting to understand the unique needs of each customer. There is no one-size-fits-all approach for social media, and thus the objective of social media strategy consulting business is to, in essence, understand how to map and integrate social media strategy with your own existing corporate objectives. Marketing and business development are common objectives for engaging with PDCA Social and creating a social media strategy, but past clients have included those who wanted to know how to better integrate Social Recruiting and Customer Service utilizing social media with their corporate strategy. The social media strategy consulting program includes on-site visits with your team, a social media audit of your current efforts as well as those of your competitors, and conclude with a deliverable document that provides an actionable blueprint for how to be self-sufficient in your social media implementation well into the future.
Social Media Coaching and Advising
The functionality of social media websites and the way we use them obviously changes over time. After PDCA Social creates a social media strategy for your business, it is important to maintain the strategy as well as fine-tune what is and isn’t working. Let PDCA Social help you stay on the cutting-edge of social media through periodic coaching. The coaching program is charged by the hour, and thus is suitable for smaller business who might not have the budget to afford a complete social media strategy consulting package yet still would like to get help from experts.
Social Media Training and Workshops
Proper execution of any strategy or coaching relies on how well trained your staff are in using social media. Let PDCA Social help in the training of your staff on how to best utilize the likes of Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Blogging to reach your corporate objectives. Neal Schaffer, the President of PDCA Social, is also available for speaking engagements to help large groups within your company better understand and leverage social media in a larger workshop or even corporate speaker format.
If you would like to inquire about these services, please fill out the below form and Neal will be in contact with you shortly. References from previous PDCA Social customers are also available.
Thank you for your interest!
Here are some sample videos of Neal explaining his perspective and experience on social media strategy and social business:
 Interviewed by Experian on How to Create a Successful Social Media Strategy
|  Presenting at United Nations City in Copenhagen, Denmark on Social Media Strategy for NPOs and NGOs
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 Neal Talking about Maximize Your Social at Cisco Live!
|  Neal Being Interviewed by the CEO of Diners Club International
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 Neal Being Interviewed by Koka Sexton of LinkedIn on the Different Ways Businesses Can Leverage Social Media
|  Neal Speaking on Social Media Strategy for COX Blue
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 Interviewed by Koka Sexton of LinkedIn on The ROI of Social Media
|  Interviewed by Koka Sexton of LinkedIn on the Maximize Your Social Process
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Selected Customer Testimonials on Social Media Consulting Services
Best investment I made this year was hiring Neal Schaffer as a Social Media Marketing consultant. He’s brilliant, and a really good guy to boot. – Joe Rogers, CEO, American Joe
I have worked with Neal in developing my online brand. I found his knowledge, organization and end result extremely valuable. He demonstrated a high degree of expertise and his presentation was clear and immediately actionable. He was sensitive to my requests and brought immediate results. In addition, his style is open and willingly gave his time to responding to all my questions thoroughly. I certainly would recommend Neal. – Gloria Goytia, Owner, Gloria’s Gourmet Cookies