October 2nd, 2020 Why brands fail often with influencer marketing? Let me count the ways… You see, it all starts on a high note. All the enthusiasm around working with influencers pulls you in like a magnet. You’re sold onto the idea of sponsored posts and lots of sales. But somehow your wonderful plans go…
About Natalie Weber
7 Benefits of Giving Free Products to Influencers
September 6th, 2020 Here we are. Ambitious 21st Century marketers in a bustling marketplace of influencers. Eager to break the internet and hit record sales with a single Instagram post, YouTube video, or TikTok skit. All you need is a collab with a few big influencers, right? That’s where influencer gifting comes in. Well, you…
A Practical Guide on How to Reward Influencers
July 6th, 2020 As far as new age media goes, influencers are the hottest “commodity” on the market. But how much to pay an influencer? There are many questions about their compensation. Perhaps because there’s still informal practice going on in the mix. Much like going to your local market and negotiating with a seller…
How to Make Millions with Macro Influencers
September 6th, 2020 What happens when your brand partners with macro influencers, some of the most influential people in the world online? Millions happen. You reach millions of people. You make millions in sales. Well, at the very least, the door of opportunity for millions is certainly wide open. In my last post, How to…
How to Make – or Break – Your Brand with Micro Influencer Marketing
September 14th, 2020 Micro influencer marketing is all the rage – but do you really fully understand who they are and how they can make – or break – your brand? Let me speak from experience, because my job is to basically stalk influencers daily. Okay, my real job is to hunt down influencers on…
How to Create an Influencer Marketing Campaign: A 7-Step Guide
July 28th, 2020 The influencer marketing campaign scramble. Where every brand, entrepreneur and page admin are DM’ing influencers around like headless chickens – late for the party. Chaos on the web is an understatement. Where the demand for influencers is so massive that everyone and their grandma, dog, and goldfish have become influencers – right?…