Why brands fail often with influencer marketing? Let me count the ways… You see, it all starts on a high note. All the enthusiasm around working with influencers pulls you in like a magnet. You’re sold onto the idea of…
Here we are. Ambitious 21st Century marketers in a bustling marketplace of influencers. Eager to break the internet and hit record sales with a single Instagram post, YouTube video, or TikTok skit. All you need is a collab with a…
As far as new age media goes, influencers are the hottest “commodity” on the market. But how much to pay an influencer? There are many questions about their compensation. Perhaps because there’s still informal practice going on in the mix. …
What happens when your brand partners with macro influencers, some of the most influential people in the world online? Millions happen. You reach millions of people. You make millions in sales. Well, at the very least, the door of opportunity…
Micro influencer marketing is all the rage – but do you really fully understand who they are and how they can make – or break – your brand? Let me speak from experience, because my job is to basically stalk…
