Establishing my social media agency PDCA Social and implementing results-driven social media strategies on behalf of my clients has taught me a few things about using social media to grow your business as well as staying competitive that I believe are under-utilized or even unknown tactics in our current understanding of social media marketing. I first presented on this at the recent Social Media Marketing World in San Diego and I am excited that American Family Insurance has invited me to present on this topic at their Dreambank series of business events in Madison, Wisconsin on September 12, 2017.
I’ll be sharing fresh and currently underutilized ideas about how to get results in social media today – so get ready to take down a lot of notes and join me in the trenches for this fast-paced session on tactical social media marketing.
To give you some ideas of the key concepts that I will tackle during this event, here are some highlights of what I will be presenting on.
Design your brand to fit in social media
Many brands are still trying to ram their products and services down the throats of social media users. This won’t help you be successful. Instead, provide social media-optimized customer experiences, and by doing so, will make sure that your brand and campaign can be easily promoted and shared by your customers and fans.
You don’t have to be everywhere in social media
I do not advise to do a shotgun approach and spray and pray by putting more than 10 social icons on your website and pretending to be everywhere. Starting small is the best approach, and you’ll learn more about this in detail in my presentation. Just remember that KPIs and A/B testing will be involved in the fleshing out of this principle.
Prioritizing investment in the best social media channels suited for your business is not a matter of opinion and gut-feel. I highly advise being data-driven. Collect as much data and it will help you in deciding where to best focus your efforts. Once you have established yourself and achieved success, branching out to other channels would then be a wise move.
Understanding profile-centric versus user-centric networks
Not every social network was created equally. Some will require you to pay more to grow your community while others will allow you to more easily grow your fanbase organically. Learn which social networks provide you the most value in extending your organic reach and why others will require you to pay more for the privilege.
Provide value through your blog
The blog provides you the chance to drive people to your site and identify your targets for paid social. Focus on your audience and establish your site as a resource to people. It has so many different marketing benefits, but it will only be successful if you are providing unique and true value and not merely copying what everyone else in your industry is doing. Read more here: Why Your Business Should Blog.
The undisputed value of content curation
I have blogged consistently about the value of content curation, but unless you are sharing the right amount and types of curated content, it won’t be effective for your company. I will teach attendees how to do content curation the right way, including the important distinction between content curation for B2B companies and B2C brands. Prepare yourself by learning more in my podcast here: Content Curation.
Leverage the Other
You do not need to do everything on your own. Learn to leverage the accounts of the people around you that are your natural advocate or have the potential to be influenced to become your friend in social media. Here is my take one component of leveraging the other: Influencer Marketing.
Still eager to learn more?
I invite you to join my presentation in person on September 12th in Madison, Wisconsin. You can do so by registering here.
For those of you who can’t come in person, registration is now open for the live webcast. You can register here.
See you there! And if there is anything in specific above or any other social media growth hacking tip you want to learn, please comment below and I will do my best to include it in my presentation. Thank you!
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