Here we are. Ambitious 21st Century marketers in a bustling marketplace of influencers. Eager to break the internet and hit record sales with a single Instagram post, YouTube video, or TikTok skit. All you need is a collab with a few big influencers, right? That’s where influencer gifting comes in. Well, you may not…
About Natalie Weber
A Practical Guide on How to Reward Influencers
As far as new age media goes, influencers are the hottest “commodity” on the market. But how much to pay an influencer? There are many questions about their compensation. Perhaps because there’s still informal practice going on in the mix. Much like going to your local market and negotiating with a seller for a piece…
How to Make Millions with Macro Influencers
What happens when your brand partners with macro influencers, some of the most influential people in the world online? Millions happen. You reach millions of people. You make millions in sales. Well, at the very least, the door of opportunity for millions is certainly wide open. In my last post, How to Make or Break…
How to Make – or Break – Your Brand with Micro Influencer Marketing
Micro influencer marketing is all the rage – but do you really fully understand who they are and how they can make – or break – your brand? Let me speak from experience, because my job is to basically stalk influencers daily. Okay, my real job is to hunt down influencers on every corner of…
How to Create an Influencer Marketing Campaign: A 7-Step Guide
The influencer marketing campaign scramble. Where every brand, entrepreneur and page admin are DM’ing influencers around like headless chickens – late for the party. Chaos on the web is an understatement. Where the demand for influencers is so massive that everyone and their grandma, dog, and goldfish have become influencers – right? You’re on board…