With the growth of social media usage and democratization of media influence, influencer marketing has grown to become one of the most powerful forms of marketing in social media and in general. I provide influencer marketing services both to companies looking for help in better leveraging influencer marketing for their business as well as brands that look to hire me as an influence. If you are interested in working with me as an influencer, please skip this next section and scroll down further to the Hiring Neal Schaffer as an Influencer section.
Influencer Marketing Services for Businesses
In addition to my normal social media speaking, consulting, training, and agency services, I offer the following two influencer marketing services for businesses of all sizes and in all industries.
Influencer Relations Management
Having a hard time finding the right influencers for your brand? Once you find them, are you spinning cycles trying to engage with them and finding little results? Do you need a helping hand managing your relationships with influencers? What about analyzing influencer performance and determining your best advocates to prioritize for future campaigns? Whatever your influencer relation issues you have, Neal offers influencer relations management services on a monthly retainer budget to allow you to focus on your more strategic and important work. Use the contact form below to find out more details about this service.
Influencer Content Creation Management
If you have been introduced to previews of my upcoming influencer marketing book in my Social Media Marketing 2.0 podcast, you will know that I believe that brands should strategically be leveraging user generated content from influencers and repurposing that content for their marketing needs. The deliverables of this service are exactly that: X number of pieces of content per month sourced from influencers with media rights to allow you to freely use this content as you see fit. Stop trying to reinvent the wheel! Let Neal help your organization transform itself to next generation social media marketing! Use the contact form below to find out more details about this service.
Hiring Neal Schaffer as an Influencer
In addition to the above influencer marketing services, I also offer the option to represent your brand, should we find a mutual fit, as an influencer or as part of a team of influencers.
As someone who has been active in blogging and social media since 2008, I have built up a large community as a trustworthy advisor on all things social media for business. With the emergence of influencer marketing, I have both worked with companies large and small as an influencer as well as have helped businesses navigate influencer marketing as a speaker, consultant, and even implementation through my social media agency. The culmination of this experience is the creation of a book on the subject, tentatively titled The Business of Influence, which is currently available for pre-order for publication later in 2018.
The companies that I have worked on behalf of as an influencer include the Chinese consumer electronics giant TCL, the leading Japanese airline All Nippon Airways, Virgin Air, as well as many B2B technology brands such as Microsoft, Adobe, Cisco, and Marketo. I have also worked with many brands that want to tap into my community which include many marketing executives, business leaders, and small business owners to promote their company, such as 3M, ADP, Staples, Sun Trust Bank, and Comerica Bank.
It goes without saying that I only work with companies that I feel are aligned with my own personal values and that I believe can offer something of value to my audience.
If you are interested in working with me to introduce your products and services to my community, there are a variety of ways in which we can work together depending on your needs. These include the following, and follow the format of my 15 types of influencer marketing campaigns that will be outlined in my upcoming book. Once you’ve decided on the best ways in which we can work together, please make sure you complete the form at the very bottom. Thank you!
Through the years, due to the size of my community, I have found that affiliate marketing generally benefits the companies I sell for rather than the affiliate due to the sheer size of the traffic I generate to their products whether someone buys the product or not. Therefore, I only work with select companies where I feel 1) the product is relevant and truly brings value to my audience and 2) offers me an unrestricted lifetime license for free to use such product. If you can agree to these conditions please fill out the form below and be very specific as to both how you recommend we work together AND how it would benefit both me and my community.
Contribute to Your Blog
I am often asked to contribute my thoughts to other blogs. I understand how content co-creation can be a powerful influencer marketing tactic, but because time is money, I am very selective as to which companies I work with. The easiest way to have me contribute to your blog is through the purchase of Content Creation services outlined below, but if you would like to ask me a question (or questions) as part of a round-up post, please note that I will only do so when I see there is value that you offer me in exchange for doing so. Please make sure you indicate the specific benefits to me in the form below. Thank you!
If you have content that is relevant to my audience that you would like to see published here, purchasing Sponsored Content is how that can become a reality.
Note that I do not change published links according to request, allow you to buy links (which goes against Google rules), nor publish infographics for free. If you wish to inquire about these services please do not as my response will not be a favorable one!
This can be done in parallel with Sponsored Content, but I am also available to create blog and/or social media content on your behalf to publish on my sites and promote to my community.
I also have experience working with companies creating ebooks to help them promote their offerings to audiences old and new. Ebook creation is often tied together with other promotional efforts on this page and can include landing page creation and hosting when necessary.
Webinars are a great way to both build up your email list and promote your company. I can do everything from landing page creation and hosting to the webinar setup, hosting, being a guest host or presenter, and promotion of the webinar using other promotional methods on this page.
I have built up a sizeable email list over the years and offer promotions to my audience if I feel that there is strong value being provided to them through your product or service.
Event Brand Ambassador
Events are a powerful way to engage with influencers to help amplify your content and community. I have been invited several times to attend events to help both experience and promote the event before, during, and after it is done.
As a leading social media speaker, I am also available to speak at your event and embody a Brand Ambassador spirit to try to do everything I would do as an Event Brand Ambassador when I do so.
Finally, for those companies looking for the types of long-term relationships that I outline in my upcoming book, although I am very selective, I am always interested in working with companies long-term where there is mutual benefit.
If you are interested in pursuing any of these influencer marketing services, please fill out the form below and I will be in touch. Thank you! Note that after successful submission you will be redirected to the homepage of this site – if you are not redirected please message me on Twitter or LinkedIn.