I have this curiosity to look for every top social network app on iOS and see where they categorize themselves in the App Store. I’ve heard the idea that Facebook is not a social network but it’s a “media company”, but not the traditional media company, according to Mark Zuckerberg in an article from the…
About Robert Katai
How to Create Content for Instagram: Ten Design Tools Social Media Marketers Should Use
When it comes to visual content, Instagram is one of the best places to go if you want to see stunning examples of great visuals. In fact, Instagram is a social media channel that is focused on photos and videos. It’s a great place for a marketer to convey a message to a specific audience…
Five of the Best Instagram Stories Ads Examples and What We Can Learn from Them
When Instagram Stories was launched, a new door was opened for marketers everywhere. And, it seems the idea has caught on since more and more brands are using it with great results. With this article, I will pinpoint why daily publishing on Instagram stories is a good choice, why they’re different from other strategies and I…
The Top 3 Most Important Elements For An Instagram Ad
With 15 million business profiles on Instagram (up from 8 million in March 2017) we can say that the social network owned by Facebook is one of the biggest mobile go-to places for everyone who wants to build an online image of a business. But there is more to it! As marketers, we are also…
4 Benefits to Advertising on Instagram
There was a time when business owners relied solely on referral marketing. The “Word of Mouth” strategy was perfect for businesses operating in small communities where every customer could spread the word and attract other customers from the same town or city. Things changed during the 20th century when radio and television gave people access…
How to Spy On Your Competitors on Instagram In 4 Steps
Competition is the key. And Instagram competition is no different. Even if you think you’re the only player in the game, somewhere, someone is doing the same thing as you do. So never underestimate the needs of the people, they are basically the same in every corner of the world. So if you’re the only…
What Social Media Marketers Can Learn about Instagram from Magazines
We’ve all heard about Instagram accounts like GoPro, RedBull or Starbucks that do a great job of Instagram marketing. Every time I read an article about Instagram strategy they pop up first as the best examples in UGC (user generated content) or hashtag contests. But there must be are other brands and accounts that social media…
How To Growth Hack Your Instagram Game With These Trends
When it comes to social media, trends change really quick. Marketers should adapt to these changes if they want to stand out in the crowd when promoting the companies and the products they work for. As Neil Patel says in his step by step guide on how to do social media marketing: Social media is…
How to Use the Instagram Multiple Photos Feature in a Creative Way
Now you can add multiple photos and videos with one single post on Instagram. Instagram enables it’s users to post up to 10 photos and videos using their newest feature – multiple album post. Their announced this news with a blog post where they said: When uploading to your feed, you’ll see a new icon to…
How to Find Inspiration for Your Instagram Strategy
I hear lots of people say, “I don’t know what to publish on Instagram” and they’re frustrated. I believe there are 3 kinds of social media marketers who know what to post on Instagram. 1st is the creative one. Think about a great photo that you just saw on a brand’s page. There is something…
4 Metrics to Measure Your Instagram Marketing Success
Think about this, there are more than 1 billion active users on Instagram and more than 500,000 businesses already engaging with them. What would Instagram success look like if you were able to engage with only a fraction of these users? So if you are not on Instagram, you should make an account right now!…
Edit Instagram Photos Like a Professional Using These 4 Apps!
If you want to take advantage of a photo-centric social network like Instagram, you need to learn to edit Instagram photos like a professional. And if you don’t realize how HUGE Instagram is, here are some numbers for you to consider (source): Instagram has more than 1 billion active monthly users Over 60% of the…
3 Skills a Marketer Should Have to Master Instagram
Mastering Instagram today is not such a hard thing. You have plenty of educational resources and other third party apps that can help you do whatever you want. I believe that almost everyone can start an Instagram account for a business and do the job very well. More of that, even Instagram is giving resources…
How Do You Know What to Post On Instagram?
What to post on Instagram? Many marketers are doing 2 strategies when creating their social media strategy on Instagram. First, they are reading hundred of articles and ebooks about what big brands are doing. The funny thing about these articles is that they are almost all on the same brands, such as General Electric, Red…